Thomas Edison State University student Caroline Russo presented on how augmented reality and virtual reality can increase customer engagement. Russo discussed how AR is being used currently in retail settings to allow virtual try-ons of products. Examples provided included IKEA, Adidas, and makeup apps. Russo predicted AR use will grow in industries like education, healthcare, and real estate. The future may see AR used for GPS navigation and to enhance learning and visualizations in education and healthcare.
Uploaded here for the students in my digital communications and online PR workshops
Original document here http://www.mindshareworld.com/sites/default/files/Mindshare%20Trends%202017.pdf
Two weeks ago we released an infographic showing the life of a normal person as we imagine it in 2025. The kinds of automated services illustrated in that graphic that will appear over the next decade are all enabled by the same piece of technology: the API. What APIs, or Application Programming Interfaces, do is provide programmers with a simple way of connecting their programming into the data and services of an existing program. Any websites that embed Google or Facebook logins are accessing an API provided by Google or Facebook to authenticate users' identities. Similarly, as personal data becomes stored in the cloud, companies with permission to access such data are increasingly plugged in to their consumers' changing status and needs.
Beyond just explaining how APIs are driving technological advancements across every industry, our latest Digital Lab Thought Piece provides useful tips for any business on navigating a world based on APIs - whether that means activating the APIs that are already out there, or building one of your own to create new revenue stream or make your services indispensable.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
Uploaded here for the students in my digital communications and online PR workshops
Original document here http://www.mindshareworld.com/sites/default/files/Mindshare%20Trends%202017.pdf
Two weeks ago we released an infographic showing the life of a normal person as we imagine it in 2025. The kinds of automated services illustrated in that graphic that will appear over the next decade are all enabled by the same piece of technology: the API. What APIs, or Application Programming Interfaces, do is provide programmers with a simple way of connecting their programming into the data and services of an existing program. Any websites that embed Google or Facebook logins are accessing an API provided by Google or Facebook to authenticate users' identities. Similarly, as personal data becomes stored in the cloud, companies with permission to access such data are increasingly plugged in to their consumers' changing status and needs.
Beyond just explaining how APIs are driving technological advancements across every industry, our latest Digital Lab Thought Piece provides useful tips for any business on navigating a world based on APIs - whether that means activating the APIs that are already out there, or building one of your own to create new revenue stream or make your services indispensable.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
Fjord is a Design and Innovation division of Accenture Interactive. Every year the firm publishes a document called ‘Fjord Trends’. The 2016 edition took me 2 hours to read. As I read, I culled points that caught my attention. I present them as highlights with the hope that it will encourage you to read the full report available here.
http://bit.ly/2i1QLjU
This presentation goes through the past decade, 2008-2018, of how UX as a profession grew in the marketplace and pivotal digital shifts in the market. This was part of the Big Design 2018 conference in Dallas, Texas. Michael Vaughn is the author of this talk and presented it at the conference.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
Driven by the dual forces of globalization and convergence, the exponential explosion of technology in the last 10 years has created a pace of change we’ve never seen before. With many technologies’ “15 minutes” burning bright but fizzling quickly, it can be challenging for brands to determine where to place their bets to drive their businesses forward.To h e l p m a r k e t e r s m a k e s m a r t e r, better bets, we’ve distilled the complexity and general chaos of the CES show floors into 11 key categories that have broken through this year. We’ve then plotted these on a matrix to lay out each technology’s potential to move your business. Our proprietary methodology takes into account the tech’s inherent riskiness, readiness to go to market, potential business impact, and other considerations. The resulting DentsuAegis Tech Matrix is a helicopter view of where we advise marketers to make their technology and innovation investments over the next 12 months.From VR, to AI, to Drones and more, we’re excited about the potential for brands to find meaningful transformation through the groundbreaking technology first seen each year at CES.
How Augmented Reality can Boost Print Book Sales!Reality Premedia
This presentation shares 9 ideas on how AR can be integrated with children books. These Augmented Reality books can have a direct impact on sales revenues
This is a document put together by Paul Gilbert, Digital Director at OMD Sydney, it takes a look at the growing trend for visually driven social communication - know as the image powered social web- brought about by mobile devices, and the effect this is having the publisher landscape and how brands communicate and reflect this trend.
As is fitting, it's very visually led but the story should be clear. It was put together for a Telcos client, hence the focus on tech brands in the case studies, and certain sections have been amended to avoid client confidentiality issues. Enjoy
e3 MD Neil Collard looks at some of the digital trends that dominated 2016 and which of them will be evolving in 2017 at e3's AI Whitepaper launch event.
