Presented by Jake Bohall at Pubcon Florida 8/5/2021 - to discuss content strategies and link development strategies that will create growth and withstand algorithm updates. Note: Presentation contains some slides from Erik Stafford (RIP).
SEMrush Webinar - Position Tracking Tool - 2019-10-03Jake Bohall
Recommendations and best practices when setting up position tracking within SEMrush. Additional tips for evaluating data for volatility, impact, and leveraging info to create some action items.
SEO Is Dead - Raleigh SEO Meetup - 2019 09-17Jake Bohall
If you think SEO is Dead, it is because you are doing it wrong. Search Engines will always exist, and so will the need for the process (SEO) to optimize content for better placement
High Five Raleigh - Diminishing Returns - Knowing Where To Focus SEO Efforts ...Jake Bohall
When implementing SEO strategies within your organization, you are often faced with the challenge of knowing which strategies should be prioritized vs. those that are just “best practice”. This sessions is intended to help you identify high-impact focus areas for SEO, and help you to stop wasting resources on strategies that won’t make a difference. You should attend if you want help filtering the signal from the noise in modern SEO strategies.
Sustainable link strategies start with effective content and appropriate outreach targets. This presentation covers the 4 pillars of developing effective content, and link building strategies you can use to leverage the content you create.
What’s the big deal about semantic HTML?Jono Alderson
A brief history of the web, browser capabilities and semantic HTML - from Geocities to Microformats, Schema and beyond, and how this affects SEO; both today and in the future.
Presented by Jake Bohall at Pubcon Florida 8/5/2021 - to discuss content strategies and link development strategies that will create growth and withstand algorithm updates. Note: Presentation contains some slides from Erik Stafford (RIP).
SEMrush Webinar - Position Tracking Tool - 2019-10-03Jake Bohall
Recommendations and best practices when setting up position tracking within SEMrush. Additional tips for evaluating data for volatility, impact, and leveraging info to create some action items.
SEO Is Dead - Raleigh SEO Meetup - 2019 09-17Jake Bohall
If you think SEO is Dead, it is because you are doing it wrong. Search Engines will always exist, and so will the need for the process (SEO) to optimize content for better placement
High Five Raleigh - Diminishing Returns - Knowing Where To Focus SEO Efforts ...Jake Bohall
When implementing SEO strategies within your organization, you are often faced with the challenge of knowing which strategies should be prioritized vs. those that are just “best practice”. This sessions is intended to help you identify high-impact focus areas for SEO, and help you to stop wasting resources on strategies that won’t make a difference. You should attend if you want help filtering the signal from the noise in modern SEO strategies.
Sustainable link strategies start with effective content and appropriate outreach targets. This presentation covers the 4 pillars of developing effective content, and link building strategies you can use to leverage the content you create.
What’s the big deal about semantic HTML?Jono Alderson
A brief history of the web, browser capabilities and semantic HTML - from Geocities to Microformats, Schema and beyond, and how this affects SEO; both today and in the future.
Technical SEO is easy. Making recommendations on site structures, opportunities and technical initiatives is pretty straightforward. But the psychology, politics and processes around delivering a actions which are understood, bought into, and acted upon, is much harder. Here's the fix.
A deconstruction of the challenges faced in the process of effective keyword research, ideas for some of the reasons why these problems occur, and some suggestions around new ways of thinking, planning, researching, categorizing and managing keywords - all in order to enable effective tactical decision making and strategic focus.
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
How To Create Blog Posts Your Readers Will Want To ShareScripted.com
On January 21, Scripted's Chief Revenue Officer — J.D. Peterson — and InboundWriter's CEO, Skip Besthoff, teamed up to talk about how marketers can make their articles more shareable. From discussing idea generation to debunking common content myths, the two provided actionable ways marketers can get their content ready for their readers to share today.
SearchLove San Diego 2017 | Joel Klettke | Don't Buy Your Customer a Beer: Ho...Distilled
Want to convert better? Then you need to learn how to steal your best copy right out of your client's mouths. In this session, Joel will share a proven process for collecting and then translating customer feedback into copy that obliterates objections and moves prospects to act.
