Sustainable link strategies start with effective content and appropriate outreach targets. This presentation covers the 4 pillars of developing effective content, and link building strategies you can use to leverage the content you create.
Presented by Jake Bohall at Pubcon Florida 8/5/2021 - to discuss content strategies and link development strategies that will create growth and withstand algorithm updates. Note: Presentation contains some slides from Erik Stafford (RIP).
High Five Raleigh - Diminishing Returns - Knowing Where To Focus SEO Efforts ...Jake Bohall
When implementing SEO strategies within your organization, you are often faced with the challenge of knowing which strategies should be prioritized vs. those that are just “best practice”. This sessions is intended to help you identify high-impact focus areas for SEO, and help you to stop wasting resources on strategies that won’t make a difference. You should attend if you want help filtering the signal from the noise in modern SEO strategies.
SEMrush Webinar - Position Tracking Tool - 2019-10-03Jake Bohall
Recommendations and best practices when setting up position tracking within SEMrush. Additional tips for evaluating data for volatility, impact, and leveraging info to create some action items.
SEO Is Dead - Raleigh SEO Meetup - 2019 09-17Jake Bohall
If you think SEO is Dead, it is because you are doing it wrong. Search Engines will always exist, and so will the need for the process (SEO) to optimize content for better placement
Technical SEO is easy. Making recommendations on site structures, opportunities and technical initiatives is pretty straightforward. But the psychology, politics and processes around delivering a actions which are understood, bought into, and acted upon, is much harder. Here's the fix.
Presented by Jake Bohall at Pubcon Florida 8/5/2021 - to discuss content strategies and link development strategies that will create growth and withstand algorithm updates. Note: Presentation contains some slides from Erik Stafford (RIP).
High Five Raleigh - Diminishing Returns - Knowing Where To Focus SEO Efforts ...Jake Bohall
When implementing SEO strategies within your organization, you are often faced with the challenge of knowing which strategies should be prioritized vs. those that are just “best practice”. This sessions is intended to help you identify high-impact focus areas for SEO, and help you to stop wasting resources on strategies that won’t make a difference. You should attend if you want help filtering the signal from the noise in modern SEO strategies.
SEMrush Webinar - Position Tracking Tool - 2019-10-03Jake Bohall
Recommendations and best practices when setting up position tracking within SEMrush. Additional tips for evaluating data for volatility, impact, and leveraging info to create some action items.
SEO Is Dead - Raleigh SEO Meetup - 2019 09-17Jake Bohall
If you think SEO is Dead, it is because you are doing it wrong. Search Engines will always exist, and so will the need for the process (SEO) to optimize content for better placement
Technical SEO is easy. Making recommendations on site structures, opportunities and technical initiatives is pretty straightforward. But the psychology, politics and processes around delivering a actions which are understood, bought into, and acted upon, is much harder. Here's the fix.
A deconstruction of the challenges faced in the process of effective keyword research, ideas for some of the reasons why these problems occur, and some suggestions around new ways of thinking, planning, researching, categorizing and managing keywords - all in order to enable effective tactical decision making and strategic focus.
BrightonSEO: Context is King - Ian Miller, CEO, at Crafted Crafted
Presentation from Ian Miller's BrightonSEO talk April 2015 - Context is King: looking beyond keywords - how you can help search engines rank your content. Ian is CEO at digital agency Crafted, which specialises in web and software development, search marketing, conversion rate optimisation (CRO) and user experience (UX).
SearchLove San Diego 2017 | Joel Klettke | Don't Buy Your Customer a Beer: Ho...Distilled
Want to convert better? Then you need to learn how to steal your best copy right out of your client's mouths. In this session, Joel will share a proven process for collecting and then translating customer feedback into copy that obliterates objections and moves prospects to act.
If You're Not #1 on Google, You Don't Exist!Bhupesh Shah
The document discusses search engine optimization (SEO) strategies for websites. It emphasizes the importance of being ranked highly in search engines like Google, explaining that if a business is not ranked #1, it will not get found online. It provides tips for SEO, including optimizing content with keywords, linking strategies, and social media engagement. The document cautions against poor SEO practices like duplicate content, keyword stuffing, and reciprocal linking schemes.
What do top manufacturing companies put on their websites?Orbit Media Studios
This document outlines 7 best practices for manufacturing company websites based on a presentation given in Month, Year. It discusses having a descriptive homepage headline (51% of sites don't), placing social icons at the bottom of pages (not the header), using descriptive title tags (22% of sites just say "Home"), avoiding slideshows and carousels (47% of sites still use them), using descriptive navigation labels (83% don't), including supportive evidence like testimonials (84% are missing it), and using specific calls to action (89% just say generic things like "Learn More"). The document provides examples and statistics for each best practice.
