ICSF 2017

1. 3 Simple Ways to Up
Your GeoMarketing Game
Lindsay Listanski
Senior Manager, Media
Coldwell Banker Real Estate
@LListanski

5. Top 10
GeoMarketing
Efforts

6. These
ALL
Work
These will
work the
hardest for
you

8. Average Cost Per Lead
$30
Average Conversion
Rate
7%

10. L A D

11. First Two Decisions
(Location & Age)

12. Hidden Gem- Bulk Upload

13. • Open House
• Just Listed
• Just Sold
• Once a Month
Feeding Your Farm

14. Take Out Your Phone

15. Demographics Interests Behaviors
Net Worth
& Income*
Home +
Life Events
Demographics
• Ownership
• Type*
• Value
• Composition
Behaviors
Likely to Move*
Real Estate
Investments
Home
Improvement &
Renovation
Commuters
Interests
Real Estate (B2B)
Lifestyle

16. Save Your Work

17. Instagram
• Same content auto-formatted
•3X Higher Conversion Rate than
Search
•16% Better Click Through Rate
than Facebook
•40% Lower Cost Per Lead Than
Facebook

18. $100
10K Reach
523 Link Clicks

19. YouTube TrueView

20. You’re in Real Estate…Not the Movie Business
You’re in the Real Estate Business
Not the Movie Business

21. YouTube TrueView
In-Stream Ads
• Pay ONLY if is viewed in entirety (or 30 sec)
• 80% of viewers prefer this type of ad
• First 5 seconds matters!
• 3 types of targeting
• Search Targeting
• Display Targeting – Contextual, Interest, Topic
& Placement
• Remarketing

22. Video
85% Clients Want Agent
to Use Video
4X Increase on Home Inquiries
$.01-$.05 Average
Cost Per View

23. Facebook Targeting
How to Buy
TrueView
HeLLo
blog.coldwellbanker.co
m/fb-targeting
bit.ly/buyingtruevie
w
@LListanski
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