Virtual reality (VR) is defined as an immersive 3D computer-generated environment that allows users to interact with simulated physical spaces. The document discusses the current trends in VR and augmented reality (AR) across various platforms, highlighting the potential impact of these technologies on brand marketing and consumer engagement. Additionally, it references multiple studies and articles that explore the challenges and future directions of VR applications in e-learning and marketing.

1. Réalité
Virtuelle
Karl Pomerleau Hardy

2. Définition
« VR has been defined as a highly interactive, 3-D
computer generated program in a multimedia
environment that provides an immersion effect to
the users. It enables humans to directly interact with
computer generated environments that simulate the
physical world. »
2
Abdelaziz, M. A., M, A. E. D., & Senousy, M. B. (2014). Challenges and issues in building virtual reality-based e-learning system. International Journal
of e-Education, e-Business, e-Management and e-Learning, 4(4), 320-328. doi:http://dx.doi.org.ezproxy.usherbrooke.ca/10.7763/IJEEEE.2014.V4.347

3. 3

4. 4
Réalité
augmentée

5. 5

6. Réalité
virtuelle
6

7. Réalité virtuelle
7
ICI

8. Réalité virtuelle
8
ICI

9. Réalité virtuelle
9
ICI

10. 10
Et ICI

11. 11
Situation
actuelle

12. 12https://www.thinkwithgoogle.com/

13. 13
HYPE
Gartner

14. 14
Utilisateurs

15. 15

16. 16

17. 17
Marketers
will use an AR
strategy in
the next year7%
eMarketer

18. 18
Kreuser, A. P. (2016, May 11). Why Virtual Reality Might Totally Transform Brand Marketing. Retrieved November 13, 2016, from
http://www.inc.com/amanda-pressner-kreuser/4-brands-killing-it-with-virtual-reality-marketing.html

19. 19
http://www.volvocars.com/us/about/our-points-of-pride/google-cardboard

20. 20

21. 15
https://www.youtube.com/watch?v=-HcKRBKlilg

22. 15
RVMOBILEMARKETING.CA

23. 23
Meilleures
pratiques

24. 24
1
Multi
Plateformes
https://www.thinkwithgoogle.com/

25. 25
2
Show
the way
https://www.thinkwithgoogle.com/

26. 26
3
Keep it
simple
https://www.thinkwithgoogle.com/

27. Tendances
futures
27

28. 28

29. 29
Conclusion

30. Questions
30

31. Sources• Abdelaziz, M. A., M, A. E. D., & Senousy, M. B. (2014). Challenges and issues in building virtual reality-based e-learning system. International Journal of e-
Education, e-Business, e-Management and e-Learning, 4(4), 320-328. doi:http://dx.doi.org.ezproxy.usherbrooke.ca/10.7763/IJEEEE.2014.V4.347
• Cox, A. (2016, November). Virtual Reality Is the Next Frontier. Make Sure You Don't Leave Your Consumers Behind. Retrieved November 16, 2016, from
https://www.thinkwithgoogle.com/articles/virtual-reality-marketing-technology-ads.html?utm_medium=email-d&utm_source=content-
alert&utm_team=twg-us&utm_campaign=20161110-twg-us-video-alert-OT-DM-DV&utm_content=Video-title&mkt
• Walter, M. J., Burton, B., & Cantara, M. (2016, July 19). Hype Cycle for Emerging Technologies, 2016. Retrieved November 16, 2016, from
http://www.gartner.com/document/3383817?ref=solrAll&refval=176640148&qid=5709d9bea6c0c2c6961f89ce705eb41e
• Yeager, B. (2016, January 28). Virtual Reality and Beyond: The Current State and Future Potential of Immersive Digital Marketing Experiences. Retrieved
October 19, 2016, from http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2001719&dsNav=Ntk:relevance|virtual reality
retail|1|,Ro:1,Nr:NOT(Type:Comparative Estimate)
• Augmented Reality Takes Baby Steps in Canada. (2015, November 5). Retrieved November 16, 2016, from
http://totalaccess.emarketer.com/Article.aspx?R=1013192&dsNav=Ntk:relevance|Augmented Reality Takes Baby Steps in Canada|1|,Ro:-
1,Nr:NOT(Type:Comparative Estimate)
• Kreuser, A. P. (2016, May 11). Why Virtual Reality Might Totally Transform Brand Marketing. Retrieved November 13, 2016, from
http://www.inc.com/amanda-pressner-kreuser/4-brands-killing-it-with-virtual-reality-marketing.html
• http://www.volvocars.com/us/about/our-points-of-pride/google-cardboard
• http://www.adweek.com/adfreak/merrell-thrills-and-frightens-people-crazy-oculus-rift-mountainside-hike-162831
• https://www.youtube.com/watch?v=-HcKRBKlilg
• Cearley, D. W., Walker, M. J., & Burke, B. (2016, October 14). Top 10 Strategic Technology Trends for 2017. Retrieved November 16, 2016, from
http://www.gartner.com/document/3471559?ref=TypeAheadSearch&qid=d35476b05f7744c648d1d0c34f405fc9
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