SOCIAL MEDIA ADOPTION BY U.S. SMALL BUSINESSES DOUBLES SINCE 2009Web.com
American small businesses are pushing the limits on new ways to improve efficiency in the prolonged downturn, including a steady increase in social media adoption. The third wave of the Small Business Success Index™ (SBSI), sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year.
For these benchmarks of calendar year 2019 institutional data we analyzed 324 PK-12 and postsecondary institutions in the United States. In the whitepaper and charts below we explore overall site traffic, social, search, and paid channels. Data can be sliced by the type of institution to find results closest to your situation.
Socioversity - India's First and Most Exhaustive Social Media Ranking for Uni...Saurabh Pareek
In fast-paced and dynamically evolving digital ecosystem, colleges and universities are striving to make their presence felt online. Read Socioversity to know more about which university is making waves and how.
Did you know that 4 out of 5 IT decision makers use social networks for business purposes? In fact, 73% of them have engaged with a vendor on social. Hear more about the pervasive impact of social on IT purchasing and what marketers must do to adapt, in this groundbreaking study by LinkedIn and Forrester.
Making the Quantum Leap: UPS Social Media Recruitment ROI 2012MikeVangel
Comprehensive three year analysis of Social Media community growth and recruitment effectiveness by UPS and TMP Worldwide presented by Matt Lavery and Mike Vangel at the 2012 Social Recruiting Strategies Conference in San Francisco, California.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
NYSE/Q4 Webinar: Social Media & IR Website Best PracticesQ4 Web Systems
In collaboration with the NYSE, on June 26, 2012, Darrell Heaps, CEO of Q4 Web Systems, discussed best practice examples of companies who use their IR website and social media to maximize their online communications efforts.
Listen in and you'll:
1. Discover the most recent trends in online communications.
2. Learn how an integrated approach using the IR website and social media can help expand your reach and attract and influence investors.
3. Find out what tools, channels and tactics should be employed to maximize an integrated approach to online communications.
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
Investor Relations & Emerging Media: NIRI St. Louis – May 2011Michael Pranikoff
Investor Relations & Emerging Media presentation for the St. Louis Chapter of the National Investor Relations Institute (NIRI) by PR Newswire Global Director of Emerging Media – Michael Pranikoff - http://about.me/michaelpranikoff
How to Leverage Social Media in HR?, Imad LahhadThe HR Observer
Everyone is jumping on the Social Media bandwagon and HR is no exception. One thing is for sure, it is not a joyride if you are not equipped with the right strategy and tools. Which platform is the most suitable? What are the guidelines? Do we need specific expertise to make the best of them? This workshop will give HR executives’ insights and hands-on experiences on how organisations are leveraging social networks.
What you will learn
• Leveraging social networks to benefit the entire organisation
• Implementing and managing social networks to spur innovation and knowledge sharing
• Using social media to increase employee engagement and bolster employer branding
This presentation was used at HR Summit and Expo 2013 www.hrsummitexpo.com
This presentations takes you behind the scenes on recent enterprise social projects from corporate and public sector organisations, discussing social business in 2014 and beyond.
SOCIAL MEDIA ADOPTION BY U.S. SMALL BUSINESSES DOUBLES SINCE 2009Web.com
American small businesses are pushing the limits on new ways to improve efficiency in the prolonged downturn, including a steady increase in social media adoption. The third wave of the Small Business Success Index™ (SBSI), sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year.
For these benchmarks of calendar year 2019 institutional data we analyzed 324 PK-12 and postsecondary institutions in the United States. In the whitepaper and charts below we explore overall site traffic, social, search, and paid channels. Data can be sliced by the type of institution to find results closest to your situation.
Socioversity - India's First and Most Exhaustive Social Media Ranking for Uni...Saurabh Pareek
In fast-paced and dynamically evolving digital ecosystem, colleges and universities are striving to make their presence felt online. Read Socioversity to know more about which university is making waves and how.
Did you know that 4 out of 5 IT decision makers use social networks for business purposes? In fact, 73% of them have engaged with a vendor on social. Hear more about the pervasive impact of social on IT purchasing and what marketers must do to adapt, in this groundbreaking study by LinkedIn and Forrester.
