The document discusses a webinar presented by Cisco and Roubini ThoughtLab on defining digital transformation in the financial services industry. It highlights findings from their research report "Wealth and Asset Management 2021: Preparing for Transformative Change" which predicts that 48% of investors may switch providers by 2021 as the industry grows by $50 trillion and digital technology plays a larger role. The webinar aimed to help financial firms understand needed changes and capabilities to compete in the evolving digital landscape.

1. January 31, 2017
Go Digital or Bust: Defining
Transformation in Financial Services

2. 2© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Why We Are Here
The Wealth Industry is Digitizing See and Adapt to the Evolving Trends
• Technology is linking billions of people and
devices through real-time connections,
reinventing how investors communicate,
interact, and make decisions. Artificial
intelligence and robo advisors, virtual reality,
blockchain, and real-time analytics are just
some of the smart technologies changing
the industry
• At the same time, the clients of the future are
changing, becoming more digital, and over the
next five years, the impact of these economic,
demographic, and technological mega changes
on the wealth profession will be profound
• Cisco and Roubini ThoughLab have partnered
to produce the research report “Wealth and
Asset Management 2021: Preparing for
Transformative Change” to highlight how these
trends are changing the industry. We will
review the highlights of this report throughout
the webinar
• Cisco’s Digital Transformation Group can help
your firm navigate this change via our Digital
Business Roadmap that helps build out the
next-generation capabilities your firm needs to
compete going forward

3. 3© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Steve Ridder
Practice Advisor, Cisco Digital
Transformation Group
Lou Celi
CEO and Founder Roubini ThoughtLab

4. 4© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
What Is the Research
and Why Did We Do It?

5. 5© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
What Are the Main Takeaways?
Unique transformational research that everyone in financial
services should read
Disruption ahead: 48% of investors might switch providers as
the industry grows by $50 trillion USD by 2021
Digital technology will play a big factor in market leadership

6. 6© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Summarized Findings

7. 7© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

8. 8© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

9. 9© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

10. 10© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

11. 11© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

12. 12© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Conclusion/Call to Action
Start with the customer as the agent of change.
Think like a FinTech: embrace smarter technologies.
Instill an innovation mindset across the enterprise.
Create a seamless omni investment experience.
Develop a clear path to digital transformation.

13. 13© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Where can
I get the report?
http://roubinithoughtlab.com

14. 14© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Embrace disruption – take a business outcome approach to achieving board-level imperatives
Ensure you realize the value of your investments and can take advantage of flexible delivery models
Cisco’s Business Outcome Approach methodology seeks first to understand the strategic objectives of
your organization, look at how they’ll change with the industry trends, and derive solutions which most
effectively drives towards that outcome
Business Outcome Approach

15. 15© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
• Validate Strategic Imperatives
• Define measurable business outcomes
• Lead discovery workshops
• Map out use cases and personas
• Develop actionable customer journey maps
• Develop Business Architecture Roadmaps; current and future states
• Run Value at Stake Models and Business Case development
• Drivers, metrics, KPIs
• Actively project manage efforts through Customer Success Planning
• Design POCs that help accelerate digital transformation
Cisco Resources and Business Outcomes
Cisco’s Global Business Transformation has vertical financial services
practice advisor expertise and resources that help….

16. 16© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco.com/go/financialservices
www.blogs.cisco.com/financialservices
https://www.linkedin.com/groups/3197625w
ww.twitter.com/CiscoFSI
https://www.youtube.com/playlist?list=PLE4
063C62F022E881
Cisco Financial Services Resources

17. 17© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Where can
I find more info on
#Wealth2022?
http://roubinithoughtlab.com/wealth2022

18. 18© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Questions?