This document summarizes a presentation given at the 2017 Sitecore User Group Conference Europe. The presentation discusses Sitecore, an ASP.NET content management platform, and the future of web development through personalization. Sitecore allows marketers to control all aspects of a website, including personalization. Personalization improves customer engagement and conversions. Examples of how companies like Google and Facebook use personalization are provided. The presentation demonstrates how Sitecore facilitates personalization through tools like rules engines and profiling. Emerging technologies like facial recognition, bots, and virtual reality are also discussed.

1. Sitecore and the Future
of Web Development
Adrian IORGU
May 26, 2017
Keynotes from SUGCON EU 2017
Amsterdam May 17th – 18th
df

2. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved.
Adrian IORGU
Freelance Sitecore Consultant
SitecoreTechnology MVP 2016 & 2017
Who Am I ?
• Passionate about web development, 15+ years of experience
• In love with extreme sports, nature and travel
• Grew up inTimisoara and still love it

3. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 3
1. What is Sitecore ?
2. The Future of Web is Personalization
3. Leverage the Magic of Personalization
4. TrendingTools and Services
5. Demo
6. Q & A
Agenda - Keynotes from Sitecore Conference 2017

4. What isSitecore?

5. Sitecore© Experience Platform™
Sitecore is a powerful ASP.NET platform for building highly
sophisticated and compelling enterpriseWeb solutions,
enabling web content editors and marketers to have full control
over all aspects of their website from social integration to
advanced personalization, e-commerce and much more.
Sitecore is a blended solution, it combines a CMS (Content
Management System) with a Marketing Platform.

6. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 6
Over 4,000 customers globally
Sitecore’s Customers

7. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 7
Over 4,000 customers globally
A closer look at Sitecore

8. The Future of Web
is Personalization

9. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 9
Personalization helps customers feel like they’re directly
connected to your brand, instead of just being part of the masses
Personalization is the Key
Benefits?

10. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 10
Personalization helps customers feel like they’re directly
connected to your brand, instead of just being part of the masses
Personalization is the Key
• More meaningful engagement
• Stronger relationships with your customers
• Improved conversion rates
• Increased revenue
• Visitors stick around longer
Benefits?

11. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 11
Google uses it
Personalization is everywhere

12. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 12
Facebook
uses it
Personalization is everywhere

13. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 13
Others use it
Personalization is everywhere

14. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 14
Personalization is everywhere
How to Leverage the Magic of Content Personalization ?

15. Leverage the
Magic of
Personalization

16. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 16
Sitecore is a great platform that facilitates all sorts of personalization
• Sitecore IP Geolocation Service.
• Sitecore Device Detection Service
• Sitecore Rules Engine & Conditional Renderings
•Visitors & Content Profiling
• Sitecore AzureToolkit
Sitecore Personalization

17. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 17
Sitecore Rules Engine

18. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 18
Sitecore Rules Engine

19. TrendingTools
andServices

20. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 20
TrendingTools and Services
https://azure.microsoft.com/en-us/services/cognitive-services/face/
Microsoft Azure: Face API Facial Recognition

21. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 21
TrendingTools and Services
https://azure.microsoft.com/en-us/services/cognitive-services/
Microsoft Azure Cognitive Services

22. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 22
TrendingTools and Services
https://docs.microsoft.com/en-us/bot-framework/
Microsoft BOT Framework

23. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 23
TrendingTools and Services
HoloLens
&
Virtual Reality

24. DEMO

25. Q &A

26. Subscribe
Subscribe for more Sitecore presentations inTimisoara
bit.ly/2rXXwEO

27. ThankYou!
More about Sitecore:
• sitecore.net
• sitecore.stackexchange.com