Making the Quantum Leap: UPS Social Media Recruitment ROI 2012MikeVangel
Comprehensive three year analysis of Social Media community growth and recruitment effectiveness by UPS and TMP Worldwide presented by Matt Lavery and Mike Vangel at the 2012 Social Recruiting Strategies Conference in San Francisco, California.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
NYSE/Q4 Webinar: Social Media & IR Website Best PracticesQ4 Web Systems
In collaboration with the NYSE, on June 26, 2012, Darrell Heaps, CEO of Q4 Web Systems, discussed best practice examples of companies who use their IR website and social media to maximize their online communications efforts.
Listen in and you'll:
1. Discover the most recent trends in online communications.
2. Learn how an integrated approach using the IR website and social media can help expand your reach and attract and influence investors.
3. Find out what tools, channels and tactics should be employed to maximize an integrated approach to online communications.
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
Investor Relations & Emerging Media: NIRI St. Louis – May 2011Michael Pranikoff
Investor Relations & Emerging Media presentation for the St. Louis Chapter of the National Investor Relations Institute (NIRI) by PR Newswire Global Director of Emerging Media – Michael Pranikoff - http://about.me/michaelpranikoff
How to Leverage Social Media in HR?, Imad LahhadThe HR Observer
Everyone is jumping on the Social Media bandwagon and HR is no exception. One thing is for sure, it is not a joyride if you are not equipped with the right strategy and tools. Which platform is the most suitable? What are the guidelines? Do we need specific expertise to make the best of them? This workshop will give HR executives’ insights and hands-on experiences on how organisations are leveraging social networks.
What you will learn
• Leveraging social networks to benefit the entire organisation
• Implementing and managing social networks to spur innovation and knowledge sharing
• Using social media to increase employee engagement and bolster employer branding
This presentation was used at HR Summit and Expo 2013 www.hrsummitexpo.com
This presentations takes you behind the scenes on recent enterprise social projects from corporate and public sector organisations, discussing social business in 2014 and beyond.
3 reasons digital marketing executives should revisit thier social strategyBryan Rusche
A few months ago, I was Director of Marketing at a SaaS startup. Social wasn't a big part of my overall go to market strategy. Since joining Hootsuite, I dug into the latest trends and these are the three that really stuck out for me as things I didn't understand, but wish I had.
Let me know if you have questions or thoughts about anything here. I've kept it short and tight and hopefully scannable so you get value in just a few minutes. The sort of value that's a seed planted that gets you thinking about the right things.
How can CPAs use social media to build their practices? Become thought leaders? Engage customers and employees? Tom Hood, CPA,CITP,CGMA shares his experiences as one of the top social media leaders in the CPA Profession since he started with his blog in 2006. He updates us with real stories of CPAs and adds the latest research on social media. He also highlights more resources to get you started, including e-learning, and on-site training available from the Business Learning Institute (BLI).
This presentation was made for the AICPA FVS (Forensic & Valuation Services Conference in Orlando).
Learn how to navigate the complexities of a global SuccessFactors rollout. Get tips for utilizing a multi-step approach for your global rollout to ensure your unique organizational goals have been met, and explore:
- Methods to execute a transition strategy that focuses on meeting the organization's most relevant goals
- How a Strategic Advisory Board can help ensure long-term cross organizational consistency and support, by not only guiding your vision, but also monitoring and managing it
- How to create a governance structure for long-term success
- Tips to leverage product pilots to evaluate technical functionality and the user experience
Socioversity - India's Most Exhaustive Social Media Ranking by Careers360Saurabh Pareek
Led the initiative in the capacity of Project Editor.
Socioversity - India's most exhaustive social media ranking for universities
India is a young nation, and as the data shows, has the fastest-growing Internet-using population in the world. The exciting fact is, 9 out of 10 Internet users are very active on social media.
It is imperative that Indian universities realize the importance of online presence in the digital age and is committed to pushing the boundaries for creating a better digital world. Socioversity Top 25 is about qualitative rather than quantitative measurement & analysis of social media, that is, followers, likes and registrations are not key if it is not matching with the engagement level.
for more details please browse http://www.socioversity.careers360.com/
Socioversity - India's most exhaustive social media ranking for universities ...Naveen goyal
Socioversity - India's most exhaustive social media ranking for universities
India is a young nation, and as the data shows, has the fastest growing Internet-using population in the world. The exciting fact is, 9 out of 10 Internet users are very active on the social media.