What do top manufacturing companies put on their websites?Orbit Media Studios
This document outlines 7 best practices for manufacturing company websites based on a presentation given in Month, Year. It discusses having a descriptive homepage headline (51% of sites don't), placing social icons at the bottom of pages (not the header), using descriptive title tags (22% of sites just say "Home"), avoiding slideshows and carousels (47% of sites still use them), using descriptive navigation labels (83% don't), including supportive evidence like testimonials (84% are missing it), and using specific calls to action (89% just say generic things like "Learn More"). The document provides examples and statistics for each best practice.
If You're Not #1 on Google, You Don't Exist!Bhupesh Shah
The document discusses search engine optimization (SEO) strategies for websites. It emphasizes the importance of being ranked highly in search engines like Google, explaining that if a business is not ranked #1, it will not get found online. It provides tips for SEO, including optimizing content with keywords, linking strategies, and social media engagement. The document cautions against poor SEO practices like duplicate content, keyword stuffing, and reciprocal linking schemes.
Sample Dental Website SEO Research & Strategic PlanningJake Aull
This shows our standard strategic approach for SEO for dental practices and medical clinic clients. We identify upfront problems to fix, and research competitors and keywords to grow targeted traffic to the primary audience.
Social Media 101 - Power Prospecting for the New Age ProfessionalPowered by Search
Discover how to use Social Media platforms such as Blogging, Twitter, Facebook, and Youtube to help you generate more leads, engage with your community, and monitor your brand's online reputation. This talk was delivered at the North York Civic Centre on behalf of Enteprise Toronto, a City of Toronto initiative.
Search Marketing 101 - University of Toronto MGTD06 LecturePowered by Search
Dev Basu is a guest lecturer for 3rd and 4th year information marketing courses at the University of Toronto.
The following lecture was delivered to 4th year students taking the "Marketing in the Information Age" (MGTD06) course at the University of Toronto Scarborough.
I'd like to thank Prof. Tim Richardson for continuing to invite me to his courses, including adding lecture content into relevant course material such as exams, presentations, and assignments.
Why Great Marketers Must Be Great SkepticsRand Fishkin
This document summarizes a presentation by Rand Fishkin on the importance of skepticism for marketers. It discusses how great skeptics question assumptions, avoid making causal claims without evidence, and thoroughly validate hypotheses through testing before making decisions. Examples show how skeptics would approach common marketing beliefs like the effects of social sharing buttons, anchor text, and Google+ engagement on search rankings. The presentation argues marketers must approach ideas skeptically and use rigorous testing and evidence before implementing strategies.
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
Digital Content in Ecommerce - Waggener Edstrom APAC WE Studio D Zaheer Nooru...Zaheer Nooruddin
This document provides guidance on creating digital content in the age of social media and e-commerce. It recommends focusing 70% of content on customer interests/needs, 20% on sharing other people's content, and 10% on promotional content. It also suggests using a variety of content types like reports, eBooks, blog posts, and social media updates. Content should be published regularly according to a calendar and drive traffic to ecommerce sites. Paid promotion can extend the lifecycle of quality branded content.
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
Historical Slide Deck from Moz's Nov. 2013 Allhands MeetingRand Fishkin
The document summarizes Moz's strategic initiatives and roadmap for 2014. The three strategic initiatives are: 1) Improve retention in every customer cohort, 2) Return to profitability, and 3) Launch Moz Local and learn. Everything Moz works on must map to one of these initiatives and be measurable. Moz also discusses its vision, values, and the process for crafting the roadmap, which involved listing projects, retention data, and team planning meetings. In the future, Moz hopes to make the planning process more inclusive of diverse groups through "Adventure Teams" that are responsible for solutions.
