Details of how Brands can utilize LinkedIn API's to create engaging brand experiences, including some practial examples.

1. API Possibilities
Ravi Ayyala
Marketing Solutions Consultant, LinkedIn

2. LinkedIn APIs … what are they?
Profile Company Desktop Sites & Apps
Groups Newsfeed APIs
LinkedIn Data
Mobile Sites & Apps
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3. Combining LinkedIn data …
• Name • Company
• Job Title Name
• Company • Company Size
• Industry • Industry
• Location • Products &
• Experience Services
• Education • Followers
• Groups Profile Company • Company
Joined Updates
… …
• Group Name • Status
• Discussions Updates
• Authors • Authors
• Likes Groups Newsfeed • Likes
• Shares • Shares
• Follows • Follows
• Comments • Comments
… …
Complete list at http://developer.linkedin.com/documents/profile-fields
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4. with other data …
Google Maps data
Hilton data
LinkedIn data
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5. To create engaging brand experiences
Profile data
Ad, InMail, St
atus update
Allow access to Personalised app
LinkedIn profile
Refer Share
Message to selected Status update to
connections Connection list 1st connections
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6. Things you can do …
• Product Finder
• Product Promoter
• Advisor Finder
• Profile Analyser
• Event Promoter
• Social Content Hub
• Matching Engine
• Many more …
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7. Product Finder …
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8. The IE Master Finder
www.ie.edu/business-school ES
Objective
Increase brand and product
awareness via useful tool
Solution
Provide potential students with
personalized degree
suggestions
User Journey
 Sign In with LinkedIn (on IE
Homepage)
 Answer 3 questions
 See personalized suggestions
on ideal Masters degree
 Share with network and
contact IE reps via pre-
populated form

9. Product Promoter …
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10. Awaken Your Creativity with Galaxy Note II
www.creativewithgalaxynote2.com
EMEA & APAC
Objectives
Promote the Note II in an
engaging way to professionals
in 7 markets
Solution
API-based competition
microsite showcasing Note II
features in 5 languages and
optimised across
desktop, tablet, mobile
User Journey
 Landing page with 5 key
Note II features, vote tally,
and comments
 Vote/comment on favourite
feature, best comments win
devices (5 per market)
 Share via LinkedIn and other
social channels

11. Advisor Finder …
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12. Find an Advisor
www.ameripriseadvisors.com US
Objective
Tap LinkedIn connections to
make advisor referrals
Solution
Enable prospective clients to
tap their LinkedIn network to
find an Ameriprise financial
advisor
User Journey
 Sign In with LinkedIn (on
Ameriprise Find An Advisor
page)
 See personalized list of
financial advisors in network
(and see how user is
connected to them)
 Easily connect with advisors
and share tool with network

13. Profile Analyser …
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14. How Passionate Are You?
www.passievoorwerken.nl NL
Objective
Generate product awareness
via personalized video and
profile infographic
Solution
Draw parallel between user’s
passion (in this case, passion
for career) and the Clio.
Incentivise participation via
time with celebrity
User Journey
 Sign In with LinkedIn
 View personalised video
that weaves LinkedIn
profile data into Clio movie
 View, download, share
video and/or profile
infographic

15. Event Promoter …
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16. Dell Innovation Live Event
www.dellinnovation.com/fr FR
Objective
Promote live event and
generate leads
Solution
Enable members to easily
register for, participate
in, and share a live event
User Journey
 Register for live event via
LinkedIn Sign In
 Invite connections to
event, share event with
connections, comment
during event
 Contact Dell via pre-
populated contact form

17. Social Content Hub …
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18. Amazing Data
www.lesclesdelavaleur.fr FR
Objectives
Reach CMOs in an
innovative way (via data-
driven leisure content)
Solution
Content hub to publish and
promote leisure content
specially created around
data hooks from IBM
User Journey
 View specially created
data-based leisure
content
 Sign in with LinkedIn for
higher relevance
 Easily share content with 1st
connections

19. Matching Engine …
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20. Cambridge Cluster Map
www.camclustermap.com UK

21. Performance reports available …
• KPIs are tracked and reported via real-time online dashboard
• KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc.
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22. Next steps …
 Open API is NOT for commercial usage
 For commercial usage, only 2 options:
1. Get an Exception for your creative agency
2. Engage one of our Certified Partners (CDP)
 These options come with:
– Legal clearance
– Higher limits
– Direct support
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