This is the Second Issue of Social Technology Quarterly - Kuliza's research publication.
This latest issue covers the upcoming research, trends and developments in social technologies. It aims at helping entrepreneurs, marketers, and change makers to understand this domain, create engagement, and derive business benefits
AI Glasses You Can Try On And Try Out With ARBernard Marr
Sports and lifestyle glasses maker Bollé used Artificial Intelligence (AI) to create new state-of-the-art lenses, then launched a transformative marketing campaign that allows customers to not only try their glasses on virtually, but also to take them for an Augmented Reality (AR) test drive!
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
A new research study from creative digital agency Beyond, shows that the lack of concern over the privacy of Me Data - open, freely available, personal data - and the popularity of personal tracking apps is leading to a demand in self-optimization services like Google Now. These products and services will break out of the niches created by personal tracking apps, instead offering overall lifestyle self-optimization services based on several different strands of Me Data.
Facebook has re-released Atlas, the ad serving platform it purchased from Microsoft in 2013. What are the recent changes, and how will they impact advertisers? Learn more about it in this white paper.
From Epsilon Agency, 2020 marketing technology trends, focused on three main technology ecosystems - The Web,which digitzed information, Social Media, which digitized people, and The World, which is digitizing places and things.
We dive deep into those three categories, looking towards the past to predict the future.
7 Inspiring Examples of Augmented Reality in the Business World Pixel Crayons
Many businesses are turning to augmented reality (AR) to reach new audiences, create immersive experiences, and boost sales. So, how can brands take advantage of an emerging trend like augmented reality (AR), which allows them to provide new customer experiences?
Let’s look at some of the most impressive examples of augmented reality in marketing to get you thinking about how you may use this technology to improve your consumers’ experiences in the future.
Fjord is a Design and Innovation division of Accenture Interactive. Every year the firm publishes a document called ‘Fjord Trends’. The 2016 edition took me 2 hours to read. As I read, I culled points that caught my attention. I present them as highlights with the hope that it will encourage you to read the full report available here.
http://bit.ly/2i1QLjU
This presentation goes through the past decade, 2008-2018, of how UX as a profession grew in the marketplace and pivotal digital shifts in the market. This was part of the Big Design 2018 conference in Dallas, Texas. Michael Vaughn is the author of this talk and presented it at the conference.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
Driven by the dual forces of globalization and convergence, the exponential explosion of technology in the last 10 years has created a pace of change we’ve never seen before. With many technologies’ “15 minutes” burning bright but fizzling quickly, it can be challenging for brands to determine where to place their bets to drive their businesses forward.To h e l p m a r k e t e r s m a k e s m a r t e r, better bets, we’ve distilled the complexity and general chaos of the CES show floors into 11 key categories that have broken through this year. We’ve then plotted these on a matrix to lay out each technology’s potential to move your business. Our proprietary methodology takes into account the tech’s inherent riskiness, readiness to go to market, potential business impact, and other considerations. The resulting DentsuAegis Tech Matrix is a helicopter view of where we advise marketers to make their technology and innovation investments over the next 12 months.From VR, to AI, to Drones and more, we’re excited about the potential for brands to find meaningful transformation through the groundbreaking technology first seen each year at CES.
How Augmented Reality can Boost Print Book Sales!Reality Premedia
This presentation shares 9 ideas on how AR can be integrated with children books. These Augmented Reality books can have a direct impact on sales revenues
This is a document put together by Paul Gilbert, Digital Director at OMD Sydney, it takes a look at the growing trend for visually driven social communication - know as the image powered social web- brought about by mobile devices, and the effect this is having the publisher landscape and how brands communicate and reflect this trend.
As is fitting, it's very visually led but the story should be clear. It was put together for a Telcos client, hence the focus on tech brands in the case studies, and certain sections have been amended to avoid client confidentiality issues. Enjoy
e3 MD Neil Collard looks at some of the digital trends that dominated 2016 and which of them will be evolving in 2017 at e3's AI Whitepaper launch event.
This is the Second Issue of Social Technology Quarterly - Kuliza's research publication.
This latest issue covers the upcoming research, trends and developments in social technologies. It aims at helping entrepreneurs, marketers, and change makers to understand this domain, create engagement, and derive business benefits
AI Glasses You Can Try On And Try Out With ARBernard Marr
Sports and lifestyle glasses maker Bollé used Artificial Intelligence (AI) to create new state-of-the-art lenses, then launched a transformative marketing campaign that allows customers to not only try their glasses on virtually, but also to take them for an Augmented Reality (AR) test drive!
