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iBeacon Flipbook
- 1. I B EA C O N S W H A T A R E T H E Y ? H O W A R E T H E Y U S E D ? A N D A R E T H E Y I N N O V A T I V E O R J U S T C R E E P Y ?
- 2. W H AT I S A N I B E A C O N ? “iBeacon is a new technology that extends location services in iOS…”
- 3. “…Your iOS devicecan alert apps when you approach or leave a location with an iBeacon…”
- 4. “…In addition tomonitoring location, an app can estimate your proximity to an iBeacon…”
- 5. “…iBeacon uses aBluetooth low energy signal, which iOS devices detect.” - Apple Support
- 6. S O WH E R E A N D H O W A R E I B E A C O N S B E I N G U S E D ?
- 7. They are beingused in sports stadiums to push seat upgrades for people in ‘nosebleed’ sections. Current examples include: Oracle arena (Oakland, California) MLB stadiums The SuperBowl
- 8. As well, theyare used in retail for such things as Upgrade eligibility Gift guides Help and support Special discounts
- 9. They can be putin sunglasses to notify you if you left them behind
- 10. Finally, Virgin Atlanticmay incorporate iBeacon technology in Heathrow airport to alert customers of special offers and areas of interest
- 11. A R EI B E A C O N S F O R B E T T E R …
- 12. … O RF O R W O R S E ?
- 13. There is amajor convenience factor. In fact, there is already an app in place that, with the purchase and installation of iBeacons, will automate your home In the living room? Your Apple TV app opens In the kitchen? Your timer app opens on your smartphone Standing next to your closet? The weather app opens so you can pick your best outfit
- 14. There is potentialfor organizations to use iBeacons to “provide enormous insight into time, motion, logistics, and areas to improve efficiency” - CITEWorld
- 15. However, there aremany third-party app privacy problems Privacy policies often difficult to understand Apps frequently take enough info to personally identify you up by iBeacons - is going and what it is being used for In essence, it is difficult to know where your data - picked
- 16. We have a“wariness about technologies that capture and share data” - Nicola Clark This wariness comes from our trust in data sharing being abused in the past. Who is to say this trust will not be abused again?
- 17. There is currentlya lot of ambiguity surrounding the consumer’s attitude towards iBeacons. One survey states that: 71%of mobile app users say they don’t like the idea of being tracked into a store via smartphones http://appdevelopermagazine.com/1458/2014/5/19/71%25-of-App-Users-Don%25E2%2580%2599t- Want-to-be-Tracked-by-iBeacon-or-Receive-In-Store-Push-Modifications--/
- 18. While another says: 77%ofUS consumers would be OK with sharing location data in exchange for something of value http://www.citeworld.com/article/2155742/big-data-analytics/ibeacons-enterprise-consumer.html
- 19. Both surveys areusing leading questions in order to achieve stats that back up their view of either “creepy and Big Brother” or “revolutionary and innovative”
- 20. In reality, theonly conclusion that can be drawn from iBeacons right now is that they are a technological development that have amazing amounts of potential
