This popular presentation reviews the fundamentals to developing a message that sticks. We advocate use of the message box and provide plenty of real-world examples so you can see how it works.
This document provides an overview of the sacrament of Anointing of the Sick in the Catholic Church. It begins with biblical foundations from the Gospel of Mark and Letter of James. It then discusses the ritual elements including prayer, laying on of hands, anointing with blessed oil, and the formula used. It notes that a priest is the ordinary minister and covers the qualifications of the recipient and effects of receiving the sacrament, including forgiveness of sins and restoration of health if conducive to salvation. It concludes with a brief history of healing rituals from Old Testament times to the 12th century when Anointing of the Sick took on its focus as a last rites sacrament.
The document outlines the order of the Mass, beginning with introductory rites such as the entrance chant, greeting, penitential act, Kyrie, and Gloria. It then describes the liturgy of the word including readings from scripture, the Alleluia, proclamation of the Gospel, homily, and Creed.
Riva, Psicologia dei Nuovi Media, 2012 - Capitolo 7Riva Giuseppe
Riva, Psicologia dei Nuovi Media, 2012 - Capitolo 7. Punto di incontro tra scienze umane e nuove tecnologie, questa disciplina ha come oggetto la comprensione, la previsione e l'attivazione dei processi di cambiamento individuali e sociali che scaturiscono dall'interazione con i media digitali. Proposto qui in una nuova edizione riveduta e aggiornata, il volume risulta essere un utile strumento che interseca diversi corsi formativi: dalla psicologia alle scienze della formazione alle scienze della comunicazione, fino al commercio elettronico e all'area dell'informatica applicata.
This document outlines Chris Leonard's process for developing marketing stories. It recommends forming a cross-functional team to brainstorm story structures and messages that achieve objectives like modifying behavior or changing beliefs. The process involves reviewing brand issues and objectives, discussing story structures, brainstorming in groups, selecting a structure and messages, testing stories with customers, and optimizing. It provides questions to ask and criteria for successful stories, such as being persuasive, concise, clear, complete, and interesting. Common story types are also listed.
This document discusses different types of claims, factors that influence decision making, skills related to critical thinking, and different types of evidence and reasoning. It identifies claims of fact, value, and policy and voluntary vs involuntary decision making influences like authority, peers and groupthink. It also mentions verbal ability, social competence, precedent, statistical, testimonial and hearsay evidence as well as inductive reasoning to create generalizations, deductive reasoning to apply them, and fallacies as errors in reasoning.
Foundational framework I authored, defining this comany's messaging guidelines for all outbound marketing communications. Purpose is to shape the comany's value proposition for integration across PR, tradeshows, ads, sales presos, websites, etc to achieve uniformity and build consistently-reinforced market impact
This document provides an overview of the sacrament of Anointing of the Sick in the Catholic Church. It begins with biblical foundations from the Gospel of Mark and Letter of James. It then discusses the ritual elements including prayer, laying on of hands, anointing with blessed oil, and the formula used. It notes that a priest is the ordinary minister and covers the qualifications of the recipient and effects of receiving the sacrament, including forgiveness of sins and restoration of health if conducive to salvation. It concludes with a brief history of healing rituals from Old Testament times to the 12th century when Anointing of the Sick took on its focus as a last rites sacrament.
The document outlines the order of the Mass, beginning with introductory rites such as the entrance chant, greeting, penitential act, Kyrie, and Gloria. It then describes the liturgy of the word including readings from scripture, the Alleluia, proclamation of the Gospel, homily, and Creed.
Riva, Psicologia dei Nuovi Media, 2012 - Capitolo 7Riva Giuseppe
Riva, Psicologia dei Nuovi Media, 2012 - Capitolo 7. Punto di incontro tra scienze umane e nuove tecnologie, questa disciplina ha come oggetto la comprensione, la previsione e l'attivazione dei processi di cambiamento individuali e sociali che scaturiscono dall'interazione con i media digitali. Proposto qui in una nuova edizione riveduta e aggiornata, il volume risulta essere un utile strumento che interseca diversi corsi formativi: dalla psicologia alle scienze della formazione alle scienze della comunicazione, fino al commercio elettronico e all'area dell'informatica applicata.
