This is a very good study to demonstrate how brands that have saturated reach objectives can use online video to increase affinity and brand effectiveness.
Somo - Investing in a Mobile Strategy (UK specific)Ross Sleight
Defining Somo's (the full service mobile marketing agency - http://www.somoagency.com) approach to developing mobile strategies for brands.
UK specific content.
Presented by Ross Sleight, Chief Strategy Officer of Somo, at The Future Digital Strategies conference in London on 16th November 2011
How Search Has Radically Changed The Way Consumers Shop For Cars Version 2.0Duncan Scarry
Prolific search engine use has radically changed the way people shop for cars. Moore & Scarry Advertising, a Google Adwords Premier SMB Partner shows you how and what you can do to stay ahead of the curve.
Participate or Dominate?
Email is a luxurious channel for marketers. You really can’t lose. Almost anything you do will make you some money, and following some basic principals will make you even more. That’s what we call participating.
Email can also be an extremely lucrative channel if you really focus your efforts and resources on maximizing its potential. It’s not as easy as just participating, but with the right tactics and relevant 3rd party data about your program as well as deep insight into your actual competitor’s behaviors, rather than generic industry information, you can build a winning strategy and stay on top of the most important tactics in the market. Now that’s what we call Dominating.
eDataSource will introduce their new Inbox Tracker and Delivery Tracker tools, as well as introduce critical consumer behavior and business attributes in email and ecommerce analytics for a few chosen retailers, showcasing winning strategies and tactical ways to utilize competitive analytics to outsmart your competition.
Presenters:
Carter Nicholas, CEO, eDataSource
G.B. Heidarsson, SVP Sales and Marketing, eDataSource
Somo - Investing in a Mobile Strategy (UK specific)Ross Sleight
Defining Somo's (the full service mobile marketing agency - http://www.somoagency.com) approach to developing mobile strategies for brands.
UK specific content.
Presented by Ross Sleight, Chief Strategy Officer of Somo, at The Future Digital Strategies conference in London on 16th November 2011
How Search Has Radically Changed The Way Consumers Shop For Cars Version 2.0Duncan Scarry
Prolific search engine use has radically changed the way people shop for cars. Moore & Scarry Advertising, a Google Adwords Premier SMB Partner shows you how and what you can do to stay ahead of the curve.
Participate or Dominate?
Email is a luxurious channel for marketers. You really can’t lose. Almost anything you do will make you some money, and following some basic principals will make you even more. That’s what we call participating.
Email can also be an extremely lucrative channel if you really focus your efforts and resources on maximizing its potential. It’s not as easy as just participating, but with the right tactics and relevant 3rd party data about your program as well as deep insight into your actual competitor’s behaviors, rather than generic industry information, you can build a winning strategy and stay on top of the most important tactics in the market. Now that’s what we call Dominating.
eDataSource will introduce their new Inbox Tracker and Delivery Tracker tools, as well as introduce critical consumer behavior and business attributes in email and ecommerce analytics for a few chosen retailers, showcasing winning strategies and tactical ways to utilize competitive analytics to outsmart your competition.
Presenters:
Carter Nicholas, CEO, eDataSource
G.B. Heidarsson, SVP Sales and Marketing, eDataSource
The most logical & ethical alternative smoking device to reach the market. A tobacco free smoke that simulates the same smoking experience as a normal cigarette.
www.whosmokes.co.uk
We need to remember that case study and live examples of efficient homes are still very much early days. There is not one model fits all in this case as each climate zone changes and varying orientation needs to be considered. However there are products that can reduce the standard running costs of a home, in very simple and affordable manner.
The most logical & ethical alternative smoking device to reach the market. A tobacco free smoke that simulates the same smoking experience as a normal cigarette.
www.whosmokes.co.uk
We need to remember that case study and live examples of efficient homes are still very much early days. There is not one model fits all in this case as each climate zone changes and varying orientation needs to be considered. However there are products that can reduce the standard running costs of a home, in very simple and affordable manner.
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
This is a quick presentation I gave to my teammates to demonstrate some features of responsive design and how it can be applied across different viewports.
Video is a powerful asset for driving activity along the purchase funnel, but how can you use it to start an interactive conversation with your audience and, more importantly, get them to watch it in the first place?
Leveraging examples from interactive video campaigns and the latest research, executives from PointRoll and our Open Insights™ and Included Program™ partner TubeMogul, a brand-focused video advertising platform, will take a deep dive into video advertising.
Similar to Com Score Webinar Getting Beyond Big In Online Video (20)
33. Next in the Online Video Series
July 14
Cross-Screen Synergy: Show me the (TV) money!
(Why Online Video and TV are not competitors…and what you
can do about it.)
July 29
Thank you! Going Beyond TV on the Web: Finding the Untapped
Advertising Opportunities in Online Video
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