AdCounty Global Media Kit !!
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This document summarizes information about AdCounty Global Partnerships, a global advertising agency. It provides details on their premium traffic sources across various regions, global partners, capabilities in programmatic buying and selling, targeting parameters, and types of inventory. It also includes case studies on campaign performance for various clients and contact information for the founder and head of global mobile business.
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AdCounty Global Media Kit !!
- 2. Global Advertising Agency Working with top partners from APAC, MENA, Tier 1 & LATAM regions. Premium Traffic In-App/SDK/SSP Monthly Volume 1 Mn+ Employees 100+ Premium Campaigns Premium offers from Tier 1, India, MEA, Germany, SEA & LATAM Global Partners 500+ ABOUT US
- 3. ADCOUNTY GLOBAL PARTNERSHIPS Access to 2 billion+ mobile users across globe; 800 million+ unique users. Comprehensive OEM, Operator and App Developer Ecosystem. Bid on CPM, CPI, CPL, CPE/CPA on Mobile & Desktop. Targeting with our In-House Audience Targeting Tools. Dedicated AM for micro level account management.
- 4. OUTBOUND SPECIALISTS Working Relationships in: Singapore, Russia, Germany, USA, LATAM, BRICS etc. Offices in Delhi, Jaipur, Berlin & Romania
- 6. PREMIUM NETWORKS DIRECT PUBLISHERS
- 7. APPROACH o Identify TG o Identify best channels Awareness o Identify right placements o Relevant sources (In- App/SDK) Engagement o Facilitate right information about products o Optimization Analysis o Targeting right TG results in better conversion rate User Acquisition o KPI achievement o Increase in new users pool o Higher App ranking Final result
- 8. CASE STUDIES
- 9. Achieved D1 RR of 60 % Tutorial completion of 50% Achieved D3RR of 45% Achieved D30 ROAS of 45% 95% validation through Data Visor Objectives • Day 1 Retention rate 55% • Day 7 ROAS 20% • Day 30 ROAS 30% Approach • Assigned traffic to premium SSP’s and relevant apps Approach • Assigned Whitelisted Ids on the basis of feedbacks & reports. Higher purchase rate for better ROI SKYLANDERS | US / IOS / Android Average Monthly Budget - $45,000
- 10. Achieved D1 RR of 65% Achieved D15 Tutorial completion of 33% Achieved D15 RR of 40% Achieved D30 ROAS of 45% • Day 1 Retention rate 55% • Day 30 ROAS 30% • Assigned premium DSPs and In-App traffic of similar category • Assigned Whitelisted Ids on the basis of feedbacks & reports Objectives Approach Approach Able to increase the UA for gaming giant within 3 weeks SUMMONERS WARS | USA, FR, DE, AU, CA / IOS / Android Average Monthly Budget - $35,000
- 11. Able to increase the Paying users by 20% within 7 days Achieved D1 RR 57% & 45% Achieved D1 login rate 40% Achieved D7 RR 41% & 38% Achieved D30 ROAS 35% Mobile legends Bang Bang | MY, SG, ID / IOS / Android Average Monthly Budget - $30,000 • Day 1 Retention rate 45% • Day 1 login rate 30% • Assigned In-app traffic of Multiplayer gaming apps • Quality improved after whitelisting sources with RR above 20% Objectives Approach Approach
- 12. Achieved D1 registration rate 75% Achieved Tutorial completion 45% Achieved D1 Retention rate 53% • Day 1 Retention rate 30% • Tutorial completion rate 40% • Assigned premium DSPs and In-App traffic of similar category • Quality improved after whitelisting sources with Registration Rate above 45% Able to increase the ROI by 10% Seven Nights | KR / Android Average Monthly Budget - $25,000 Objectives Approach Approach