This document outlines Chris Leonard's process for developing marketing stories. It recommends forming a cross-functional team to brainstorm story structures and messages that achieve objectives like modifying behavior or changing beliefs. The process involves reviewing brand issues and objectives, discussing story structures, brainstorming in groups, selecting a structure and messages, testing stories with customers, and optimizing. It provides questions to ask and criteria for successful stories, such as being persuasive, concise, clear, complete, and interesting. Common story types are also listed.
This document discusses different types of claims, factors that influence decision making, skills related to critical thinking, and different types of evidence and reasoning. It identifies claims of fact, value, and policy and voluntary vs involuntary decision making influences like authority, peers and groupthink. It also mentions verbal ability, social competence, precedent, statistical, testimonial and hearsay evidence as well as inductive reasoning to create generalizations, deductive reasoning to apply them, and fallacies as errors in reasoning.
Foundational framework I authored, defining this comany's messaging guidelines for all outbound marketing communications. Purpose is to shape the comany's value proposition for integration across PR, tradeshows, ads, sales presos, websites, etc to achieve uniformity and build consistently-reinforced market impact
This document discusses message development strategies in public relations. It provides definitions of public relations from various sources that emphasize strategic communication and establishing goodwill between an organization and its publics. The document also outlines the key elements of the communication process for effective message development. These include the sender-receiver, the message itself, and the communication channel. Understanding these elements and how they interact is important for public relations practitioners to maximize the impact of their communication and become effective communicators.
This document provides information on youth organization communication and message development. It discusses defining an organization's identity and goals, understanding the target audience, developing key messages, and choosing appropriate communication channels. Effective messaging is described as being clear, short, unique, true, important, emotional and consistent. Different communication tools and channels are presented, including media appearances, advertising, websites, emails and events. Powerful PR writing techniques include having a point, purpose, perspective, proof and including real people. The document emphasizes responding to audiences, using appropriate media strengths, focusing on opinion-formers, and being present, creative, honest and authentic.
Whether your art house has been a 501(c)(3) for years or is considering it for the future, it’s much more than a tax status. It’s a fundamental foundation of identity, message and mission. But for many audiences and the general public, a nonprofit movie theatre is not an easy-to-grasp association. Effective strategies to tell the story of an art house’s nonprofit role are crucial to its mission and to becoming a philanthropic cultural priority for prospective donors.
The Deliberate Storyteller - Turn Your Key Messages and Business Stories into...The Chief Storyteller
Business stories are memorable, powerful packages that get prospects to say, “Tell me more.” They are the words, images, and sounds you use throughout your sales and marketing materials. Examples include presentations, elevator speech, LinkedIn profile, advertising, and website. Learn how to develop high impact messages and select the right business stories through an easy-to-follow process. Stay engaged with practical ideas and thought-provoking exercises you can implement immediately.
This document provides guidance on developing effective messages for public relations. It discusses:
- The communicative nature of PR and importance of understanding the communication process.
- Developing messages using both science (adhering to grammar rules) and art (manipulative and innovative language).
- Creating a fact file and making the message a means to an end, driven by skillful wording for mutual intelligibility.
- Addressing issues like information overload, objective cognitive limits, and subjective interest limits through distinctive, concise, clear, simple, consistent, interesting, relevant and personal messaging.
- Tips for hitting the target audience effectively by considering preferences, tone, calls to action, conciseness, and
Behaviour Change - Message Development Part 2Nicol Cave
The document discusses best practices for developing effective health communication messages. It provides guidance on identifying a clear behavioral objective, communicating meaningful benefits to the target audience, and using a positive tone. Examples are given of message building blocks that follow these guidelines for behaviors like handwashing and STI testing. The key elements of a strong message are that it promotes one behavior, focuses on benefits, is easy to understand, uses the audience's language, and calls them to action.
Dossier de présentation - La révolution numérique et le marché du logementFrance Stratégie
Loin de l’uberisation que certains lui promettaient, le modèle traditionnel de l’agence immobilière résiste. Mais pour combien de temps encore ?
En savoir plus http://www.strategie.gouv.fr/publications/revolution-numerique-marche-logement
Este documento presenta los servicios de una empresa de información llamada Docuteria. Ofrece servicios de información personalizada, vigilancia de información y gestión de contenidos. También mantiene un portal gratuito con información sobre economía, empresa y banca. Los servicios de vigilancia incluyen formación en herramientas, desarrollo de sistemas de extracción y filtrado de información, y consultoría para implementar soluciones a medida.
