This document summarizes a study of 23 library marketing campaigns for electronic resources from 1994-2009. The study found that few libraries consistently used all components of a marketing plan such as goals, strategies and assessment. While most libraries identified targets and strategies, few conducted SWOT analyses, set budgets or timelines. Only 3 libraries fully matched their goals, strategies, measurements and assessments. The study concludes libraries do not adequately plan or assess their marketing of electronic resources.