This document provides guidance on how to conduct keyword research. It recommends brainstorming keywords, categorizing them, connecting the keywords to relevant data from tools like Google Keyword Planner and Google Search Console, mapping customer journeys, and prioritizing keywords. Various keyword research tools and sources of data are discussed. The importance of usability and the customer experience is emphasized in the keyword selection process.
How To Create Blog Posts Your Readers Will Want To ShareScripted.com
On January 21, Scripted's Chief Revenue Officer — J.D. Peterson — and InboundWriter's CEO, Skip Besthoff, teamed up to talk about how marketers can make their articles more shareable. From discussing idea generation to debunking common content myths, the two provided actionable ways marketers can get their content ready for their readers to share today.
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...Paul Shapiro
1) Semantic search relies on understanding the conceptual relationships between keywords rather than exact matches, so SEOs must conduct more thorough semantic keyword research.
2) Tools like KNIME allow SEOs to automate data collection from sources like search engines and social media, analyze the data using techniques like TF-IDF and LDA to group keywords semantically, and visualize relationships to guide on-page optimization.
3) By understanding conceptual topics and how consumer language is used, SEOs can better optimize websites for searcher intent to perform well in semantic search.
Demand Generation: Best Practice MethodsMonique Lees
What makes one landing page better than another? Learn to apply a critical eye to landing page design with this Best Practice Methods presentation.
From page formatting, to copy writing, CTA and imagery design, I share some of Unbounce Co-Founder Oli Gardners' top tips for creating engaging, high-converting landing pages.
I also demonstrate how Aamplify (www.aamplify.partners) are applying these methods with examples from three recent client campaigns.
Take a look and start applying some of these to your next digital marketing campaign.
Thanks to PlanPro, Certus Solutions and Frog Recruitment for allowing us to reference their content in this presentation.
PlanPro: http://planpro.co/
Certus Solutions: http://certussolutions.com/
Frog Recruitment: https://www.frogrecruitment.co.nz/
The document discusses the future of search and social media. It notes that Google+ currently has over 90 million users but is projected to have 250 million users by the end of 2012. It also discusses how Google and Facebook make money through advertising rather than directly from their users. The document predicts that in 5 years, the majority of search will be done on mobile devices using speech search and social media will continue to evolve with no single platform dominating for several decades.
Why Great Marketers Must Be Great SkepticsRand Fishkin
This document summarizes a presentation by Rand Fishkin on the importance of skepticism for marketers. It discusses how great skeptics question assumptions, avoid making causal claims without evidence, and thoroughly validate hypotheses through testing before making decisions. Examples show how skeptics would approach common marketing beliefs like the effects of social sharing buttons, anchor text, and Google+ engagement on search rankings. The presentation argues marketers must approach ideas skeptically and use rigorous testing and evidence before implementing strategies.
Sample Dental Website SEO Research & Strategic PlanningJake Aull
This shows our standard strategic approach for SEO for dental practices and medical clinic clients. We identify upfront problems to fix, and research competitors and keywords to grow targeted traffic to the primary audience.
Getting Around Finance - Keyword Research & TaggingJono Alderson
In order to win in competitive markets like finance, you need to understand the market, your audience, and the opportunities. You can only do this from an orbital view of keywords, language and behaviour - and to then zoom in to specific niches and areas of focus.
Stop thinking about 'keywords', and start thinking about keyword 'families' - groups of contextually related phrases which indicate similar need groups; from synonym phrases through to simple typos, there's a world of insight you're missing out on.
This document provides tips for making money with Android apps, including ways to promote paid apps through the Android Market, paid advertising, and internet marketing. It recommends optimizing for keyword search in the Android Market, starting an email newsletter, encouraging positive comments and purchases, using pay per install advertising, creating linked web pages and videos regularly, using productivity tools, and gradually hiring an offshore team to reduce the workload. The overall goal is to engage users, drive sales and downloads, and build an online presence to earn a profit from Android apps.
Nathan Mellor is an independent app developer and author. He has developed top grossing Android apps and written books on app development. In this presentation, he discusses app store optimization (ASO) using data and analytics. He reviews the process of acquiring, engaging, and monetizing users. He shows the math behind key metrics like searches, discovery, installations and explains how to measure and improve performance at each stage through ASO techniques like keyword research, promotion, and virality. The goal is to understand user behavior and make more money through an optimized app listing, descriptions and marketing.
