ソーシャルシフト 企業と生活者、新しいコミュニケーションのカタチ
Social media is defined as people having conversations online. The document provides statistics on the growth of major social media platforms from 1998 to 2009. It also discusses how brands are using social media to engage in conversations with consumers.
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ソーシャルシフト 企業と生活者、新しいコミュニケーションのカタチ
- 2. What is socialmedia? “Social media is people having conversations online.” “ ” Reference: Harish Dabasia
- 4.
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- 8. ( : ) mixi Twitter Facebook 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 6 7 8 9 10 11 12 1 2 3 4 5
- 10. 3,000 Reference: Socialmedia byVeronica Peng
- 11. 99.9% 1998 1999 2000 2001 2002 2003 2004 2005
- 12. 90% 70% 70% 62% 61% 59% 55% 41% 33% 0% 20% 40% 60% 80% 100% The Nielsen Company in Jul. 2009 Global Online Consumer Survey of over 25,000
- 13. from Flickr CriativeCommons, Oscar Berg, www.thecontenteconomy.com
- 14. from Flickr CriativeCommons, Oscar Berg, www.thecontenteconomy.com
- 15. “Brands Speak withnot consumers, but human.” by Leo Burnett CANNES LIONS INTERNATIONAL 2010 Advertising Festival → 2011 Festibal of Creativity
- 21. 61% 52% 48% 39% 34% 30% 29% 27% 0% 10% 20% 30% 40% 50% 60% 70%
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- 29. 2001 9 ■ 80
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- 65. King's Dilemma from Flickr Criative Commons, by oknovokght
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- 70. ( ) 1. Grand Design ( ) 2. Plan 3. Do Facebook ( ) ( ) ( ) ( ) 4. See&Action ( ) 5. Educatin
- 71. STEP2 SS Hub & Spoke
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- 73. STEP4 140 7,000 ALTIMETER: (2011/2/10) : : :
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- 76. STEP5-2 American Express CMO - John Haze 1. 2. Facebook Ads 3.
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- 78. STEP5-2 LTV LRV LRV = Life Referral Value
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- 80. ( ) (Detainee) (Angel Candidates) (Angel) (Insurgent) Nutral (Missionaries) 0 6 7, 8 9, 10 Net Promoter Score
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- 84. 2005 8 12 CEO
- 85. 2006 11 My Space 400 Blog, Flickr,YouTube, Facebook, Twitter
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- 87. CEO 2010 1 Facebook Twitter 3 1000
- 88. Facebook ( 30 ) Twitter ( 38 ) YouTube ( 558 ) Flickr ( 2417 )
- 89. © 2010 AltimeterGroup © 2010 Altimeter Group Image by zetson used with Attribution as directed by Creative Commons http://www.flickr.com/photos/zetson/254608875
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- 126. N-Academy (NTT ) 0570-09-1172
- 127. Socialmedia Dynamics ⽴立立 ⽉月 ⻫斉 1 ⾦金金 ⽤用 ⽇日 ⽇日⽴立立 ⽇日 ⾳音
- 128. : @toru_saito : in the looop