Leslie townsend mobile - 2012

•

0 likes•563 views

Leslie Townsend of Kinesis Survey Technologies gave a presentation at the NewMR Mobile Event on February 22, 2012. She discussed how mobile device usage impacts the entire market research process, from recruitment to data collection to panel engagement. She emphasized that both websites and research communities need to be fully mobile-enabled. Townsend also covered best practices for mobile recruitment, dual-mode panel tools, incentives and rewards, additional features to boost engagement, and other considerations for supporting an end-to-end mobile research experience.

A
Presenta*on
from
The
NewMR
Mobile
Event

22
February
2012

Event
sponsored
by
Vision
Cri1cal

All
copyright
owned
by
The
Future
Place
and
the
presenters
of
the
material

For
more
informa1on
about
Vision
Cri1cal
visit
www.visioncri1cal.com

For
more
informa1on
about
NewMR
events
visit
newmr.org

Say
Goodbye
to
Single
Mode
Panels
&
Communi6es

Leslie
Townsend,
Kinesis
Survey
Technologies

Speaker: Leslie Townsend, Kinesis Survey Technologies, US
NewMR Mobile Event, 22 Feb 2012, Session 3
Say Goodbye to Single Mode
Panels & Communities
Leslie Townsend
President & Co-founder
Kinesis Survey Technologies

Speaker: Leslie Townsend, Kinesis Survey Technologies, US
NewMR Mobile Event, 22 Feb 2012, Session 3
Thank you
Phone:
+1

512.590.8300

Email:

ltownsend@kinesissurvey.com

Web:
www.kinesissurvey.com

Leslie
Townsend,
Kinesis
President

Speaker: Leslie Townsend, Kinesis Survey Technologies, US
NewMR Mobile Event, 22 Feb 2012, Session 3
Q & A
Ray
Poynter

Vision
Cri1cal

Leslie
Townsend

Kinesis
Survey
Technologies

Speaker: Leslie Townsend, Kinesis Survey Technologies, US
NewMR Mobile Event, 22 Feb 2012, Session 3
Leslie Townsend
Visit
the
Kinesis
website:

hRp://www.kinesissurvey.com

Read
the
Kinesis
blog:

hRp://www.kinesissurvey.com/company/blog

Follow
Kinesis
tweets:

hRp://twiRer.com/kinesissurvey

Leslie Townsend has spent her career bridging the market research and mobile worlds. She
is among the earliest visionaries of mobile market research, having recognized the vast
potential of mobile device usage to expand online market research practices, and in 2003 she
co-founded Kinesis Survey Technologies. Today the Kinesis platform is the global industry
leader in mobile and multimode survey execution, and also hosts many of the world’s largest
mobile panels. Prior to co-founding Kinesis, Ms. Townsend served as Director, New Business
Development for Codetoys, where she was responsible for international rollout of the
company’s mobile survey solution. Prior to Codetoys, she founded a market research firm for
telecom companies, Marketfinders, which focused upon strategic planning and new product
rollouts in the wireless arena, actively consulting with wireless applications developers. Ms.
Townsend is a regular contributor to market research publications and frequently speaks at
various industry events worldwide.

Web 2.0 is characterized by increased participation and interaction on the internet through user-generated content and real-time data collection from various sensors. It has grown exponentially from its origins in the early 2000s as the need for more collaborative and conversational online experiences increased. Key aspects of Web 2.0 include social media platforms, user contributions, tagging, and multimedia content like blogs, podcasts, and videos.

PMI-ACPBjorn Conjaerts

UPDATED RESUME

Aira Liwanag

This document contains personal and professional details of Aira Lynn M. Liwanag. It summarizes her educational background which includes a Bachelor's degree in Travel and Tourism Management from Lyceum of the Philippines University. It also outlines her work experience in airfreight logistics and customer service roles over 3 years at Skylink Company, Inc. Her objective is to find a position where she can utilize her critical thinking and industry experience to help a company achieve its goals and her long term career goals.