2011 12 ECMOD360 Writing for Readers and Search BotsGillian Muessig
The document discusses various techniques for search engine optimization (SEO), including topic modeling, keyword research, writing for audiences, and generating links and traffic to content. It provides tips on building keyword lists, choosing keywords to target, writing copy, and using images, video and social sharing to draw traffic.
SearchLove San Diego 2017 | Marcus Tober | Ranking Factors in a Mobile-First ...Distilled
With Google rolling out the mobile-first index in 2017, the performance of a website’s mobile version is more relevant than ever. In this session, Marcus will reveal the most important mobile Ranking Factors, with a particular focus on content. Secondly, we will illuminate keyword opportunities with a much larger search volume on mobile, and analyze user needs and content demands that differ between desktop and mobile. By analyzing brands’ websites that exhibit outstanding mobile performance, you’ll take away best practices for mobile search optimization in 2017.
Repeatable Brand Strategy: How successful brands are outmaneuvering the compe...MarketingExperiments
As marketers, our primary problem today is not brand confusion but rather confusion about brand.
When it comes down to the essentials of what makes a brand successful, Aristotle gave us the answer around 2,300 years ago. What’s more, he made it into a repeatable method that just about anyone can use to create a more successful brand.
In this 35-minute replay, Flint McGlaughlin, Managing Director, MECLABS Institute, shows you how to apply Aristotle’s framework to your brand and marketing so you can outmaneuver your competitors.
Conversion Conference - 2022 - Joining Forces at the Intersection of SEO and CROJake Bohall
On 6/22/2022, Join Jake Bohall, SEO veteran, as he shares the ways he leveraged the feedback from a team of conversion experts to “convince” a client to accomplish SEO tasks. In this session you will:
1 – Learn how to use SEO as leverage to implement CRO (and vice-versa)
2 – Discover how to craft conversion winning headlines that also win you better rankings
3 – Develop strategies that blend conversion best practices and SEO best practices to ensure the organic traffic you attract generates the conversions you want
This document outlines ideas for building an effective growth funnel for startups. It discusses testing many paid traffic campaigns across different channels to acquire users at scale. These include search, display, YouTube, Gmail, and social ads targeting keywords, interests, and retargeting. The document emphasizes testing funnels with multiple touchpoints to increase conversion rates and optimize for gross margin rather than spend percentage. It also stresses the importance of tracking metrics to identify high and low performing campaigns and elements of the funnel.
A deconstruction of the challenges faced in the process of effective keyword research, ideas for some of the reasons why these problems occur, and some suggestions around new ways of thinking, planning, researching, categorizing and managing keywords - all in order to enable effective tactical decision making and strategic focus.
BrightonSEO: Context is King - Ian Miller, CEO, at Crafted Crafted
Presentation from Ian Miller's BrightonSEO talk April 2015 - Context is King: looking beyond keywords - how you can help search engines rank your content. Ian is CEO at digital agency Crafted, which specialises in web and software development, search marketing, conversion rate optimisation (CRO) and user experience (UX).
SearchLove San Diego 2017 | Joel Klettke | Don't Buy Your Customer a Beer: Ho...Distilled
Want to convert better? Then you need to learn how to steal your best copy right out of your client's mouths. In this session, Joel will share a proven process for collecting and then translating customer feedback into copy that obliterates objections and moves prospects to act.
If You're Not #1 on Google, You Don't Exist!Bhupesh Shah
The document discusses search engine optimization (SEO) strategies for websites. It emphasizes the importance of being ranked highly in search engines like Google, explaining that if a business is not ranked #1, it will not get found online. It provides tips for SEO, including optimizing content with keywords, linking strategies, and social media engagement. The document cautions against poor SEO practices like duplicate content, keyword stuffing, and reciprocal linking schemes.
What do top manufacturing companies put on their websites?Orbit Media Studios
This document outlines 7 best practices for manufacturing company websites based on a presentation given in Month, Year. It discusses having a descriptive homepage headline (51% of sites don't), placing social icons at the bottom of pages (not the header), using descriptive title tags (22% of sites just say "Home"), avoiding slideshows and carousels (47% of sites still use them), using descriptive navigation labels (83% don't), including supportive evidence like testimonials (84% are missing it), and using specific calls to action (89% just say generic things like "Learn More"). The document provides examples and statistics for each best practice.
