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Leveraging Mobile Devices for
Increased Parent Engagement &
Student Success
SCSBC Conference
Sumas, WA March 8, 2017
Trevor Cox, President & CTO
Mark Fester, Account Manager
sales (at) appazur.com
Your Mobile App. Your Community.
Vancouver / New York | 888.APP.5705 | www.appazur.com
© 2017 Appazur Solutions Inc.
Objectives
 Strategies for more effective community engagement:
 Optimizing for Boomer, Gen X, and Millennial parents.
 Leveraging ubiquitous mobile devices.
 Incorporating your school branding.
 Reducing administrative overhead.
School Communications
 Snow Days
 Call for Volunteers
 Fundraising
 Payment Due Dates
 Event Announcements
 Recognition
 Sports & Teams
 Homework Reminders
 Club Promotions
 Early Dismissal Days
 Class Schedules
 Individual Notifications
How does your school
connect today?
How does your school
connect today?
 Print?
 Website?
 Voice?
 PA (in school)
 Auto-Dialer?
 Phone Tree?
 Digital Signage
 Email?
 Social Media?
 Text Message?
 Mobile App?
 Other…?
Your Community
 Boomers
 Generation X
 Millennials
 “Digital Natives”
 Page layouts for 8 ½ x 11 are
not mobile-friendly!
 PDF
 MS Word
 Publisher
Video: Millennial perspective
https://youtu.be/KBvgP6h2Xz8
Devices in Your Community
Changing Expectations
 User Choice
 Technology Agnostic
 Mobile
 Efficient
Example Solutions
 Parent & Student Communication App
 Branded & Customized (e.g. Appazur)
 Generic (e.g. Remind)
 Custom-developed
 Social Media (Twitter or Facebook)
 Collaboration Tool (e.g. Edmodo)
 SIS (?)
 LMS (?)
-
 Overview
User Choice: Media & Language
Assignment Reminders
 Millennial students:
 Paper planner/agenda?
 iPhone “Reminders” app
 Camera
 Digital Student
Planner/Agenda app
 With class/block schedules!
Does it have to be hard?
 Choose a tool that works with:
 Your existing website posts & calendar.
 Your existing social media posts.
 Your existing email newsletters.
 Your teacher websites and online posts.
 Your existing online content for extra curriculars.
 Your existing staff and student accounts.
Future: “Chatbots”?
 Siri, Alexa, Cortana
 Google Assistant
Summary
 Millennials vs Gen X vs Boomers
 Massive shift to Mobile
 Let your audience choose
 Avoid duplication of effort and information
 Change will continue!
Your Mobile App. Your Community.
Vancouver / New York | 888.APP.5705 | www.appazur.com
© 2017 Appazur Solutions Inc.
More info
Digital signage demo
https://www.youtube.com/watch?v=li8wMviORtQ
Testimonials from Teachers and Students
https://www.youtube.com/playlist?list=PLMg12tgH2cnOb
btm8utWLwStKOfkVauuC
Thank you!
SCSBC Conference
Sumas WA March 8, 2017
Trevor Cox, President & CTO
Mark Fester, Account Manager
Sales (at) appazur.com
888-APP-5705
Your Mobile App. Your Community.
Vancouver / New York | 888.APP.5705 | www.appazur.com
© 2017 Appazur Solutions Inc.

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Leveraging Mobile Devices for Increased Parent Engagement & Student Success

