Lesson ten introduction to project
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This document discusses how gender is represented in perfume advertisements. It begins with having students brainstorm feminine and masculine words in pairs. It then defines representation as how gender is presented through media such as perfume ads. As an example, the teacher analyzes a Dior perfume ad in terms of denotation, or literal meaning, and connotation, or implied cultural and social meanings. Students are then tasked with analyzing ads in the same way by identifying aspects of femininity and masculinity presented. Finally, students write short analyses of the gender representation in a Dolce & Gabbana Sport ad.
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Facial expressions, props, production design, color, gestures, lighting, costumes, and makeup are all elements of mise-en-scène that can be used to convey character emotions and traits to viewers. These elements provide realism, set the scene, and allow audiences to understand characters and what they are feeling through visual cues rather than just dialogue. Mise-en-scène tools help immerse viewers in the story by providing context and nonverbal details about the characters.
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The document discusses how a media production represented young, male office workers. It aimed to do this through the costume of the characters, dressing them in typical office attire of white shirts, black trousers, and ties. The production also used body language of one character holding his head in his hands to represent the stress of being an office worker. Audience feedback suggested this mise-en-scene and body language effectively portrayed the intended themes and occupations.
Question 2
The document discusses how the media production represented young, male office workers through costume and body language. Specifically:
- The characters were dressed in white shirts, black trousers, ties, and smart shoes to represent typical office worker outfits.
- Mitch's body language of holding his head in the bathroom scene was used to represent his character as being stressed, reflecting a common experience of office workers.
- Audience feedback confirmed the office worker representation through costume but body language cues could have been emphasized more clearly. Improvements would be to exaggerate the costume details or add props like name tags.
QUESTION 2
The document discusses how the media production represented young, male office workers through costume and body language. Specifically:
- The characters were dressed in smart, typical office wear like white shirts, black trousers, and ties to represent them as office workers.
- Body language like one character holding his head, was used to show he was stressed, reflecting the stress office workers often experience.
- Audience feedback confirmed the office worker representation through costume was effective, though the document suggests it could have been emphasized more through additions like name tags.
Analysis of advert 3
The bright pink background of the album advertisement catches the eye. It draws viewers' attention to read the advert and links to the album title "Hard Candy". The central image features Madonna in a provocative pose, hinting at the suggestive nature of the music and themes. Blue and pink colors are used to create a contrast between innocent colors and the seductive image, intended to contradict each other. The childlike font stands out against the vibrant pink and blue background, making the title "Hard Candy" the focal point in large white letters. The advertisement employs the "Male Gaze" theory, using Madonna's seductive pose to appeal to both male and female audiences.
Analysis of advert 3
The bright pink background of the Hard Candy album advert draws the eye and allows the viewer to read the text. Pink was likely chosen to reference the album title. The central image of Madonna in a provocative pose is eye-catching and hints at the provocative nature of her music and lyrics. Blue and pink are used to create a contrast between innocent colors and the seductive image, intended to contradict each other. The childlike font also stands out against the colors, and the large white text for "Hard Candy" pops most. The ad employs Laura Mulvey's "Male Gaze" theory, using Madonna's seductive pose to appeal to both male and female viewers.
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Analysis
This document contains advertisements from various campaigns by Barnardo's and Tesco.
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The Tesco Cherokee campaign features models in exaggerated dangerous situations who appear relaxed, implying the clothing's comfort. Tesco F&F features affordable yet high-quality clothing on models on "catwalks" to attract younger female audiences.
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Question 2
The document discusses how the media production represented young, male office workers through costume and body language. Specifically:
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- Audience feedback confirmed the office worker representation through costume but body language cues could have been emphasized more clearly. Improvements would be to exaggerate the costume details or add props like name tags.
QUESTION 2
The document discusses how the media production represented young, male office workers through costume and body language. Specifically:
- The characters were dressed in smart, typical office wear like white shirts, black trousers, and ties to represent them as office workers.
- Body language like one character holding his head, was used to show he was stressed, reflecting the stress office workers often experience.
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The bright pink background of the album advertisement catches the eye. It draws viewers' attention to read the advert and links to the album title "Hard Candy". The central image features Madonna in a provocative pose, hinting at the suggestive nature of the music and themes. Blue and pink colors are used to create a contrast between innocent colors and the seductive image, intended to contradict each other. The childlike font stands out against the vibrant pink and blue background, making the title "Hard Candy" the focal point in large white letters. The advertisement employs the "Male Gaze" theory, using Madonna's seductive pose to appeal to both male and female audiences.
