2. AGENDA
CAUSE
MARKETING
GRAD
NATIONMILLENNIALS

3. WHAT IS CAUSE MARKETING?
• Type of marketing effort for social and other charitable causes
• Cooperative effort of for-profit and non-profit
• Increases awareness and participation
CM

4. Cause
Marketing
Strategic
Partnership
Social
Agenda
Engage
Customer
Raise
Funds
Drive
Sales
Give
Back

6. MILLENNIALS: SOCIAL ACTION
Micro-
Share Technology
Peer-
Influence
Impact
Inspiration
Transparency
Interested in
participating72%
Volunteered
for a cause 46%
Have given a
financial gift86%

7. MILLENNIALS: SOCIAL CONCERNS
52%
42%41% 42%
33%
36%
0%
10%
20%
30%
40%
50%
60%
Male (age 16-18) Female (age 16-18)
Unemployment
Education
Health Care

8. 1 student drops out of high school
every 26 seconds . . .

9. 3,323 every day
99,690 every month
1,212,895 every year

12. GRAD NATION PARTNERS

13. THE FIVE PROMISES
Caring
Adults
Safe
Places
A Healthy
Start
Effective
Education
Opportunities
to Help
Others

14. Saint Paul,
MN
Cleveland,
OH
Duluth, MN
St. Petersburg,
FL

15. STRENGTHS
• Brand engagement
• Social partnerships
• Account retention
OPPORTUNITIES
• Positive public relations
• Brand affinity
• New account growth
• Drive sales
WEAKNESSES
• Strict budgeting
• Supportive online platforms
• Limited resources
THREATS
• Economic health
• Competitive campaigns
• Proliferation of cause
marketing

16. • Junior Class Presentations
• Promotions on sit sessions
• Social media campaigns
• Round the dollar fundraising
MOVING FORWARD

18. CONTACT INFORMATION
Zach Lyons
Marketing Intern - Prestige Portraits
Ext. 64727
zlyons@lifetouch.com