The document outlines event planning for National Library Week and National Library Card Sign Up Month at the South Carolina State Library. It discusses plans for a literary cake decorating contest, an online shelfie photo contest on social media with the hashtag #shelfieSC2015, and library card sign-up events targeting state agencies. It also describes a speaker series at the library center featuring South Carolina-related book topics and authors, with associated press releases and postcards. The document provides details on goals, submission processes, prizes, and contact information for the various planned promotions and events.

1. Event Planning for National
Library Week and National
Library Card Sign Up Month

2. 
 Introductions
 Literary cake
decorating contest
 Online shelfie contest
 Library card sign-up
events
 Speaker @ the Center
 Learn & share ideas
Talking points

3. 
 Purpose: To promote National Library Week, SC
State Library
 Press release
 Social media
 Email contacts
 Online submission form
 Logistics (voting process, sign in sheet, boxes/three
chips)
 Prizes (Charleston Cooks!, cake decorator – Michaels,
Silver Spoon bakery gift certificate)
Cake decorating contest

11. 
 Purpose: to create awareness of SCSL social media outlets, get
more likes, get images to use for PR
 In celebration of National Library Week (April 12-18 2015), the
South Carolina State Library is sponsoring a library shelfie
contest.
 The contest is open to anyone!
 Take your library shelfie and submit it in one of the following
ways:
 Twitter, Instagram or social media of your choice:
#shelfieSC2015
 Post to the SC State Library’s Facebook page and use
#shelfieSC2015
 Email as an attachment to crogers@statelibrary.sc.gov with the
subject line #shelfieSC2015
Online Shelfie Contest

18. 
 Purpose: to get more library card holders and
promote SCSL services
 Use ALA graphics on social media and releases
 Generic press release PLUS
 Targeted press release to state agency HR contacts
 Set up dates
 Average 10-15 agencies call each year
 DMV/Public Safety, Consumer Affairs, DOT, DMH
 Over 200 new card applications in one month
Library Card Sign Up Month

21. 
Speaker @ the Center
 Purpose: education, SC-related books/topics
 Work with publishers or directly with authors
 Press releases (one at beginning of series, one for
each author)
 Large post card design, printing, bulk mailing
 Now have a small following

26. Questions? Comments?
Dr. Curtis Rogers, Communications Director
803-734-8928 | crogers@statelibrary.sc.gov
Jason Broughton, Outreach Coordinator
803-734-8576 | jbroughton@statelibrary.sc.gov