This is a presentation on the uses, benefits, and other resources of how to effectively use LinkedIn.

1. By Christina, Kelly, and Shane

2. Uses of
LinkedIn
 LinkedIn is a must-have when starting up your career.
 Primarily used for professional purposes only.
 Connect with co-workers, colleagues, and companies.
Ways to use LinkedIn:
 1. Setting up your professional profile
 A headline, bio, education, work experiences, accomplishments,
volunteer work, awards, skills, etc.
• 2. It helps you look for job opportunities
• Generates job openings according to your experiences

3. Uses of
LinkedIn
 3.You can view a company and other people's profiles
 Research a company that could be a potential hire.
 Connect with other professionals that you may know.
 4. Apply for jobs
 With just a click of a button, you can apply for a job.
 Also attach your resume when applying for jobs.
 5. News feed
 See what other professionals are posting.
 Share material that relates to your career.

4.  Networking Opportunities- business owners have the ability to research
potential clients for companies
 LinkedIn builds a strong networking opportunity for particular industries by
making industry posts available for research
 establishing credibility with prospects and establishing a solid search technology
for companies or individuals to narrow down options
 News Updates- LinkedIn organizes content from across the site and
categorizes it into relevant industries to keep you updated on upcoming trends
or big ideas in the news
 The site allows you to Link your accounts and blogs to share experiences and advice
on topics that are important in your business or industry.
 LinkedIn Answer Section -This allows individuals to engage with each other
by having an answers section that lets people ask questions to the public or
select members of their personal network
 Individuals can demonstrate their knowledge and skills by providing people with
feedback on various questions related to the industry.
 Profile Updates-The site provides information about potential employee
candidates by allowing you to view professional profiles of the individual you
may be seeking
Pros of
LinkedIn

5. Cons of
LinkedIn
 FirstTime Setup- LinkedIn can become overwhelming with so
many components involved
 It can seem easy at first but there are multiple requirements before
creating a business page
 In order to create the page, you must have a personal profile and
that profile strength must be listed as intermediate or all-star
 You need to spend some time building your profile by familiarizing
yourself with the sites features and making connections
 Content Overload- LinkedIn is a great way to share articles and
tips but too much content can make your audience feel
overwhelmed
 They will lose interest in your LinkedIn page.
 For example if a person is looking for specific post on your page from a
week ago and they cannot find it; they will find another artifice on a
similar page because they feel frustrated

6. Examples of
Success on
LinkedIn
How can/should the social medium be used to further our career goals?
 Give people a wide range of options to search for jobs available in their field
 Gives bosses and company personal a chance to reach out to potential candidates about
positions.
 Let’s people search various job descriptions and what specific jobs might entail
 Use your profile to highlight accomplishments and display why you are a reliable and
hardworking job candidate.
 Show what makes you unique and different from other candidates
 https://blog.hubspot.com/blog/tabid/6307/bid/23454/the-ultimate-cheat-sheet-for-
mastering-linkedin.aspx
 https://www.thebalance.com/how-to-use-linkedin-2062597
 LinkedIn:
 https://www.linkedin.com/pulse/13-people-who-turned-failure-success-thomas-triumph/

7. - Professional Picture
- Achievements / Skills
- Summary
- Experiences
Example of
Christina's
Profile

8. Example of
Kelly's
LinkedIn

9. Example of
Shane's
LinkedIn

10. Articles on
LinkedIn
Useful links to better understand LinkedIn and its benefits:
7Ways College Students Can Benefit from LinkedIn
HowTo Use LinkedIn: 5 Smart StepsTo Career Success
WhatYour LinkedIn Profile Should Look Like in 2018