Linked in assignment-bmgt_204
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This document provides the requirements for a LinkedIn profile assignment for a sales strategies and techniques course. Students must set up a LinkedIn profile including a professional photo, headline, location and industry, contact info, summary/bio, education, experience, honors/awards if applicable, organizations if applicable, and a customized profile URL. They also need to build connections with at least 10 current students, alumni, or past employers/coworkers and connect with the instructor, Chris Lovett, to indicate their profile is ready to be graded. Personal information is optional and does not need to be provided.
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Bmgt 411 chapter_13
This chapter discusses marketing channels and the decisions involved in designing integrated channel systems. It addresses the following key points:
1) A marketing channel system involves the set of organizations that make a product available to consumers, moving the product from production through various intermediaries until purchase.
2) Companies must decide whether to use a "push" strategy of inducing intermediaries to sell their product or a "pull" strategy of advertising directly to consumers.
3) When designing channel systems, companies analyze customer needs, establish objectives, identify alternatives like types/number of intermediaries, and evaluate costs and fit with customers.
4) Managing channels involves selecting and training members, evaluating performance over time, and addressing conflicts
Marketing research plan project project bmgt 311_at
This document outlines a marketing research group project for AthleteTrax, a startup that provides cloud-based team management solutions. The project involves conducting competitive, secondary, and primary marketing research to determine the best digital marketing channels for AthleteTrax's target markets of college club sports teams, youth sports leagues, and sanctioned high school sports. Deliverables include a 15-minute presentation and written report following the marketing research framework, along with a 2015 marketing event calendar for AthleteTrax.
Marketing research plan project project bmgt 311
This document outlines a marketing research group project for students to conduct for the Pittsburgh Cultural Trust. The goal is to help the Trust target younger donors aged 25-45 and identify how to attract this demographic. Students will use secondary research tools to analyze the target market and make recommendations, including developing and distributing an online survey. Key deliverables are a 15-minute presentation of recommendations to the Trust and a written report following the marketing research process discussed in class. The project aims to provide strategic recommendations to help the Trust attract more young donors.
Bmgt 311 lovett fall_2014_sat
This syllabus outlines the course requirements and policies for a Marketing Research course taught at Point Park University. The key aspects are:
- The course is 3 credits and meets on Saturdays from 8:30am to 12:30pm. It focuses on analyzing and interpreting marketing research findings through case studies and a digital marketing focus.
- Students will complete a semester-long marketing research project, take two exams, submit five article reviews, and participate in class activities and discussions.
- The required textbook is "Marketing Research" by Alvin Burns and Ronald Bush. Students will learn about research design, sampling, data analysis, and presenting findings.
- Attendance is required and students must complete
Bmgt 311 lovett fall_2014_wed
This syllabus outlines the course objectives, requirements, schedule, and policies for a Marketing Research course at Point Park University. The key points are:
- The course will focus on digital marketing research and teach students how to analyze data, design and conduct surveys, and draw strategic conclusions from research findings.
- Major assignments include a marketing research project, 3 exams, and 5 article reviews presented in class. The project involves developing a research plan and presenting findings.
- The course will be taught through lectures, discussions, guest speakers and in-class activities. It covers topics like secondary research, survey design, sampling, and data analysis over 16 weeks.
- Students will be evaluated based on the project,
Bmgt 311 chapter_9
This chapter discusses key concepts in sampling, including different types of probability and non-probability sampling methods. It defines important sampling terms like population, sample, sampling frame and sampling error. It then explains four probability sampling techniques: simple random sampling, systematic sampling, cluster sampling and stratified sampling. It also outlines four non-probability sampling methods: convenience sampling, purposive sampling, referral sampling, and quota sampling. The chapter concludes with a discussion of online sampling techniques.
Bmgt 411 chapter_12
The document discusses developing pricing strategies and programs, outlining steps such as determining demand, estimating costs, analyzing competitors, and selecting a final price. It also covers pricing considerations like differentiated pricing for segments, products, and channels. Various pricing methods are presented such as markup pricing, target return pricing, and perceived value pricing.
Bmgt 411 chapter_11
This chapter discusses services and how they differ from goods. It defines services as intangible acts that do not result in ownership. Services are classified on a continuum from pure tangible goods to pure services. Key characteristics of services include intangibility, inseparability, variability, and perishability. The chapter also covers new service realities like customer empowerment through social media. It discusses ways to improve service quality such as managing customer expectations and addressing the gaps in service quality. Determinants of high service quality are listed as reliability, responsiveness, assurance, empathy, and tangibles.
Strategic marketing plan project individual project bmgt 411
Students will develop a strategic marketing plan for AthleteTrax, a startup that provides cloud-based team management solutions. The plan will focus on growing usage among college club sports teams and identifying key target markets to increase youth sports adoption. It will connect marketing to sales through brand ambassadors and develop an interactive marketing strategy using channels like Google AdWords, Facebook advertising, and Twitter promoted tweets. Students will analyze AthleteTrax's competitors and recommend tactics for 2015 including a budget, calendar of activities, and metrics to measure success. Deliverables include a 15-minute presentation and written report with the marketing plan recommendations.
More from Chris Lovett (20)
Marketing research plan project project bmgt 311_at
Marketing research plan project project bmgt 311_at
Strategic marketing plan project individual project bmgt 411
Strategic marketing plan project individual project bmgt 411
Linked in assignment-bmgt_204
- 1. BMGT 204 :: Sales Strategies and Techniques LinkedIn Profile 25 points | Due Friday, January 26 by 8:00 pm LinkedIn is a great social networking websites for building and maintaining professional connections. It is important for you to begin developing your professional identity online and networking with individuals in your industry as you begin pursuing internships and jobs. Beyond the profile and connections, you should begin exploring the different components LinkedIn has to offer, as we discussed in class (Jobs, Groups, etc.). For this assignment, you will be setting up a LinkedIn profile taking the concepts from my presentation in class and meeting the requirements below. o Professional Photo o Headline o Location & Industry o Contact Info (E-mail, Twitter) o Summary/Bio (Example) o Education o Experience o Honors & Awards (if applicable) o Organizations (if applicable) o Personal Information o You do NOT have to provide any personal information you do not feel comfortable providing – I do not provide any of it, because I do not want all of that information out there o Customize your Profile URL (Learn How) o Begin building connections with current students, alumni, past employers/co-workers (minimum 10) o Connect with Chris Lovett – you can search for my name and it will find me o When you add me, that indicates your profile is ready to be graded o If you have already added me in the past, I will assume your profile is up-to-date by the deadline