MAS Holdings is a $1.6 billion Sri Lankan conglomerate and one of the world's largest apparel manufacturers. It was founded in 1987 and has 48 manufacturing facilities across 15 countries. MAS has diversified into other businesses like IT and owns brands like amanté. It is a leader in sustainable practices and was the first in its industry to achieve LEED Platinum certification for its Thurulie green manufacturing plant. MAS has over 74,000 employees worldwide and works with major brands like Nike, Marks & Spencer, and Victoria's Secret.
The report identifies the current HR practices at John Keells in terms of recruitment and selection. More effective methods such as using mass media to advertise on available opportunities, a more suitable role specification document have been proposed to carry out the recruitment and selection processes smoothly. The training and development requirements at the organisation are identified next. Training programs and learning activities that are required to up build the career progression of the employees are recommended after a critical evaluation.
Staff motivation is an important component in the HR process. Hence the classical motivation theories are evaluated to reach a hybrid model which is more applicable to the culture at John Keells. The effective leadership skills that would generate staff motivation are highlighted in detail.
As the final section the possible change management challenges that would arise with the recommendations made for the HR practices at John Keells are identified with the methods to overcome them and carryout a successful change management process to restructure the HR practices at John Keells Group.
Situational analysis & integrated communication plan for Keells Super.Dayenkie Chandrasekera
This report is prepared in order to assess the productivity of the currently implemented communication strategies and based on the findings, to outline the integrated communication plan of Keells Super for the next financial year.
Assignment of the individual assignment For the Strategic Management of the Postgraduate Diploma in Business Management, University of Colombo (2013/14)
Getting to Know Clusters: Frequently Asked QuestionsTheBambooLink
This document contains 69 simple questions in 18 short sections allowing the reader to sift through the type of questions of his/her interest as per the sections in the table of contents. The basic definition of cluster, its typology and spread has been captured. Issues of whether clusters should be newly created and aspects of how cluster policy is different from conventional enterprise development are also dealt with. Some of the terms like social capital, cluster mapping, cluster diagnosis, trust building, cluster action plan, networks and service providers which are commonly used in cluster development have been defined in the document.
The report identifies the current HR practices at John Keells in terms of recruitment and selection. More effective methods such as using mass media to advertise on available opportunities, a more suitable role specification document have been proposed to carry out the recruitment and selection processes smoothly. The training and development requirements at the organisation are identified next. Training programs and learning activities that are required to up build the career progression of the employees are recommended after a critical evaluation.
Staff motivation is an important component in the HR process. Hence the classical motivation theories are evaluated to reach a hybrid model which is more applicable to the culture at John Keells. The effective leadership skills that would generate staff motivation are highlighted in detail.
As the final section the possible change management challenges that would arise with the recommendations made for the HR practices at John Keells are identified with the methods to overcome them and carryout a successful change management process to restructure the HR practices at John Keells Group.
Situational analysis & integrated communication plan for Keells Super.Dayenkie Chandrasekera
This report is prepared in order to assess the productivity of the currently implemented communication strategies and based on the findings, to outline the integrated communication plan of Keells Super for the next financial year.
Assignment of the individual assignment For the Strategic Management of the Postgraduate Diploma in Business Management, University of Colombo (2013/14)
Getting to Know Clusters: Frequently Asked QuestionsTheBambooLink
This document contains 69 simple questions in 18 short sections allowing the reader to sift through the type of questions of his/her interest as per the sections in the table of contents. The basic definition of cluster, its typology and spread has been captured. Issues of whether clusters should be newly created and aspects of how cluster policy is different from conventional enterprise development are also dealt with. Some of the terms like social capital, cluster mapping, cluster diagnosis, trust building, cluster action plan, networks and service providers which are commonly used in cluster development have been defined in the document.
“Impact of Store Atmospheric & Fixtures on Consumer Behavior”VISHWA VARUN
This study aimed at highlighting the impact of environmental factors on the impulse buying behavior of shopper using a Stimulus and response model. In this research, it is identified and explored how factors related to the environment of purchase and emotional states may influence various dimensions of such kind of behavior at Fashion Retail Store in Lucknow, India.
According to the results; consumer's emotions cannot be a mediating factor in the impulse purchase process. The results indicate that seller guidance has a significant impact on the impulse buying. We have concluded also that perceived human crowding influence positively the behavior of Indian shoppers, whereas the time pressure was not approved.
As max is the mass brand it covers middle class and lower middle class consumers, upper middle class go for daily wear clothing’s.
Indian consumers are very much pricing sensitive, too much competition in market, so its assortment planner responsibility to understand the consumer profile of Max consumers and mood.