It is imperative that Indian universities realize the importance of online presence in the digital age and is committed to push the boundaries for creating a better digital world. Socioversity Top 25 is about qualitative rather than quantitative measurement & analysis of social media, that is, followers, likes and registrations are not key if it is not matching with the engagement level.
for more details please browse http://www.socioversity.careers360.com/
Cutting Through The Noise: Simplifying & Socializing (Updated 2/10)Alison Engelsman
Cutting through the Noise- Simplifying & Socializing (Updated 2/10) is about taking a step back and revealing that underneath all the “noise” of social media there is a solid communication tool that, if used correctly, can have a positive impact on an organization's recruiting efforts. This is an encore presentation originally given at HR Tampa in September 2009, although this version includes updates within the industry and more current statistics. Presented at the SHRM Jacksonville monthly meeting, February 2010.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Enterprise social data success factors, presented by Marshall SponderSocialMedia.org
In his presentation, WebMetricsGuru's Marshall Sponder shares a methodology brands can use to decide their internal readiness for a converged analytics implementation.
He explains how to use data from signals that include their online social presences, team structure, and executive buy-in.
Social media is an effective channel for law firms during client discovery and procurement.
Download the full guidebook: http://bit.ly/1nniOHC
A company blog, Twitter, and LinkedIn to share your industry expertise and relevant news to target business executives will draw web traffic, increase SEO and build awareness of your capabilities.
To engage decision makers, law firm marketers need to plan for social to become a peer-to-peer discussion. Sharing industry expertise and relevant news will draw more attention and engagement than an immediate pitch.
We organized this guide we share ways you can drive decision makers to take action and engage your firm.
The 15 slides include step buy step tools for Social Media Listening, Content Strategy, Distribution Funnels and Social Media Management.
Social Strategy1
We help law firms grow with our proprietary social listening technology, content marketing and managed services.
Using our proprietary technology, Social Strategy1 scrapes the entire web to collect, categorize, and analyze verbatim, online comments, conversations, and themes and measure their impact on consumer, constituent or target audience opinions.
it deal with how social media help for HR in recruiting, training and development of employee. it also recognize the best talent by using social media.
92 Journal of Computer Information Systems Fall 2014USING .docxevonnehoggarth79783
92 Journal of Computer Information Systems Fall 2014
USING SOCIAL TECHNOLOGIES
FOR COMPETITIVE ADVANTAGE:
IMPACT ON ORGANIZATIONS AND HIGHER EDUCATION
JERETTA HORN NORD JOANNA PALISZKIEWICZ ALEX KOOHANG
Oklahoma State University Warsaw University of Life Science Middle Georgia State College
Stillwater, OK Warsaw, Poland Macon, Georgia
ABSTRACT
The number of individuals engaging in social technologies
for both personal and business reasons is staggering. This
phenomenon is growing exponentially and fast becoming an
integrated, cross platform experience which will impact every
individual online. Social technologies used specifically by
organizations for business support, the purposes and the benefits
realized are addressed in this paper. Based on research results and
a review of related literature, two issues are addressed: 1) How
organizations can rethink their social strategy to gain competitive
advantage; and 2) How social technologies education should be
incorporated into the curriculum so students are prepared for life
beyond graduation.
Keywords: Social Technologies; Social Technology; Social
Media; Facebook; Twitter; LinkedIn; YouTube; Curriculum;
Education; Social Strategy, Organizations
INTRODUCTION
“When it comes to social tech, playtime is over. The changes
that will come because of these technologies will be far-
reaching, fast, and dramatic. Social tech is not just a few Internet
applications or platforms. It is a broad movement that already
includes hundreds of companies, each of which provides a unique
service.” [10] Klososky [10] categorizes social technology to
include social relevance, social media, and social networking.
Because this paper investigates social platforms and purposes
in which these platforms are used for business support, the term
social technology coined by Scott Klososky is adopted.
Social technology users have expanded from those who
were primarily high school and college aged students to every
generation with the greatest increase in new users in the 55-64
year age group experiencing a growth of 79 percent since 2012.