SB700A SyMAX Radial PMAC Brochure

Jim Milbaugh

This document summarizes the features and benefits of SyMAX permanent magnet AC motors from Marathon Electric. Key points include: - SyMAX motors deliver impressive energy savings of 25-35% over NEMA Premium induction motors through their elimination of rotor losses, optimized design, and ability to operate at variable speeds. - Their efficiency remains flatter than induction motors as speed and load declines, allowing for even greater energy savings when operated at non-peak conditions. - They provide a cost-effective way to reduce energy costs and carbon emissions compared to traditional induction motors.

TANOLI FRONT

Tanoli Associates

Nahh

iHawaiidigital

The Native Hawaiian Hospitality Association (NaHHA) was founded in 1997 to address concerns about how Native Hawaiians and Hawaiian culture were perceived and represented in tourism. NaHHA advocates for the development and advancement of Native Hawaiians in the tourism industry. It promotes Hawaiian culture through consulting, education, communication tools, research, and project support. NaHHA works to connect the Hawaiian community and tourism industry through alliances with Hawaiian organizations, artists, cultural practitioners, and tourism associations. It provides a course catalog of 6 series on Hawaiian culture, history, and values to educate those working in the tourism industry.

Leslie townsend main stage - 2012

Ray Poynter

Mobile device usage for market research has reached a tipping point according to Leslie Townsend of Kinesis Survey Technologies. Data from Kinesis in 2012 showed a significant increase in mobile survey traffic compared to previous years. Specifically, mobile traffic increased to over 30% in Europe and 25% in the US that year. However, completion rates on mobile are still lower than desktop. The presentation also reviewed differences in mobile platforms and usage between Europe and the US. Townsend concluded that fully supporting mobile respondents is now essential for the industry to avoid non-response bias in survey data.

The keynote discusses how the convergence of smartphones, pervasive connectivity, cloud computing, and big data will drive innovation and change. This "perfect storm" will empower customers with instant access to information anywhere and transform how work gets done utilizing automation and machine learning. Businesses must ensure their mobile, digital, cloud, and big data strategies are pervasive to keep pace with these changes. Those who are slow to adopt innovations will struggle while winners will be able to design great experiences across all platforms using emerging technologies. The speaker provides perspectives on implications for different industries and players in the mobile ecosystem.

Brookings: Delivering the Right Content to the Right People with the Right Tools

Sitecore

What moves the mobile ecosystem ?

Syed Nazir Razik ACP, CSM, PMP

This document discusses trends in enterprise mobility and opportunities in the mobile ecosystem. It outlines the rising trend of mobile device usage and adoption. The top five mobile trends are discussed along with how social, mobility, analytics, and cloud (SMAC) technologies are driving changes. The benefits of enterprise mobile adoption are covered. Emerging areas like MOOCs, responsive governance, mobile payments, and the mobile development ecosystem are also summarized.

BYOD: ieder zijn eigen mobiel kantoor

William Visterin

This document discusses how the business world is becoming increasingly mobile. It begins by outlining key trends driving this shift, such as the proliferation of mobile devices, cloud computing, and consumerization of IT. Next, it examines popular mobile devices like smartphones and tablets. Finally, it provides recommendations for how companies can develop an effective approach to managing the use of personal devices in the workplace, including segmenting employee groups and choosing appropriate security and support tools. The overall message is that businesses must adapt to the new mobile reality in order to remain competitive.

Leslie townsend communities - 2013

Ray Poynter

Leslie Townsend from Kinesis Survey Technologies gave a presentation on making research communities mobile-friendly. She noted that communication habits are shifting to mobile as smartphones account for over half of phones globally. Research community members also increasingly use mobile devices. She recommended 5 steps: 1) simplifying registration and profiles, 2) collecting mobile numbers, 3) using shorter surveys, 4) eliminating Flash, and 5) leveraging social media. She emphasized the need to enable full community functionality across all mobile devices to improve engagement.

Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...

Aquent

In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on… · The most effective mobile tools · How to move consumers from the mobile channel to action · Mobile Web vs. Mobile applications · How to effectively engage the consumer in conversation · User acquisition, retention and monetization · Consumer concerns and overview of privacy considerations

Di aquent final

diverseinsights

The document discusses mobile marketing strategies that seamlessly fit into customers' lives. It outlines the advantages of mobile marketing over non-mobile, including omnipresence and location awareness. The most effective mobile tool is the one customers are most familiar with. Brands should integrate mobile calls-to-action into their non-mobile marketing and leverage all components of the mobile mix. Case studies show how non-profits and brands like General Mills used mobile strategies like SMS effectively.

Effectively aligning m-Government strategies to your organisational objective...

Reading Room

Reach, Measurement & Optimization in the Connected Age

Vivastream

This document summarizes a presentation about the importance of mobile analytics and measurement. Some key points: - Mobile is fueling the explosion of "Big Data" but many brands have not developed mobile strategies or implemented measurement. - A successful mobile measurement strategy involves starting early, measuring all mobile interactions not just downloads, aligning objectives to measurable activities, and using data to improve programs and user experience. - Real-time analytics can help marketers understand customer behavior and optimize mobile sites, apps, and campaigns.

Aegis Mobile Reinvention

Jason Newport

Open Source Software: Perspectives for Development (World Bank & Paul Dravis)

Paul Dravis

Cti av3

Jeffrey Hammond

Mobile platforms will be the catalyst for new connected experiences. Mobile development will shift focus beyond apps to infrastructure integration. There will be no single approach to client-side development. Mobile will transform business models by offering deeper engagement, real-time interactions, altering pricing, upending cost structures, and facilitating access to information for billions. Business leaders must think mobile-first, focus on convenience, use feedback to evolve services rapidly, organize around mobile delivery, and prepare for further disruption.

Mobile Insights for 2014 J.Boye13 - Aarhus

The Judge Group

Smartphones keep getting larger and tablets are getting smaller, beginning to totally blur what was just a few years ago considered a group of distinct form factors. The platforms that power these blocks of glass, plastic, and silicon have also seen improvements, with iOS7 appearing to be able to keep the iPhone growth alive and Android utterly dominating countries such as China in its path to 1 billion activations. New operating systems such as Firefox are in the wild as companies such as Microsoft frantically try to right the ship and save their platforms and devices from obscurity. Across Europe 4G LTE is beginning to see deployments that will allow its users to see the speed and latency benefits that those in parts of Asia, the US, and others have over the past years. This in turn will begin to accelerate mobile data consumption and creation across a greater global footprint. Live and high quality video from mobile devices will become amazingly commonplace. Today we are also seeing new products from Google, Samsung and even possibly Apple that are serious entrants to the wearable technology arena – and all of them are running mobile operating systems. Apple has thrown down the gauntlet against NFC technology with its new iBeacon service which means that all parties involved are taking mobile payments and other types of direct interactions over secure mobile channels very seriously. Organizations who are late to the mobile game are hurrying to catch up. Many who have focused more on the consumer aspect of mobility are starting to put serious efforts into B2E mobile initiatives. Those who are already mobilizing their workforce are looking for ways to improve, standardize, and focus their efforts. Also, the Web isn’t going anywhere…. So what does this all mean to you?

Casro 2011 technology conference program information

MROC Japan

The document provides an agenda for a two-day technology conference on market research to be held in New York City. Day one will include sessions on online communities for market research, mobile applications, social media, and data visualization tools. Day two will cover topics like integrating online and offline qualitative data, social media listening, improving online interviewing, and new survey technologies. The conference aims to explore innovative technology solutions to improve efficiency and deliverables in market research.

location based service

Dark Side

This document provides a summary of the ongoing evolution and research trends in location-based services (LBS) over the past 10 years. It discusses how LBS applications have become more diverse, including the rise of location-based social networks, gaming, fitness/healthcare applications, and transport services. It also notes the expansion of LBS from outdoor to indoor environments due to advances in indoor positioning technologies and spatial data modeling, allowing LBS in places like malls, museums, and airports. Finally, it outlines several key trends in LBS research like context-awareness, new interface technologies, evaluation of systems, and analysis of LBS-generated data.