Analysis of advert 3
The bright pink background of the Hard Candy album advert draws the eye and allows the viewer to read the text. Pink was likely chosen to reference the album title. The central image of Madonna in a provocative pose is eye-catching and hints at the provocative nature of her music and lyrics. Blue and pink are used to create a contrast between innocent colors and the seductive image, intended to contradict each other. The childlike font also stands out against the colors, and the large white text for "Hard Candy" pops most. The ad employs Laura Mulvey's "Male Gaze" theory, using Madonna's seductive pose to appeal to both male and female viewers.
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Analysis
This document contains advertisements from various campaigns by Barnardo's and Tesco.
The Barnardo's campaigns use shocking imagery of neglected babies to promote donations to prevent child abuse. The images escalate in shock value to increase awareness.
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Self-assessment for ads analysis
In my ad analysis assignment I have chosen two women perfumes ads. The easiest part was to write down the main purpose of the two advertisements, just because I am good at that. When I see a picture or advertisement I usually look deeply into it and think about the hidden meaning of it. While I was working on my papers, I have faced hard time choosing two ads that have strong ideas to write about. Also I had hard time knowing how to cite my ads. After I wrote my first draft, I show it to my classmates. They give me very good feedback, and it helps me in revising my assignment. Also I had a meeting with my instructor, and she give me a lot of helpful feedbacks and notify me of some mistakes. Which actually helped me a lot in editing my analysis assignment it works well in writing down the differences and similarities between the two ads. However, it need some changes in using some vocabulary. Proposition terms and write good thesis statement. Also, in grammar mistakes, and indebent closet sentences. For example I have edit this paragraph which is full from mistakes.
From the analysis of the above perfume ads nearly all the advertising business usually markets their products through the use of sexuality because it’s capable of attracting more attention from the public. Sexual act usually promotes products effectively and increases the sale of the product. In most of the adverts of perfume shows off the weaknesses of females as men are always dominant over the females.
I have edit the paragraph and here is it after editing.
From the analysis of the above perfume ads, nearly all the advertising business usually markets their products through the use of sexuality, because it’s capable of attracting more attention from the public. Sex usually promotes products effectively and increases the sale of the product. Most of the adverts of perfume show off the weaknesses of females as men are always dominant over the females.
Also I have changed some vocabulary to make my analyses sound more formal.
Alnassir4
ANALYSIS OF PERFUME ADS
The marketing of the perfumes usually involves the selling of the aroma and its ads are created in such a way to provide a carrier for the imagination. For one to succeed in the advertisement of perfumes, need to get in the psychology of human beings and link his or her brand with an abstract idea that is desirable such as masculinity, femininity, and passion. In the present industry that is competitive, full of the brands, ideas and products that are new, has forced the business of advertising to move further of using secular adverts especially in the advertisement of the perfumes. Semiotics is used mostly in the business of advertisement because signs are nearly related to anything that is capable of being used to shoe a meaning or idea. The two perfume advertisement show how advertisers use techniques that make people imagine they going to like their products.
The use of the semiot.
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Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
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-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
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Lesson ten introduction to project
- 1. Gender Representation in Perfume Ad’s Lesson Objectives: 1. To analyse how gender is represented within perfume advertising 2. To work effectively with other students in order to achieve a common goal
- 2. Starter In pairs, think of words that you could place into these two categories (feminine and masculine). These words can be related to objects, emotions or activities. 10 mins Feminine Masculine
- 4. Representation of Gender What does representation mean? Definition: The way in which people, places, events and ideas are presented to us through the media. In this instance, how gender is presented to us within perfume ad’s. 10 mins
- 6. Denotation Dior – written in Ribbon Balloons – Pale, soft colours Dress – Pink Shoes – Pink pumps Setting – Paris skyline Connotation Whimsical/fairytale/fantasy Model light in weight (appeals to women – desire to be slim and appeals to men because it allows them to feel strong and powerful) The balloons imply she would like to travel to far away places but inactively – as she is being whisked away.
- 7. STUDENT TASK: DENOTATION & CONNOTATION
- 9. Pair Activity Using the sugar paper provided - Identify the key aspects of femininity and/or masculinity presented through the ad you have been given 10 mins
- 12. Plenary Write a short analytical comment in your book’s about the representation of gender within the following ad… Dolce & Gabbana Sport 10 mins