Una cooperativa escolar es una sociedad de alumnos dirigida por ellos mismos y sus maestros para llevar a cabo actividades comunes formativas y cívicas que son parte integral de la escuela. Sus actividades son diversas e incluyen venta de artículos escolares, manualidades, teatro, granja, crédito, viajes de estudio y más, dependiendo del entorno. Los objetivos son educativos y económicos para beneficiar a los alumnos en lo pedagógico, sicológico, práctico y social. Para formar
El documento presenta información sobre la campaña de independencia del Perú liderada por José de San Martín. Incluye detalles sobre las batallas de Chacabuco y Miraflores, las conferencias de Punchauca y Miraflores, y la declaración de independencia del Perú el 28 de julio de 1821. También resume la vida posterior de San Martín luego de retirarse del Perú.
Una experiencia que transformará tu manera de relacionarte con lo imposible y aunque te parezca inalcanzable caminaremos por un lecho de brasas encendidas
Este documento presenta una charla sobre comunicación empresarial para micropymes. La charla discute la importancia de la comunicación interna y externa, los canales de comunicación disponibles para las micropymes, y cómo generar contenido de valor para los medios de comunicación. Se ofrecen ejemplos de notas de prensa y se explica el proceso de llegar a los medios de comunicación con una historia interesante.
Electric Shop es una tienda electrónica especializada en componentes electrónicos que maneja su inventario, ventas y proveedores por internet. La tienda compra sus existencias de varios proveedores y las vende a clientes, controlando su inventario en todo momento. Electric Shop también mantiene información actualizada de sus proveedores y genera listados de piezas disponibles. Cuando un cliente solicita un componente, la tienda verifica la existencia y precio, y si el cliente compra, actualiza el inventario y emite una factura. De no haber existencias, almacena la solicitud para
The document contains snippets of text about various topics including digital photography, career centers, exit signs, warnings, counselors, prom posters, fashion clubs, drama, government services, preparing for exams, studying, assisting students, scholarships, voting, snacks, occupancy limits, and sources of information. The text provides brief, disjointed statements about each topic without much context or connection between the different sections.
1) After Bolivar's death in 1830, New Granada was in a depressed state as Gran Colombia dissolved.
2) In 1832, a new constitution was written that restricted presidential power and increased regional autonomy.
3) The election of Jose Hilario Lopez as president in 1849 marked a turning point for Colombia economically and politically.
The document provides guidance on effective messaging and testimony for promoting policy goals. It discusses identifying key messages and stories, framing discussions positively, preparing fact sheets, and practicing question-and-answer sessions. Tips are given for public speaking, staying on message, telling impactful stories, and responding to different types of questions. The overall aim is to help participants communicate their policy expertise and goals in a clear, persuasive manner.
Candidate Training - Developing and Delivering a Winning MessageProgressive Majority
Create a winning campaign message that will captivate audiences and inspire voters.
Learn and do. Run for office with Progressive Majority's help: http://www.progressivemajority.org/run-office
The document provides an overview of media advocacy and strategies for communicating with the media. It discusses developing key messages, framing issues, identifying what makes a story newsworthy, understanding how the media operates, and tips for effective media relations such as being prepared, focusing interviews, and telling your story through your responses.
Messages that Matter: Making the Most of Media InterviewsJennifer Seyler
Effective media pitches should be tailored to the specific publication or outlet. Pitches should demonstrate an understanding of the audience and approach of the outlet. Pitches need a compelling headline and news angle to grab the editor's attention. Successful pitches also highlight the expert's unique qualifications and ability to provide an engaging story on the topic.
The document provides advice and guidelines for writing effective fundraising communications using impactful language. It recommends using clear, concise language and active voice to establish rapport with recipients. Specific examples and stories are emphasized over general statistics to increase reader involvement. Power words like "relief" and "reward" can increase response rates when used appropriately. Overall, the document stresses optimizing information for the recipient to change perceptions without altering facts.
This document discusses message development strategies in public relations. It provides definitions of public relations from various sources that emphasize strategic communication and establishing goodwill between an organization and its publics. The document also outlines the key elements of the communication process for effective message development. These include the sender-receiver, the message itself, and the communication channel. Understanding these elements and how they interact is important for public relations practitioners to maximize the impact of their communication and become effective communicators.