If consumer don’t find product as per need and taste, they go for another brand.
So right merchandising and trend forecasting .during assortment planning and replenishment ask help for merchandise selection to sale executives of particular region.
Sales people know better regarding old merchandise which is best seller during previous season.
Building 1000s of NextGen Leaders: Our Aspiration VSR *
NextGen Leaders (http://nextgenleaders.in/) is a not for profit making organization. It mission is to build 1000s of young leaders, family leaders, business leaders and community leaders in India. This presentation provides details on our dreams/aspirations few of the activities what we focus now
Introduction,
Mission and Vision,
Benefits of CSR activities to Organization and Employees,
Key reporting areas for CSR are Principles, People and Planet,
Their Achievements due to CSR
1. MAS Holdings
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1 History
In 1987 Mahesh, Ajay and Sharad Amalean introduced
lingerie manufacturing to South Asia and there began the
MAS legacy. What seemed as venturing down a most un-
conventional path has resulted in MAS being at the fore-
front of taking the art of lingerie manufacturing to the
world. “4”
MAS is a company which focuses on fashion and
lifestyle.It is a manufacturer of intimate apparel,
sportswear, performance wear, swimwear and provides
IT solutions to the apparel and footwear industry.MAS
also owns Sri Lankan lingerie brand amanté.[2][3]
MAS is a $1.6 billion conglomerate and is positioned as
one of the world’s most recognized Design–to-Delivery
Solution Providers in the realm of Apparel and Textile
Manufacturing. The organisation is headquartered in Sri
Lanka with 48 manufacturing facilities placed across 15
countries, with design locations placed in key style centers
across the globe and with over 74,000 people involved in
its operation. The seamlessly integrated supply chain that
is balanced to perfection with the organisation’s strategi-
cally placed design houses gives MAS the knowledge, the
means and the speed to delivery that is demanded by the
industry.
MAS has a very diversified portfolio under its umbrella.
With businesses in IT, its own brands and Industrial
Parks; MAS is a conglomerate that strives to create a self-
sustained eco system in the global business arena.
MAS is proud to hold a global reputation for an ethical
and sustainable working environment. The tireless effort
put towards women’s empowerment has put MAS on the
map as a global standard to aspire to. The concept of
“new thinking” at MAS breaks the norms of innovation as
the world knows it. Re-engineering, re-thinking resource
utility, exploiting processes and the relentless pursuit of
excellence is the MAS lifestyle.
MAS began a green revolution in the industry with Thu-
rulie; the world’s first purpose build ECO manufacturing
plant. This plant
has been rated LEED Platinum by the US Green Building
Thurulie Green Manufacturing Plant_Thulhiriya_Sri Lanka
Council and has been profiled as a Global Best Practice in
Sustainability. The nurturing of people, their passion and
their ideas has evolved MAS from a business organisation
to a global community. This global community partners
with some of the world’s foremost brands in fashion and
style that is timeless.
The MAS name came from the first letters of its three
founders. Mr. Mahesh Amalean, Mr. Ajay Amalean and
Mr. Sharad Amalean.
1.1 Joint ventures
Strategic Partnerships include:
1. EME Holdings, S.A de C.V, Mexico
2. Ets Lucien Noyon Et Cie, France
3. Groupo Deal, S.A de C.V, Mexico
4. Hogwarts Ltd, HK
5. Ling Chee Yan, Samuel, HK
6. MAST Industries, Inc, USA
7. New Impact (Pvt) Ltd Singapore
8. NSL Infratech (Pvt) Ltd, India
9. Prym Intimates Group Ltd, HK
10. Regina Pacific Investment Ltd, Mauritius
11. Speedo International Ltd, UK
12. Stretchline (UK) Ltd, UK
13. Tradecard, Inc, USA (Also known as GT Nexus)
14. Triumph International Overseas Ltd, HK
15. Ultimo Brands International Ltd, UK
1
2. 2 4 MIMT
16. Wind force (Pvt) Ltd, Sri Lanka
17. Brandot International Ltd, USA
1.2 Clients
Aside from Partnerships (mainly with Victoria’s Secret,
Nike and M&S) MAS Holdings also has various clients,
including:
• Gap
• Marks & Spencer
• Nike
• Reebok
• Sara Lee
• Tesco
• Victoria’s Secret[1]
• Lululemon Athletica
2 Other Business
• attune Consulting
• GT Nexus
• Amante
3 MAS Fabric Park
MAS FABRIC PARK AT THULHIRIYA_SRI LANKA
MAS Fabric Park is Sri Lanka first privately owned fabric
intensive free trade zone.It is the leader in industrial multi
facility connectivity empowering the apparel and fabric
manufacturing industry the best supply chain solution in
a sustainable ECO system. Equipped with an array shared
services it offers a complete solution to investors.
