This document discusses how SEO efforts can be maximized beyond just improving on-site elements to rank highly in search results. It provides examples of using SEO to boost social media marketing by managing online conversations and brand reputation, ensuring quality backlinks through off-page optimization techniques like social sharing, and how social media marketing can complement SEO by exposing brands to potential customers. The key message is that SEO involves an integrated approach across on-site, off-site, and social media activities to maximize search visibility and online presence.

1. Are You Maximizing Your SEO
Efforts?
Stretch Your
Search Engine Optimization (SEO)
Goals & Outputs
© Resultrix, LLC

2. SEO is not only restricted to making your
website get to the top of a search result
by making it more crawler friendly.
IT’S MORE THAN THAT!
See some examples of how SEO can
boost your social media marketing
efforts, for one 

3. Steer & Drive
Manage online conversations and optimize your
brand reputation online
 Be proactive. Pre-empt
• Keep your ear to the ground and your eye on the ball.
• Have a list of negative terms to buy against.
 Be in control
• Ensure your customers see what you want them to see. Let your accolades
and positive news show up!
 Think long-term
• Have a well-thought out roadmap to constantly generate regular content
about your company’s reputation and brand.
• Focus on 3-4 key brand attributes and stick to them!
Caution!
Be realistic. Especially in a crisis situation, don’t overdo the positive-ness. May
seem contrived. Like you’re trying to ‘distract’ your key audiences and/or
‘diverting’ from the issue.
Source: Adage.com , Jan 2011

4. Be Seen. Be Heard
Smart off-page optimization ensures quality links back to
your website
 Once a site is up and running, you’ve got to work hard to get up there.
 Off-page is as important as building a great SEO compatible website.
 Without a strong link profile, even great content may not help all that
much in search results.
 It determines the popularity and the ranking of your site. And the 2 are
directly related!
 Leverage the power of social media. Post on relevant blogs, have a
Twitter and Facebook presence, indulge in social bookmarking…
 Create relevant content, post on relevant social media, watch, measure,
and engage your audiences!
Caution!
Make sure you have a well thought out strategy & you do it right. Ensure your
website shows up on relevant blogs, forums, and other social media.
Source: ClickZ , Jun 2009; seomoz.org, Nov 2010

5. It’s a Two-Way Street
Good social media marketing complements SEO too!!
Click through rates through organic search results are
2.4 times higher for users who’ve been exposed to a
brand’s social marketing campaign.
Through social marketing, a brand has the ability to
expose itself to potential customers. So when
customers “consider” a purchase, you’re a contender!
Caution!
Analyze & track your social media marketing and SEO efforts
separately. Know which opportunity is coming from where, which
tactic needs to be tweaked… Don’t make it all part of one big confusing
hotchpotch of undifferentiated tactics!
Source: seomoz.org, Nov 2010