This document provides information on youth organization communication and message development. It discusses defining an organization's identity and goals, understanding the target audience, developing key messages, and choosing appropriate communication channels. Effective messaging is described as being clear, short, unique, true, important, emotional and consistent. Different communication tools and channels are presented, including media appearances, advertising, websites, emails and events. Powerful PR writing techniques include having a point, purpose, perspective, proof and including real people. The document emphasizes responding to audiences, using appropriate media strengths, focusing on opinion-formers, and being present, creative, honest and authentic.
Whether your art house has been a 501(c)(3) for years or is considering it for the future, it’s much more than a tax status. It’s a fundamental foundation of identity, message and mission. But for many audiences and the general public, a nonprofit movie theatre is not an easy-to-grasp association. Effective strategies to tell the story of an art house’s nonprofit role are crucial to its mission and to becoming a philanthropic cultural priority for prospective donors.
The Deliberate Storyteller - Turn Your Key Messages and Business Stories into...The Chief Storyteller
Business stories are memorable, powerful packages that get prospects to say, “Tell me more.” They are the words, images, and sounds you use throughout your sales and marketing materials. Examples include presentations, elevator speech, LinkedIn profile, advertising, and website. Learn how to develop high impact messages and select the right business stories through an easy-to-follow process. Stay engaged with practical ideas and thought-provoking exercises you can implement immediately.
This document provides guidance on developing effective messages for public relations. It discusses:
- The communicative nature of PR and importance of understanding the communication process.
- Developing messages using both science (adhering to grammar rules) and art (manipulative and innovative language).
- Creating a fact file and making the message a means to an end, driven by skillful wording for mutual intelligibility.
- Addressing issues like information overload, objective cognitive limits, and subjective interest limits through distinctive, concise, clear, simple, consistent, interesting, relevant and personal messaging.
- Tips for hitting the target audience effectively by considering preferences, tone, calls to action, conciseness, and
Behaviour Change - Message Development Part 2Nicol Cave
The document discusses best practices for developing effective health communication messages. It provides guidance on identifying a clear behavioral objective, communicating meaningful benefits to the target audience, and using a positive tone. Examples are given of message building blocks that follow these guidelines for behaviors like handwashing and STI testing. The key elements of a strong message are that it promotes one behavior, focuses on benefits, is easy to understand, uses the audience's language, and calls them to action.
Dossier de présentation - La révolution numérique et le marché du logementFrance Stratégie
Loin de l’uberisation que certains lui promettaient, le modèle traditionnel de l’agence immobilière résiste. Mais pour combien de temps encore ?
En savoir plus http://www.strategie.gouv.fr/publications/revolution-numerique-marche-logement
Este documento presenta los servicios de una empresa de información llamada Docuteria. Ofrece servicios de información personalizada, vigilancia de información y gestión de contenidos. También mantiene un portal gratuito con información sobre economía, empresa y banca. Los servicios de vigilancia incluyen formación en herramientas, desarrollo de sistemas de extracción y filtrado de información, y consultoría para implementar soluciones a medida.
Una cooperativa escolar es una sociedad de alumnos dirigida por ellos mismos y sus maestros para llevar a cabo actividades comunes formativas y cívicas que son parte integral de la escuela. Sus actividades son diversas e incluyen venta de artículos escolares, manualidades, teatro, granja, crédito, viajes de estudio y más, dependiendo del entorno. Los objetivos son educativos y económicos para beneficiar a los alumnos en lo pedagógico, sicológico, práctico y social. Para formar
El documento presenta información sobre la campaña de independencia del Perú liderada por José de San Martín. Incluye detalles sobre las batallas de Chacabuco y Miraflores, las conferencias de Punchauca y Miraflores, y la declaración de independencia del Perú el 28 de julio de 1821. También resume la vida posterior de San Martín luego de retirarse del Perú.
Una experiencia que transformará tu manera de relacionarte con lo imposible y aunque te parezca inalcanzable caminaremos por un lecho de brasas encendidas
Este documento presenta una charla sobre comunicación empresarial para micropymes. La charla discute la importancia de la comunicación interna y externa, los canales de comunicación disponibles para las micropymes, y cómo generar contenido de valor para los medios de comunicación. Se ofrecen ejemplos de notas de prensa y se explica el proceso de llegar a los medios de comunicación con una historia interesante.
