Social Media for The Job Seeker - Focus on LinkedIn


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Social Media Profiles, Why Should They Matter? THINK ME 2.0! No Online presence? Your employability is diminished! You may even be considered 'invisible’! Now that would suk! Here’s a high level view of SOME things you could do to help make you visible!

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Social Media for The Job Seeker - Focus on LinkedIn

  1. 1. And other Social Media platformsWhy Should they Matter?Think ME 2.0! Job Search & Career Tools An On-line Reputation Management Tool | Mine or Be Mined Judy Parisella e:
  2. 2. Social Media has Redefined a GENERATION! Perhaps more than the internet itself. From a PUSH to PULL Message Employment Opportunity USC (User Generated Content) Buying Habits Community Engagement & Interaction Intimacy Activism Philanthropy Stake in the Political Process Relationship Building …. And the dark side 11/18/2012 2
  3. 3. Social Media Platform NumbersYou need to be where prospective employers, clients, donors and YOUR GROUPS of interest are. = 150 million members | Members from ALL Fortune 500 Companies | 4.2 billion professionally-oriented searches in 2011| 82 of Fortune 100 profiled = 1 billion active users | 50+% sign on daily for 23 minutes on average | 1 in 4 check status at least 5x daily = 500 million registered | 1.6 billion search queries per day | 200 million active users = 4 billion videos viewed daily | 72 hours worth of video uploaded every minute | 500 years of YouTube video are watched every day on Facebook = 11.7 million users | 1.6 million visitors a day staying on the site for an average of 89 minutes 11/18/2012 3
  4. 4. Who Does YourOnline ProfilesMatter to Most? 11/18/2012 4
  5. 5. Recruitment - LinkedIn – By the numbers• 175 million members• Members from ALL Fortune 500 Companies• 4.2 billion professionally-oriented searches in 2011 (Projected to exceed 5.3 billion in 2012)• 85 of Fortune 100 profiled• 26th most visited website in the world
  6. 6. You are YOUR STAKE HOLDER! Manage YOUR Profiles! Consider your ON-LINE Reputation the FIRST IMPRESSION It’s ‘GOTTA’ COUNT! It takes 55 points ofdirect contact to change a ‘first impression’ So make it COUNT! 11/18/2012 6
  7. 7. Social Matters to Recruiters/Hiring Managers 11/18/2012 7
  8. 8. Social Media Profiles are VETTING TOOLS – For or Against 11/18/2012 8
  9. 9. Social Media Profiles are VETTING TOOLS – For or Against a Candidate 11/18/2012 9
  10. 10. More Reasons Why On-Line Profiles Matter10 New Rules for Todays Job Hunt1. NO longer depend on a resume to get an interview2. Experience matters less than it used to3. Don’t expect to hear back4. A resume is no longer a comprehensive summary of your work and education history5. You need a digital-friendly resume that is UPload-DOWNload-SCAN-able6. Overall computer literacy is a must7. Establish a relevant Internet presence8. One of the first things a potential employer will do is Google you9. More than ever its about who you know, and who knows you 11/18/2012 10
  11. 11. Before you get started – Do Some Digital Digg’n●Find out what’s beingsaid about you? CheckGoogle, YAHOO, BING, twitter,Facebook and pipl ● ● ●Review your Facebook, twitter, tumblr profiles ●Remove the questionable content, untag yourself from photos●Prepare a Professional Photo●Make sure your resume is up todate; and accurate●Have at hand yourcommendations; certifications;awards, etc. 11/18/2012 11
  12. 12. Deep Digital “Invisible Web” REPUTATION DRIVEPIPL checks alldatabases on the‘invisible web’Includes:In addition to basic contentfound on social media sites…• ALL public records• Court documents• Criminal Records• Member DirectoriesAll Via databases vs. staticweb pages 11/18/2012 12
  13. 13. Know What’s Being Said ….. About You“Your brand is not what you say it is, it’s what Google says it is.” -Chris Anderson, Editor-in-Chief, Wired Magazine 11/18/2012 13
  14. 14. Account Settings – Public vs. Private While building out the details of your profile - change the VIEW setting of your profile to PRIVATE 11/18/2012 14
  15. 15. Create Your Title with Search in mindEnhance your odds of showing up in a SEARCH - Build out your TITLE with relevant key words 11/18/2012 15
  16. 16. Not Sure Which Key Words to Use to Describe Yourself?  Review YOUR own title first  Select JOBS in your Settings  Search for the title you’re seeking  Copy the that JOB description 11/18/2012 16
  17. 17. Go to wordle.netCreate a Key-WORD CLOUD!  Click on ‘Create Your Own’  Paste the job description  Click CREATE  And watch the magic  The larger the word – the more prominence in the description The Take Away – consider including the LARGER words in your title or summary 11/18/2012 17
  18. 18. Passive Mining | Reach Out to those that have already found YOU! Why NOT?Basic ‘People’ Search  Ask for introductions and referralsFind out who has been looking atyour profile  Premier Account worth considerationInMail could be your NEW BFF  Direct message ANYONE whether you’re connected or not 11/18/2012 18
  19. 19. How To Approach Who’s Found You in Their Search Chuck Murphy, CEO, CIO and Founder of Boston Interactive FOUND ME, and sent me an invite to connect. 11/18/2012 19
  20. 20. Continue to Build Your Influence – Assists in Search Results ADD up to 3 Websites Include your BLOG, eCV, YouTube Channel, a Slide Share asset, etc. ADD up to 10 twitter accounts – select 1 as primary and auto fed it into your LinkedIn status updates 11/18/2012 20
  21. 21. Post Build Out - SELF Manage What Content People Can See Personalize Your URL 11/18/2012 21
  22. 22. Completing Your LinkedIn Profile – MATTERS“Users with complete profiles are 40times more likely to receiveopportunities through LinkedIn.” -LinkedIn Users Industry and postal code A current position with description  Include internships and volunteering Two more positions Education At least 5 skills Profile photo At least 50 connections A summary 11/18/2012 22
  23. 23. Passive Mining/Nurture | Build Your Influence – Add an App or 2 or 3 or… 11/18/2012 23
  24. 24. Passive Mining/Nurture | Build Your Influence – e.g. SlideShareSlideShare is the world’s largest community forsharing presentations. YOU CAN: Share presentations & documents with your LinkedIn network Upload portfolios, resume, conference talks, PDFs, marketing/sales presentations etc. Display them on your LinkedIn profile all formats supported: ppt, pps, pptx, odp, pdf, doc, docx, odt, Keynote, iWork pages EVEN embed YouTube videos in presentations, add audio to make a webinar 11/18/2012 24
  25. 25. Build Your Influence –Groups/Answers/Discussions/Promotions “LinkedIn makes it easier to find clients, find a job, and build your brand and become the recognized Expert. It’s also easy to use, once you know the basics.” - Reuters 2/2012 11/18/2012 25
  26. 26. Judy Parisella e: 11/18/2012 26