Brandculture Presentation

5,340 views

Published on

Presentation I used at SBP Inspiration Day 11/06/09

Published in: Business, Technology
9 Comments
44 Likes
Statistics
Notes
No Downloads
Views
Total views
5,340
On SlideShare
0
From Embeds
0
Number of Embeds
91
Actions
Shares
0
Downloads
0
Comments
9
Likes
44
Embeds 0
No embeds

No notes for slide

Brandculture Presentation

  1. Brandculture
  2. A brand is a person's gut feeling about a product, service, or company. – Marty Neumeier The Brand Gap
  3. 1600
  4. We don’t like to be talked at & we don’t trust commercials
  5. Brands I trust….
  6. You own the product They own the brand
  7. Perceived Value Relevant Differentiated Competitive Needs & position Dreams Undifferentiated Irrelevant Markedsprisen Price Premium
  8. If you have to tell someone you are special you are probably not…
  9. Create something remarkable: a product, an experience and a story that people remember Seth Godin
  10. A brand is a promise Your brand Brand Marketplace ambassador Customers
  11. “We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.” Dave Armano, Logic + Emotion
  12. Interactions + feelings = brand Dave Armano, Logic + Emotion
  13. How does one build an authentic and relevant brand that is aligned and value creating in all touchpoints with it’s customers and offers me an experience I want to tell others about...
  14. It’s not easy
  15. Some cases, that I think does a great job
  16. Not all superheroes wear capes
  17. If you feel like having a panic attack? Get out! You are too old!
  18. Culture eats strategy For breakfast
  19. The Brand building process Deliver Brand Promise in all touch points Develop People Design touch points Define Brand Strategy Discover DNA
  20. Simply put, the strongest brands are who they say they are. They are built with their customer, and they are built by leaders who focus on converting transactions into lasting relationships. - Derrick Daye, Branding Strategy Insider

×