Electric Shop es una tienda electrónica especializada en componentes electrónicos que maneja su inventario, ventas y proveedores por internet. La tienda compra sus existencias de varios proveedores y las vende a clientes, controlando su inventario en todo momento. Electric Shop también mantiene información actualizada de sus proveedores y genera listados de piezas disponibles. Cuando un cliente solicita un componente, la tienda verifica la existencia y precio, y si el cliente compra, actualiza el inventario y emite una factura. De no haber existencias, almacena la solicitud para
The document contains snippets of text about various topics including digital photography, career centers, exit signs, warnings, counselors, prom posters, fashion clubs, drama, government services, preparing for exams, studying, assisting students, scholarships, voting, snacks, occupancy limits, and sources of information. The text provides brief, disjointed statements about each topic without much context or connection between the different sections.
1) After Bolivar's death in 1830, New Granada was in a depressed state as Gran Colombia dissolved.
2) In 1832, a new constitution was written that restricted presidential power and increased regional autonomy.
3) The election of Jose Hilario Lopez as president in 1849 marked a turning point for Colombia economically and politically.
The document provides guidance on effective messaging and testimony for promoting policy goals. It discusses identifying key messages and stories, framing discussions positively, preparing fact sheets, and practicing question-and-answer sessions. Tips are given for public speaking, staying on message, telling impactful stories, and responding to different types of questions. The overall aim is to help participants communicate their policy expertise and goals in a clear, persuasive manner.
Candidate Training - Developing and Delivering a Winning MessageProgressive Majority
Create a winning campaign message that will captivate audiences and inspire voters.
Learn and do. Run for office with Progressive Majority's help: http://www.progressivemajority.org/run-office
The document provides an overview of media advocacy and strategies for communicating with the media. It discusses developing key messages, framing issues, identifying what makes a story newsworthy, understanding how the media operates, and tips for effective media relations such as being prepared, focusing interviews, and telling your story through your responses.
Messages that Matter: Making the Most of Media InterviewsJennifer Seyler
Effective media pitches should be tailored to the specific publication or outlet. Pitches should demonstrate an understanding of the audience and approach of the outlet. Pitches need a compelling headline and news angle to grab the editor's attention. Successful pitches also highlight the expert's unique qualifications and ability to provide an engaging story on the topic.
The document provides advice and guidelines for writing effective fundraising communications using impactful language. It recommends using clear, concise language and active voice to establish rapport with recipients. Specific examples and stories are emphasized over general statistics to increase reader involvement. Power words like "relief" and "reward" can increase response rates when used appropriately. Overall, the document stresses optimizing information for the recipient to change perceptions without altering facts.
This webinar examines your role dealing with the media. Knowing how to respond to tough questions from reporters representing print, broadcast and online media can be a challenge. We will provide you with insight about how the media works, what they want and how to drive home your talking points when answering their questions. By understanding how reporters think and what they are looking for, you can better plan your strategy for responding to their questions while controlling your message.
The document provides an overview of strategic communications and interacting with the media. It discusses the changing media landscape, importance of developing a communications strategy, and outlines steps for effective media interaction. These include understanding reporter styles, maintaining message control through bridging and flagging, enhancing delivery with examples and emotion, and being prepared with tested key messages while avoiding guesses or criticism of the media. The goal is to shape public and stakeholder perceptions through strategic, on-message interactions with reporters.
Ethos (think ETHICAL Appeal of the Writer)This appeal invo.docxSANSKAR20
Ethos (think ETHICAL Appeal of the Writer)
This appeal involves convincing your audience that you are intelligent and can be trusted. In other words, this appeal shows that you are CREDIBLE, a reliable source of information and have sought out reliable information on the topic. Writers cannot simply say to their audience "I can be trusted because I'm smart and a good person." This appeal is perhaps the most difficult to establish; a writer has to prove him or herself by demonstrating that he or she understands what is being argued by:
Providing personal experience or know someone else who has relevant personal experience,
Using expert support to show that you are knowledgeable on the topic:
· through extensive research,
· through up-to-date research
· through recognized authorities in the field (this will also help to prevent your appeal from seeming too personal),
· through recent, relevant research.
Using an appropriate writing style by means of professional and strong words that carry appropriate connotations.