MRS SKOPOS Mobile Webinar PART 2

skoposuk

This document summarizes a webinar about mobile-based research options and best practices. It discusses using mobile surveys via SMS/text, mobile web, and apps for both quantitative and qualitative research. Examples are provided of using text surveys at hospitals and on ferries to collect customer feedback. Mobile apps can deliver more visual surveys and be used to map customer journeys. Qualitative options discussed include mobile ethnography, blogs, video diaries, and vox pops over mobile panels. The webinar emphasizes keeping mobile surveys short and simple, engaging respondents, and considering technical capabilities and privacy issues of new methods like location-based tracking.

Mobile Social Media Service Scenarios

Simeon Arnaudov

This document summarizes a research paper on mobile social media services. It identifies four scenarios for implementing mobile social media: 1) transitioning desktop services to mobile, 2) developing straight for mobile, 3) aggregating desktop services for mobile access, and 4) aggregating services straight for mobile. The research analyzes existing services under these scenarios to identify best practices and limitations. A key finding is that while transitioning existing desktop services to mobile provides large user bases, mobile-specific features are not utilized. The future dominant design may be scenario four, which reduces complexity for users.

Sean dunn and ying xin mobile - 2012

Ray Poynter

This document summarizes a presentation from the NewMR Mobile Event on February 22, 2012. It discusses the growing use of mobile devices and opportunities for mobile research. Some key points include: by 2015 over 60% of phones will be smartphones; mobile traffic has increased 4 times since 2008; and over 15% of Google searches are via mobile. The presentation covers challenges of the varied mobile landscape and best practices for mobile research. Examples are given of creative mobile research applications, including location-based and multimedia data collection.

Dimagi

Deependra Singh

Dimagi, Inc. is a for- profit social enterprise based in Cambridge Founded in 2002 By MEDIA LAB ( MIT ) Dimagi became a certified B corporation in 2008 and an incorporated benefit corporation in 2012 The company designs clinical interfaces, health information systems, and mobile technologies to perform patient-level disease management, clinical decision support, and health system monitoring Dimagi, Inc. is an award-winning, socially conscious technology company that develops scalable ICT solutions for low-resource settings

Powering the Intelligent Enterprise

Christine Connors

The State of AI in Insights and Research 2024: Results and Findings

Ray Poynter

This presentation from Ray Poynter of NewMR shares the findings from the latest NewMR study. The study looks at the use of Artificial Intelligence in insights and research, including a deeper dive into the topic of Synthetic Data. Find out how many people are using AI, how many are testing it, what they are doing, and what people think about Synthetic Data. And, hear about where AI and research might be in two year’s time. Listen to the recording of this presentation via NewMR.org/Play-Again, and also access other presentations from NewMR on all things market research, insight, and AI.

ResearchWiseAI - an artificial intelligence driven research data analysis tool

Ray Poynter

This presentation was delivered as part of the NewMR 'State of AI and Insights 2024' webinar event, April 2024. This presentation highlights the expanded range of tools available from ResearchWiseAI – an AI tool that summarises research findings from surveys. Questions for the team? Email us at support@researchwiseai.com or visit our website: https://researchwiseai.com/ Visit NewMR.org/Play-Again to listen to this presentation recording , and access the other presentation in this webinar event.

Similar to Leslie townsend mobile - 2012

Michael Davies Keynote

MassTLC

Brookings: Delivering the Right Content to the Right People with the Right Tools

Sitecore

What moves the mobile ecosystem ?

