Digital Publishing Monetization: Loewy Case Sudies


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Loewy is an award-winning full-service interactive agency, dedicated to orchestrating great creative and great business strategies in triumphant harmony. In this presentation we explore digital publishing and a variety of solutions for; content monetizaton, product launches, responsive design, lead generation, subscriptions and free trials, online media kits, email newsletters and publication design.

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Digital Publishing Monetization: Loewy Case Sudies

  1. 1. Monetizing Digital Media Publishing Case Studies ©2014 Loewy Design Inc. All rights reserved Loewy Design Inc. 125 Baylis Road, Suite 190, Melville NY 11747 • (631) 249-2429 • Fax (631) 249-2436 •
  2. 2. STRATEGY DESIGN TECHNOLOGY MARKETING Who We Are Online Publishing Pioneers Loewy is a full-service interactive agency that’s been fusing strategic consulting, brand building, online marketing and design-centric technology since 1998. People come to us to create new online identities, mastermind the evolution of existing ones, bring products to life, build apps and mobile experiences, shape perceptions, craft tactics, spark connections, and energize engagement… powered by a strategic platform based on competitive analysis, research, and a true understanding of the brand, audience, and business objectives. • Strategic • Full Service • Creative • Problem Solvers • Award Winning
  3. 3. STRATEGY DESIGN TECHNOLOGY MARKETING What We Do Advance Brands Online STRATEGY DESIGN & UX TECHNOLOGY MARKETING Identifying your brand’s vision Enhancing how your Leveraging technology to Connecting with your and developing a roadmap to customers perceive you forge emotional connections audience through strategy deliver on its overall through digital experiences between your audience and led tactics at the right business objectives. and multiple platforms. your brand. touchpoints across all mediums. Brand assessment Brand strategy and positioning Ecommerce Social media campaigns Competitive analysis Design systems Subscription platforms Mobile marketing Content strategy Editorial design Database architecture Search engine optimization Search engine marketing strategy Information architecture Content management systems Social program management Persona and user research User interface design PHP development Email campaigns and strategy Technology audit and analysis Application design Custom applications Advertising and management Social media analysis Front-end development Mobile development Integrated marketing
  4. 4. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Product Launches John Wiley & Sons has optimized the online learning process for a number of their most important self-study courses. The new Efficient Learning™ platform needed a modernized online presence and a content management system to support it. Loewy was provided with Wiley’s vision and tasked to design and develop the new online destination for their global finance products. We made our recommendations for naming conventions, architected the new site structure, redesigned a new UI and integrated multiple websites into WordPress. Loewy is currently assisting Wiley with paid and organic search, online marketing and lead generation.
  7. 7. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Responsive Design Equals More Page Views IR Magazine had been seeing shifts in the investor relationship space and had started the redesign process with another firm. They weren’t seeing the innovation they were looking for and turned to Loewy for fresh ideas. Loewy started by evaluating the existing wireframes and discovered they did not follow current best practices. We created a new site architecture and wireframes that showcased content differently depending on the target device. Then we designed a fresh modern site that made browsing and searching for content easier for their users. We provided teaser content pages to help improve subscriptions and enhanced specific sections to increase ad revenue.
  10. 10. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Content Monetization Institutional Investor like most traditional publishers, was faced with the growing challenge of monetizing more of their unique content, retaining and building their subscriber base and delivering content through an expanded array of channels and devices. Loewy engaged in a complex redesign for four of Institutional Investor’s core brands starting with their online journals divisions and culminating with the design of their flagship property. The sites were re-architected with better UI for content surfacing and findability. The brands were given a modern facelift and new user paths were created for monetizing of research, subscriptions and newsletters.
