SEO & Public Relations - Presentation for Raleigh Public Relations Society

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SEO & Public Relations...what's the connection in today's hyper-driven world? TheeDesign's Cole Watts and Michael Moore discuss.

Marketing Business Technology

PUBLIC RELATIONS
&
SEO…
What’s the Connection in
today’s Hyper-Driven World?
By Michael A. Morris & Cole Watts

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

Key Personnel

Michael A. Morris

Cole Watts

By Michael A. Morris & Cole Watts

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

What is Public Relations
Today?
As a Public Relations Specialist we’re all
creating positive content for all of our clients.
•
•
•
•
•
•
•

News room
Social Media
Blog Posts
Press Releases
TV spots
Radio
Videos

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

What is SEO?
Search Engine Optimization (SEO) is the
practice of managing the rate of visibility for
a client in the SERPS.
• Local Citations

• Social Media
• Keyword Rich Content
• Link Building

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

CONTENT IS KING

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

HOW DO YOU HEAR
ABOUT A COMPANY?

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

BUT AT THE END OF THE
DAY…
• KEYWORDS IN TEXT
• BACK LINKS
• ANCHOR TEXT
• ONSITE S.E.O.

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

WHAT DOES YOUR WEBSITE
LOOK LIKE?

HTTP://WWW.BROWSEO.NET/

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

PEOPLE ARE GETTING
SMARTER
• YOU CAN NO LONGER JUST BUY LINKS
AND SUBMIT DIRECTORIES TO GET YOUR
WEBSITE TO RANK

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

PENGUIN/PANDA/HUMMINGBIRD

ALGORITHMS HAVE MADE CONTENT QUALITY MORE
SEO-RICH

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

SOCIAL MEDIA

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

TECHNOLOGY IS CHANGING.
-

WHAT IS THE FUNCTIONALITY OF A WEBSITE?

-

IS YOUR WEBSITE MULTI-DEVICE FRIENDLY?

-

IS THE CONTENT CLEAR AND CONCISE?

-

IF THE CONTENT RELEVANT?

-

ARE YOU ON A SOCIAL MEDIA CHANNEL?

-

WHO IS LINKING TO YOU?

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

LINKS MATTER

HTTP://WWW.OPENSITEEXPLORER.COM/

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

YOUR P.R. HAS TO HAVE AN
SEO STRATEGY

…AND YOUR SEO HAS TO HAVE AN P.R. STRATEGY

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

WHAT IS YOUR GOAL(S)?
• WHERE ARE YOUR CUSTOMERS?
• WHAT DO YOUR CUSTOMERS LIKE?
• WHAT PAGES DO YOU WANT PEOPLE
TO GO TO ON YOUR WEBSITE?
• WHERE ARE YOUR KEYWORDS?

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

QUESTIONS?

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

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SEO & Public Relations - Presentation for Raleigh Public Relations Society

1. PUBLIC RELATIONS & SEO… What’s the Connection in today’s Hyper-Driven World? By Michael A. Morris & Cole Watts TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

2. Key Personnel Michael A. Morris Cole Watts By Michael A. Morris & Cole Watts TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

3. What is Public Relations Today? As a Public Relations Specialist we’re all creating positive content for all of our clients. • • • • • • • News room Social Media Blog Posts Press Releases TV spots Radio Videos TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

4. What is SEO? Search Engine Optimization (SEO) is the practice of managing the rate of visibility for a client in the SERPS. • Local Citations • Social Media • Keyword Rich Content • Link Building TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

5. CONTENT IS KING TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

6. THE WEBSITE IS YOUR FIRST IMPRESSION • BOTH PR AGENCIES AND SEO SPECIALISTS CRAFT IMAGES FROM THE BRAND AND THE BRAND CAN E FOUND ON THEIR WEBSITE. IF THEIR WEBSITE LOSES THEM, THEY WILL BE LOST. TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

7. HOW DO YOU HEAR ABOUT A COMPANY? TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

8. BUT AT THE END OF THE DAY… • KEYWORDS IN TEXT • BACK LINKS • ANCHOR TEXT • ONSITE S.E.O. TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

9. WHAT DOES YOUR WEBSITE LOOK LIKE? HTTP://WWW.BROWSEO.NET/ TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

10. PEOPLE ARE GETTING SMARTER • YOU CAN NO LONGER JUST BUY LINKS AND SUBMIT DIRECTORIES TO GET YOUR WEBSITE TO RANK TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

11. PENGUIN/PANDA/HUMMINGBIRD ALGORITHMS HAVE MADE CONTENT QUALITY MORE SEO-RICH TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

12. SOCIAL MEDIA TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

13. TECHNOLOGY IS CHANGING. - WHAT IS THE FUNCTIONALITY OF A WEBSITE? - IS YOUR WEBSITE MULTI-DEVICE FRIENDLY? - IS THE CONTENT CLEAR AND CONCISE? - IF THE CONTENT RELEVANT? - ARE YOU ON A SOCIAL MEDIA CHANNEL? - WHO IS LINKING TO YOU? TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

14. LINKS MATTER HTTP://WWW.OPENSITEEXPLORER.COM/ TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

15. YOUR P.R. HAS TO HAVE AN SEO STRATEGY …AND YOUR SEO HAS TO HAVE AN P.R. STRATEGY TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

16. WHAT IS YOUR GOAL(S)? • WHERE ARE YOUR CUSTOMERS? • WHAT DO YOUR CUSTOMERS LIKE? • WHAT PAGES DO YOU WANT PEOPLE TO GO TO ON YOUR WEBSITE? • WHERE ARE YOUR KEYWORDS? TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

17. QUESTIONS? TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

SEO & Public Relations - Presentation for Raleigh Public Relations Society

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