This document discusses corporate real estate strategies and objectives. It outlines key goals of maximizing shareholder wealth through revenue and profitability growth. This involves enhancing employee productivity, creating a flexible work environment, reducing costs, and increasing innovation and satisfaction. The document presents a strategic framework showing how real estate management fits within and adds value to a firm's overall business strategy. It also describes various real estate strategies around workplace innovations, outsourcing, pricing, services, and portfolio optimization. The conclusion emphasizes having clear objectives and best-in-class solutions for the workforce and portfolio, and the critical need for an effective change management strategy when implementing workplace changes.

1. Corporate Real Estate
RE Objectives & Strategic Framework
RE Strategies & Approach
Key Factors influencing in the Workplace
Conclusion

2. RE Objectives & Strategic
Framework
• RE Objectives:
Maximize the wealth of the shareholders
Revenue Growth
• Enhance Employee productivity
• Create flexible environment to allow
the employee to work anytime, anywhere
• Reduce workplace costs
Profitability Growth
• Increase Innovation
• Increase Employee Satisfaction
• Provide Environment that supports
the Sale
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3. RE Corporate Objectives &
Strategic Framework
• Corporate Real Estate Management as a Part of the Firm’s
Strategic Framework by Lindholm :
Maximize the wealth
Maximize the wealth
of the shareholders
of the shareholders
Vision, Mission
Business Strategy
Added Value
to firm
Operating
decision
Other Functional
Strategies
Real Estate Strategy
Asset
Management
FM
Property
Management
Value adding
attributes
of CREM
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4. RE Strategies & Approach
• RE Strategies:
 Workplace Strategy Innovations
 Outsourcing Strategy
 Competitive Pricing Strategy
 Development of Employee workplace Services
 Optimization of the Portfolio / Disposal Strategies
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5. RE Strategies & Approach
What should you do to adopt the right approach in order to
implement your RE strategies:
• Define comprehensive targets in terms of savings & performance
• Invest in Technology
• Adapt your RE team structure
• Adopt a Marketing Campaign to promote RE changes
• Ensure that your RE team leads by example
• Do not minimize cultural barriers,
CHANGE MANAGEMENT is a Critical Success Factor
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6. Key Factors influencing
in the Workplace
• Critical Influences that impact behaviour in the Workplace:
Core Values
Vision & Mission
Culture
Organizational Structure
Autonomy & Authority
Rewards & Consequences
Communications
Image
Organizational
Goals
And Expectations
Employee
Behaviours
Technology
Physical Workplace
Leadership Behaviour
Compensation
Performance Management
Knowledge Management
Business Process
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7. Conclusion
 Corporate RE can help their companies respond and
prosper in these difficult times.
 To do so, the RE team must have clear objectives and
must establish the Best In Class solutions for the
workforce and the portfolio as a whole.
 A critical success factor is to develop & implement an
explicit change-management strategy. Workplace change
can be disruptive and threatening to organizations.
Consequently, you must adopt a comprehensive
set of change-management tactics aimed at
garnering business unit acceptance & support.
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8. Thank You
Satyam Properties
42 – SBM Shopping Complex
Haridwar Road, Rishikesh
Uttarakhand (U.K)
www.satyamproperties.com