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
A new research study from creative digital agency Beyond, shows that the lack of concern over the privacy of Me Data - open, freely available, personal data - and the popularity of personal tracking apps is leading to a demand in self-optimization services like Google Now. These products and services will break out of the niches created by personal tracking apps, instead offering overall lifestyle self-optimization services based on several different strands of Me Data.
Facebook has re-released Atlas, the ad serving platform it purchased from Microsoft in 2013. What are the recent changes, and how will they impact advertisers? Learn more about it in this white paper.
From Epsilon Agency, 2020 marketing technology trends, focused on three main technology ecosystems - The Web,which digitzed information, Social Media, which digitized people, and The World, which is digitizing places and things.
We dive deep into those three categories, looking towards the past to predict the future.
7 Inspiring Examples of Augmented Reality in the Business World Pixel Crayons
Many businesses are turning to augmented reality (AR) to reach new audiences, create immersive experiences, and boost sales. So, how can brands take advantage of an emerging trend like augmented reality (AR), which allows them to provide new customer experiences?
Let’s look at some of the most impressive examples of augmented reality in marketing to get you thinking about how you may use this technology to improve your consumers’ experiences in the future.
Social Media Marketing's Future Trends | Tutors IndiaTutors India
Graduates can effectively understand the standard about Master thesis writing services at Tutors India. Our experts guide you to gain more knowledge about social media marketing in a beneficial way.
For More information:
Tutors India Blog:
https://www.tutorsindia.com/blog/future-trends-of-social-media-in-marketing/
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
For creating mobile applications that work on mobile devices, Cerebrum Infotech offers the best services in mobile app development. Visit our website for more information!
Fast Web Media's team have come together to predict what will be big in the world of digital in 2015. Our top 10 includes some great trends including wearable tech, automated marketing strategies, web design, technical development, brand storytelling and much more!
Top 15 Trends in Mobile App Development to Watch in 2023.pdfCerebrum Infotech
We can create top-notch software for smartphones, tablets, and digital assistants, most frequently for the Android and iOS platforms, with the aid of mobile app development.To learn more about it, visit our website.
Social Media App Development Trends To Watch Out In 2023.pptxMobibizIndia1
What will the social media industry be like in five years? Ten years? If you ask any number of social media experts, you’ll get several different answers, but there are some commonalities.
In 2016, the Japanese anime franchise Pokemon released a revolutionary smartphone game.
The free app, known as Pokemon Go uses the mobile device GPS to challenge users (as the franchise's slogan says) to "catch 'em all," or collect as many of the game's virtual creatures as possible.
Augmented Reality in Business. What Will the Future Look Like?
Social Media Optimization Trends in 2019 | Raghbatraghbatdm
As the landscape of Social Media keeps changing rapidly, it is vital to keep up with the new social marketing trends every year, Here we have listed few of the social media trends in 2019
How is Generative AI Revolutionizing Content Creation in AR/VR?JeniferJenkins2
Content creation for AR/VR experiences requires immense creativity and technical expertise.
Generative AI, a subset of artificial intelligence, is playing a pivotal role in transforming the way content is created for AR/VR.
While augmented reality (AR) remains in the experimental phase for most companies, research confirms that the market is expected to grow as quickly as smartphones and tablets.
While market watchers have yet to quantify AR’s true enterprise value, that is expected to change soon. As a result, an AR infrastructure is emerging. From supporting seam¬less collaboration to reducing product design iterations, AR will soon be a part of every day work life.
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
From Facebook to Apple to Snapchat and more, we’ve collected a whole year of Mindshare POV articles together to give you a complete picture of how the industry evolved in 2015. Consider this your media cheat sheet (well, book).
Digital Marketing Trend 2019-20 - Digi elephant Digital Marketing AgencyTusshar Aggarwal
Digital marketing has seen phenomenal growth in the last decade, and it continues to keep growing. Several new trends and innovations have started emerging in this field, and it is essential to keep track of them to plan our businesses accordingly.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
2. Part 1
Part 2
Part 3
Part 4
Part 5
Contents of the Report
Background Information
Trend in Action
Impact on the Industry
Relevant Examples
The Future
3. What is Augmented Reality?
● A change in augmentation of the perceived
reality.
○ Involves overlaying visual, auditory, or other
sensory information onto the world enhance
an individual’s experience.