This document provides guidance on how to conduct keyword research. It recommends brainstorming keywords, categorizing them, connecting the keywords to relevant data from tools like Google Keyword Planner and Google Search Console, mapping customer journeys, and prioritizing keywords. Various keyword research tools and sources of data are discussed. The importance of usability and the customer experience is emphasized in the keyword selection process.
How To Create Blog Posts Your Readers Will Want To ShareScripted.com
On January 21, Scripted's Chief Revenue Officer — J.D. Peterson — and InboundWriter's CEO, Skip Besthoff, teamed up to talk about how marketers can make their articles more shareable. From discussing idea generation to debunking common content myths, the two provided actionable ways marketers can get their content ready for their readers to share today.
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...Paul Shapiro
1) Semantic search relies on understanding the conceptual relationships between keywords rather than exact matches, so SEOs must conduct more thorough semantic keyword research.
2) Tools like KNIME allow SEOs to automate data collection from sources like search engines and social media, analyze the data using techniques like TF-IDF and LDA to group keywords semantically, and visualize relationships to guide on-page optimization.
3) By understanding conceptual topics and how consumer language is used, SEOs can better optimize websites for searcher intent to perform well in semantic search.
Demand Generation: Best Practice MethodsMonique Lees
What makes one landing page better than another? Learn to apply a critical eye to landing page design with this Best Practice Methods presentation.
From page formatting, to copy writing, CTA and imagery design, I share some of Unbounce Co-Founder Oli Gardners' top tips for creating engaging, high-converting landing pages.
I also demonstrate how Aamplify (www.aamplify.partners) are applying these methods with examples from three recent client campaigns.
Take a look and start applying some of these to your next digital marketing campaign.
Thanks to PlanPro, Certus Solutions and Frog Recruitment for allowing us to reference their content in this presentation.
PlanPro: http://planpro.co/
Certus Solutions: http://certussolutions.com/
Frog Recruitment: https://www.frogrecruitment.co.nz/
The document discusses the future of search and social media. It notes that Google+ currently has over 90 million users but is projected to have 250 million users by the end of 2012. It also discusses how Google and Facebook make money through advertising rather than directly from their users. The document predicts that in 5 years, the majority of search will be done on mobile devices using speech search and social media will continue to evolve with no single platform dominating for several decades.
Why Great Marketers Must Be Great SkepticsRand Fishkin
This document summarizes a presentation by Rand Fishkin on the importance of skepticism for marketers. It discusses how great skeptics question assumptions, avoid making causal claims without evidence, and thoroughly validate hypotheses through testing before making decisions. Examples show how skeptics would approach common marketing beliefs like the effects of social sharing buttons, anchor text, and Google+ engagement on search rankings. The presentation argues marketers must approach ideas skeptically and use rigorous testing and evidence before implementing strategies.
Sample Dental Website SEO Research & Strategic PlanningJake Aull
This shows our standard strategic approach for SEO for dental practices and medical clinic clients. We identify upfront problems to fix, and research competitors and keywords to grow targeted traffic to the primary audience.
Getting Around Finance - Keyword Research & TaggingJono Alderson
In order to win in competitive markets like finance, you need to understand the market, your audience, and the opportunities. You can only do this from an orbital view of keywords, language and behaviour - and to then zoom in to specific niches and areas of focus.
Stop thinking about 'keywords', and start thinking about keyword 'families' - groups of contextually related phrases which indicate similar need groups; from synonym phrases through to simple typos, there's a world of insight you're missing out on.
This document provides tips for making money with Android apps, including ways to promote paid apps through the Android Market, paid advertising, and internet marketing. It recommends optimizing for keyword search in the Android Market, starting an email newsletter, encouraging positive comments and purchases, using pay per install advertising, creating linked web pages and videos regularly, using productivity tools, and gradually hiring an offshore team to reduce the workload. The overall goal is to engage users, drive sales and downloads, and build an online presence to earn a profit from Android apps.
Nathan Mellor is an independent app developer and author. He has developed top grossing Android apps and written books on app development. In this presentation, he discusses app store optimization (ASO) using data and analytics. He reviews the process of acquiring, engaging, and monetizing users. He shows the math behind key metrics like searches, discovery, installations and explains how to measure and improve performance at each stage through ASO techniques like keyword research, promotion, and virality. The goal is to understand user behavior and make more money through an optimized app listing, descriptions and marketing.
2011 12 ECMOD360 Writing for Readers and Search BotsGillian Muessig
The document discusses various techniques for search engine optimization (SEO), including topic modeling, keyword research, writing for audiences, and generating links and traffic to content. It provides tips on building keyword lists, choosing keywords to target, writing copy, and using images, video and social sharing to draw traffic.
