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API Possibilities
LinkedIn APIs … what are they?




Profile   Company           Desktop Sites & Apps


Groups    Newsfeed   APIs

LinkedIn Data

                            Mobile Sites & Apps
                                                  2
LinkedIn data …
•   Name                                                       • Company
•   Job Title                                                    Name
•   Company                                                    • Company Size
•   Industry                                                   • Industry
•   Location                                                   • Products &
•   Experience                                                   Services
•   Education                                                  • Followers
•   Groups           Profile                   Company         • Company
    Joined                                                       Updates
    …                                                            …


•    Group Name                                                 • Status
•    Discussions                                                  Updates
•    Authors                                                    • Authors
•    Likes           Groups                    Newsfeed         • Likes
•    Shares                                                     • Shares
•    Follows                                                    • Follows
•    Comments                                                   • Comments
     …                                                            …


    Complete list at http://developer.linkedin.com/documents/profile-fields
                                                                                3
Combining with other data …
                    Google Maps data




                    Hilton data




                    LinkedIn data


                                       4
Personalise and amplify …

                                   Profile data
  Ad, InMail,
Status update


                Allow access to                    Personalised app
                LinkedIn profile


                                                  Refer        Share




Message to selected                                       Status update to
   connections             Connection list                 1st connections
                                                                             5
Things you can do …
 Basic Plugins       Content Amplifier
 Profile Analyzer    Connection Map
 Advisor Finder      Exchange App
 Product Promoter    Many more …
 Event Promoter




                                           6
Basic Plugins …




http://developer.linkedin.com/plugins

                                        7
Profile Analyzer …




                     8
The IE Master Finder
   www.ie.edu/business-school                     ES


                       Objective
                       Increase brand and product
                       awareness via useful tool


                       Solution
                       Provide potential students with
                       personalized degree
                       suggestions


                       User Journey
                        Sign In with LinkedIn (on IE
                         Homepage)
                        Answer 3 questions
                        See personalized suggestions
                         on ideal Masters degree
                        Share with network and
                         contact IE reps via pre-
                         populated form
Advisor Finder …




                   10
Find an Advisor
 www.ameripriseadvisors.com                     US


                     Objective
                     Tap LinkedIn connections to
                     make advisor referrals


                     Solution
                     Enable prospective clients to
                     tap their LinkedIn network to
                     find an Ameriprise financial
                     advisor

                     User Journey
                      Sign In with LinkedIn (on
                       Ameriprise Find An Advisor
                       page)
                      See personalized list of
                       financial advisors in network
                       (and see how user is
                       connected to them)
                      Easily connect with advisors
                       and share tool with network
Product Promoter …




                     12
Awaken Your Creativity with Galaxy Note II
         www.creativewithgalaxynote2.com
                                                     EMEA & APAC


                               Objectives
                               Promote the Note II in an
                               engaging way to professionals
                               in 7 markets

                               Solution
                               API-based competition
                               microsite showcasing Note II
                               features in 5 languages and
                               optimised across desktop,
                               tablet, mobile

                               User Journey
                                Landing page with 5 key
                                 Note II features, vote tally,
                                 and comments
                                Vote/comment on favourite
                                 feature, best comments win
                                 devices (5 per market)
                                Share via LinkedIn and other
                                 social channels
Event Promoter …




                   14
Dell Innovation Live Event
      www.dellinnovation.com/fr                         FR



                            Objective
                            Promote live event and
                            generate leads

                            Solution
                            Enable members to easily
                            register for, participate in,
                            and share a live event

                            User Journey
                             Register for live event via
                              LinkedIn Sign In
                             Invite connections to
                              event, share event with
                              connections, comment
                              during event
                             Contact Dell via pre-
                              populated contact form
Content Amplifier …




                      16
Amazing Data
 www.lesclesdelavaleur.fr                         FR


                       Objectives
                       Reach CMOs in an
                       innovative way (via data-
                       driven leisure content)

                       Solution
                       Content hub to publish and
                       promote leisure content
                       specially created around
                       data hooks from IBM

                       User Journey
                        View specially created
                         data-based leisure
                         content
                        Sign in with LinkedIn for
                         higher relevance
                        Easily share content with 1st
                         connections
Performance …




• KPIs are tracked and reported via real-time online dashboard
• KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc.