4 MIMT
MAS MIMT_THULHIRIYA_SRI LANKA
MIMT serves as a ‘One Destination Solution’ to all train-
ing facility requirements and is a company fully owned
by MAS Holdings. Situated within Sri Lanka’s first ap-
parel intensive private free trade zone; MAS Fabric Park,
MIMT offers a range facilities needed to carry out di-
verse training programmes. Established in 2007, MIMT
has grown to be the most widely used training destination
by private corporates in Sri Lanka and is the country’s
largest residential training centre. Patronized by the top
blue chips of the Island in addition to government organi-
zations and NGOs, MIMT’s umbrella of services is both
unique and unmatched.
MIMT AUDITORIUM fully equipped 400 seater auditorium
Executive training suites, luxury chalet accommodation,
executive training rooms, fully equipped 400 seater au-
ditorium, clubhouse & roof-top restaurant, VIP dining,
Western & Eastern food preparation, 200 seater cafete-
ria, sports ground with capacity for 4000 people, state of
the art swimming pool and adventure training are just a
few of many facilities available at MIMT.
In addition to corporate training facilities, MIMT is also
3. 3
a destination for leisure. Used by many organizations for
annual trips, fashion shows, sales conferences, exhibitions
and sports days the spectrum of MIMT services keep ex-
panding.
5 References
[1] “Victoria’s Secret”. Forbes.com. Retrieved 2015-03-30.
[2] http://www.masholdings.com/
[3] http://www.amante.lk/company
6 External links
• Official website
• 2013 WEPs Leadership Awards
• Case Study: MAS Holdings An excerpt from Market
Movers: Lessons from a Frontier of Innovation
• MAS Holdings: Strategic Corporate Social Respon-
sibility in the Apparel Industry
• United Nations Global Compact 2014 - Communi-
cation On Progress
• Victoria’s Secret
• http://www.mimt.lk/
• http://www.masfabricpark.com/
4. 4 7 TEXT AND IMAGE SOURCES, CONTRIBUTORS, AND LICENSES
7 Text and image sources, contributors, and licenses
7.1 Text
• MAS Holdings Source: https://en.wikipedia.org/wiki/MAS_Holdings?oldid=703889211 Contributors: Woohookitty, Derek R Bullam-
ore, BeenAroundAWhile, Magioladitis, Pasanindeewara, R'n'B, CommonsDelinker, Timpeiris, UrbanGrill, Kokilads, Niranjan24, Fyrael,
Yobot, AnomieBOT, Cossde, Obi2canibe, Cnwilliams, Mean as custard, RenamedUser01302013, Akerans, Indikape, Devnalin, Sjjones85,
149AFK, The Illusive Man, Keshiya, WikiEditCrunch and Anonymous: 21
7.2 Images
• File:Ambox_important.svg Source: https://upload.wikimedia.org/wikipedia/commons/b/b4/Ambox_important.svg License: Public do-
main Contributors: Own work, based off of Image:Ambox scales.svg Original artist: Dsmurat (talk · contribs)
• File:Edit-clear.svg Source: https://upload.wikimedia.org/wikipedia/en/f/f2/Edit-clear.svg License: Public domain Contributors: The
Tango! Desktop Project. Original artist:
The people from the Tango! project. And according to the meta-data in the file, specifically: “Andreas Nilsson, and Jakub Steiner (although
minimally).”
• File:MAS_MIMT.jpg Source: https://upload.wikimedia.org/wikipedia/commons/5/56/MAS_MIMT.jpg License: CC BY-SA 4.0 Con-
tributors: Own work Original artist: Devnalin
• File:MFP_(36)_-1600x1200-.JPG Source: https://upload.wikimedia.org/wikipedia/commons/e/e2/MFP_%2836%29_-1600x1200-.
JPG License: CC BY-SA 4.0 Contributors: Own work Original artist: Devnalin
• File:MIMT_Auditorium.jpg Source: https://upload.wikimedia.org/wikipedia/commons/6/68/MIMT_Auditorium.jpg License: CC BY-
SA 4.0 Contributors: Own work Original artist: Devnalin
• File:Thurulie_Green_Manufacturing_Plant.jpg Source: https://upload.wikimedia.org/wikipedia/commons/6/6e/Thurulie_Green_
Manufacturing_Plant.jpg License: CC BY-SA 4.0 Contributors: Own work Original artist: Devnalin
7.3 Content license
• Creative Commons Attribution-Share Alike 3.0