SearchLove San Diego 2017 | Marcus Tober | Ranking Factors in a Mobile-First ...Distilled
With Google rolling out the mobile-first index in 2017, the performance of a website’s mobile version is more relevant than ever. In this session, Marcus will reveal the most important mobile Ranking Factors, with a particular focus on content. Secondly, we will illuminate keyword opportunities with a much larger search volume on mobile, and analyze user needs and content demands that differ between desktop and mobile. By analyzing brands’ websites that exhibit outstanding mobile performance, you’ll take away best practices for mobile search optimization in 2017.
Repeatable Brand Strategy: How successful brands are outmaneuvering the compe...MarketingExperiments
As marketers, our primary problem today is not brand confusion but rather confusion about brand.
When it comes down to the essentials of what makes a brand successful, Aristotle gave us the answer around 2,300 years ago. What’s more, he made it into a repeatable method that just about anyone can use to create a more successful brand.
In this 35-minute replay, Flint McGlaughlin, Managing Director, MECLABS Institute, shows you how to apply Aristotle’s framework to your brand and marketing so you can outmaneuver your competitors.
Conversion Conference - 2022 - Joining Forces at the Intersection of SEO and CROJake Bohall
On 6/22/2022, Join Jake Bohall, SEO veteran, as he shares the ways he leveraged the feedback from a team of conversion experts to “convince” a client to accomplish SEO tasks. In this session you will:
1 – Learn how to use SEO as leverage to implement CRO (and vice-versa)
2 – Discover how to craft conversion winning headlines that also win you better rankings
3 – Develop strategies that blend conversion best practices and SEO best practices to ensure the organic traffic you attract generates the conversions you want
This document outlines ideas for building an effective growth funnel for startups. It discusses testing many paid traffic campaigns across different channels to acquire users at scale. These include search, display, YouTube, Gmail, and social ads targeting keywords, interests, and retargeting. The document emphasizes testing funnels with multiple touchpoints to increase conversion rates and optimize for gross margin rather than spend percentage. It also stresses the importance of tracking metrics to identify high and low performing campaigns and elements of the funnel.
SEO Red Flags & Sustainability - 2017-11-07 - Pubcon Las VegasJake Bohall
The document contains posts from Jake Bohall on Twitter about his role as VP of Marketing at Hive Digital and topics related to search engine optimization (SEO). Some key points include:
- Jake is passionate about education reform and representing companies focused on opportunities for entrepreneurship and improving quality of life.
- Hive Digital's vision is to be a full service digital agency serving companies working to create a better world.
- Many of the tweets discuss strategies for SEO success including creating relevant content that addresses user needs, demonstrating authority, and making content easy for search engines to index.
- Other tweets cover topics like content strategy, keyword research, schema markup, technical SEO, and paid advertising.
The document discusses planning and conducting digital audits and social media monitoring. It provides templates for creating a social media measurement plan and defining objectives, key performance indicators (KPIs), and measurement methods. Specific social media tools are recommended for tracking KPIs like brand awareness, loyalty, and content performance. Free and paid tools are outlined for analyzing topics, sentiments, influencers and competitive information online.
How to Turn Knowledge into Data: Customer ReviewsValeria Maltoni
What's in a Review? Drawing marketing insights from your consumer generated content. Learning to see, going beyond the starts, how to find feedback, creating value for customers while getting business value.
7 Most Common Website Mistakes and How to Avoid ThemKelly Rice
Unfortunately, there are common mistakes that small businesses don’t realize they’re making, and these mistakes cause your website to perform poorly. This slide deck walks you though the mistakes and how to fix them.
This document summarizes a seminar on brand marketing for associations. It discusses conducting research to develop a brand triangle with a core value, attributes, and personality to clearly communicate an association's brand. A marketing campaign is outlined using member success stories, print ads, emails, websites, and signage. The presentation addresses the current state of association marketing, discussing issues like who is responsible for branding and how to develop brand equity. It also covers topics like segmentation, personas, behavioral programs, and lead scoring to improve demand generation.
Argyle Social helps marketers understand the impact of social media marketing efforts by measuring engagement, conversions, and the movement of people through a "social funnel" from subscribers to engagers to prospects to conversions. The document discusses how to define and measure key metrics at each stage to understand what content and activities are most effective at driving engagement and conversions. It acknowledges challenges in attributing outcomes directly to social media activities but provides suggestions for testing different content scheduling and linking strategies to start optimizing social media programs.