2011 12 ECMOD360 Writing for Readers and Search BotsGillian Muessig
The document discusses various techniques for search engine optimization (SEO), including topic modeling, keyword research, writing for audiences, and generating links and traffic to content. It provides tips on building keyword lists, choosing keywords to target, writing copy, and using images, video and social sharing to draw traffic.
Getting Around Finance - Keyword Research & TaggingJono Alderson
In order to win in competitive markets like finance, you need to understand the market, your audience, and the opportunities. You can only do this from an orbital view of keywords, language and behaviour - and to then zoom in to specific niches and areas of focus.
Stop thinking about 'keywords', and start thinking about keyword 'families' - groups of contextually related phrases which indicate similar need groups; from synonym phrases through to simple typos, there's a world of insight you're missing out on.
Algo chaos - Pubcon Vegas 2013 by Jake Bohall of Virante, Inc.Jake Bohall
Frustrated at the world of algorithm updates? Has a Google penalty wiped you out? Do you have an algo-proofed website? Can your online marketing platform sustain the test of time? Obtain answers to these questions as well as solutions for long-term SEO success from this session at Pubcon Vegas 2013.
SEO Survival - Adapting to More Frequent Algorithm Updates by Jake Bohall of ...Jake Bohall
Presentation covering strategies necessary to succeed in SEO in 2013. Covers usage of LDA for Onsite SEO Content Improvements, Leveraging Broken Link Building, and identifying and removing bad backlinks using Removeem.com.
Technical SEO is easy. Making recommendations on site structures, opportunities and technical initiatives is pretty straightforward. But the psychology, politics and processes around delivering a actions which are understood, bought into, and acted upon, is much harder. Here's the fix.
A deconstruction of the challenges faced in the process of effective keyword research, ideas for some of the reasons why these problems occur, and some suggestions around new ways of thinking, planning, researching, categorizing and managing keywords - all in order to enable effective tactical decision making and strategic focus.
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
How To Create Blog Posts Your Readers Will Want To ShareScripted.com
On January 21, Scripted's Chief Revenue Officer — J.D. Peterson — and InboundWriter's CEO, Skip Besthoff, teamed up to talk about how marketers can make their articles more shareable. From discussing idea generation to debunking common content myths, the two provided actionable ways marketers can get their content ready for their readers to share today.
SearchLove San Diego 2017 | Joel Klettke | Don't Buy Your Customer a Beer: Ho...Distilled
Want to convert better? Then you need to learn how to steal your best copy right out of your client's mouths. In this session, Joel will share a proven process for collecting and then translating customer feedback into copy that obliterates objections and moves prospects to act.
What do top manufacturing companies put on their websites?Orbit Media Studios
This document outlines 7 best practices for manufacturing company websites based on a presentation given in Month, Year. It discusses having a descriptive homepage headline (51% of sites don't), placing social icons at the bottom of pages (not the header), using descriptive title tags (22% of sites just say "Home"), avoiding slideshows and carousels (47% of sites still use them), using descriptive navigation labels (83% don't), including supportive evidence like testimonials (84% are missing it), and using specific calls to action (89% just say generic things like "Learn More"). The document provides examples and statistics for each best practice.
If You're Not #1 on Google, You Don't Exist!Bhupesh Shah
The document discusses search engine optimization (SEO) strategies for websites. It emphasizes the importance of being ranked highly in search engines like Google, explaining that if a business is not ranked #1, it will not get found online. It provides tips for SEO, including optimizing content with keywords, linking strategies, and social media engagement. The document cautions against poor SEO practices like duplicate content, keyword stuffing, and reciprocal linking schemes.
Sample Dental Website SEO Research & Strategic PlanningJake Aull
This shows our standard strategic approach for SEO for dental practices and medical clinic clients. We identify upfront problems to fix, and research competitors and keywords to grow targeted traffic to the primary audience.
Social Media 101 - Power Prospecting for the New Age ProfessionalPowered by Search
Discover how to use Social Media platforms such as Blogging, Twitter, Facebook, and Youtube to help you generate more leads, engage with your community, and monitor your brand's online reputation. This talk was delivered at the North York Civic Centre on behalf of Enteprise Toronto, a City of Toronto initiative.
