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iBeacon Flipbook
- 1. I B E A C O N S W H A T A R E T H E Y ? H O W A R E T H E Y U S E D ? A N D A R E T H E Y I N N O V A T I V E O R J U S T C R E E P Y ?
- 2. W H A T I S A N I B E A C O N ? “iBeacon is a new technology that extends location services in iOS…”
- 3. “…Your iOS device can alert apps when you approach or leave a location with an iBeacon…”
- 4. “…In addition to monitoring location, an app can estimate your proximity to an iBeacon…”
- 5. “…iBeacon uses a Bluetooth low energy signal, which iOS devices detect.” - Apple Support
- 6. S O W H E R E A N D H O W A R E I B E A C O N S B E I N G U S E D ?
- 7. They are being used in sports stadiums to push seat upgrades for people in ‘nosebleed’ sections. Current examples include: Oracle arena (Oakland, California) MLB stadiums The SuperBowl
- 8. As well, they are used in retail for such things as Upgrade eligibility Gift guides Help and support Special discounts
- 9. They can be put in sunglasses to notify you if you left them behind
- 10. Finally, Virgin Atlantic may incorporate iBeacon technology in Heathrow airport to alert customers of special offers and areas of interest
- 11. A R E I B E A C O N S F O R B E T T E R …
- 12. … O R F O R W O R S E ?
- 13. There is a major convenience factor. In fact, there is already an app in place that, with the purchase and installation of iBeacons, will automate your home In the living room? Your Apple TV app opens In the kitchen? Your timer app opens on your smartphone Standing next to your closet? The weather app opens so you can pick your best outfit
- 14. There is potential for organizations to use iBeacons to “provide enormous insight into time, motion, logistics, and areas to improve efficiency” - CITEWorld
- 15. However, there are many third-party app privacy problems Privacy policies often difficult to understand Apps frequently take enough info to personally identify you up by iBeacons - is going and what it is being used for In essence, it is difficult to know where your data - picked
- 16. We have a “wariness about technologies that capture and share data” - Nicola Clark This wariness comes from our trust in data sharing being abused in the past. Who is to say this trust will not be abused again?
- 17. There is currently a lot of ambiguity surrounding the consumer’s attitude towards iBeacons. One survey states that: 71%of mobile app users say they don’t like the idea of being tracked into a store via smartphones http://appdevelopermagazine.com/1458/2014/5/19/71%25-of-App-Users-Don%25E2%2580%2599t- Want-to-be-Tracked-by-iBeacon-or-Receive-In-Store-Push-Modifications--/
- 18. While another says: 77%of US consumers would be OK with sharing location data in exchange for something of value http://www.citeworld.com/article/2155742/big-data-analytics/ibeacons-enterprise-consumer.html
- 19. Both surveys are using leading questions in order to achieve stats that back up their view of either “creepy and Big Brother” or “revolutionary and innovative”
- 20. In reality, the only conclusion that can be drawn from iBeacons right now is that they are a technological development that have amazing amounts of potential
