The document discusses the mobile-first index, highlighting the importance of mobile optimization due to the increasing use of mobile devices for various activities. It suggests that while Google operates separate mobile and desktop indexes, focusing on creating a user-friendly mobile experience is paramount rather than simply catering to search engine requirements. Key recommendations include regular SEO practices, improving site navigation, and ensuring page speed to enhance user experiences on mobile.

1. …About That Mobile-first
Index
Eli Schwartz
Director of Organic Product, SurveyMonkey
Engage Portland
March 8th 2018

2. @5le
Elis@surveymonkey.com
Add me on Linkedin

3. 3
What kind of phone do you have?

4. 62% of millennials look at phone
notifications before brushing their
teeth
50% of people use their phones as
an alarm clock
58% of people use their phones to
shop and only 31% to order food

5. 5
Articles like these are panic inducing

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Why does Google want to do this?
Google is currently operating both a mobile and a
desktop index
• Expensive
• Requires them to maintain different code
• They want to change the world to mobile

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This makes sense of course because mobile is growing

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Let’s look at a different chart

9. 9
Let’s look at a different chart
Online

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Let’s look at a different chart
Online

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What do people do on mobile?

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What do people do on desktops?
• Build slides
• Detailed research
• Work
• Write long form
• Shop - for real
• and lots of other things

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Mobile first announcement in context with Authorship

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Our world is not ready for mobile first

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Here’s what mobile first really looks like

16. Will you get penalized by
mobile first?

17. Will you get penalized by
mobile first? Probably not

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Even Google has changed their tune

19. Should you even do mobile
SEO?

20. Know where do you stand?

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Look at mobile traffic in GSC

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Look at mobile traffic in GA

23. How should you do mobile
SEO?

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Focus on the users not the engine
• Survey users
• Allocate resources to a better
user experience
• Don’t focus on shiny objects
• An app or native web app
might be your best option

25. 25

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Do regular SEO
• Titles
• Follow keyword best practices but entice the mobile click
• Meta description
• Snippets need to stand out even more on a smaller screen
• Links
• Ranking in top positions is even more critical
• Image alt tags
• Keep in mind mind image based searches from mobile devices
• Local
• Make sure your NAP are on every page

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Being responsive does not hurt

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Page speed

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Page speed
Put yourself in a user’s shoes!

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Make sure site nav is fully available on mobile

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Make sure site nav is fully available on mobile

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Optimize for position zero

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Tools
Fetch and render
Position tracking

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Recap
“Mobile first” is more “mobile specific”
- Focus on the user not the engine
Understand your users
- Build the mobile experience your users
need
Don’t forget the SEO basics with mobile

35. Thank you!
Elis@surveymonkey.com