Search Marketing 101 - University of Toronto MGTD06 LecturePowered by Search
Dev Basu is a guest lecturer for 3rd and 4th year information marketing courses at the University of Toronto.
The following lecture was delivered to 4th year students taking the "Marketing in the Information Age" (MGTD06) course at the University of Toronto Scarborough.
I'd like to thank Prof. Tim Richardson for continuing to invite me to his courses, including adding lecture content into relevant course material such as exams, presentations, and assignments.
Why Great Marketers Must Be Great SkepticsRand Fishkin
This document summarizes a presentation by Rand Fishkin on the importance of skepticism for marketers. It discusses how great skeptics question assumptions, avoid making causal claims without evidence, and thoroughly validate hypotheses through testing before making decisions. Examples show how skeptics would approach common marketing beliefs like the effects of social sharing buttons, anchor text, and Google+ engagement on search rankings. The presentation argues marketers must approach ideas skeptically and use rigorous testing and evidence before implementing strategies.
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
Digital Content in Ecommerce - Waggener Edstrom APAC WE Studio D Zaheer Nooru...Zaheer Nooruddin
This document provides guidance on creating digital content in the age of social media and e-commerce. It recommends focusing 70% of content on customer interests/needs, 20% on sharing other people's content, and 10% on promotional content. It also suggests using a variety of content types like reports, eBooks, blog posts, and social media updates. Content should be published regularly according to a calendar and drive traffic to ecommerce sites. Paid promotion can extend the lifecycle of quality branded content.
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
Historical Slide Deck from Moz's Nov. 2013 Allhands MeetingRand Fishkin
The document summarizes Moz's strategic initiatives and roadmap for 2014. The three strategic initiatives are: 1) Improve retention in every customer cohort, 2) Return to profitability, and 3) Launch Moz Local and learn. Everything Moz works on must map to one of these initiatives and be measurable. Moz also discusses its vision, values, and the process for crafting the roadmap, which involved listing projects, retention data, and team planning meetings. In the future, Moz hopes to make the planning process more inclusive of diverse groups through "Adventure Teams" that are responsible for solutions.
2011 12 ECMOD360 Writing for Readers and Search BotsGillian Muessig
The document discusses various techniques for search engine optimization (SEO), including topic modeling, keyword research, writing for audiences, and generating links and traffic to content. It provides tips on building keyword lists, choosing keywords to target, writing copy, and using images, video and social sharing to draw traffic.
Getting Around Finance - Keyword Research & TaggingJono Alderson
In order to win in competitive markets like finance, you need to understand the market, your audience, and the opportunities. You can only do this from an orbital view of keywords, language and behaviour - and to then zoom in to specific niches and areas of focus.
Stop thinking about 'keywords', and start thinking about keyword 'families' - groups of contextually related phrases which indicate similar need groups; from synonym phrases through to simple typos, there's a world of insight you're missing out on.
Algo chaos - Pubcon Vegas 2013 by Jake Bohall of Virante, Inc.Jake Bohall
Frustrated at the world of algorithm updates? Has a Google penalty wiped you out? Do you have an algo-proofed website? Can your online marketing platform sustain the test of time? Obtain answers to these questions as well as solutions for long-term SEO success from this session at Pubcon Vegas 2013.
SEO Survival - Adapting to More Frequent Algorithm Updates by Jake Bohall of ...Jake Bohall
Presentation covering strategies necessary to succeed in SEO in 2013. Covers usage of LDA for Onsite SEO Content Improvements, Leveraging Broken Link Building, and identifying and removing bad backlinks using Removeem.com.
SEO Red Flags & Sustainability - 2017-11-07 - Pubcon Las VegasJake Bohall
The document contains posts from Jake Bohall on Twitter about his role as VP of Marketing at Hive Digital and topics related to search engine optimization (SEO). Some key points include:
- Jake is passionate about education reform and representing companies focused on opportunities for entrepreneurship and improving quality of life.
