The document outlines the complexities of executing a chosen strategy, emphasizing the importance of converting strategic plans into actions and results. It highlights ten key principles for effective execution, including staffing for needed skills, developing supportive resources, and fostering a conducive company culture. Ultimately, successful strategy implementation relies on the cooperation and skills of the entire management team to meet or exceed performance targets.

1. Crafting and
Executing
Strategy: The
managerial process
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Partners Training Courses
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2. Chapter 4. Implementing and
executing the chosen
strategy efficiently and
effectively
Lesson 1: Managing the Implementation

3. “Good strategy execution requires
diligent pursuit of operating excellence.”
Strickland

4. Executing the strategy.
The most demanding and time consuming part of
the strategy management process is managing the
execution of the strategy.
Converting strategic plans into actions and results
will test a managers ability to direct organisational
action.
Managing
the
Implementation

5. Executing the strategy.
It will also test the management team’s ability to:
Motivate people.
Build and strengthen competitive capability.
Create and nature a strategy-supportive work climate.
Meet or beat performance targets.
Managing
the
Implementation

6. Executing the strategy.
To effectively execute the chosen strategy, the
management team must assess what the company will
have to do to achieve the targeted financial and
strategic performance.
Each manager has to think through the answer to:
“What has to be done in my area to get the process under
way”.
Essentially the action plan.
Managing
the
Implementation

7. Executing the strategy.
The level of internal change needed will depend on
exactly how much of the strategy is new and how
far do the internal practices and competencies
deviate from what the strategy requires.
Equally (if not most important) is how well does
the present work culture supports good strategy
execution.
Managing
the
Implementation

8. Executing the strategy.
Depending on the level of change required to a
company’s strategy execution could take months to
years.
To ensure the chosen strategy is executed, it is
fundamental that day-to-day
actions/activities/projects are aligned to strategic
objectives.
Managing
the
Implementation

9. Principle aspects of strategy execution.
The following principle aspects will aid the strategy
execution process.
Staffing the company to obtain needed skills and
expertise.
Developing and strengthening strategy-supporting
resources and capabilities.
Creating a strategy supporting structure.
Managing
the
Implementation

10. Principle aspects of strategy execution.
Allocating ample resources to the activities critical to
strategic success.
Ensuring that policies and procedures facilitate effective
strategy execution.
Organizing the work effort along the lines of best
practice.
Installing information and operating systems that
enable company personnel to perform essential
activities.
Managing
the
Implementation

11. Principle aspects of strategy execution.
Motivating people and tying rewards directly to the
achievement of performance objectives.
Creating a company culture and work climate conducive
to successful strategy execution.
Exerting the internal leadership needed to propel
implementation forward.
Managing
the
Implementation

12. Executing the strategy.
Effective strategy execution is a job for the entire
management team.
Successful strategy execution hinges on the skills
and cooperation of operating managers who can
push for needed changes in their organizational
units and consistently deliver good results.
Managing
the
Implementation

13. Executing the strategy.
Only when a company meets or beats its financial
and strategic performance targets and shows good
progress in achieving its strategic vision, can the
strategy implementation process can be considered
successful.
Managing
the
Implementation

14. Congratulations! You’ve completed lesson 1.
Recap: In this lesson you learned that the most demanding and
time consuming part of the strategy management process is
managing the execution of the strategy. You also learned about
the ten key principle aspects required to effectively execute
strategy.
Awesome work!
Now click Complete and then Next for Chapter 5.