Virtual and augmented reality technologies are rapidly developing and being adopted in marketing. VR immerses users in simulated 3D environments through headsets, while AR overlays digital content on the real world. Many companies are experimenting with VR and AR to enhance products, services and customer experiences. Marketers can get started by creating immersive content, showing how products look in context, and providing emotional journeys for customers. Investment in VR and AR is strong, and the market is projected to be worth $30 billion by 2020.

1. Virtual Reality (VR) & Augmented
Reality (AR): Are You Ready?
© SilverTech, Inc. 2017

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3. The Seven Steps to Successful Persona Creation
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4. Agenda
1. Virtual Reality (VR) & Augmented
Reality (AR): What is the
Difference?
2. The Future of Virtual & Augmented
Reality
3. Examples of VR & AR in Marketing
4. Getting Started with VR & AR – It’s
Easier Than You Think

5. “But listen – a movie that gives one sight and sound.
Suppose now I add taste, smell, even touch, if your interest is
taken by the story. Suppose I make it so that you are in the
story, you speak to the shadows, and the shadows reply, and
instead of being on a screen, the story is all about you, and
you are in it. Would that be to make real a dream?”
Stanley G Weinbaum, Pygmalion’s Spectacles (1935)

7. KEY TAKEAWAY
“By 2020, 50% of the Global 2000 will see the
majority of their business depend on their ability
to create digitally-enhanced products, services,
and experiences.”
IDC

8. Virtual Reality (VR) & Augmented
Reality (AR): What is the Difference?
© SilverTech, Inc. 2017
01

9. The Seven Steps to Successful Persona Creation
Virtual Reality vs. Augmented Reality
Virtual Reality
“The computer-generated simulation of a three-dimensional image or
environment that can be interacted with in a seemingly real or physical
way by a person using special electronic equipment, such as a helmet
with a screen inside or gloves fitted with sensors.”
Augmented Reality
“A technology that superimposes a computer-generated image on a
user's view of the real world, thus providing a composite view.”

11. The Seven Steps to Successful Persona Creation
Virtual Reality: TOMS Shoes
Source: Experience the TOMS Virtual Giving Trip

12. Augmented Reality: Ikea Place
Source: Place IKEA furniture in your home with augmented reality

14. The Seven Steps to Successful Persona Creation
Virtual Reality & Empathy
We believe in the Three C’s
Clients
Crew
Company
Image Source: Facebook

15. KEY TAKEAWAY
“88% of mid-market companies (firms with
annual revenues of between $100 million and $1
billion) are already using some form of virtual or
augmented reality as part of their business.”
Deloitte

16. The Future of Virtual &
Augmented Reality
© SilverTech, Inc. 2017
02

17. A Brief History of VR & AR
Image Source:
Communications@Syracus
e/HubSpot

18. The Current Era of VR

19. Pokémon GO
Image Source: Medium

20. KEY TAKEAWAY
“More than 12 million virtual reality headsets will
be sold in 2017, with sales of augmented reality
smart glasses expected to be worth $1.2 billion
in the same year.”
CCS Insight

21. What’s Next
Source: Kzero

23. “AR can be huge.”
VR/AR revenue
($B) Source:
Digi-Capital

24. KEY TAKEAWAY
“Investment interest in VR and AR remains strong.
Billions of dollars are being poured into funding
rounds, mergers and acquisitions —some of which
is coming from media companies.”
Emarketer

25. Examples of VR & AR in
Marketing
© SilverTech, Inc. 2017
03

26. The Seven Steps to Successful Persona Creation
The New York Times: VR Journalism
Source: The Daily 360

27. Lowe’s: VR Home Improvement
Source: Holoroom How To: Lowe’s first-ever virtual reality DIY clinics

28. CoverGirl: AR Makeup App
Source: Introducing the COVERGIRL BeautyU Makeup App

29. Getting Started with VR & AR
– It’s Easier Than You Think
© SilverTech, Inc. 2017
04

31. KEY TAKEAWAY
“Investment interest in VR and AR remains strong.
Billions of dollars are being poured into funding
rounds, mergers and acquisitions —some of which
is coming from media companies.”
Emarketer

32. VR & AR in Your Content Strategy
1.Keep Your Existing Audience in Mind
2.Don’t Just Content, Create An Experience
3.Seek Long Distance Customers
4.Show Consumers What Products Will Look Like
5.Provide an Emotional Journey
6.Embrace Your Location
7.Use Outside Content
Source: HubSpot

33. Working in 3D

34. KEY TAKEAWAY
““Good VR has a proposition that is unique to VR.
It sounds really obvious, but it’s key. It has to be
better in VR, or only in VR. A lot of media
companies have a tendency to take what they
have and put it in VR. That might be a good bridge,
but it’s not the ultimate destination for VR.”
Greg Ivanov, Google

35. Consumer Interest
Source:
Business Insider

36. KEY TAKEAWAY
“The virtual reality market could be worth $30
billion by 2020. Most of that growth is expected
to come from sales of VR headsets, games,
and videos.”
Digi-Capital

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