- Hive Digital's vision is to be a full service digital agency serving companies working to create a better world.
- Many of the tweets discuss strategies for SEO success including creating relevant content that addresses user needs, demonstrating authority, and making content easy for search engines to index.
- Other tweets cover topics like content strategy, keyword research, schema markup, technical SEO, and paid advertising.
Algorithm Chaos - PubCon NOLA 2014 by Jake Bohall of ViranteJake Bohall
Jake Bohall is a VP of Marketing at Virante who has expertise in search engine marketing strategies. He presented on how search engine algorithms and rankings are sensitive to small changes due to factors like links, content and social signals. He emphasized the importance of focusing on quality content and links rather than spammy tactics, including implementing rich snippets, user generated content, and broken link building to find new content opportunities.
Conversion Conference - 2022 - Joining Forces at the Intersection of SEO and CROJake Bohall
On 6/22/2022, Join Jake Bohall, SEO veteran, as he shares the ways he leveraged the feedback from a team of conversion experts to “convince” a client to accomplish SEO tasks. In this session you will:
1 – Learn how to use SEO as leverage to implement CRO (and vice-versa)
2 – Discover how to craft conversion winning headlines that also win you better rankings
3 – Develop strategies that blend conversion best practices and SEO best practices to ensure the organic traffic you attract generates the conversions you want
Improving Content Quality at Scale and with AI - Pubcon Austin 2023Jake Bohall
In this session, we discuss a site with large scale content quality issues caused by UGC and the process for developing and implementing a solution. Facing the need to review over 5 million pages, we had to develop a process that didn't require manual review, break site functionality that relied on these pages, or sacrifice valuable traffic. This session walks you through the creative brainstorming, and plenty of trial & error, that ultimately led to a novel and scalable fix that could be quickly implemented. We then look at how AI is changing the way we approach these types of problems.
Jake Bohall — SEMrush Position Tracking ToolSemrush
These slides were presented during the SEMrush webinar "SEMrush Toolbox: Position Tracking Tool". To access video and transcript, visit https://www.semrush.com/webinars/semrush-toolbox-position-tracking-tool/
Mark Munroe discusses strategies for long-term SEO success. He advocates for embedding SEO intelligence throughout an organization by closely collaborating with teams like content, engineering, and marketing. This creates an "SEO machine" where everyone understands SEO goals. Key aspects include over-communicating about SEO, answering all SEO questions with explanations, setting aggressive linking goals across teams, and protecting important page templates that drive traffic. Link building remains important but requires earned strategies like content marketing rather than manipulative tactics. Testing changes is important to avoid traffic drops. The overall goal is for SEO strategies to match Google's intent for a long-lasting reputation and organic success.
This document provides tips and strategies for effective link building in 2018. It emphasizes focusing link building efforts on creating high-quality, valuable content that is relevant to target audiences and builds relationships. Specific tactics recommended include developing different types of content like guides, tutorials and case studies; promoting content through outreach; identifying opportunities for strategic partnerships; and consistently building a brand over time in a specific niche. The document stresses taking a content-first and audience-first approach to link building.
This document summarizes key topics from PubCon New Orleans 2013 including conversion rate optimization, social media, SEO tools, link building, local marketing, visual social marketing, Google+, author rank, blogging, video marketing, and remarketing. Some of the main points discussed are using images of people looking at calls-to-action to increase conversions, highlighting phone numbers yellow to boost conversions by 25%, staging product photos, following influencers on Twitter, creating engaging content for comments on Facebook, and boosting social signals through author rank and Google+ to help ranking.
