The document discusses linear versus circular experiences in retail store design. It notes that the proposed store design follows a linear experience where customers enter, see products, try items on, and exit in sequence. In contrast, stores like NikeTown are more circular without a strict sequence. The document includes an image of a proposed store layout featuring round fitting rooms, curved display tables, and bleacher seating, aiming for a blend of linear and circular designs.

2. Tem en t s
ple
m
a g
Text
F r

7. TEMPLE

12. Linear vs. Circular
Judging from the images and models you sent me,
we are pursuing a linear experience. By that I
mean, the experience sort of unfolds in a
sequence. You walk in, you see the product, you try
the product on, you walk out. Niketown, for
example is not a linear experience. You walk in,
wander all over the place, each room has a fitting
area, and sequence makes little difference.
Below is the sequence I have developed. Notice
the round fitting rooms, the slight bend to the
display table in the center, and the bleacher
display/seating near the front.
Introduction
Enter
Descend
Ogle
Court
Engage

15. FLAG SHIP TEMPLE
MOVEMENT

30. Closed

31. hearth

47. thanks