[4] “Social media is not an option — it is a must!” [11] The
numbers are staggering with over one billion plus active users on
Facebook, 500 million plus users on Twitter with an average of
400 million tweets being sent per day, 38 million total users on
LinkedIn and 1 billion unique monthly visitors on YouTube. [9]
Social technology sites are now translating into unparalleled
profits for businesses savvy enough to use social technologies
for customer service, increased awareness/exposure, gaining
new customers, marketing, and networking and professional
relationships. “Social technologies, theories, best practices and
strategy are still evolving, but there is one principle that remains
constant behind every PR, marketing and advertising campaign:
people persuading people.” [12] Google has joined the social
technologies frenzy as sites like F.
Google Calendar is a versatile tool that allows users to manage their schedules and events effectively. With Google Calendar, you can create and organize calendars, set reminders for important events, and share your calendars with others. It also provides features like creating events, inviting attendees, and accessing your calendar from mobile devices. Additionally, Google Calendar allows you to embed calendars in websites or platforms like SlideShare, making it easier for others to view and interact with your schedules.
Building a Raspberry Pi Robot with Dot NET 8, Blazor and SignalR - Slides Onl...Peter Gallagher
In this session delivered at Leeds IoT, I talk about how you can control a 3D printed Robot Arm with a Raspberry Pi, .NET 8, Blazor and SignalR.
I also show how you can use a Unity app on an Meta Quest 3 to control the arm VR too.
You can find the GitHub repo and workshop instructions here;
https://bit.ly/dotnetrobotgithub
2. To provide employers an employment network that is cost-effective, improves labor
market efficiency and reaches an ethnically diverse national and international
workforce.
• 600+ Member Companies
Ø Majority from the Fortune 1500
• 17 Board of Directors
Ø All unpaid seats comprised of Member Companies (elected)
• Member focused, non-profit organization 501(c)(6)
• Pioneers of Internet Recruitment
Ø 1992 Built the 1st online job board called Online Career Center (OCC)
Ø OCC purchased by TMP in 1995 (Monster board/OCC merger = Monster.com)
• Market Experts and Leaders
• Advanced Technology / Automation
• World-class products, services, deliverables…
• Advocacy for OFCCP Compliance
• Social Jobs Partnership – formed Q4 2011 – www.facebook.com/socialjobs
Ø Facebook, DOL, NASWA, NACE & DirectEmployers Association
6. What social network crossed the 10 million
mark faster than any other standalone site in
history?
What social network is considered the world’s
largest professional network on the Internet
with 150 million+ members in over
200 countries and territories?
What social network has over 1
million
links shared in 20 minutes?
What social network has a
new account
created every 11 seconds?
Sources:
1) http://press.linkedin.com/about
2) http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/
3) http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
9. Companies using social media to recruit:
Sources:
1) http://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/
the_roi_of_social_media_mdg_advertising_infographic.png
10. Of those respondents using social media for recruiting:
87% using
LinkedIn
55% using
Facebook
47% using
Twitter
12% using
YouTube
11. Of those respondents using social media for recruiting:
94.5% successfully hired through LinkedIn
24.2% successfully hired through Facebook
15.9% successfully hired through Twitter
3.1% successfully hired through company blog
12. Of those respondents using social media for recruiting:
91.7% using
LinkedIn
66% using
Facebook
53.3% using
Twitter
26.7% using
YouTube
13. 50%
of
job
seekers
s6ll
spend
most
their
6me
searching
on
tradi1onal
job
boards
29%
of
job
seekers
use
social
media
as
their
primary
tool
for
job
searching
Sources:
1) http://www.tweetmyjobs.com/blog/2012/01/is-social-recruiting-real-video/
2) http://mashable.com/2011/07/10/digital-resume/
3) http://www.businessinsider.com/7-cool-resumes-we-found-on-pinterest-2012-2
14. • Fill
out
your
LinkedIn
profile
100%
• Create
a
TwiGer
account
for
your
professional
life.
• Overhaul
your
Facebook
profile
to
make
it
work
for
you.