The Ultimate Guide To Off-Page OptimizationPropel Guru
This document provides an overview of off-page optimization techniques for search engine optimization. It begins by defining SEO and its two categories: on-page and off-page optimization. Off-page optimization techniques are described as activities done outside a website to increase its search engine rankings. Specific off-page techniques are then outlined, including creating shareable content, influencer outreach, guest posting, social media engagement, and submitting content to forums, directories, question/answer sites, and more. The document aims to serve as a guide to effective off-page SEO strategies.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
This document discusses how SEO efforts can be maximized beyond just improving on-site elements to rank highly in search results. It provides examples of using SEO to boost social media marketing by managing online conversations and brand reputation, ensuring quality backlinks through off-page optimization techniques like social sharing, and how social media marketing can complement SEO by exposing brands to potential customers. The key message is that SEO involves an integrated approach across on-site, off-site, and social media activities to maximize search visibility and online presence.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
Making Sense of Social Media Pan Experience - August 8, 2014Lorri Ratzlaff
The document provides advice on using social media to help businesses grow. It discusses establishing social media objectives and analyzing key networks like Facebook, Twitter, Instagram and Pinterest. The author recommends businesses create profiles on major networks, post graphics and engaging content regularly, and use social media to build relationships with customers. The document also analyzes a sample business's social media strategy, providing tips to improve profiles, posting frequency and use of networks like Google+.
In this webinar, we will go through the ways in which Pinterest can be used for marketing, brand awareness and building relationships.
1. Navigation and controls
2. Creating backlinks to websites and social channels
3. Best practices
4. Terminology and language
5. Copyright issues
6. Q&A (feel free to post a q below!)
Pinterest, the hottest tech startup of late 2011 has been growing at an amazing pace. In early February, Pinterest surpassed 10 million registered users – up more than 500 percent in just five months. By comScore’s reckoning, Pinterest hit 10 million unique monthly visitors faster than any other independent website – ever. Besides that, Pinterest is still using an invitation only registration system which has managed to gather over 5 million active users and become one of the leading traffic sources for many important websites.
The document discusses planning and conducting digital audits and social media monitoring. It provides templates for creating a social media measurement plan and defining objectives, key performance indicators (KPIs), and measurement methods. Specific social media tools are recommended for tracking KPIs like brand awareness, loyalty, and content performance. Free and paid tools are outlined for analyzing topics, sentiments, influencers and competitive information online.
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
This document discusses Ryan Stewart's SEO services and methods for growing website traffic. It provides tips for choosing keywords, creating content in different formats, and promoting content across owned, earned, and paid channels. The document contains strategies for keyword research, developing audience profiles, optimizing content for search engines, repurposing content, outreach to influencers and publications, and paid social media advertising. The goal is to generate an online buzz and traffic through content marketing.
Similar to Link Acquisition Strategies - Linkbuilding Panel at Pubcon Florida 3/7/2019 (20)
SEMrush - Toolbox #5 - Keyword Gap PresentationJake Bohall
Presentation delivered by Jake Bohall at SEMrush Toolbox #5 Webinar with Craig Campbell. - https://www.semrush.com/webinars/semrush-toolbox-5-keyword-gap/
Presentation covers a method for manipulating the export from the keyword gap analysis to quickly create buckets for the keywords so you can more easily review and take action vs. staring at a list of 10,000+ keywords
Goals: content ideas, keyword discovery, content gap
The document appears to be a series of tweets by Jake Bohall discussing various topics in SEO and marketing. Some of the key points discussed include focusing on quality content over links, understanding users to provide relevant content, using artificial intelligence responsibly, and ensuring one's actions align with their beliefs. Jake also shares some of his involvement with companies like Hive Digital that provide SEO and marketing services.
Presentation given at Holly Ridge Elementary school to audience of fathers interested in signing up for the Watch Dog Dads program to increase father involvement in the schools.
Adaptive Search Marketing - Digital Marketing For Business 2015 #DMFBJake Bohall
Jake Bohall presents at the Raleigh Digital Marketing for Business (#DMFB) conference on search marketing strategies that should be leveraged in adapting to Google's ongoing changes to the chaotic search algorithm. Presentation looks at onsite seo strategies to improve content uniqueness and offsite strategies such as broken link development as a link building strategy.