Syed Nazir Razik ACP, CSM, PMP

BYOD: ieder zijn eigen mobiel kantoor

William Visterin

Leslie townsend communities - 2013

Ray Poynter

Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...

Aquent

Di aquent final

diverseinsights

Effectively aligning m-Government strategies to your organisational objective...

Reading Room

Reach, Measurement & Optimization in the Connected Age

Vivastream

Aegis Mobile Reinvention

Jason Newport

Open Source Software: Perspectives for Development (World Bank & Paul Dravis)

Paul Dravis

Cti av3

Jeffrey Hammond

Mobile Insights for 2014 J.Boye13 - Aarhus

The Judge Group

Casro 2011 technology conference program information

MROC Japan

location based service

Dark Side

MRS SKOPOS Mobile Webinar PART 2

skoposuk

Mobile Social Media Service Scenarios

Simeon Arnaudov

Sean dunn and ying xin mobile - 2012

Ray Poynter

Dimagi

Deependra Singh

Powering the Intelligent Enterprise

Christine Connors

Similar to Leslie townsend mobile - 2012 (20)

Michael Davies Keynote

Brookings: Delivering the Right Content to the Right People with the Right Tools

What moves the mobile ecosystem ?

BYOD: ieder zijn eigen mobiel kantoor

Leslie townsend communities - 2013

Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...

Di aquent final

Effectively aligning m-Government strategies to your organisational objective...

Reach, Measurement & Optimization in the Connected Age

Aegis Mobile Reinvention

Open Source Software: Perspectives for Development (World Bank & Paul Dravis)

Cti av3

Mobile Insights for 2014 J.Boye13 - Aarhus

Casro 2011 technology conference program information

location based service

MRS SKOPOS Mobile Webinar PART 2

Mobile Social Media Service Scenarios

Sean dunn and ying xin mobile - 2012

Dimagi

Powering the Intelligent Enterprise

More from Ray Poynter

The State of AI in Insights and Research 2024: Results and Findings

Ray Poynter

ResearchWiseAI - an artificial intelligence driven research data analysis tool

Ray Poynter

AI-powered interviewing: Best practices from Yasna

Ray Poynter

This presentation is Part 2 of 2. Join us as we explore how AI can be used to supercharge your qualitative research. Enjoy two presentations, the first presentation is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far. The second presentation, this presentation, is Part 2 of 2 from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'. To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.

Artificial Intelligence and Qual: The Story So Far

Ray Poynter

This presentation is Part 1 of 2. Join us as we explore how Artificial Intelligence can be used to supercharge your qualitative research. Enjoy two presentations, the first (this presentation) is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far. The second presentation, Part 2 of 2 is from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'. To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.

State of Research Insights in Q1, 2024 from NewMR

Ray Poynter

Join us as Ray Poynter of NewMR presents the latest updates from NewMR’s study into the state of insights. This is the third wave in an ongoing series, where NewMR checks on topics such as: - How optimistic are insight professionals? - What are they most positive about? - What are their main worries? Ray will present the latest findings in the context of the two waves from 2023. Ray will also present information about the skills people are seeking to learn and their preferences for face-to-face events. We will also share a link for you to download the NewMR report into Optimism in the insights and research ecosystem. In the final section of the webinar, Ray will illustrate how he used the AI-powered ResearchWiseAI tool to kick start his analysis. Access the event recording via NewMR.org/Play-Again

Sudden Death of Beliefs

Ray Poynter

Presented by Daniel Fazekas, Bakomo Social. Social intelligence research possesses the capability to capture, analyze, and interpret the myriad factors influencing how consumers align themselves with product categories and brands, with special focus on their underlying dynamics. By capturing unfiltered opinions across social media, this type of research unveils the process with which consumers can shift their perspectives, influenced by the opinions of others, influencers, news, and even misinformation. The talk by Daniel Fazekas shares examples of the volatile nature of consumer mindset across consumer categories and geographies. This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights. To listen to the presentation, and access the recording, visit NewMR.org/Play-Again

