The document discusses Apple's potential future developments, speculating that the company may be working on a transformational device, termed 'ime', that integrates advanced features like identity recognition and health management. It emphasizes Apple's commitment to sustainability and the integration of technology into everyday life to enhance quality of living. The author suggests that such innovations will shift consumer choices from preferences to essential needs, although she acknowledges that these ideas are speculative and not based on insider information.

1.
Life,
the
Universe
and
Apple
June
2014
/
by
Beatrice
Shepherd
http://bspotconsulting.com/our-­‐thoughts/
We
all
get
very
excited
about
new
versions
of
Apple
products.
We
love
speculating
what
is
going
to
be
the
new
Apple
product.
Is
it
going
to
be
the
iWatch?
Maybe
it
will
be
virtual
keyboards
or
invisible
headphones.
All
of
these
gadgets
are
things
which
we
enjoy
and
embrace
because
of
their
design
and
high
performance.
But
I
don´t
think
this
is
Apple´s
Next
Big
Thing.
I
think
Apple´s
longer
term
game
is
The
Ultimate
iMe
Smart
Device
which
will
be
something
not
just
everybody
will
want;
they
will
also
need
it.
Currently
the
difference
between
choosing
Apple
products
or
anybody
else´s
is
based
on
our
preferences
(taste)
and
how
much
we
can
afford.
We
have
a
choice
if
we
want
the
iPad
or
Samsung’s
Galaxy
tablet
for
example.
But
Apple´s
long-­‐term
vision
surely
goes
far
beyond
that
kind
of
supply
and
demand-­‐driven
competition;
it
must
be
about
a
new
breakthrough;
it
must
be
about
something
transformational
because
it
is
not
the
kind
of
company
that
wants
to
let
another
do
to
it
what
it
did
to
others
years
ago.
Beyond
competition
and
growth,
another
indication
that
Apple´s
amitions
go
beyond
producing
nice
consumer
goods,
is
the
company´s
serious
approach
toward
matters
far
more
important
than
the
number
of
colours
for
new
iPhones.
How
many
CEOs
tell
the
shareholders
to
get
lost
if
they
do
not
like
their
company´s
commitment
to
supply
100%
of
its
power
from
renewable
sources
and
crack
down
on
the
use
of
raw
materials
from
the
Democratic
Republic
of
Congo?
Well,
Mr
Cook
seems
to
be
serious
about
Apple
as
a
sustainable
business
leader.
This
is
why
Apple
will
work
on
creating
products
and
services,
which
will
serve
not
only
our
tastes
but
also
our
needs
in
order
to
improve
and
progress
the
quality
of
our
lives.
Apple
has
been
developing
and
testing
ideas
related
to
identity
recognition
(like
Siri)
and
biometric
scanning.
ID
recognition
will
sooner
or
later
be
incorporated

2. into
our
passports,
driving
licenses
and
other
types
of
identification.
And
our
voice
and
touch
will
help
us
to
make
payments,
so
maybe
it
is
not
a
coincidence
that
Apple
is
also
testing
iWallet
(or
iBeacon)
ideas.
These
two
functions
will
be
integral
to
the
iMe
device.
Healthcare
is
another
important
part
of
our
existence
where
Apple
could
end
up
revolutionising
our
lives.
I
am
always
amazed
how
our
healthcare
records
are
not
really
our
records.
Each
time
we
go
to
a
doctor
or
dentist,
our
health
records
remain
with
the
doctor.
Despite
advances
in
technology
and
access
to
information,
we
do
not
yet
manage
our
health.
It
is
logical
then
that
the
iMe
device
will
also
incorporate
our
whole
life
health
and
wellbeing
records
which
will
be
receiving
input
from
iHealth
to
help
with
our
decisions
on:
which
drugs
to
take;
what
doctors
to
see
(including
assistance
with
scheduling
visits
based
on
availability);
and
how
to
change
our
lifestyle,
or
even
tonight´s
dinner,
to
reduce
the
risk
of
a
heart
attack
in
the
next
10
years,
or
just
to
avoid
heart
burn
before
bedtime.
iMe
will
turn
FaceTime
into
iFace
–
a
next
generation
human
interaction
technology
that
makes
it
possible
to
have
an
avatar
while
being
away
from
the
people
we
want
to
interact
with.
Do
you
remember
the
Princess
Leia
plea
for
help
hologram?
It
is
an
old
idea,
but
Apple
has
shown
it
knows
how
to
make
old
ideas
really
cool.
Furthermore,
we
already
have
lots
of
functionalities
in
iPhones,
iPads
and
iMacs
which
will
continue
to
improve
like
geolocation,
social
life,
work
and
entertainment.
All
of
this
will
be
highly
interactive
with
big
data
functions
helping
to
guess
our
needs,
desires,
preferences,
money
spending
patterns,
friendships,
career
choices
and
predicting
challenges
or
dangers
we
might
face.
It
will
be
possible
thanks
to
the
intelligence
of
Apple
products
in
combination
with
new
technologies,
which
Apple
will
surely
use
when
they
need.
These
are
just
a
few
ideas
how
the
current
range
of
iProducts
may
pave
the
way
for
the
iMe
device,
the
only
device
we
will
need
to
live
and
navigate
though
our
future
high
tech
life.
This
is
a
sustainable
business
model
because
it
transforms
technology
into
an
integral
part
of
our
lives
rather
than
a
consumer-­‐driven
choice
to
be
made.
As
a
matter
of
fact,
I
have
no
idea
if
Apple
is
in
fact
thinking
about
an
iMe
product.
I
am
just
making
this
all
up,
based
on
my
assessment
of
Apple´s
current
products
and
general
approach
to
the
market
and
its
customers.
I
have
not
spoken
to
anyone
in
Apple
about
it.
If
they,
however,
do
have
such
a
plan
than
then
great;
and
if
they
do
not
then
they
(or
someone)
should.
comments
are
welcome:
beatrice@bspotconsulting.com