A Field Guide to SEO - Google Penalty Recovery and AvoidanceJake Bohall
A "Crisis" approach to Google Penalty recovery and avoidance. This presentation outlines the type of planning that should be implemented in order to ensure appropriate risk mitigation for SEO strategies, and plan development for first responders to SEO. Strategies can be applied to cover link development strategies, KPI catastrophes, Google penalty and filters such as Penguin, Panda, Mobile Update, and similar. Also includes recommendations for best practices to avoid penalties as it relates to onsite SEO, content strategies, and link development techniques.
Google Mobile Usability Algorithm Update - April 21st, 2015Jake Bohall
General overview of the mobile usability update to Google's Algorithm on April 21st, how to determine if your site will be impacted, and any steps or considerations you should take to prepare.
Chaos Theory in SEO, and how we must adapt in order to avoid major impacts as a result Google's ever changing algorithm.
Awesome Good Will Hunting reference, recommendations for LDA in bettering content for SEO.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
2. VP, Marketing at Hive Digital
Jake Bohall
@jakebohall jbohall@hivedigital.com
Jake is passionate about education reform and representing companies
focused on providing opportunities for inspiring entrepreneurship,
discovering life purpose, and improving quality of life.
14. Do Your Homework
Identify target trends/curves for qualitative metrics
Dispersion of authority in backlink profile (e.g. Obvious DA30+ profiles)
Segment SERP by authority groupings to develop "normal" baselines
Compare metrics available by data providers
@jakebohall
18. Broken Link Building
@jakebohall
1. Identify topically related pages with links that are 404’s
2. Best that content… Important step
3. Contact linking sites & drop a mention of your version
21. Accessibility Link Building
@jakebohall
1. Review site and ensure compliant with W3C standards
2. Identify competitor pages that don’t meet W3C accessibility
3. Contact linking sites & drop a mention of your version
25. Plan Your Strategy
Broken Link Dev - Cleaning up web, previous resources.
Accessibility Link Dev - leveraging accessibility standards to poach links
Resource Link Dev - using resource pages to drive content strategy and then
prospect off competitor page links
Be Awesome!
@jakebohall
26. Hive Digital
Hive Digital empowers globally responsible companies, organizations, and
individuals to amplify their message through digital marketing.
Marketing for a Better World
28. @jakebohall
Links from major news/publications…. You are worthy
Links from old content…. You are an improvement
Links from fresh content…. You are present/timely
Links from broken link building… You replace old authorities
Links from resource link building…. You are useful
Link Personality Traits
29. Use Your Brain!
@jakebohall
Are you making a difference… Can you?
Link Development builds the talent and knowledge of your team
Strategies change over time
30. If Content is King,
Links are Queen…
@jakebohall
(and she wears the pants!)
… ☺
31. Hive Digital
Hive Digital empowers globally responsible companies, organizations, and
individuals to amplify their message through digital marketing.
Marketing for a Better World
HiveDigital.com @HiveMarketing 800-650-0820
Editor's Notes
I’ve been with Hive Digital since 2008, and head our SEO team. Thanks so much for coming to our session, I really appreciate it.
How many are agencies? In-house?
Anyone think linkbuliding is dead?
Most companies/agencies get tunnel vision on link strategies. All they see is a metric that says build more links…
Where we are supposed to make the magic happen..
obviously not really magic… its just nebulous enough that unless you know what you are looking at or for,
Magic confused 4 snake oil and CEO orders you to buy links “guru rando” that sent him an email.
hope u decline those solicitations 100%.
You have to plan through your “needs” before ever buying anything for sure.
Would you go all ocean’s 11 or 12 or whatever? Find out the lay of the land, schedules, routines…
You’d do your homework.
Find out what will help you blend with any link strategies you employ, and understand benchmarks in your space.
I’m going to show you a few metrics we look at when doing a link audit.
Is it common to have high branded anchor text / low / etc.
Profile sites on topic/intent, what does a link profile look like
If you see there is a pattern .. 4/5 even in this case… maybe you look for other commonalities (quality of content, user intent differences, etc.)
