This document discusses the relationship between creativity and effectiveness in distance learning. It argues that creativity has been proven to improve academic performance when creative students are taught and assessed in a way that values their abilities. The document also asserts that new technologies allow communicating high expectations explicitly and efficiently to students, and that platforms for creativity can communicate with students in ways that were never possible before through tools like mashups, collaboration, and online productivity suites. However, it cautions that for instruction to be effective, any creativity or technology used must be implemented correctly.