- 21. Whether that potential goes in a positive or negative direction for society is up to the iBeacon providers
- 22. R E F E R E N C E S In order of appearance http://support.apple.com/kb/HT6048 ! http://appleinsider.com/articles/14/03/21/apples-ibeacon-used-to-push-seat-upgrades-in- nosebleeds-at-sporting-events ! http://bgr.com/2014/04/30/ibeacon-sunglasses-tzukuri-use-bluetooth-low-energy/ http://www.macrumors.com/2014/05/01/virgin-atlantic-ibeacons-london-heathrow-airport/ ! http://bgr.com/2014/03/21/ios-7-apps-for-ibeacons-use-at-home/ ! http://www.citeworld.com/article/2155742/big-data-analytics/ibeacons-enterprise-consumer.html ! http://www.slate.com/articles/technology/future_tense/2014/01/ ibeacon_shopkick_privacy_policies_for_location_tracking_apps_aren_t_clear.html ! http://www.nytimes.com/2014/03/18/business/airlines-use-digital-technology-to-get-even-more- personal.html?_r=0 ! http://appdevelopermagazine.com/1458/2014/5/19/71%25-of-App-Users-Don%25E2%2580%2599t- Want-to-be-Tracked-by-iBeacon-or-Receive-In-Store-Push-Modifications--/
- 23. I M A G E R E F E R E N C E S In order of appearance commons.wikimedia.org ! https://www.flickr.com/photos/mattbuchanan/4098238845/in/photolist-7f9xCr-acJFi3-GEMtY-55YHrF-eeFuW-XT8Ls-27YN1- zWEzK-563VfA-8H7UG3-82jLCk-563Trw-55YE9r-4cN2m1-gZzEUR-suLcJ-7fdp3o-acJFmw-acJFPN-563LRA- mR5dLe-8MsD8e-7f9wb6-8qdTv9-g57exi-8M1wqN-6r9bJ-9LQzpd-4kcRvg-cibAkw-51oxVn-MzwhF-2MwGep-aadZgM- asxWkL-b5i7Q-ehzfJ-5Tk9eo-d2EZTJ-rzUgD-8xuwUD-fKYGGN-22NfW8-g27h6o-MzoqN-8T6T3k-acFR8P-2XC6BA- etzFgo-8CUvT3 ! https://www.flickr.com/photos/jnxyz/13570722875/in/photolist-jh4VqC-i8sNUr-kZBpkM-mFdfkZ-mFeuAG-mFf7vN-nvbSKG- nwYSE9-nfKb2c-mFeQRS-mFcWH6-mFdd6R-mFd3H2-mFdjxB-mFeVab-mFd226-mFeTXb-mFdgDa-mFeS65-mFcRo6-mFcybT- mFerd9-mFep6J-mFcv7B-mFcMbD-mFenfQ-mFf9vj-mFf8ZQ-mFf8vJ-mFdeb6-mFdtU2-mFdt3c-mFd7Pt-mFd5ji-mFd4QH- mFcZFF-mFeNdW-mFdbBr-mFcSNk-mFet7j-mFcPSk-mFcwMv-mFepFS-mFdtv6-mFdoKz-mFeWWh-mFcQmD-mFd43t-mFeDbN- mFcKic ! https://www.flickr.com/photos/jnxyz/13570868303/in/photolist-mFdfkZ-mFeuAG-kZBpkM-nwYA6N-mFeQRS-nvbSKG- mFd3H2-mFdjxB-mFeVab-mFd226-mFdgDa-mFeS65-mFcRo6-mFerd9-mFep6J-mFcv7B-mFdtU2-mFdt3c-mFd7Pt-mFd5ji- mFd4QH-mFcZFF-mFcSNk-mFet7j-mFcPSk-mFcwMv-mFepFS-mFdtv6-mFdoKz-mFeWWh-mFcQmD-mFd43t-mFeDbN-mFcKic- mFeCaQ-mFeyU1-mFeyq5-mFcChi-mFcBDp-mFcTjF-mFcVyH-mFcTct-mFexr1-mFcDrx-mFcVCt-mFf3Uu-mFeGXW-mFcPbn- mFd68k-mFeFjf ! https://www.flickr.com/photos/guilherme-pg/8695043156/in/photolist-efmnpb-e8zF9j-6MMwve-58EL3N-4EWMTA-6aAN1a- dDd8ZN-8UsgWF-7vEqFs-ayRZei-dDd9FA-dD7LGH-dD7Lv6-6aF5SE-6aF4Tf-dDdac3- dDd9Vw-6aAU5Z-6aEJJm-6aF2Ky-6aARjt-6aEJb9-6aACtK-6aAELV-6aAD6M-6aF3Kd-6aF2gE-6aACMe-6aALur-6aAH5B-6aF3sA -6aADsK- gx8KeE-6aERsu-6aETBW-4nmBsH-6aAGfF-6aAzV8-6aF3gf-6aAS4r-6aEZzu-6aAEui-6VcTsJ-6VcT27-6VcTef-6VcS4q-6VcSTq-6 aAKbR-5jss4m-6aEX3E/ ! https://www.flickr.com/photos/smcgee/261054090/in/photolist-p4YhA-9xx1GM-hWr4ga-cuRPAW-49km7A-9xA6iL- u1hpY-26NtzP-bwBHF-49hfR7-6SbDj-CAWd4-nehSwj-49dd58-f3eeMW-2wUKa-5np7Go-fSSESR-49gi14-4cAhh2-49hMLb- dvvR4F-inSrpv-5HB2x1-49hNiu-Pr7tw-iwSKoy-49hN5A-5nK9kJ-7fzMeK-dD82mF-4aVnQt-29bSpD-fiKdK1- hy1usf-7XDBm8-5LuHnB-fSMkyD-f3efUf-4tFiJ2-fn9ddM-5nK9BS-fSSuTe-7ZrD9G-7iNeNn-7j1HRp-7Z5j3x-i3FpLs-i3FYCX- i3Fpfh