COAL INDIA CASE STUDY
                         By:
              Team Learn2Do
Land Acquisition

Environmental Clearance

Availability of coal in few states

Bottlenecks in logistics infrastructure- Roads and Ports

Naxalism in East and East-Central parts

Inflexibility of Railways in accommodating variable rakes

Piled up coal stock




              Problems Faced
Demand
                   Supply                                       XI Plan
                                                                2011-    Need to be Met by
                                                                2012            CIL
                    XI plan (2011- XI Plan
(in Million Tonnes) 12) Projected reality
                                             Power utilities        483       100%     483
                                             Power Captive         57.06       75%     42.8
CIL                          520.5       450 Cement                 31.9       75%    23.92

SCCL                          40.8      40.8 Sponge iron &
                                             others                90.64        75%  67.98
                                             Total non Coking      662.6             617.7
Others                       118.7       50 Coking Steel            68.5        75% 51.37
                                             Total                 731.1            669.07
                                             Supply                 680              540.8
Total                          680     540.8
                                             Shortage               51.1            128.27
                                                                     Amount to be
                            Demand-Supply Gap                        imported
SOLUTIONS
• Utilize flat bed Collapsible containers for
  coal transport on railways
• It can be directly transported on a truck for
  further transportation from railway yard
  for door step delivery
• Collapsible containers can save cost while
  returning empty containers
• Lead time to empty coal from train gets
  reduced




       CONTAINERIZATION
Rail Transport                 COLTainer: Collapsible container
• Traditional                  • Hybrid Model
• Coal Movement                • 40 feet – Carrying capacity
             Railway   Rail      27 tons
  Pitheads
              Siding   Cart
• Carrying capacity 50-55      • 2 stacked upon one another
  ton/wagon                    • Can be directly loaded on
• Same process for unloading     trucks from rail/port
• Need 200 wagons/day          • Faster turn around time
  getting only 170
CHANNELIZE INLAND
  WATERWAYS
•   India has about 14,500 km of navigable waterways
•   Nearly 3,600 km are navigable by larger vessels.
•   Just about 2,000 km are used currently.
•   One barge ≡15 rail wagons/60 trucks.

     IWT standard                 Barge    Rail       Truck
     Operating Cost/tonne /mile   1 cent   2.5 cent   5.3 cent
     kms /tonne /3.8 ltr          827km    325km      95km




                    Inland Waterways
POWER PLANTS
TO UTILIZE STOCK PILE
Production concentration
Stockpile till July 2011 -70 Million
tonnes accounts to 16% of production


    Constantly rising due to lack of
         transport facilities.


  Get into JV with NTPC to install new
      power plants in states such as
   Jharkhand, Orissa and Chhattisgarh


These 3 account for 60% of CIL production.
Lack infrastructure facility to transport coal




    Power Plants near Coal Mines
CAPACITY UTILIZATION
Total production                 The Output per man
          2010-2011(million
Company        tonnes)        OMS
                                        shift(OMS) is really low for
  ECL             30.8         1.6       some subsidiaries of CIL.
 BCCL          29.01          2.09
  CCL          47.52          3.88    This indicates Poor manpower
 NCL           66.25          13.52     utilization or Very low
 WCL           43.65          2.65              production
 SECL          112.71         6.47

 MCL           100.28         15.37    The OMS can be improved by
  NEC            1.1          2.16        either increasing the mine
                                      utilization or cutting the cost by
 CIL           431.32         4.73
                                           reducing the manpower.



        Capacity Utilization
EXPLORE , EXPLORE
• Total coal resources in
  Indonesia stand at
  93.4 billion tonnes
• Quality:
   Low       25%
   Medium 60%
   High      15%




 Major Exporters: South Africa, Australia, Indonesia, Columbia, Mozambique



Mine Acquisition from Indonesia
• Extract coal from 18 abandoned underground mines
  with owned by three of its subsidiaries in partnership
  with private players.
• An approximate reserve of 1.647 billion tonnes of coal.
• Underground mining would be revived in 6 abandoned
  mines of Eastern Coalfields, 8 mines of Bharat Coking
  Coal, and 4 mines of Central Coalfields.
• No new environment clearance is needed



            Abandoned Mines
INTRODUCTION OF ERP
Final Site

                                             Roads/
                                             railways/
                            Roads/           ports Sidings
                            railways/ports

              CIL Coal
              Mining Site


  Suppliers



Integrated Logistics System
Why?
                                                                Assist in
 Improve workflow and          Locating bottlenecks is
                                                           analyzing, decision
      monitoring                      simpler
                                                          making and scheduling