● Popular examples include Ulta’s makeup
app, IKEA Place, the NFL, automotive
industry, and Snapchat.
● Starting in 2017, we can see it being
utilized in retail-like settings.
4. Augmented Reality
History
○ Marketing began in 2009.
○ AR Retail Application by IKEA in 2017.
Background
○ Initially started similarly to Virtual
Reality.
○ Stemmed into media applications.
○ Customer Engagement already
Occurring.
○ Can be used in tandem with current
marketing tactics such as digital
advertising and on the company
website.
○ In the future, we can expect it to be
used to increase customer
engagement.
5. ● Virtual Reality is the use of computer
technology to create a simulated environment.
○ Easily recognizable as it required a head-
mounted display.
● Currently only being utilized in certain
applications such as gaming experiences or in
museums.
○ Future VR headsets will slim down to look
more like sunglasses.
What is Virtual Reality?
6. ● What is VR?
● History
○ Created in early 1900’s, not applied in
marketing until early 2000’s.
○ Marketing tactics reduced in
comparison due to equipment
requirement.
● Background
○ Utilized more practically prior to being
streamlined in 2014.
○ Customer Engagement Purposes have
yet to be seen but are expected in the
future.
Virtual Reality
7. Trend Timeline
Past
In the past, customer engagement
occurred through loyalty programs,
customer service, in-person shopping
experiences, personalized coupons or
discounts and through customer
feedback.
2016-2017
Retail companies began to connect with
consumers directly through the use of in-
app experiences such as Ulta, IKEA, and
Pokemon Go! These first initiatives
began paving the way for multiple
organizations to take up the marketing
tactic.
Present
Multiple retail companies are utilizing the
technology on jewelry websites, makeup
stores, retail stores to try on outfits,
furniture stores, even car companies like
BMW are utilizing the technology to
connect with their customers and
increase their engagement.
Customer Engagement with immersive reality is very much in its infancy currently.
Although we’ve seen quite a few applied uses for it, we can expect more to come from
it in the future. The timeline it currently very short.
8. Pros
● Enhance Influencer Marketing.
● Basic AR apps or applications are
well-established.
● Can provide very useful, engaging
information to users.
● Ease of Product Demonstrations.
○ Very engaging.
Impact
Cons
● Initial Costs can be expensive.
○ Fragmented market pricing.
● VR Requires a headset to use.
● An individualized experience.
○ Not ideal for group settings.
● Can only be used for specific
applications currently.
Customer engagement can be increased with the use of immersive
reality as consumers are able to interact online directly with products,
events, and services. Customer engagement is an integral part of social
media marketing; utilizing this tool will garner interest from current and
future consumers, we can expect this tool tol impact the industry greatly.
9. In November 2019, just two months shy of the COVID-19
Pandemic, Adidas was one of the few sportswear, retail
brands to adopt Augmented Reality. In a partnership with
Vyking, consumers can try on shoes without ever entering
into a store on their IOS App.
By adding Augmented Reality to their app, Adidas seeks to
improve the customer experience, increase engagement with
their consumers, and can give customers a better idea of the
product they’re looking to purchase.
An interactive try-on
experience utilizing
Augmented Reality!
Trend in Action-Adidas
10. Not only are retail companies making use of the AR technology available to them, Major League
Baseball (MLB) is also making great use of it.
The MLB app “At Bat” allows fans in real-time, to view what players are on the field, statistics of these
players, and receiving live-data as the game is ongoing. In the future, the MLB is hoping to immerse
their customers fully into the game with the use of VR headsets to increase fan engagement.
Trend in Action-MLB
11. Although we’re beginning to see Augmented Reality in some
organizations like the MLB and NFL, the NBA and the NHL are
looking to increase the court-side experience for their fans.
With the most recent Olympics being hosted in Tokyo, the USA
Today App gives fans and players alike an AR experience with
interviews, training sessions, and thought processes.
Currently, navigation utilizing AR is limited to in-store or retail
spaces to find the product(s) that the customer is looking for, but
it has the potential to be used for GPS in the future.
1. AR in Sports Events
2. Augmented Reality Events
3. Utilizing AR for Navigation
Subtrends and Current Events
With the COVID-19 Pandemic, Remote Education utilizing AR
has become extremely popular. Elementary schools are utilizing
the technology to help students learn concepts through AR
experiences.
Augmented Reality is currently being utilized within the
automotive industry to give the customer a great shopping
experience. But it’s also being utilized within vehicles today with
enhancements to safety through Heads Up Display (HUD) that
doesn’t obstruct the drivers view while driving.