(showcase
strengths,
experience)
• Make
connec6ons
-‐
then
leverage
them
to
get
your
resume
in
front
of
a
hiring
manager
• Go
to
industry
events
Sources:
1) http://www.nypost.com/p/news/business/jobs/boot_camp_Hkb09pi8zxnRw5jQLa6YtO/1
15. 57% of job seekers expect a company to interact with fans & followers
Both active & passive job seekers say they use a company’s social media
page to apply to jobs posted, ask and get answers to questions and get
information –not the company’s website
59% of job seekers agree that what is said by others about a company is
more important in how they form their opinion about a company versus what a
company says about itself
70% agree that positive posts from fans or followers on a company’s social
media site would make them more likely to apply for a job at that company
Sources:
1) http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations
17. • Potentially larger pool of candidates
• Access to more information to better filter candidates
• More direct line of communication to the potential hires themselves
• High usage and short response time on some social networks may help
fill positions faster, resulting in a decrease of vacancy days
• Access to hidden candidates
• Increase job visibility and easy sharing
• Enhance candidate experience
Sources:
1) http://www.nypost.com/p/news/business/jobs/boot_camp_Hkb09pi8zxnRw5jQLa6YtO/1
19. Race
• Capturing info impermissible
to consider such as protected
classes Marital
- May “taint” an otherwise well- Status
based hiring decision
- Make decision on incorrect
information
- Evidence of search may be
revealed in litigation Religion
• Depending on technology,
may not be sourcing from
diverse pool (see next slide)
• Tricky to fulfill data collection
and recordkeeping
requirements for OFCCP
purposes Familial
Status/
Responsibili6es
23. What is your audience doing in social media spaces you re interested in?
What motivates this behavior?
What social communities already are active in your space, or even around your
brand?
Where are the conversations taking place?
Who is talking?
Are the speakers influential?
How are they referencing my brand and in what context?
Sources:
1) http://www.iab.net/media/file/IAB_SocialMedia_Booklet.pdf
24. Measure your results & refine
Increase in database of candidates
Savings in advertising costs
(referrals from social, online video)
Increase in career site traffic
Increase of candidates per req
http://www.todaysfacilitymanager.com/
facilityblog/2010/08/new-ansi-approved-
retail-measurement-standard.html
25. What will the process flow be?
What are the set-up /maintenance costs or fees associated with this project?
(programming, coding, creative, time)
Which types of platforms will be leveraged for this project, and how many total?
Will the different platforms (e.g. mobile, social) require multiple formats and content types?
If managed internally, who will be the point person, or team dedicated to this project?
Contingency plan for team member is he/she leaves?
Source:
1) http://www.iab.net/media/file/IAB_SocialMedia_Booklet.pdf
26. The Social Media Governance page has hundreds of policies
and useful templates to help!
SHRM Survey: An Examination of How
Social Media Is Embedded in Business
Strategy and Operations
55 percent of surveyed employers plan to
increase their social media efforts in the
next year.
40 percent of organizations have a formal
social media policy.
56 percent of social media policies include
a statement regarding the organization’s
right to monitor social media usage.
Other common policy components include:
• a code of conduct for employee use of
social networking for professional purposes
(68 percent),
• a code of conduct for employee use of
social networking for personal purposes (66
percent), or
• guidelines for social media
communications (55 percent).
Sources:
1) http://socialmediagovernance.com/policies.php
2) 2) http://www.shrm.org/about/pressroom/PressReleases/Pages/
SHRMSurveyincreaseSocialMedia2012.aspx
27. “A company’s employees double
as PR representatives for your
business, whether you (or they)
like it or not.”
http://www.hubspot.com/Portals/53/docs/hubspot_social_media_pr_ebook.pdf
“Every good PR opp is a good
recruiting opp”
– Shama Kabani
28. “Facebook users are very wary
of spam. Recruiters run the risk
of being blocked by users if they
post every job opening so that it
constantly shows up inside a
user's news feed..”
http://online.wsj.com/article/
SB10001424052970204524604576611120154304788.html?
mod=WSJ_Tech_LEFTTopNews
http://www.slideshare.net/jobvite/jobvite-
webcast-7approachesrecruitfbwithjennifermcclure031511
40. Facebook
–
Social
Jobs
Partnership
Facebook, the U.S.
Department of Labor, the
National Association of
Colleges and Employers
(NACE), DirectEmployers
Association (DE), and the
National Association of State
Workforce Agencies (NASWA)
created the ‘Social Jobs
Partnership.’ The partnership’s
goal will be to facilitate
employment for America’s
jobless through the use of
social networks.
https://www.facebook.com/socialjobs/
42. New and creative approaches
THE
RARE
FIND:
REINVENTING
RECRUITING
Companies
like
Google
and
Facebook
are
downplaying
résumés
and
iden6fying
talent
in
unusual
ways.
