Mobile first SEO best practices and timing of the Google update
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Google announced a mobile first search index in 2016, and has then revised what mobile first really is. Presentation from SEMPDX Engage in Portland on March 8, 2018
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Mobile first SEO best practices and timing of the Google update
- 1. …About That Mobile-first Index Eli Schwartz Director of Organic Product, SurveyMonkey Engage Portland March 8th 2018
- 2. @5le Elis@surveymonkey.com Add me on Linkedin
- 3. 3 What kind of phone do you have?
- 4. 62% of millennials look at phone notifications before brushing their teeth 50% of people use their phones as an alarm clock 58% of people use their phones to shop and only 31% to order food
- 5. 5 Articles like these are panic inducing
- 6. 6 Why does Google want to do this? Google is currently operating both a mobile and a desktop index • Expensive • Requires them to maintain different code • They want to change the world to mobile
- 7. 7 This makes sense of course because mobile is growing
- 8. 8 Let’s look at a different chart
- 9. 9 Let’s look at a different chart Online
- 10. 10 Let’s look at a different chart Online
- 11. 11 What do people do on mobile?
- 12. 12 What do people do on desktops? • Build slides • Detailed research • Work • Write long form • Shop - for real • and lots of other things
- 13. 13 Mobile first announcement in context with Authorship
- 14. 14 Our world is not ready for mobile first
- 15. 15 Here’s what mobile first really looks like
- 16. Will you get penalized by mobile first?
- 17. Will you get penalized by mobile first? Probably not
- 18. 18 Even Google has changed their tune
- 19. Should you even do mobile SEO?
- 20. Know where do you stand?
- 21. 21 Look at mobile traffic in GSC
- 22. 22 Look at mobile traffic in GA
- 23. How should you do mobile SEO?
- 24. 24 Focus on the users not the engine • Survey users • Allocate resources to a better user experience • Don’t focus on shiny objects • An app or native web app might be your best option
- 25. 25
- 26. 26 Do regular SEO • Titles • Follow keyword best practices but entice the mobile click • Meta description • Snippets need to stand out even more on a smaller screen • Links • Ranking in top positions is even more critical • Image alt tags • Keep in mind mind image based searches from mobile devices • Local • Make sure your NAP are on every page
- 27. 27 Being responsive does not hurt
- 28. 28 Page speed
- 29. 29 Page speed Put yourself in a user’s shoes!
- 30. 30 Make sure site nav is fully available on mobile
- 31. 31 Make sure site nav is fully available on mobile
- 32. 32 Optimize for position zero
- 33. 33 Tools Fetch and render Position tracking
- 34. 34 Recap “Mobile first” is more “mobile specific” - Focus on the user not the engine Understand your users - Build the mobile experience your users need Don’t forget the SEO basics with mobile