- 13. Achieved Day 1 Retention rate 42% Achieved Day 30 ROAS 27% Achieved Registration rate 57% • Day 1 Retention rate 30% • Day 30 ROAS 20% • Finding right audience through Video platforms • Assigned sources with in app traffic. • Quality improved after whitelisting sources with RR above 20% Objectives Approach Approach Monthly ROAS achieved by sustaining required purchase rate Disney Heroes: Battle Mode | CA, DE, UK, FR, DK | iOS/Android Average Monthly Budget - $50,000
- 14. Average events per install achieved 55% Purchase rate achieved 40% Average unique member registration achieved 66% • CAC below $65 • Purchase rate 30% • Assigned direct Utility & Entertainment app traffic to provide best user of similar category • After 1st week campaign executed with whitelisted sub-ids only Maintained CAC cost within $55 - $50 Audiobooks from Audible | US / Android Average Monthly Budget - $20,000 Objectives Approach Approach
- 15. D2 Retention rate achieved 46% D30 reservation achieved 33% New reservation achieved 53% • Day 2 Retention rate 30% • Day 30 reservation rate 25% • Assigned direct Utility traffic to provide best users of similar category • Quality improved after whitelisting sources where registration rate is above 20% Objectives Approach Approach Achieved reservation rate of 33% Hot pepper beauty | JAPAN / Android Average Monthly Budget - $12,000
- 16. Achieved D1 Retention rate 55% D30 Retention Rate above 5% Achieved D15 Retention 27% • D15 RR 15% • D30 RR should not be 0. • Assigned sources with Mobile web traffic • Assigned in-app traffic sources • Mixed mobile web and in-app traffic on the basis of Retention • Whitelisted sources on performance basis Objectives Approach Approach Retention achieved on D15 >20% Daily Hunt | IN / Android Average Monthly Budget - $100,000
- 17. Achieved Signup Rate 53% Fraud recorded on iOS 0% Achieved D30 Fraud Rate below 8% • Sign up rate 30% - 40% • D30 Fraud rate below 10% • Assigned sources with mobile web traffic. • Assigned sources with in app traffic. • Optimized the offer with sources which had fraud rate below 20%. Objectives Approach Approach Achieved Higher scale with Fraud Rate below 10% Amazon Prime | IN | iOS/Android Average Monthly Budget - $100,000
- 18. Achieved D1 RR of 43% • To achieve Day 1 Retention rate 35% • Assigned traffic from Premium Mobile Web traffic sources • Assigned Whitelisted Ids on the basis of feedbacks & reports Objectives Approach Approach Achieved reservation rate of 33% Yahoo Mail | US CA AU FR / IOS / Android Average Monthly Budget - $25,000
- 19. Achieved D1 registration rate 75% Achieved D30 ROAS 45% Achieved D1 account complete 50% • CAC $15 • Purchase rate 30% • As it’s a finance app, we first tried with DSPs to maintain good traffic quality & to achieve the required KPIs • 1st week CAC was $25, later with daily feedback on 20th day CAC decrease to $15 Able to decrease CAC from $25 to $15 GROWW - Mutual Fund | IN / Android Average Monthly Budget - $20,000 Objectives Approach Approach
- 21. AdCounty SupplyAgency DSP Real Time Bidding End User Bid@30 Bid@50 Bid@70 Bid@90 Bid@90 RTB FLOW CHART
- 22. HOW IT WORKS? Supply Side Platform Optimizing Programmatic Inventory Diversification Of Programmatic Inventory Targeting Audience With Personalized Content & Ads Header Bidding Dynamic Allocation PMP RTB Preferred Targeting Vast / Vpaid Banner / Creatives
- 23. TARGETING PARAMETERS Gender / Age Geo Country, State, City OS Android/ IOS OS Versions Languages Audience Lifestyle, Shopping, Viewers, Visitors Connection type / Carrier Wifi / non- wifi OEM Samsung, Xiaomi, Apple, Vivo, Oppo etc.
- 24. TYPES OF INVENTORY Interstitial Banners Native Pop up
- 25. JAIPUR | GURGAON | MUNICH | ROMANIA CONTACT US! Aditya Jangid (Founder) Email ID – aditya@adcountymedia.com Skype ID – aditya.kake Kumar Saurav (Head – Global Mobile Business) Email ID – kumar@adcountymedia.com Skype ID – live:kumar_1245