Treating your audience with respect while showing that you have your audience’s best interests at heart by
· establishing some common ground. You can do this by acknowledging the opinion of the opposition, and then show how both sides agree on at least one aspect. This is essential in establishing your ethos (or credibility) and your ability to treat the topic fairly. Be careful not to over-do this however so that it remains clear which side you are supporting.
· paving common ground by utilizing shared values, hopes, expectations, dreams, ideas, fears, etc.
· establishing common ground through the use of details the audience can relate to and/or identify with.
Logos (think LOGICAL Appeal)
You appeal to logic when you rely on your audience’s intelligence and when you offer credible evidence to support your argument. That evidence includes:
· FACTS- These are valuable because they are not debatable; they represent the truth
· EXAMPLES- These include events or circumstances that your audience can relate to their life and, thus, makes sense to them.
· PRECEDENTS- These are specific examples (historical and personal) from the past (I hurt myself when I did that, so it makes sense not to do that again)
· AUTHORITY- The authority must be timely (not out-dated), and it must be qualified to judge the topic and, thus, make sense why it is being used to support a point (and overall argument).
· DEDUCTIVE/INDUCTIVE- Deductive reasoning is when you pick apart evidence to reach conclusions, and inductive reasoning is when you add logical pieces to the evidence to reach conclusions.
Pathos (think PASSIONATE or emotional Appeal)
This kind of appeal can be very effective if it’s not over-done, especially if your topic is an emotional one. Because an audience has emotions as well as intellect, an argument should seek to engage the audience emotionally. However, using emotional appeal alone is not as effective as when it is used in conjunctio ...
The document provides tips on effective storytelling and messaging. It discusses how storytelling can help humanize issues and make them more relatable through the use of anecdotes. Several steps for crafting a good story are outlined, including starting with a common assumption, introducing conflict, identifying heroes and villains, including memorable details, and showing a path to resolution. Effective framing and developing clear key messages are also addressed.
Community foundation of monterey - LEADers sessionDan Cohen
The document provides guidance and best practices for working effectively with the media. Some key points covered include:
- Developing clear and concise key messages and staying focused on goals when communicating with the media
- Thinking strategically about target audiences and using a variety of dissemination strategies beyond just mainstream media
- Preparing for interviews by anticipating questions and practicing delivering messages
- Focusing on newsworthy angles like controversy, conflict, solutions, trends and personal stories when discussing issues with reporters
- Learning to address difficult questions by bridging to prepared key messages and not getting defensive.
Messaging and media training workshop summer 2010Dan Cohen
The document provides guidance on effective communication strategies, including developing clear messaging, framing issues, responding to questions from the media, and public speaking skills. Some key points covered include crafting concise key messages, using stories and anecdotes to personalize issues, anticipating different types of questions, and emphasizing one's goals and solutions when discussing problems.
Used well, business stories mean the difference between "No thank you" and "Let's put the program together." Many training professionals unintentionally hide their key messages and success stories. Compelling training messages and inspiring business stories do not just tell us what we should know, they tell us what we should do, and why we should do it. They transform ideas into action. And action means budget and program approval.
Discover and rediscover your stories-your buried treasure. Leave with an easy-to-follow story development process. Then develop situation-specific business stories to inspire people about your training programs. Learn how to tell the best stories about you and your training organization. Be a deliberate storyteller and accelerate your training success!!
The document provides guidance on strategic communications and the role of associations in a post-Wisconsin political environment. It recommends developing a communications plan that goes beyond traditional media to reach target audiences, prioritizing dissemination over media relations. Associations are advised to determine their strengths and priorities, find consensus to avoid division, and focus initially on internal communications to solidify their position.
Yes 50 Scientifically Proven Ways To Be PersuasiveAlan French
Robert Cialdini's famous book Yes! 50 Scientifically Proven Ways to Be Persuasive presented in précis format to help you easily remember the powerful techniques.
Business Wealth Club St Albans
Sales classes in St Albans
Marketing classes in St Albans
Business classes in St Albans
Planning classes in St Albans
Clubs in St Albans
Agencies in St Albans
Talk given by Chris Klaehn, Partner & Director of Brand Strategy, Corey McPherson Nash at the Association of Fundraising Professionals, Conference on Philanthropy.
When Warren Buffet donated the bulk of his vast fortune to the Gates Foundation, did the Gates Foundation’s donations dry up because people felt the foundation had enough money, and their money would be needed more elsewhere? Nope. The Gates Foundation donor base got bigger. Why? Because people want to be around winners. A wider and deeper donor base is built on the understanding and belief that your organization is a winning brand. Learn how to develop and communicate your 5 Top Winning Attributes and how to use this message framework to engage your audience and grow over time.