An
excerpt
from
George
Anders’s
book
The
Rare
Find
Sources:
1) http://www.businessweek.com/magazine/the-rare-find-reinventing-recruiting-10132011.html
43. YouTube career channel
Share culture
Employee network groups
Promoting intern initiatives
Day in the life
How to videos
Sources:
1) hGp://www.youtube.com/adver6se/watching.html
And these figures are from last year’s Annual JobVite Social Recruiting Survey
And these figures are from last year’s Annual JobVite Social Recruiting Survey
And these figures are from last year’s Annual JobVite Social Recruiting Survey
For employers using social to recruit, we find that the various data collected in the industry shows common theme of LI, FB, Twitter and YouTube. Here is data from a survey administered to our Membership…
Recent article on Mashable tells job seekers that a social media presence is critical.Business Insider ran a story in mid February illustrating some creative visual ways that job seekers have leveraged PinterestSurvey from TweetMyJobs meant to uncover the “hype” around social was conducted and results released in January proved that there is a shift in job seeker behavior – now 29% are using social as the PRIMARY tool for job searching.
Job seekers are being told to use social media as a way to be more easily found, share their talents more in-depth and network.
Job seekers are being told to use social media as a way to be more easily found, share their talents more in-depth and network.
Job seekers are being told to use social media as a way to be more easily found, share their talents more in-depth and network.
The risks posed by the use of social networks in the hiring process begin at the front end, with sourcing, because the labor pool available through these networks does not reflect the demographics of the general population. For example, according to the media analytics firm Quantcast, only 5 percent of LinkedIn’s members are African American (vs. 12.8 percent of the total population) and only 2 percent are Hispanic (vs. 15.4 percent of the total population)5. It is easy to argue that sourcing via LinkedIn will have a disparate impact, and a similar case can be made for all the social networks.
The Interactive Advertising Bureau (IAB) - The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising.
•Define blogging/social networking/internet use and participation •Define the scope of the policy •Define whether corporate electronic resources can be used for personal reasons •Address which employees can speak as authorized representatives of the company •Instruct users to identify themselves in endorsements •Instruct users to include a disclaimer of corporate responsibility •Address appropriate use of social media in recruiting •Identify conduct that could result in discipline
Jennifer McClure - @JenniferMcClure Unbridled Talent
Don’t have to have a Twitter account Can search
If you have colleagues or folks in your company on twitter, and you’re recruiting for the same area, they might be connected to some potential candidates.
It’s important to decide whether you want a separate page for your recruiting efforts or to combine with the company pageIf you have profiles do you want to have personal or business?
Example of AT&T helping candidates on their wall for the attCollegeConnection page
Provides .jobs (mobile styling) within the FB environment, meaning .jobs gets the traffic and the experience stays the same… Search, browse, share and even embedding your very own talent network if you like…
Started as a employer brand initiative. They realized there were all kind of profiles and pages floating around and needed a more centralized way to manage the brand. At one point there were over 500 pages and only half were active. The company corporate page already had an audience that opted in and it just made sense to gain exposure for their employer brand. There is an Intel Student Spot for interns or RCGs (Recent Colege Grads). With this page for jobs, there is a job feed integration. All of the jobs have a unique source code, so when a user clicks to apply and are directed to Taleo, Intel can track the info. They use a jobs spotlight to showcase jobs that might be a little bit higher priority or more difficult to fill. Their approach is one-stop-shop so a person can get everything they need. The jobs tab is managed by a project manager who serves as a liaison between staffing and social resources (sales / marketing)They also have pages per each region, or country. This way recruiters on the ground there can use the local language and post specific targeted info. They know that last year 2% of hires came out of social media, but at a glance the numbers are increasing. The focus is engagement though and the employer brand. They even have a “no comment left behind” policy. Biggest way to engage is getting in people’s news feeds. Their structure allows them to send targeted messages to people who like them through the use of the open graph.
Approaches such as this puzzle, hackathons, contest and more are be leveraged online and in person to find the best and brightest, especially in the tech industry.
Linkedin offer many options, and recruiting solutions. Price can be high, but there are basic searches you can do
Linkedin offer many options, and recruiting solutions. Price can be high, but there are basic searches you can do
Linkedin offer many options, and recruiting solutions. Price can be high, but there are basic searches you can do