Uncovering Consumers’ Hidden Narratives

Ray Poynter

While nearly every participant is willing to answer our questions in market research, very few actually share what’s really happening inside their minds. By leveraging insights from the field of narrative psychology, Kristian A. Alomá, PhD, an academic and practitioner in the field, will demonstrate how consumers really think about brands and the role narratives play in that thought process. He’ll break down what that means for businesses and market researchers and how we can move past surface-level answers and get to the rich stories driving consumer behavior. This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights. To listen to the presentation and access the recording, visit NewMR.org/Play-Again.

Narrative Exploration of New Categories at Mondelēz

Ray Poynter

As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi (Irrational Agency) and Maura Collins-Titone (Mondelēz) discuss and share how Mondelēz used narrative research to identify emerging category trends and leverage that information to shape new propositions. This presention is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights. To listen to the presentation and access the recording, visit NewMR.org/Play-Again

The Future in Focus

Ray Poynter

Join Ray Poynter, Alexandra Kuzmina, and Lisa Wilding-Brown as we investigate key topics for insights and research, including: - Blending Conversation AI and Behavioural Science; Experiments in future oriented concept testing - Quality & Fraud Trends; What is happening and what are the implications - Automating Research; What can we automate and what are the implications The recordings from this presentation can be found via NewMR.org/Play-Again

The Future in Focus

Ray Poynter

Join our panel of experts on NewMR as we explore: - Synthetic Data, what is it, and what are the issues and opportunities, what should we do next? - How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made? - What do experiments with avatars tell us about data collection, how should we conduct and interpret experiments, and what are the next steps? Access the recording to this webinar via NewMR.org/Play-Again

The State of Insights – September 2023

Ray Poynter

Presented by Ray Poynter In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights. Addressing questions such as: - What is really happening in insights with AI? - What is happening in the field of Synthetic Data? - What is happening with data quality? - What forces outside market research are shaping insights? - What are the key skills that people should be developing? - What plans should you be making for 2024? To access the presentation recording, visit NewMR.org/Play-Again

Research Thinking in the age of AI

Ray Poynter

Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals. Research Thinking can serve as a unifying concept that describes the strengths and capabilities that researchers have and how researchers add value, or what we can think of as a researcher’s superpowers. The recording of this presentation can be access via NewMR.org/Play-Again.

How might AI impact Research and Insights over the next two years?

Ray Poynter

From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...

Ray Poynter

Presenter: Paul Watts, Director, Product Management at Forsta With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy. In this session, Paul provides valuable insights on the potential benefits and downsides of this technology, and he will explore how a hybrid model can effectively leverage the strengths of both humans and technology. By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning. Furthermore, we discuss the future implications of this technology and the exciting possibilities it holds for data exploration. To access the recording of this presentation, visit NewMR.org/Play-Again

ChatGPT for Social Media Listening: practical application with YouScan’s Insi...

Ray Poynter

A few months ago, YouScan released Insights Copilot (https://youscan.io/insights-copilot/), the first on the market ChatGPT-powered tool for social media listening that allows you to ask any questions about the data and get answers supported by relevant examples. Alex Orap, YouScan’s Founder & Chief Growth Officer, shares practical examples of how Insights Copilot can be used for quick qualitative insights; what are some of the best practices, as well as current limitations, of using this new generative AI tool for the market and consumer research. The recording of this presentation can be access via NewMR.org/Play-Again.

Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys

Ray Poynter

The document discusses using generative AI to assess the quality of open-ended survey responses. It outlines current challenges with open-ended responses, how generative AI can help through natural language processing, and best practices for implementation. Specifically, it provides an example of using ChatGPT to analyze sample open-ended responses and discusses setting up a Google Sheet to automate the process at scale and continuously improve the model through iterative training.

