The document outlines PCI's strategy to enhance information sharing and learning through organization-wide platforms by 2016, aiming to leverage both tacit and explicit knowledge for increased visibility and effectiveness. It highlights the importance of content sourced from internal communications, known as 'chatter', which informs marketing and enhances connections with supporters. Additionally, it discusses the criteria for PCI's innovation initiative, emphasizing the need for significant improvements and unique offerings to better serve beneficiaries and donors.