                                                                                     18
Next Steps …
 LinkedIn APIs are NOT for commercial use

 For commercial use, only 2 options:
  1. Get an Exception for your creative agency
  2. Engage one of our Certified Partners (CDP)


 These options come with legal clearance,
  higher limits, direct support (and involve a
  commercial agreement with LinkedIn)


                                                  19
Learn more …
 Visit developer.linkedin.com

 Contact us at:
  marketing.linkedin.com/contact




                                   20

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LinkedIn API Possibilities and Use Cases

  • 2. LinkedIn APIs … what are they? Profile Company Desktop Sites & Apps Groups Newsfeed APIs LinkedIn Data Mobile Sites & Apps 2
  • 3. LinkedIn data … • Name • Company • Job Title Name • Company • Company Size • Industry • Industry • Location • Products & • Experience Services • Education • Followers • Groups Profile Company • Company Joined Updates … … • Group Name • Status • Discussions Updates • Authors • Authors • Likes Groups Newsfeed • Likes • Shares • Shares • Follows • Follows • Comments • Comments … … Complete list at http://developer.linkedin.com/documents/profile-fields 3
  • 4. Combining with other data … Google Maps data Hilton data LinkedIn data 4
  • 5. Personalise and amplify … Profile data Ad, InMail, Status update Allow access to Personalised app LinkedIn profile Refer Share Message to selected Status update to connections Connection list 1st connections 5
  • 6. Things you can do …  Basic Plugins  Content Amplifier  Profile Analyzer  Connection Map  Advisor Finder  Exchange App  Product Promoter  Many more …  Event Promoter 6
  • 9. The IE Master Finder www.ie.edu/business-school ES Objective Increase brand and product awareness via useful tool Solution Provide potential students with personalized degree suggestions User Journey  Sign In with LinkedIn (on IE Homepage)  Answer 3 questions  See personalized suggestions on ideal Masters degree  Share with network and contact IE reps via pre- populated form
  • 11. Find an Advisor www.ameripriseadvisors.com US Objective Tap LinkedIn connections to make advisor referrals Solution Enable prospective clients to tap their LinkedIn network to find an Ameriprise financial advisor User Journey  Sign In with LinkedIn (on Ameriprise Find An Advisor page)  See personalized list of financial advisors in network (and see how user is connected to them)  Easily connect with advisors and share tool with network
  • 13. Awaken Your Creativity with Galaxy Note II www.creativewithgalaxynote2.com EMEA & APAC Objectives Promote the Note II in an engaging way to professionals in 7 markets Solution API-based competition microsite showcasing Note II features in 5 languages and optimised across desktop, tablet, mobile User Journey  Landing page with 5 key Note II features, vote tally, and comments  Vote/comment on favourite feature, best comments win devices (5 per market)  Share via LinkedIn and other social channels
  • 15. Dell Innovation Live Event www.dellinnovation.com/fr FR Objective Promote live event and generate leads Solution Enable members to easily register for, participate in, and share a live event User Journey  Register for live event via LinkedIn Sign In  Invite connections to event, share event with connections, comment during event  Contact Dell via pre- populated contact form
  • 17. Amazing Data www.lesclesdelavaleur.fr FR Objectives Reach CMOs in an innovative way (via data- driven leisure content) Solution Content hub to publish and promote leisure content specially created around data hooks from IBM User Journey  View specially created data-based leisure content  Sign in with LinkedIn for higher relevance  Easily share content with 1st connections
  • 18. Performance … • KPIs are tracked and reported via real-time online dashboard • KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc. 18
  • 19. Next Steps …  LinkedIn APIs are NOT for commercial use  For commercial use, only 2 options: 1. Get an Exception for your creative agency 2. Engage one of our Certified Partners (CDP)  These options come with legal clearance, higher limits, direct support (and involve a commercial agreement with LinkedIn) 19
  • 20. Learn more …  Visit developer.linkedin.com  Contact us at: marketing.linkedin.com/contact 20