- 21. Whether that potentialgoes in a positive or negative direction for society is up to the iBeacon providers
- 22. R E FE R E N C E S In order of appearance http://support.apple.com/kb/HT6048 ! http://appleinsider.com/articles/14/03/21/apples-ibeacon-used-to-push-seat-upgrades-in- nosebleeds-at-sporting-events ! http://bgr.com/2014/04/30/ibeacon-sunglasses-tzukuri-use-bluetooth-low-energy/ http://www.macrumors.com/2014/05/01/virgin-atlantic-ibeacons-london-heathrow-airport/ ! http://bgr.com/2014/03/21/ios-7-apps-for-ibeacons-use-at-home/ ! http://www.citeworld.com/article/2155742/big-data-analytics/ibeacons-enterprise-consumer.html ! http://www.slate.com/articles/technology/future_tense/2014/01/ ibeacon_shopkick_privacy_policies_for_location_tracking_apps_aren_t_clear.html ! http://www.nytimes.com/2014/03/18/business/airlines-use-digital-technology-to-get-even-more- personal.html?_r=0 ! http://appdevelopermagazine.com/1458/2014/5/19/71%25-of-App-Users-Don%25E2%2580%2599t- Want-to-be-Tracked-by-iBeacon-or-Receive-In-Store-Push-Modifications--/
- 23. I M AG E R E F E R E N C E S In order of appearance commons.wikimedia.org ! https://www.flickr.com/photos/mattbuchanan/4098238845/in/photolist-7f9xCr-acJFi3-GEMtY-55YHrF-eeFuW-XT8Ls-27YN1- zWEzK-563VfA-8H7UG3-82jLCk-563Trw-55YE9r-4cN2m1-gZzEUR-suLcJ-7fdp3o-acJFmw-acJFPN-563LRA- mR5dLe-8MsD8e-7f9wb6-8qdTv9-g57exi-8M1wqN-6r9bJ-9LQzpd-4kcRvg-cibAkw-51oxVn-MzwhF-2MwGep-aadZgM- asxWkL-b5i7Q-ehzfJ-5Tk9eo-d2EZTJ-rzUgD-8xuwUD-fKYGGN-22NfW8-g27h6o-MzoqN-8T6T3k-acFR8P-2XC6BA- etzFgo-8CUvT3 ! https://www.flickr.com/photos/jnxyz/13570722875/in/photolist-jh4VqC-i8sNUr-kZBpkM-mFdfkZ-mFeuAG-mFf7vN-nvbSKG- nwYSE9-nfKb2c-mFeQRS-mFcWH6-mFdd6R-mFd3H2-mFdjxB-mFeVab-mFd226-mFeTXb-mFdgDa-mFeS65-mFcRo6-mFcybT- mFerd9-mFep6J-mFcv7B-mFcMbD-mFenfQ-mFf9vj-mFf8ZQ-mFf8vJ-mFdeb6-mFdtU2-mFdt3c-mFd7Pt-mFd5ji-mFd4QH- mFcZFF-mFeNdW-mFdbBr-mFcSNk-mFet7j-mFcPSk-mFcwMv-mFepFS-mFdtv6-mFdoKz-mFeWWh-mFcQmD-mFd43t-mFeDbN- mFcKic ! https://www.flickr.com/photos/jnxyz/13570868303/in/photolist-mFdfkZ-mFeuAG-kZBpkM-nwYA6N-mFeQRS-nvbSKG- mFd3H2-mFdjxB-mFeVab-mFd226-mFdgDa-mFeS65-mFcRo6-mFerd9-mFep6J-mFcv7B-mFdtU2-mFdt3c-mFd7Pt-mFd5ji- mFd4QH-mFcZFF-mFcSNk-mFet7j-mFcPSk-mFcwMv-mFepFS-mFdtv6-mFdoKz-mFeWWh-mFcQmD-mFd43t-mFeDbN-mFcKic- mFeCaQ-mFeyU1-mFeyq5-mFcChi-mFcBDp-mFcTjF-mFcVyH-mFcTct-mFexr1-mFcDrx-mFcVCt-mFf3Uu-mFeGXW-mFcPbn- mFd68k-mFeFjf ! https://www.flickr.com/photos/guilherme-pg/8695043156/in/photolist-efmnpb-e8zF9j-6MMwve-58EL3N-4EWMTA-6aAN1a- dDd8ZN-8UsgWF-7vEqFs-ayRZei-dDd9FA-dD7LGH-dD7Lv6-6aF5SE-6aF4Tf-dDdac3- dDd9Vw-6aAU5Z-6aEJJm-6aF2Ky-6aARjt-6aEJb9-6aACtK-6aAELV-6aAD6M-6aF3Kd-6aF2gE-6aACMe-6aALur-6aAH5B-6aF3sA -6aADsK- gx8KeE-6aERsu-6aETBW-4nmBsH-6aAGfF-6aAzV8-6aF3gf-6aAS4r-6aEZzu-6aAEui-6VcTsJ-6VcT27-6VcTef-6VcS4q-6VcSTq-6 aAKbR-5jss4m-6aEX3E/ ! https://www.flickr.com/photos/smcgee/261054090/in/photolist-p4YhA-9xx1GM-hWr4ga-cuRPAW-49km7A-9xA6iL- u1hpY-26NtzP-bwBHF-49hfR7-6SbDj-CAWd4-nehSwj-49dd58-f3eeMW-2wUKa-5np7Go-fSSESR-49gi14-4cAhh2-49hMLb- dvvR4F-inSrpv-5HB2x1-49hNiu-Pr7tw-iwSKoy-49hN5A-5nK9kJ-7fzMeK-dD82mF-4aVnQt-29bSpD-fiKdK1- hy1usf-7XDBm8-5LuHnB-fSMkyD-f3efUf-4tFiJ2-fn9ddM-5nK9BS-fSSuTe-7ZrD9G-7iNeNn-7j1HRp-7Z5j3x-i3FpLs-i3FYCX- i3Fpfh
- 24.