4. AR in Education
5. Automotive Industry
12. The Future
Considering the future of Immersive Reality, we can find
applications for it within any industry. Some industries
expecting to especially profit off of it is the Video Game
industry, Healthcare, Engineering and Live Events.
Currently we’re already seeing integration in industries
with Live Entertainment, Retail, Video Games, and even at
the Automotive level.
With AR being available for use on multiple Social Media
platforms, with Snapchat being the forerunner, we can
expect it to be used at least once a month by individuals
currently and even more so in the future.
13. The Future-Implications
In the future we can expect several different possible future implications when we consider the
current advancements being made:
● Learning and Education will become more interactive. This is especially true when it comes to learning
about History and the Arts. This has already been implemented at the Chicago History Museum with
much success.
● Healthcare will become more visual which allows them display objects or concepts into reality. This will
allow healthcare professionals and students to see ailments, illnesses, or injuries that they wouldn’t
normally be able to visualize.
● Real Estate will be modernized to give customers a visual look of the property they’re looking into in a
way that pictures never could. Architectural representation along with showcasing the property saves
time and money for realtors and customers. Real Estate agencies like Keller Williams Premier Realty
are already in development for this feature.
14. Thank you for taking the time to view my presentation.
I look forward to any and all questions you may have.
15. References:
Agius, A. (2019, June 13). How to leverage immersive reality to support your social media strategy. Social Media Today. https://www.socialmediatoday.com/news/how-to-leverage-immersive-reality-to-support-your-
social-media-strategy/556695/.
Aho Williamson, D. (2020, August 26). Augmented Reality in Social Media. Insider Intelligence. https://www.emarketer.com/content/augmented-reality-in-social-media.
Alcañiz, M., Bigné, E., & Guixeres, J. (2019, July 5). Virtual reality in marketing: A framework, review, and research agenda. Frontiers. https://www.frontiersin.org/articles/10.3389/fpsyg.2019.01530/full.
Dods, P. (2020, June 8). Augmented reality apps are changing customer engagement. Meltwater. https://www.meltwater.com/en/blog/how-augmented-reality-is-changing-customer-engagement-webinar.
Griffin, T. (2020, January 8). Council post: How augmented reality can boost social media marketing. Forbes. https://www.forbes.com/sites/forbestechcouncil/2020/01/08/how-augmented-reality-can-boost-social-
media-marketing/?sh=207c12f03604.
How Augmented Reality is the Future of Social Media? Mediakix. (2017, May 25). https://mediakix.com/blog/augmented-reality-social-media-trends-future/.
Hughes, J. (2020, November 9). 3 strategies for Boosting customer engagement with augmented Reality (AR). Velocitize. https://velocitize.com/2020/11/09/3-strategies-for-boosting-customer-engagement-with-ar/.
Javornik, A. (2016, October 4). The mainstreaming of augmented reality: A brief history. Harvard Business Review. https://hbr.org/2016/10/the-mainstreaming-of-augmented-reality-a-brief-history.
Kepner, B. (2019, November 18). Social Media-Virtual Reality. Global Social Media Marketing. https://www.globalsocialmediamarketing.com/social-media-marketing/social-media-virtual-reality/?cn-reloaded=1.
Newman, M. (2017, October 10). MLB takes AR to next level for fans at ballpark. MLB.com. https://www.mlb.com/news/mlb-to-use-augmented-reality-to-enhance-data-c258179374.
Poetker, B. (2019, August 22). A Brief History of Augmented Reality. G2. https://www.g2.com/articles/history-of-augmented-reality.
Poetker, B. (2019, September 26). The Very Real History of Virtual Reality. G2. https://www.g2.com/articles/history-of-virtual-reality.
Russick, J., & McGaughey, C. (2021, January 13). Evaluating the impact of augmented and virtual reality. American Alliance of Museums. https://www.aam-us.org/2021/01/15/evaluating-the-impact-of-augmented-
and-virtual-reality/.
Williams, R. (2019, November 25). Adidas cuts out tech middlemen with in-app Sneaker try-on. Marketing Dive. https://www.marketingdive.com/news/adidas-cuts-out-tech-middlemen-with-in-app-sneaker-try-
on/567959/.
USA Today DEVELOPS AR Experiences in app for Tokyo Olympics. Sports Video Group. (2021, July 22). https://www.sportsvideo.org/2021/07/22/usa-today-develops-ar-experiences-in-app-for-tokyo-olympics/.