A little bit modified english version of the talk I did in Copenhagen at brandculture's competitive edge seminar today

2. A brand is your gut feeling about
a product, service or company
– Marty Neumeier

3. Flying blind

5. Uncertainty

7. Don’t feel
engaged
Source: Gallup (2005)

8. 1/3 of the time is wasted

9. Energy loss

12. Focus = WIIFM

13. Linked in dobbelt op I august
2x since 0808

15. What to do?

16. 6 simple steps

17. #1 World map

18. Put away the make up

19. #2 Attitude

20. What if we were a rockband

21. Hire attitudes – train skills

22. 3# Vision

23. BHAG

24. Run a country without oil

25. Put a man on the
moon and return
him safely by the
end of the decade

26. #4 Involve (Rethinking)

27. Fading colors

28. Ideation

29. 32 suggestions a year

30. 0,17 a year

32. Culture eats
strategy
For breakfast

33. #5 Keep it simple

34. The Business Brickyard

35. Do you
trust
your
employees?
Build frames, not rules

36. #6 Anchor it

37. Reward the right behavior

38. Internal Heroes

39. Celebrate success

40. A definition of
Happiness at work
You enjoy what you do
You are proud of your work
You now your work is important
You have fun at work
You are making a difference
You kick ass (and take names)!
- Alexander Kjerulf, CHO