  • 1. Leveraging Mobile Devices for Increased Parent Engagement & Student Success SCSBC Conference Sumas, WA March 8, 2017 Trevor Cox, President & CTO Mark Fester, Account Manager sales (at) appazur.com Your Mobile App. Your Community. Vancouver / New York | 888.APP.5705 | www.appazur.com © 2017 Appazur Solutions Inc.
  • 2. Objectives  Strategies for more effective community engagement:  Optimizing for Boomer, Gen X, and Millennial parents.  Leveraging ubiquitous mobile devices.  Incorporating your school branding.  Reducing administrative overhead.
  • 3. School Communications  Snow Days  Call for Volunteers  Fundraising  Payment Due Dates  Event Announcements  Recognition  Sports & Teams  Homework Reminders  Club Promotions  Early Dismissal Days  Class Schedules  Individual Notifications
  • 4. How does your school connect today?
  • 5. How does your school connect today?  Print?  Website?  Voice?  PA (in school)  Auto-Dialer?  Phone Tree?  Digital Signage  Email?  Social Media?  Text Message?  Mobile App?  Other…?
  • 6. Your Community  Boomers  Generation X  Millennials  “Digital Natives”
  • 7.
  • 8.  Page layouts for 8 ½ x 11 are not mobile-friendly!  PDF  MS Word  Publisher
  • 9.
  • 11.
  • 12. Devices in Your Community
  • 13. Changing Expectations  User Choice  Technology Agnostic  Mobile  Efficient
  • 14. Example Solutions  Parent & Student Communication App  Branded & Customized (e.g. Appazur)  Generic (e.g. Remind)  Custom-developed  Social Media (Twitter or Facebook)  Collaboration Tool (e.g. Edmodo)  SIS (?)  LMS (?)
  • 15.
  • 17. User Choice: Media & Language
  • 18. Assignment Reminders  Millennial students:  Paper planner/agenda?  iPhone “Reminders” app  Camera  Digital Student Planner/Agenda app  With class/block schedules!
  • 19. Does it have to be hard?  Choose a tool that works with:  Your existing website posts & calendar.  Your existing social media posts.  Your existing email newsletters.  Your teacher websites and online posts.  Your existing online content for extra curriculars.  Your existing staff and student accounts.
  • 20. Future: “Chatbots”?  Siri, Alexa, Cortana  Google Assistant
  • 21. Summary  Millennials vs Gen X vs Boomers  Massive shift to Mobile  Let your audience choose  Avoid duplication of effort and information  Change will continue! Your Mobile App. Your Community. Vancouver / New York | 888.APP.5705 | www.appazur.com © 2017 Appazur Solutions Inc.
  • 22.
  • 23. More info Digital signage demo https://www.youtube.com/watch?v=li8wMviORtQ Testimonials from Teachers and Students https://www.youtube.com/playlist?list=PLMg12tgH2cnOb btm8utWLwStKOfkVauuC
  • 24. Thank you! SCSBC Conference Sumas WA March 8, 2017 Trevor Cox, President & CTO Mark Fester, Account Manager Sales (at) appazur.com 888-APP-5705 Your Mobile App. Your Community. Vancouver / New York | 888.APP.5705 | www.appazur.com © 2017 Appazur Solutions Inc.

Editor's Notes

  1. Since 2013. Work with schools Victoria to Halifax, Yellowknife to New York.
  2. Parents & PAC, Student, Board Members, Alumni. Attract & Retain Millennial Parents
  3. Marketing is out of scope.
  4. Audience survey.
  5. Audience survey.
  6. 8.5 x 11+in-person+voice | email | text message (Need to target Boomers, GenX & Millennials differently.) Credit: http://babies.microstockjunction.com/who-are-the-baby-boomers-generation-x-and-y/
  7. Many school websites, and much content, not mobile-friendly.
  8. Boomers often upload PDF to website…
  9. FP – student clip
  10. Prefer online because they are multi-tasking; they think of in-person as less efficient. [NAIS] Do not have a family landline. Don’t check voicemail. May not use email. No one social media platform; cannot reach all via Twitter or Facebook.
  11. Windows / Mac Desktop Cellphone (not “smart”) iPad / iPhone / iPod Touch Android Phone / Tablet ChromeOS Surface Tablet
  12. Kids moving away from Facebook.
  13. Example app
  14. Should also be able to choose preferred language
  15. AdmitHub, “Christopher Bot” for Students (14 year old). Google Assistant.
  16. Since 2013. Work with schools Victoria to Halifax, Yellowknife to New York.