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Recognizing Evaluative Word
Choices to Detect Biases and
Propaganda Devices Used by
Speakers
Teacher Anne
OBJECTIVES
At the end of the lesson, the pupils are
expected to:
1. detect biases and propaganda devices used
by speakers;
2. clarify meaning of words using online
resources; and
3. analyze the different propaganda
techniques.
PRAYER
Our Father in Heaven, once again we thank you for giving us
another opportunity to come together as a class and to start another day to
learn again. Before we start our online class, we ask for your guidance and
wisdom so that we could attend to our classes very well as well as absorb
and understand our lessons easier and well. Help us and guide us to be
attentive to our lessons and help us understand it that we may use it in our
upcoming activities and examinations. Lord, help our minds to absorb each
lesson our teacher teach us and guide every activities they teach us. Help
us to be responsible enough in our modules and other activities that our
teacher will give. All this we ask in Jesus name, Amen.
ONLINE CLASS
NETIQUETTES
REMINDERS
Picture Analogy
Present pictures or images of
logos, titles, and taglines from the
advertisements and campaigns.
Have the pupils recognize what
advertisements logos, titles, and
lines are being presented.
“We Find Ways”
“It’s finger lickin’ good.”
“Kapuso ng Bawat Filipino”
“Huwag mahihiyang
magtanong, kung may
Ritemed ba neto?”
“Bida ang saya.”
Propaganda - messages that are made to
manipulate people’s actions and beliefs
Bias - only shows one side of a debate
Endorse - officially supports a product, candidate
or idea
Symbol - something that stands for or represents
something else
UNLOCKING OF DIFFICULTIES
WHICH IS
WHICH
Jollibee vs McDonald’s
Mobile Legends vs Call of Duty
BTS vs EXO
Based on your
answers to the
given questions
what do you think
is our topic for
today?
Propaganda is a type of
message aimed at
influencing the opinions or
behavior of people. Instead
of impartially providing
information, it is often
deliberately misleading.
Bias is favoring one person
or side over another; is
generally seen as “one-
sided” perspective.
7 TYPES OF
PROPAGANDA
TECHNIQUES
1. BANDWAGON - asks people to join
the crowd and take action because
everyone is doing it.
2.TESTIMONIAL - a well-known
person, a big personality/expert
and a celebrity endorses the
product or service.
3. NAME CALLING - connects a person,
product or idea to something negative.
It is a direct attack on an opponent and
is likely to annoy the audience. It is
mostly used in politics.
4.CARD STACKING - focuses on the best
features and leaves out or lies about
problems. It can be very difficult to
detect if you are not really
knowledgeable about the subject.
5. PLAINFOLKS - uses regular or
ordinary people to sell a product or a
service.
6. TRANSFER - relates a product to
someone or something we like; Tries
to transfer the authority of one
person, product, or organization to
something or someone else.
7. GLITTERING GENERALITIES -
uses language and values
deeply associated with the
audience without supporting
information and reason.
Slogans make great examples.
BANDWAGON
TESTIMONIAL
CARD STACKING
NAME CALLING
TRANSFER
PLAIN FOLKS
GLITTERING GENERALITIES
Photo Detectives:
Investigate the propaganda
posters and determine what
might they represent. Write
the letter of the correct
answer in your answer sheet.
What does “we can do
it” mean?
A. to realize that
women are more
powerful than men
B. to boost female
worker’s morale
What does this
propaganda show?
A. Someone/Anything
is being manipulated.
B. A puppet show is
being presented.
Why do you think this
propaganda used a
picture of a child for the
campaign?
A. Because it talks about
the change coming in the
future
B. Because it talks about
the lives of the children
Why do you think too
many people “Step into
your place?”
A. Because they just
want to follow other
people
B. Because they were
influenced by many
People
What does this
propaganda mean?
A. Don’t drive too many
cars
B. Drive safely
WHAT HAVE YOU
LEARNED???
ACTIVITY:
COMPLETE THE
PUZZLE BELOW
Assignment:
Go to your module,
Additional Activities on
the last page of your
module. Complete the
graphic organizer.

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Recognizing Biases and Propaganda Techniques.pptx

  • 1. Recognizing Evaluative Word Choices to Detect Biases and Propaganda Devices Used by Speakers Teacher Anne
  • 2. OBJECTIVES At the end of the lesson, the pupils are expected to: 1. detect biases and propaganda devices used by speakers; 2. clarify meaning of words using online resources; and 3. analyze the different propaganda techniques.
  • 3. PRAYER Our Father in Heaven, once again we thank you for giving us another opportunity to come together as a class and to start another day to learn again. Before we start our online class, we ask for your guidance and wisdom so that we could attend to our classes very well as well as absorb and understand our lessons easier and well. Help us and guide us to be attentive to our lessons and help us understand it that we may use it in our upcoming activities and examinations. Lord, help our minds to absorb each lesson our teacher teach us and guide every activities they teach us. Help us to be responsible enough in our modules and other activities that our teacher will give. All this we ask in Jesus name, Amen.
  • 5. Picture Analogy Present pictures or images of logos, titles, and taglines from the advertisements and campaigns. Have the pupils recognize what advertisements logos, titles, and lines are being presented.
  • 8. “Kapuso ng Bawat Filipino”
  • 9. “Huwag mahihiyang magtanong, kung may Ritemed ba neto?”
  • 11. Propaganda - messages that are made to manipulate people’s actions and beliefs Bias - only shows one side of a debate Endorse - officially supports a product, candidate or idea Symbol - something that stands for or represents something else UNLOCKING OF DIFFICULTIES
  • 13. Jollibee vs McDonald’s Mobile Legends vs Call of Duty BTS vs EXO
  • 14. Based on your answers to the given questions what do you think is our topic for today?
  • 15. Propaganda is a type of message aimed at influencing the opinions or behavior of people. Instead of impartially providing information, it is often deliberately misleading. Bias is favoring one person or side over another; is generally seen as “one- sided” perspective.
  • 17. 1. BANDWAGON - asks people to join the crowd and take action because everyone is doing it. 2.TESTIMONIAL - a well-known person, a big personality/expert and a celebrity endorses the product or service.
  • 18. 3. NAME CALLING - connects a person, product or idea to something negative. It is a direct attack on an opponent and is likely to annoy the audience. It is mostly used in politics. 4.CARD STACKING - focuses on the best features and leaves out or lies about problems. It can be very difficult to detect if you are not really knowledgeable about the subject.
  • 19. 5. PLAINFOLKS - uses regular or ordinary people to sell a product or a service. 6. TRANSFER - relates a product to someone or something we like; Tries to transfer the authority of one person, product, or organization to something or someone else.
  • 20. 7. GLITTERING GENERALITIES - uses language and values deeply associated with the audience without supporting information and reason. Slogans make great examples.
  • 28. Photo Detectives: Investigate the propaganda posters and determine what might they represent. Write the letter of the correct answer in your answer sheet.
  • 29. What does “we can do it” mean? A. to realize that women are more powerful than men B. to boost female worker’s morale
  • 30. What does this propaganda show? A. Someone/Anything is being manipulated. B. A puppet show is being presented.
  • 31. Why do you think this propaganda used a picture of a child for the campaign? A. Because it talks about the change coming in the future B. Because it talks about the lives of the children
  • 32. Why do you think too many people “Step into your place?” A. Because they just want to follow other people B. Because they were influenced by many People
  • 33. What does this propaganda mean? A. Don’t drive too many cars B. Drive safely
  • 36.
  • 37. Assignment: Go to your module, Additional Activities on the last page of your module. Complete the graphic organizer.