This document provides guidance on developing a website and social media strategy for a skateboarding brand. It identifies the target audience as young men ages 13 to mid 20s interested in skateboarding. It recommends determining key audience demographics, their social media usage, and potential messaging, products, and social networks to engage the audience. Finally, it suggests choosing and installing sharing plugins to facilitate social sharing of content.

2. Case Study
RIVAL SKATEBOARDING
RIVALSKATETEAM.COM

3. Who is your audience?
Young Men 13 - mid 20s Skateboarding! Middle Class
Determine Your Target Audience
•Key demographics: age, sex, interests, income
•Social media usage: slow or fast to adapt to new technology?

4. Consider Messaging
What will your
blog talk about and share?

5. Consider Products
Cyan Infinity Snake Men’s Tee $32
What items will your
Ecommerce store sell and promote?

6. Consider WHERE Your Audience is Socializing
What social media is your target audience already
using? Where do you predict them to go next?

7. SOCIAL HIP & TRENDY
GENERATION CLOTHING
SMART PHONES SHOW OFF
VIDEOS OF SKATE
TRICKS
TECH SAVVY LESS
‘PROFESSIONAL’

8. Choose & Install Sharing Plugins
• Tons of sharing options available
• Go to WordPress.org for full list of plugins
• Go to developers.Facebook.com for list of
Facebook website integration codes
What look & feel do you
want from your social plugins?

12. Take Aways:
1. Know Your Audience
•Who are they?
•Where are they?
•What devices do they use?
2. Choose the Right Social
Networks
3. Choose the Right Plugin(s)
4. Apply Strategically…and
look forward!

13. Thank You!
Learn more about
WordPress and
web design at
TheeDesign.com