The document outlines strategies for building an online presence, including focusing on your target audience and their needs, collaborating with others, having a rollout plan for content, being personal, and keeping content short and engaging. It discusses the importance of building relationships through social media and investing in those relationships over time. Finally, it encourages organizations to start small with their online efforts and learn through iterative experiments.
The correlation between the Thomas-Kilmann conflict model and DiSC is strong. We use this presentation with a DiSC profile to help teams manage conflict effectively.
Similar to Message Development: The Secrets of Creating a Sticky Message (20)
This document outlines a web evaluation scorecard concept of operations. It describes how to conduct a heuristic review to evaluate a website against usability best practices. Key items are assigned weights and graded on a scale of 0 to 1, with scores added up and charts used to present results to leadership. The scorecard covers three core website processes - providing valuable content, helping people find information, and leveraging user feedback - as well as an enabling process of asset management.
Why Usability Matters: a Case Study of the Cumberland County Library System W...Kathy McShea
Presented at the Pennsylvania Library Association 2009 Conference. This reviews the methods and results of a successful Web redesign project where usability was a central aim. Learn about the tools, techniques and processes used to make sure users are happy and you don't waste their time.
Managing your capacity means understanding your core competencies and capabilities, and focusing your resources on activities that leverage those strengths. It also means outsourcing non-core functions to reduce costs and complexity, and partnering with other organizations to access complementary capabilities. The goal is to optimize performance by concentrating on what you do best while accessing other needed resources through relationships rather than owning them.
This document lists and describes various WordPress themes divided into categories. It includes 5 theme style categories - Political, Whimsy, Global, Eco, and Clean. Under each category are multiple theme options numbered from 3 to 32, with descriptions of each theme. The document provides an overview of WordPress themes organized by style for users to explore different options.
Web templates provide a starting point for web design. This eBook features 50 of the most popular web templates from 2009. The templates cover a variety of categories including business, personal, blog, portfolio, and photo gallery templates to help jumpstart any website project.
This document discusses favorite website templates from the third quarter of 2008. Template Monster is a website that provides website templates and themes for customers. Some of the most popular templates on Template Monster in Q3 2008 included photography templates, business templates, and blog templates.
The document contains messaging strategies for John McCain and Barack Obama for the 2008 US presidential election. It lists different attacks and messages that each candidate could use against the other. McCain's messages focus on Obama being too liberal, inexperienced, and self-absorbed. Obama's messages criticize McCain for being out of touch, representing more of the same policies, and being too influenced by lobbyists after decades in Washington. Both candidates portray themselves as agents of change who can unite Americans.
This document lists favorites from TemplateMonster.com from April to May 2008 and provides next steps for those interested in the templates. Visitors are instructed to note any page numbers of interest and contact the company for pricing information on customizing templates with their own colors, logos, and images. More information is available at the provided website.
The Case for a Web Audit: Your 360 Degree Performance ReviewKathy McShea
Why would you want to do a Web audit and what is in it for you? Our Web governance and management audit takes a 360 degree review of your team's performance, putting everyone on the same page and giving you a roadmap to the future.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
10. Topic & Audience Navigation These are not clustered; no parallel construction Top nav is org-centric Augment with a new approach?
11. What is Message? A brief, value-based statement aimed at a targeted audience that captures a positive concept.
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15. 30,000 books/year = 7 yrs, reading 24hrs/day 10M tons of newsprint/year = 94 lbs each! Sunday NYT = 4.5 lbs, 500K words, 28 hours to read ! Average Supermarket ? 12,000 items! A Traffic Jam on the Mind
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19. Build Your “Message Box” What our opponent says about themselves ( positive : THEM on THEM ) What our opponent says about us ( negative : THEM on US ) T H E M What we say about our opponents ( negative : US on THEM ) What we say about ourselves ( positive : US on US ) U S T H E M U S
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26. Control the Conversation IGNORE >> COUNTER-ATTACK ( positive : THEM on THEM ) >> DEFEND ( negative : THEM on US ) T H E M >> ATTACK ( negative : US on THEM ) >> SELL ( positive : US on US ) U S T H E M U S