Can also slice by site section or aggregate data around particular topics.
This example, we just looked at the top ranking page for a target keyword.
Caveat: Dependent upon data provider.. E.g. Moz recently started rolling up link metrics for redirects, etc
As you could imagine, it looks like the site at the end built a bunch of links to the homepage, but ignored the links to their credit pages.
When comparing yourself against competitors, are you predominantly a particular link type.
When there are gaps, there are opportunities… When there are overages, that’s a potential exposure point.
Standard authority distribution for a domain/page/etc..
Note, this only works if there is enough volume.
If no volume, then just be mindful of these distributions if you are going to manipulate… otherwise
Site with an obviously augmented backlink profile. This gives us some hints, which we verified regarding prior “ minimum metrics” required in link building efforts of the past.
Best part, is I had an argument for focusing on natural link strategies without regard for authority
Better and more creative strategies with clients when they aren’t judging on a somewhat BS metric… kudos to Moz for trying
Obviously you want to run across vertical/intents and compare for patterns.
Don’t forget to stop and think, dig deeper… You can’t act on data without understanding why.
Takeaway
Looked at data, so we know homepage is overbranded
Not enough brand to money pages
Need lower authority to fix the curve
What strategies would you use? That type review is used by you guys actively trying to manipulate for rankings and trying to hit a specific baseline.
For the legit people, we need to use it to spot shadiness for disavow and get a sense for areas to avoid to prevent being filtered/flagged.
Easy to take some of that data and say I think I need 200 links with 11-20 DA to “fix things”.
Against googles guidelines if intended to manipulate rankings, nebulous general statement
Regardless, I prefer strategies that have impacts while maintaining minimal risk.
How many of you know of or use this strategy?
It’s great because you are helping clean-up / fix the web.
If doing resource link building… targeting resource pages and asking for inclusion.
Scan resource pages for any links to outbound 404’s.. And then inspect that pages backlink profile for blb opportunities
Hope you are using this tool…
Alternative method is to mine competitor links, assume are a resource, then look for broken links on those pages.
How many of you know of or implement Accessibility Link Building
According to the Orlando Sentinel, (Thank you Rachel Daniel!) Nearly 2,000 suits were filed in 2018 alleging website accessibility issues for the disabled.
As a public business you have a legal obligation to provide accessibility to the disabled.
Winn-Dixie lost a lawsuit 2 years ago over this over their checkout process
Here’s the pitch to the client…
There are ongoing lawsuits against websites for not being ADA accessible.
Google often makes changes that seem to support better/safer/etc. user experience.
You need to make sure your site and content meet accessibility standards.
Look at links to competitor page that aren’t compliant… poach all their links...
Find the right outreach style with any strategy..
Long / Short Form
Slow Play
Like to be direct, especially if it’s a competitor checkout page… (mine affiliate links and more!)
Remember, step 1 was to be accessible.. Don’t do this unless you are actually accessible!!
Works for broken link building as well..
Maybe skip the triple and quadruple tap..
Try to be a good per son…
Don’t forget internal linking. Do those same advanced search queries you use to prospect sites, but use the site: and do it on yourself..
Internal linking opportunities galore
When you help companies like Score fostering free mentorships for business, Human Rights Foundation literally saving peoples lives
Tourism agency focused on sustainability and positive impact in local community
Cosmetic surgeon that takes a month each year to travel to poor countries/areas and help children with cleft pallets, etc.
Also locally helps recovered addicts and felons by removing gang tattoos and scars to improve their self-confidence and help with reintegration.
Think about whether or not you deserve to rank #1… why… make sure that comes through in all aspects of your business.
I like to approach link development thinking about what story my links tell about my business
Ripoffreport – maybe shady
Yelp/Locals - you are a local business
Bloggers – Has money to burn
Highlight the change you can make in the world.. Give back, create… do something! Sets you apart from competitors in a flat world.
You are never too good to link build.
Don’t focus on one thing for too long…
Always remember