Leveraging Knowledge at PCI:
The Good, the Bad and the Ugly
Janine Schooley, MPH
Senior VP for Programs
April 2015
Tacit Knowledge
(unseen)
Explicit Knowledge
(seen)
30%
70%
2
By 2016, PCI will have implemented and
adopted organization-wide information
sharing and learning platforms to
provide both internal and external
connections to our work and impact; PCI
policies and manuals will be globally
accessible; PCI will leverage knowledge
from our projects and staff to increase
PCI’s visibility.
LK Goal Statement
Platforms
6
Why?
www.mixhackathon.org
Amplify Success
@Snapshots from the Field
PCI's Marketing & Communications efforts have benefited
immeasurably from the content we're able to source from
Chatter. We are able to connect directly with our colleagues in
the field, who readily share success stories, pictures, updates,
etc. related to our programs around the world. We then adapt
this content to share back with our supporters via our website,
social media, email marketing campaigns and direct mail. It's
difficult to imagine life without it at this point!
“At least 85% of what we think in terms of marketing content
comes from Chatter. For example, a picture of a goat may
inspire a blog about improved family livelihoods. Chatter
provides a pulse of what is being talked about within and
beyond the organization. When I’m off Chatter for a couple
days I feel like I have missed out.”
Source Expertise
Adoption
Value Pain
> (Easy)(Worthwhile)
Gamification
Mark O’Donnell, COO
Advocates
Successes
 MarComm content
 Sharing of project results
and tools
 Breaking down barriers
Taking the pulse via polling
 Chatterizing our
culture
 Increased awareness of
programs and
resources
 IT Gold Standards
 “Glom Strategy”
Successes Cont’d
On the Explicit Side…
 Delayed policies and IT
 Research – Architecture,
Search/Taxonomy, Governance
Bandwidth issues
 Need interim solution!
 Don’t assume
 Change Management
 Leverage Existing
Natural Knowledge
Hubs
 Communications
Strategy
Lessons
 Increase Chatter value and
use
 Program quality alignment
Strategic IT improvements
 Intranet planning
InnovAtion partnership
Opportunities
What is PCI’s InnovAtion
Initiative?
There are 3 criteria that must be met before certification
(retro or forward; administrative or programmatic):
 It makes the current practice(s) (convention) obsolete;
 It substantially improves value (min. 50%
improvement – of program impact, cost reduction,
time savings, etc.);
 It provides PCI with a unique (i.e. no one else has it)
product, set of skills and/or experiences perceived to
be highly valued by our beneficiaries and donors.
It’s how we are embedding
innovation and ensuring
rigor in our innovation claims
We are connecting better
than ever and we are
paying attention to
innovation, but our
greatest challenges
remain learning and
avoiding reinventing
wheels….but we’re
working on it….
Tacit Knowledge
(unseen)
Explicit Knowledge
(seen)
30%
70%
23
Thankyou!
jschooley@pciglobal.org

Sharing Promising Practices Internally and Externally: Lessons Learned from PCI

  • 1.
    Leveraging Knowledge atPCI: The Good, the Bad and the Ugly Janine Schooley, MPH Senior VP for Programs April 2015
  • 2.
  • 4.
    By 2016, PCIwill have implemented and adopted organization-wide information sharing and learning platforms to provide both internal and external connections to our work and impact; PCI policies and manuals will be globally accessible; PCI will leverage knowledge from our projects and staff to increase PCI’s visibility. LK Goal Statement
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
    @Snapshots from theField PCI's Marketing & Communications efforts have benefited immeasurably from the content we're able to source from Chatter. We are able to connect directly with our colleagues in the field, who readily share success stories, pictures, updates, etc. related to our programs around the world. We then adapt this content to share back with our supporters via our website, social media, email marketing campaigns and direct mail. It's difficult to imagine life without it at this point! “At least 85% of what we think in terms of marketing content comes from Chatter. For example, a picture of a goat may inspire a blog about improved family livelihoods. Chatter provides a pulse of what is being talked about within and beyond the organization. When I’m off Chatter for a couple days I feel like I have missed out.”
  • 10.
  • 11.
  • 13.
  • 14.
  • 15.
    Successes  MarComm content Sharing of project results and tools  Breaking down barriers Taking the pulse via polling
  • 16.
     Chatterizing our culture Increased awareness of programs and resources  IT Gold Standards  “Glom Strategy” Successes Cont’d
  • 17.
    On the ExplicitSide…  Delayed policies and IT  Research – Architecture, Search/Taxonomy, Governance Bandwidth issues  Need interim solution!
  • 18.
     Don’t assume Change Management  Leverage Existing Natural Knowledge Hubs  Communications Strategy Lessons
  • 19.
     Increase Chattervalue and use  Program quality alignment Strategic IT improvements  Intranet planning InnovAtion partnership Opportunities
  • 20.
    What is PCI’sInnovAtion Initiative?
  • 21.
    There are 3criteria that must be met before certification (retro or forward; administrative or programmatic):  It makes the current practice(s) (convention) obsolete;  It substantially improves value (min. 50% improvement – of program impact, cost reduction, time savings, etc.);  It provides PCI with a unique (i.e. no one else has it) product, set of skills and/or experiences perceived to be highly valued by our beneficiaries and donors. It’s how we are embedding innovation and ensuring rigor in our innovation claims
  • 22.
    We are connectingbetter than ever and we are paying attention to innovation, but our greatest challenges remain learning and avoiding reinventing wheels….but we’re working on it….
  • 23.
  • 24.

Editor's Notes

  • #24 The irony is that we’ve been better (thanks to Chatter) at uncovering the 70% vs. the 30%! We will continue working on both.