                              Simplify dissemination of
Networking between CIL                                         Storage of
                                   information to
  and constituent units                                    data, analysis, and
                                public, customers and
 across the supply chain                                  handling of databases
                                 make it interactive


                                                          Helps tackle delays
  Can provide dynamic                                        due to natural
                              More transparent system
   data, scenario of the
  demand and supply in
                                between different          calamities or other
                                    subsidiaries          challenges posed by
different areas and overall
                                                                whether


Integrated Logistics System
Door to Door Delivery
Coal India is responsible for transport from:

                   Pithead to the        Loaded on
                  railways sidings         to the
                                          wagons
 After this point CIL can Outsource transportation of the stock
• Rope in a Private Player to take care of the transportation from the
  wagons to the industry sites
• Pay some percentage of the revenue generated from the order
• Demand is huge and supply is frequent, hence lots of profits involved
• Set terms and conditions of the deal and strict standards of
  management, performance
• Make the end users aware about this service and initiate the
  communication between the transport provider and the end user

    Transportation Outsourcing
Brand CIL
 more than just
PSU or Maharatna
Why?
• Attract best of the brains from the society
• Instil a sense of pride in association
• Increased Trust and Reliability
• Attracting more private players to associate
• Help in acquiring sizeable equity stakes in mines abroad
  to have long term relationship
• More people buying IPO of CIL




                 BRAND CIL
Segments:
• Internal Stakeholders – Employees, Management
• External Stakeholders - value chain partners
  (customers, suppliers),communities, govt.
  agencies, regulators, foreign players




                BRAND CIL
BRAND CIL
• Print Ads in the newspaper on a special occasion
How?


        • Celebrating Glory of CIL/ Celebrating Occasion
        • Mention scale, potential, achievements, developments, about IPO
What?   • Motto of CIL


        • Increase awareness about CIL
        • Catching interest of people
Why?    • More people buying IPO of CIL




                  BRAND CIL
• Sending brochures of CIL annually to prospective customers
How?


        • Talking about the new developments, deals and improvements in the
          processes
        • Revenue generated and assets, spread and other associations
What?   • Price offered and quality of goods and services provided
        • Subtly pursuing them to associate with the company



        • Instil a sense of pride in association
        • Attracting more private players to associate
Why?



                   BRAND CIL
• Ads/Videos endorsing good working conditions and culture in such industries
        • Acquiring a motto “ worker’s safety, our responsibility”
How?


        • Talking about human resource ,strength of any company
        • Responsibility towards employees well being and safety being the duty of
          every enterprise
What?   • CIL providing safety, employment, development to naxal /poverty stricken
          regions



        •   Improves the social image and standing of CIL
        •   People having a more positive attitude towards the company as a whole
        •   Increased Trust and Reliability
Why?    •   Sense of pride while associating with the company