Exploring the future of verbatim coding with ChatGPT

Ray Poynter

Presented by Tim Brandwood and Damien Gouriet. Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years. In this presentation, they share their research on the use of Generative AI for coding market research verbatim responses, and their experiments using Generative AI to automate the coding process. They also discuss the strengths and limitations of this as a coding tool, the role of human oversight in the process, and the potential for customized machine learning models working alongside it. The highlights the importance of human expertise and the use of GPT as a labour-saving tool rather than a complete replacement for humans in the market research process. Access the presentation recording via NewMR.org/Play-Again.

Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys

Ray Poynter

Presented by Phil Sutcliffe from Next Intelligence. Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for. Often the answers given are descriptive at best and uninformative or complete gibberish at worst. The advent of large language models (LLM's) and generative AI has brought great opportunity to change this. We now have the capability to use AI to probe within quantitative surveys. With the correct training of the generative AI models, probes can be returned that are relevant to what the participant has just said and the context of the original open-ended question. Further enhancements allow the researcher to probe on specific aspects of the participant’s response, in a similar way to how a moderator would in a depth discussion. No longer do researchers need to be frustrated that quant surveys only provide the ‘what’, with AI probing, you can now understand the ‘why’ as well and do this at scale and speed. Access the presentation recording via NewMR.org/Play-Again

How AI / ChatGPT Drives Business Growth

Ray Poynter

Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating Digital, AI & Insight. In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as L’Oreal, Alibaba, Bytedance, and Mars: – Hindsight: Learn to use established AI tools effectively – Insight: Understand AI’s impact on the insight industry – Foresight: Learn how to transform yourself and your company with AI Listen to the full presentation at NewMR.org/Play-Again

Tech for tech’s sake? Learnings from experiments with AI in consumer research

Ray Poynter

MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight. The presentation outlines the latest experimentations with practical application of AI and LLM’s: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars. Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing. Listen to the full presentation at NewMR.org/Play-Again.

More from Ray Poynter (20)

The State of AI in Insights and Research 2024: Results and Findings

ResearchWiseAI - an artificial intelligence driven research data analysis tool

AI-powered interviewing: Best practices from Yasna

Artificial Intelligence and Qual: The Story So Far

State of Research Insights in Q1, 2024 from NewMR

Sudden Death of Beliefs

Uncovering Consumers’ Hidden Narratives

Narrative Exploration of New Categories at Mondelēz

The Future in Focus

The State of Insights – September 2023

Research Thinking in the age of AI

How might AI impact Research and Insights over the next two years?

From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...

ChatGPT for Social Media Listening: practical application with YouScan’s Insi...

Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys

Exploring the future of verbatim coding with ChatGPT

Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys

How AI / ChatGPT Drives Business Growth

Tech for tech’s sake? Learnings from experiments with AI in consumer research

Recently uploaded

Influencer Marketing Master Class - Alexis Andreasik

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Empowering Influencers: The New Center of Brand-Consumer Dynamics In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

janudm24

Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.

Top digital marketing institutein noida

aditisingh6607

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Story Telling Master Class - Jennifer Morilla

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Kopa Global Technologies

How To Navigate AI - The Future is Yours to Define - Tim Hayden

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth. Key Takeaways: Primary Learning Objective 1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective 2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective 3: Grow revenue at lower costs with more efficient marketing and business operations.

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources. Key Takeaways: - You don't need a large team to start a content marketing program - A webinar program yields a "one-to-many" approach to content creation - Use partnerships and licensing to create new content assets

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

No Cookies, No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

Efficient Website Management for Digital Marketing Pros

Lauren Polinsky

Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI. This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential. Actionable tactics you can apply after this session: - Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution. - Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets. - Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions. Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry. Key Takeaways: Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.

