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It’s	not	about	the	technology…
…it	is	about	the	business
Librestream Innovator	Forum	
and	User	Conference
London
6	October	2017
Dr	Shaun	West
West,	2017
Introduction
The	problem	and	the	purpose
… to	show	that	digital	technologies	can	improve	engagement
We	will	look	at	life	20	years	
ago	and	see	what	has	
changed. Using	cases	we	will	
learn	what	can	be	achieved.	
We	will	reflect	on	the	lessons	
learnt.
… to	find	ways	where	we	can	improve	our	working	methods
Purpose
How	can	we	imagine	new	ways	to	help	people	gadgets?
Problem
West,	2017
Pre-industry	4.0	
A	utility	delivering	remote	support
• We	found	a	
crack!
Pakistan	
• Can	you	take	
a	photo
Swindon
• Here	is	the	
photo
Pakistan	
• How	long	is	
the	crack?
Swindon
• ...
Pakistan
We	developed	a	process	based	on	a	series	of	questions,	together	we	monitored	the	crack
West,	2017
Pre-industry	4.0
What	did	we	have	20	years	ago?
With	basic	technology	we	were	able	to	provide	remote	support
West,	2017
Pre-industry	4.0	
What	did	we	achieve?
Remote	team	working	requires	technology,	personal	trust	and	a	common	aim
The	turbine	was	safely	operated	
for	a	further	8	weeks…
… unplanned	converted	to	planned
… limited	impact	on	generation
… no	impact	on	income
West,	2017
Industry	4.0	and	IOT
So	what	is	different	today?
Remote	team	working	still requires	technology,	personal	trust	and	a	common	aim
Today	we	have	more…
… technology
… more	data
… increased	expectations
But…
… machines	continue	to	break
… we	still	need	remote	support
& IOT
West,	2017
West,	2017
Industry	4.0	and	IOT	
Technology	supporting	people	and	process
We	all	have	the	technology	today	– it	is	disconnected	and	does	not	help	us	to	do	our	jobs
I	have	the	technology	today	in	my	
hand!	This	is	a	real	change…
… it	is	real and	not	hype
… now	how	do	we	use	it?
… what	could	it	be	used	for?
West,	2017
Industry	4.0	and	IOT	
Look	at	what	is	possible	today…
We	all	have	the	technology	today	– let’s	learn	to	master	it!
Johann	Wolfgang	von	Goethe (* 28.	
August 1749 in Frankfurt	am	
Main als Johann	Wolfgang	Goethe;	† 22.	
März 1832 in Weimar),	1782 geadelt,	
war	ein deutscher Dichter und	
Naturforscher.	Er gilt	als einer der	
bedeutendsten Repräsentanten
deutschsprachiger Dichtung.
West,	2017
Use	case
Oil	rig	asset	management
Integration	of	video	collection	with	big	data	can	allow	us	to	better	manage	asset	integrity	
Asset	integrity	is	critical…
… I	cannot	use	a	pen
… where	do	we	need	to	recoat?
… was	it	done	correct?
http://www.geovert.com/assets/slides/Libertade-Hull-Bayu-Undan.JPG
West,	2017
Use	case
How	do	I	’drop	the	engine’?
Real	time	collaboration	and	on-the-job	training	becomes	possible
With	a	$13M	asset	dropping	it	can	
be	expensive…
… supports	on-the-job	training
… supports	know-how	sharing
… reduces	risks
https://s-media-cache-ak0.pinimg.com/originals/86/9d/b1/869db1af494f7bc2b8fd96a5b666cf01.jpg
West,	2017
Use	case
Improving	collaboration	between	operations	and	maintenance
Joint	fault	finding	becomes	possible	with	all	sharing	(seeing)	the	same	information
http://voith.com/en/products-services/hydro-power/automation-553.html
What	happens	today	when	
someone	needs	to	go	intervene	
locally?
… one	person	in	the	control	room
… one	local	person
… feedback	via	radio
West,	2017
Use	case
Supporting	an	expert
Provides	information	and	support	– the	know-how	can	be	used	and	reused…
I	am	a	good	surgeon	but	I	only	do	
this	procedure	a	few	times	per	
year…
… help	me	insert	the	suture?
… I’ve	found	something!
… I	need	to	review	the	procedure
http://2.bp.blogspot.com/-HstZ0Nv1U54/VEo7zYDs99I/AAAAAAAADg8/z3SgX80pBRY/s1600/IMG_1364.jpeg
West,	2017
Use	case
Remote	witness	tests
The	engagement	(and	trust)	can	be	increased	rather	than	decreased
The	customer	cannot	attend	the	
witness	test…
… we	cannot	delay	the	test	(again)
… payment	is	based	on	the	test
… the	customer	does	not	trust	the	
test	report
http://2.bp.blogspot.com/-HstZ0Nv1U54/VEo7zYDs99I/AAAAAAAADg8/z3SgX80pBRY/s1600/IMG_1364.jpeg
West,	2017
Reflections
Today	it	is	not	about	technology,	it	is	about	how	we	use	technology	to	help	us
We	should	be	concentrating	on	business	processes	and	outcomes	and	imagining	what
West,	2017
Reflections	
Today	it	is	not	about	technology,	it	is	about	how	we	use	technology	to	help	us
Adapted	from:	https://www.thoughtworks.com/blogs/customer-experience
Integrating	digital	technologies,	people and	processes is	not easy
West,	2017
Reflections	
Who	and	what	should	be	the	focus?	
Complex	ecosystem	with	many	actors	and	different	needs,	
perspectives	and	value	expectations	– a	different	approach	is	needed
West,	2017
By	understanding	the	ecosystems,	the	business	and	the	people	
we	”see	what	others	see	and	understand	what	other	understand”
Proposed	methodology	to	help	in	the	new	Industries	4.0-enabled	world
Service	Design	Thinking	and	LEAN	tools	can	help
Create	&	test	prototypes	
value	propositions
For	each	persona test	
and	iterate
Persona	empathy	maps
Describe	relationships	
between	the	actors
Customer	journey
Understand	the	
steps	of	the	journey
Situational	analysis
Understand	value	in	
the	ecosystem
Job-to-be-done
What	is	the	persons	job-
to-be-done?
What	is	their	desired	
outcome?	
Ecosystem visualization
Analysis	to	identify	
key	actors
West,	2017
Closing
We	need	to	move	beyond	just	gadgets
Industry	4.0	technologies	are	not new
We	can do	things	better	with	digital	technologies
Digital	technologies must	support	people and	processes
We	need	to	learn	to	
integrate	digital	into	our	
business…
… to	improve	outcomes
… to	support	process
… to	engage	with	peopleChallenges are	as	much	cultural as	technology	based
West,	2017
Thanks	for	your	time!
slideshare.net/ShaunWest

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