                    BRAND CIL

Lime 3 Entry

  • 1.
    COAL INDIA CASESTUDY By: Team Learn2Do
  • 2.
    Land Acquisition Environmental Clearance Availabilityof coal in few states Bottlenecks in logistics infrastructure- Roads and Ports Naxalism in East and East-Central parts Inflexibility of Railways in accommodating variable rakes Piled up coal stock Problems Faced
  • 3.
    Demand Supply XI Plan 2011- Need to be Met by 2012 CIL XI plan (2011- XI Plan (in Million Tonnes) 12) Projected reality Power utilities 483 100% 483 Power Captive 57.06 75% 42.8 CIL 520.5 450 Cement 31.9 75% 23.92 SCCL 40.8 40.8 Sponge iron & others 90.64 75% 67.98 Total non Coking 662.6 617.7 Others 118.7 50 Coking Steel 68.5 75% 51.37 Total 731.1 669.07 Supply 680 540.8 Total 680 540.8 Shortage 51.1 128.27 Amount to be Demand-Supply Gap imported
  • 4.
  • 5.
    • Utilize flatbed Collapsible containers for coal transport on railways • It can be directly transported on a truck for further transportation from railway yard for door step delivery • Collapsible containers can save cost while returning empty containers • Lead time to empty coal from train gets reduced CONTAINERIZATION
  • 6.
    Rail Transport COLTainer: Collapsible container • Traditional • Hybrid Model • Coal Movement • 40 feet – Carrying capacity Railway Rail 27 tons Pitheads Siding Cart • Carrying capacity 50-55 • 2 stacked upon one another ton/wagon • Can be directly loaded on • Same process for unloading trucks from rail/port • Need 200 wagons/day • Faster turn around time getting only 170
  • 7.
  • 9.
    India has about 14,500 km of navigable waterways • Nearly 3,600 km are navigable by larger vessels. • Just about 2,000 km are used currently. • One barge ≡15 rail wagons/60 trucks. IWT standard Barge Rail Truck Operating Cost/tonne /mile 1 cent 2.5 cent 5.3 cent kms /tonne /3.8 ltr 827km 325km 95km Inland Waterways
  • 10.
  • 11.
  • 12.
    Stockpile till July2011 -70 Million tonnes accounts to 16% of production Constantly rising due to lack of transport facilities. Get into JV with NTPC to install new power plants in states such as Jharkhand, Orissa and Chhattisgarh These 3 account for 60% of CIL production. Lack infrastructure facility to transport coal Power Plants near Coal Mines
  • 14.
  • 15.
    Total production The Output per man 2010-2011(million Company tonnes) OMS shift(OMS) is really low for ECL 30.8 1.6 some subsidiaries of CIL. BCCL 29.01 2.09 CCL 47.52 3.88 This indicates Poor manpower NCL 66.25 13.52 utilization or Very low WCL 43.65 2.65 production SECL 112.71 6.47 MCL 100.28 15.37 The OMS can be improved by NEC 1.1 2.16 either increasing the mine utilization or cutting the cost by CIL 431.32 4.73 reducing the manpower. Capacity Utilization
  • 16.
  • 17.
    • Total coalresources in Indonesia stand at 93.4 billion tonnes • Quality: Low 25% Medium 60% High 15% Major Exporters: South Africa, Australia, Indonesia, Columbia, Mozambique Mine Acquisition from Indonesia
  • 18.
    • Extract coalfrom 18 abandoned underground mines with owned by three of its subsidiaries in partnership with private players. • An approximate reserve of 1.647 billion tonnes of coal. • Underground mining would be revived in 6 abandoned mines of Eastern Coalfields, 8 mines of Bharat Coking Coal, and 4 mines of Central Coalfields. • No new environment clearance is needed Abandoned Mines
  • 19.
  • 20.
    Final Site Roads/ railways/ Roads/ ports Sidings railways/ports CIL Coal Mining Site Suppliers Integrated Logistics System
  • 21.
    Why? Assist in Improve workflow and Locating bottlenecks is analyzing, decision monitoring simpler making and scheduling Simplify dissemination of Networking between CIL Storage of information to and constituent units data, analysis, and public, customers and across the supply chain handling of databases make it interactive Helps tackle delays Can provide dynamic due to natural More transparent system data, scenario of the demand and supply in between different calamities or other subsidiaries challenges posed by different areas and overall whether Integrated Logistics System
  • 22.
    Door to DoorDelivery
  • 23.
    Coal India isresponsible for transport from: Pithead to the Loaded on railways sidings to the wagons After this point CIL can Outsource transportation of the stock • Rope in a Private Player to take care of the transportation from the wagons to the industry sites • Pay some percentage of the revenue generated from the order • Demand is huge and supply is frequent, hence lots of profits involved • Set terms and conditions of the deal and strict standards of management, performance • Make the end users aware about this service and initiate the communication between the transport provider and the end user Transportation Outsourcing
  • 24.
    Brand CIL morethan just PSU or Maharatna
  • 25.
    Why? • Attract bestof the brains from the society • Instil a sense of pride in association • Increased Trust and Reliability • Attracting more private players to associate • Help in acquiring sizeable equity stakes in mines abroad to have long term relationship • More people buying IPO of CIL BRAND CIL
  • 26.
    Segments: • Internal Stakeholders– Employees, Management • External Stakeholders - value chain partners (customers, suppliers),communities, govt. agencies, regulators, foreign players BRAND CIL
  • 27.
  • 28.
    • Print Adsin the newspaper on a special occasion How? • Celebrating Glory of CIL/ Celebrating Occasion • Mention scale, potential, achievements, developments, about IPO What? • Motto of CIL • Increase awareness about CIL • Catching interest of people Why? • More people buying IPO of CIL BRAND CIL
  • 29.
    • Sending brochuresof CIL annually to prospective customers How? • Talking about the new developments, deals and improvements in the processes • Revenue generated and assets, spread and other associations What? • Price offered and quality of goods and services provided • Subtly pursuing them to associate with the company • Instil a sense of pride in association • Attracting more private players to associate Why? BRAND CIL
  • 30.
    • Ads/Videos endorsinggood working conditions and culture in such industries • Acquiring a motto “ worker’s safety, our responsibility” How? • Talking about human resource ,strength of any company • Responsibility towards employees well being and safety being the duty of every enterprise What? • CIL providing safety, employment, development to naxal /poverty stricken regions • Improves the social image and standing of CIL • People having a more positive attitude towards the company as a whole • Increased Trust and Reliability Why? • Sense of pride while associating with the company BRAND CIL