Our customers are increasingly relying on mobile internet access. Users expect brands to provide satisfactory mobile experiences and will blame brands for bad experiences. This document discusses Investec's efforts to provide mobile-optimized websites for their clients and events, including learning from past mobile sites and targeting content to different device types and capabilities. It demonstrates updated mobile sites for Goodwood hospitality, Rugby hospitality, and an Internationals 2010 Rugby event.

4. Our Global Mobile Challenge

7. Our customers are relying"
more on the mobile Internet
70
Cumulative mobile visits to non-mobile sites
60
50
40
30
General
20
Investec.com
10
0
Q1 Q2
Q3
Q4
Q1
2009
2010

8. Users blame brands if expectations "
are not satisfied
Reason for a bad mobile internet experience

9. How users prefer to access the "
mobile internet
How do you want to access a website on your phone?
Source: Appetite, Yahoo! March 2010

10. The mobile web story so far

11. Goodwood hospitality mobile site
www.investec.com/gw

12. Rugby hospitality mobile site
www.investec.com/tw

13. What have we learnt so far?
• How best to reflect our brand on a small screen
• Challenges of device fragmentation, rendering
and capabilities
• How users are interacting with the mobile sites

14. Investec Internationals 2010
www.investec.com/rugby

15. www.investec.com/ignite

16. Internationals 2010 Rugby mobile site
www.investec.com/ignite

17. Targeting different device segments
CQ 5.4 allows you to push different pages / components / assets to
different device segments.
iPad iPhone / BlackBerry
Video content yes no
Contest submission form yes no
High resolution images
yes no

18. Demo

19. What’s Next

20. Home page
Selecting an office
Location & contact details