This document provides guidance on using the question-and-answer site Quora for early-stage customer acquisition. It recommends researching questions asked by potential customers to identify opportunities to provide helpful answers that also gently point to your product solution. High-value questions tend to have more followers than answers, indicating interest. The document also outlines how to find additional relevant questions through search, related questions, topics, and influential writers on Quora.
The document provides a checklist of items for blogs, including establishing a reason for the blog, identifying stakeholders, managing expectations, researching competitors, understanding readers, addressing readers' pains with content, presentation, marketing with passion, analyzing progress, and testing everything. It emphasizes curating the best content, formatting content attractively, focusing on search engine optimization, encouraging conversations, promoting the blog, collecting the right metrics, and improving incrementally.
The document provides information on developing an effective brand strategy, including defining what a brand is, understanding the importance of vision and mission statements, developing brand positioning, and creating a brand strategy roadmap. It discusses key concepts like primary vs secondary research, qualitative vs quantitative research, SWOT analysis, brand values, and formatting an effective positioning statement. The overall aim is to help readers understand the necessary steps and frameworks for establishing a strong brand identity and strategy.
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
How to get sales and marketing working togetherDave Kellogg
This document discusses how to get sales and marketing working together effectively. It identifies common problems like unrealistic plans, function-led mentalities, blame cultures, and philosophical, strategic, and operational non-alignment. The key recommendations are to establish realistic plans, avoid favoring one function over others, shift to a problem-solving culture instead of blame, and ensure alignment on roles, strategies, processes, metrics and reporting. With the right frameworks like common metrics and teamwork, sales and marketing can be properly aligned to drive results.
Algo chaos - Pubcon Vegas 2013 by Jake Bohall of Virante, Inc.Jake Bohall
Frustrated at the world of algorithm updates? Has a Google penalty wiped you out? Do you have an algo-proofed website? Can your online marketing platform sustain the test of time? Obtain answers to these questions as well as solutions for long-term SEO success from this session at Pubcon Vegas 2013.
Kalev Peekna, Managing Director of Strategy at One North, discusses the importance of finding a balance between brand-centric and user-centric marketing in this East Coast vs. West Coast analysis.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1zViNx0.
The document describes a framework for conducting customer-centric discovery. It involves 4 stages: KNOW, BE, CONNECT, and CREATE.
In KNOW, salespeople analyze the customer's industry, corporate goals and initiatives, and key contacts. In BE, they learn about the experience of the customer's employees, customers, and value chain.
In CONNECT, salespeople share insights about the customer, visualize their current reality, and co-create a vision. In CREATE, they develop a case for change, storyboard potential solutions, and create a mutual plan.
The goal is to understand customers deeply, connect authentically, and collaboratively develop solutions that meet their needs and priorities.
State of the Whole Brand 2021: The Big Rethink by BarkleyBarkley
We're on a mission to build a world with more whole brands, those that spread their strength across a defined set of actions, grow faster, win more customers, and have stronger cultures than the competition — those that act as a force for good.
The world needs us all to rethink how we’re doing business. That starts here. Inspired? Join us at The Whole Brand Project, where we’re rallying innovative thinkers from all industries to come along.
More at wholebrandproject.com.
Similar to Content marketing and Sustainable Linking Strategies - Pubcon Vegas 2019 (20)
Improving Content Quality at Scale and with AI - Pubcon Austin 2023Jake Bohall
In this session, we discuss a site with large scale content quality issues caused by UGC and the process for developing and implementing a solution. Facing the need to review over 5 million pages, we had to develop a process that didn't require manual review, break site functionality that relied on these pages, or sacrifice valuable traffic. This session walks you through the creative brainstorming, and plenty of trial & error, that ultimately led to a novel and scalable fix that could be quickly implemented. We then look at how AI is changing the way we approach these types of problems.
SEMrush - Toolbox #5 - Keyword Gap PresentationJake Bohall
Presentation delivered by Jake Bohall at SEMrush Toolbox #5 Webinar with Craig Campbell. - https://www.semrush.com/webinars/semrush-toolbox-5-keyword-gap/
Presentation covers a method for manipulating the export from the keyword gap analysis to quickly create buckets for the keywords so you can more easily review and take action vs. staring at a list of 10,000+ keywords
Goals: content ideas, keyword discovery, content gap
The document appears to be a series of tweets by Jake Bohall discussing various topics in SEO and marketing. Some of the key points discussed include focusing on quality content over links, understanding users to provide relevant content, using artificial intelligence responsibly, and ensuring one's actions align with their beliefs. Jake also shares some of his involvement with companies like Hive Digital that provide SEO and marketing services.