  13. 13. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Online Media Kits Advantage Business Media continuously strives to provide new marketing opportunities for their advertisers. Sponsored content, advertising in responsive emails, ad positions on their product sites and within whitepapers were just some of the new advertising vehicles. What they needed was a better media kit to showcase their offerings. Loewy took a bold and strategic approach to ABM’s online media kit and positioned the publisher as a media company that provides their clients with unique access to a loyal audience. Our new design is responsive for all devices and provides a snapshot of audience metrics along with easy access to advertising opportunities.
  15. 15. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Improve Usability and Page Views The World Bank needed an agency with a strong background in Journal website strategy, information architecture and design for the eLibrary redesign. Our deep expertise with Atypon CMS and our work with clients like Institutional Investor and JOSPT made us the perfect choice. Loewy started by examining World Bank’s unique content and worked closely with Atypon to define the site’s structure. We designed a rich homepage and interiors that surfaced diverse content from their journals, books and working papers. The designs showcased the important World Bank brand but also allowed for individualized institutional branding as well.
  17. 17. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Newsletter Monetization II Intelligence is the rebranded entity for the newsletter division of Institutional Investor. They needed a new design system for their publications to improve continuity and the overall user experience. They also required an increase in free trial sign-ups, subscription renewals and new subscribers. Loewy created a new branding system for the family of publications that provided consistency with unique attributes for each individual brand. Our approach to this redesign was to focus on the entire user experience from desktop, to mobile, to print. Loewy created better lead generation funnels, improved in-site marketing and provided II Intelligence with external marketing campaigns.
  20. 20. STRATEGY DESIGN TECHNOLOGY MARKETING INTRODUCING INTRODUCING INTRODUCING Your Exclusive Pipeline to Managing Investments for Nonprofits Implementing Today’s Regulations for Asset Managers and Brokers The daily agenda on global derivatives for industry leaders News keeps you informed. Intelligence gets you prepared
  21. 21. STRATEGY DESIGN TECHNOLOGY MARKETING Our Solutions Free Trials and Lead Generation National Journal wanted to capture leads and build subscription free trials through a white paper offer. They reached out to Loewy to develop a lead generation strategy that leverages their email list and pay-per-click (PPC) campaigns. Loewy developed informational schematics that mapped out our lead generation funnel for email and PPC campaigns. Next we developed email and landing page A/B tests that explored options in subject lines, messaging and calls to action. Overall, the campaign proved to be successful with an open rate of over 20% and a 4.5% conversion rate.
  22. 22. STRATEGY DESIGN TECHNOLOGY MARKETING 1B. Google Ad Words 1A. Email Promotion Obama's 10 Keys To A Successful Presidency (promo and offer) Download Report Now Download Report Now 2. Landing Page Obama's 10 Keys To A Successful Presidency (promo and offer) Receive this free report now (no subscription necessary) First Name: Last Name: Company: Email Address (A valid email address is required to receive access to the free report) Download Report Now 3A. Email Sent to registered user with link to downObama's 10 Keys To A Successful Presidency 3B. Email Sent to sales team with registraint information 3C. Registraint’s info stored in database Download free report here 4A. User clicks on download link in email and goes to Web page for fee report download and free trial Obama's 10 Keys To A Successful Presidency 5A. PDF report Download free report now Get a Free Trial Subscription to National Journal 6A. Web thank you and confirmation page Yes,I want a Free Trial Subscription to National Journal 7A. Goes to the free trial form (Can we create a unique free trial form fo this campaign?) 7B. Free trial info emailed to sales team 6B. Email thank you and confirmation page Yes,I want a Free Trial Subscription to National Journal
  23. 23. STRATEGY DESIGN TECHNOLOGY MARKETING Contact Us Ours is not a bag of tricks Each online publisher’s needs are different. We create bespoke solutions that address branding, user engagement, usability, backend integration and many other business objectives. Call us to find out how we can monetize your media empire. David Loewy President 631.249.2429 x111 Donald May Vice President/Creative Director 631.249.2429 x113 Locations Melville, NY (headquarters) 125 Baylis Road Suite 190 Melville, NY 11747 Tel: 631.249.2429 New York, NY 244 Fifth Avenue, Suite D263 New York, NY 10001 Tel: 212.252.2106