Presentation given at Holly Ridge Elementary school to audience of fathers interested in signing up for the Watch Dog Dads program to increase father involvement in the schools.
Adaptive Search Marketing - Digital Marketing For Business 2015 #DMFBJake Bohall
Jake Bohall presents at the Raleigh Digital Marketing for Business (#DMFB) conference on search marketing strategies that should be leveraged in adapting to Google's ongoing changes to the chaotic search algorithm. Presentation looks at onsite seo strategies to improve content uniqueness and offsite strategies such as broken link development as a link building strategy.
A Field Guide to SEO - Google Penalty Recovery and AvoidanceJake Bohall
A "Crisis" approach to Google Penalty recovery and avoidance. This presentation outlines the type of planning that should be implemented in order to ensure appropriate risk mitigation for SEO strategies, and plan development for first responders to SEO. Strategies can be applied to cover link development strategies, KPI catastrophes, Google penalty and filters such as Penguin, Panda, Mobile Update, and similar. Also includes recommendations for best practices to avoid penalties as it relates to onsite SEO, content strategies, and link development techniques.
Google Mobile Usability Algorithm Update - April 21st, 2015Jake Bohall
General overview of the mobile usability update to Google's Algorithm on April 21st, how to determine if your site will be impacted, and any steps or considerations you should take to prepare.
Chaos Theory in SEO, and how we must adapt in order to avoid major impacts as a result Google's ever changing algorithm.
Awesome Good Will Hunting reference, recommendations for LDA in bettering content for SEO.
Algorithm Chaos - PubCon NOLA 2014 by Jake Bohall of ViranteJake Bohall
Jake Bohall is a VP of Marketing at Virante who has expertise in search engine marketing strategies. He presented on how search engine algorithms and rankings are sensitive to small changes due to factors like links, content and social signals. He emphasized the importance of focusing on quality content and links rather than spammy tactics, including implementing rich snippets, user generated content, and broken link building to find new content opportunities.
SEO Survival - Adapting to More Frequent Algorithm Updates by Jake Bohall of ...Jake Bohall
Presentation covering strategies necessary to succeed in SEO in 2013. Covers usage of LDA for Onsite SEO Content Improvements, Leveraging Broken Link Building, and identifying and removing bad backlinks using Removeem.com.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
2. #PUBCON
About Erik
• 20 years of experience…
• Working with high-traffic clients…
• Using design, copy, and brand narrative
to connect audiences to objectives.
• I’m around… Let’s connect!
3. Co-Founder at Hive Digital
#techseo #linkdev #agencylife
Jake Bohall
@jakebohall jbohall@hivedigital.com
Jake is passionate about education reform and representing companies
that change the world by providing opportunities for inspiring
entrepreneurship and improving quality of life.
@jakebohall
5. Sustainable SEO
Strategies that ensure long-term success for your
website goals and are generally immune to typical
fluctuations within the search ranking algorithm.
@jakebohall
7. Crawling / Discovery
Technical SEO - Ensuring
search engines can
understand your content
and index it for users to see
Content / Relevance
Content SEO - Creating the
link between search intent
and conversion through
targeted messaging
Links / Authority
Offsite SEO - Establishing
brand dominance for core to
business topic visibility
Hierarchy of SEO
@jakebohall
9. Market / Mindset Match
Not all prospects are created equal…
They are all at different stages of awareness.
It’s important to cater your content to meet them where they
are in the buying cycle…
And where they are mentally in terms of the problem they’re
facing, and the solution you provide.
@erikdstafford
10. 4 Stages Of Prospect Awareness
UNAWARE: They don’t even know there’s a problem or pain-
point. (Clueless browsers/scrollers)
@erikdstafford
11. 4 Stages Of Prospect Awareness
UNAWARE: They don’t even know there’s a problem or pain-
point. (Clueless browsers/scrollers)
PROBLEM AWARE: They’re aware there’s a problem or area
for improvement, but not what the options are for fixing it.
@erikdstafford
12. 4 Stages Of Prospect Awareness
UNAWARE: They don’t even know there’s a problem or pain-
point. (Clueless browsers/scrollers)
PROBLEM AWARE: They’re aware there’s a problem or area
for improvement, but not what the options are for fixing it.
SOLUTION AWARE: They know there’s a problem, and they
are aware of the solutions that are available.
@erikdstafford
13. 4 Stages Of Prospect Awareness
UNAWARE: They don’t even know there’s a problem or pain-
point. (Clueless browsers/scrollers)
PROBLEM AWARE: They’re aware there’s a problem or area
for improvement, but not what the options are for fixing it.
SOLUTION AWARE: They know there’s a problem, and they
are aware of the solutions that are available.
BRAND AWARE: They know who you are, and the problem
you solve.
@erikdstafford
14. UNAWARE Messaging
• The Truth About…
• The Amazing Story Of How…
• The Science Behind…
• (Natural, Affordable, Different) Alternatives To…
• The (Weird, Strange, Revolutionary) (Root, Vegetable,
Product, Company) That’s (Changing Something)
Forever…
• Case Studies/Testimonials
@erikdstafford
15. PROBLEM AWARE Messaging
• Can You Imagine…
• 3 Common (Mistakes, Benefits, Ways) To…
• How To XYZ (In X Steps)…
• Case Studies/Testimonials
• Did You Know?
@erikdstafford
16. #PUBCON
SOLUTION AWARE Messaging
• This vs That… (Traditional vs Your Solution)
• The Truth About…
• The Common Enemy (Cancer, Big Business etc. etc.)
• Comparison Shopping (By Brand)
@erikdstafford
17. BRAND AWARE Messaging
• Our Unique Process
• Our Big Why
• A Glimpse Into Our Lives
• Case Studies/Testimonials
• Discounts/Promotions/Free Trials
@erikdstafford
18. Example: UNAWARE
“Is your home ready for summer?
Or are you and your family at risk of
suffering through a frightening heat wave
without Air Conditioning?
Preparation is the key…
Your ticket out of harms way when
temperatures soar into triple digits!”
@erikdstafford
23. On-Page Layout Considerations
All depends on a clear understanding of what you want
people to do…
And aggressively testing different options.
• What is your optimal outcome? Do you want clicks to an
offer? Email newsletter signups? Phone calls? Form fill-
outs?
@erikdstafford
24. On-Page Layout Considerations
All depends on a clear understanding of what you want
people to do…
And aggressively testing different options.
• What is your optimal outcome? Do you want clicks to an
offer? Email newsletter signups? Phone calls? Form fill-
outs?
• The numbers never lie. Our philosophy: Traffic without
testing is wasted traffic, even if you’re making sales.
@erikdstafford
25. On-Page Layout Considerations
• Sidebar on the right? Or the
left?
• Are comments more
important that shares?
• CTA area (Newsletter signup,
banner ad) above the related
content links? Or below?
@erikdstafford
26. On-Page Layout Considerations
• This is what works. (Allegedly,
Hypothetically)
• Sidebar on the left.
• CTA top right (in the header) or at
the top of the sidebar. (Or both)
• CTA area (Newsletter signup,
banner ad, callout) below the main
content, but above the comments.
@erikdstafford
27. @jakebohall
Internal Linking: Content Clusters
Review holistically how you are covering each topic and how your
content is linked together.
● Pillar Pages are comprehensive pages for focus topics that
provide depth.
● Supporting Pages provide breadth of coverage.
● Internal Linking completes the cluster and establishes topical
authority.
Having many strong clusters also contributes to domain authority and
the performance of new and existing content.
Art
Artists
Themes
Product
Types
34. @jakebohall
Links from major news/publications…. You are worthy
Links from old content…. You are an improvement
Links from fresh content…. You are present/timely
Links from broken link building… You replace old authorities
Links from resource link building…. You are useful
Link Personality Traits
35. @jakebohall
1. Link exchanges/networks
2. Blog Spam
3. Xrumer Spam
4. Press Releases
5. Article Syndication
6. Anchor Text Spam
7. Anything easy…
Image Credit | LinkDevelomentConstructionServices.co.uk
64. Accessibility Link Building
1. Review site and ensure compliant with W3C standards
2. Identify competitor pages that don’t meet W3C accessibility
3. Contact linking sites & drop a mention of your version
@jakebohall
65. Plan Your Strategy
Broken Link Dev - Cleaning up web, previous resources.
Accessibility Link Dev - leveraging accessibility standards to poach links
Resource Link Dev - using resource pages to drive content strategy and then
prospect off competitor page links
Be Awesome!
@jakebohall
67. The Unfortunate Truth
Bloggers, journalists, and influencers couldn’t care less
about you, your product, or offer.
They get bombarded with requests on a daily basis.
To get results, you need to break the pattern.
@erikdstafford