Amazing and On Point - Ramon Ray, USA TODAY

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

Pillar-Based Marketing - Ryan Brock, DemandJump

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Recently uploaded (20)

Influencer Marketing Master Class - Alexis Andreasik

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

Top digital marketing institutein noida

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

Mastering SEO for Google in the AI Era - Dennis Yu

Story Telling Master Class - Jennifer Morilla

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

How To Navigate AI - The Future is Yours to Define - Tim Hayden

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

No Cookies, No Problem - Steve Krull, Be Found Online

Efficient Website Management for Digital Marketing Pros

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

Amazing and On Point - Ramon Ray, USA TODAY

Pillar-Based Marketing Master Class - Ryan Brock

Mastering SEO for Google in the AI Era - Dennis Yu

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

Pillar-Based Marketing - Ryan Brock, DemandJump

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Leslie townsend mobile - 2012

1. A Presenta*on from The NewMR Mobile Event 22 February 2012 Event sponsored by Vision Cri1cal All copyright owned by The Future Place and the presenters of the material For more informa1on about Vision Cri1cal visit www.visioncri1cal.com For more informa1on about NewMR events visit newmr.org Say Goodbye to Single Mode Panels & Communi6es Leslie Townsend, Kinesis Survey Technologies

2. Speaker: Leslie Townsend, Kinesis Survey Technologies, US NewMR Mobile Event, 22 Feb 2012, Session 3 Say Goodbye to Single Mode Panels & Communities Leslie Townsend President & Co-founder Kinesis Survey Technologies

3. Speaker: Leslie Townsend, Kinesis Survey Technologies, US NewMR Mobile Event, 22 Feb 2012, Session 3 Say Goodbye to Single Mode Panels & Communities Mobile device usage impacts the entire MR respondent experience from beginning to end Starting with recruitment…

4. Speaker: Leslie Townsend, Kinesis Survey Technologies, US NewMR Mobile Event, 22 Feb 2012, Session 3 Say Goodbye to Single Mode Panels & Communities Mobile Recruitment Best Practices for: •  Registration sites •  Mobile-specific data collection •  The authentication process •  Double opt-in •  Routing choices

5. Speaker: Leslie Townsend, Kinesis Survey Technologies, US NewMR Mobile Event, 22 Feb 2012, Session 3 Say Goodbye to Single Mode Panels & Communities Dual-Mode Panelist Tools are Critical •  All websites need to be mobile-enabled today •  Dual-mode and mobile research communities assist in panelist engagement and retention

6. Speaker: Leslie Townsend, Kinesis Survey Technologies, US NewMR Mobile Event, 22 Feb 2012, Session 3 Say Goodbye to Single Mode Panels & Communities Dual-Mode Panel Community Best Practices •  Mobile enablement should result in MORE features, not less •  Support all regularly used functionality in both modes •  Don’t forget social media options

7. Speaker: Leslie Townsend, Kinesis Survey Technologies, US NewMR Mobile Event, 22 Feb 2012, Session 3 Say Goodbye to Single Mode Panels & Communities Incentives, Rewards and Redemptions •  mCommerce is growing across all consumer segments •  Mobile panels require mobile rewards redemption and mobile payments, in order to support the end-to- end experience

8. Speaker: Leslie Townsend, Kinesis Survey Technologies, US NewMR Mobile Event, 22 Feb 2012, Session 3 Say Goodbye to Single Mode Panels & Communities Additional Features to Boost Engagement •  Blogs •  Discussion Forums •  Geolocation •  Avatars •  QR codes and barcodes

9. Speaker: Leslie Townsend, Kinesis Survey Technologies, US NewMR Mobile Event, 22 Feb 2012, Session 3 Say Goodbye to Single Mode Panels & Communities Apps vs. Browser Approach •  Apps are limited to smartphone users •  Multiple versions of the app must be maintained •  HTML5 will significantly advance mobile browser capabilities •  Apps require user-initiated updates, which may not happen

10. Speaker: Leslie Townsend, Kinesis Survey Technologies, US NewMR Mobile Event, 22 Feb 2012, Session 3 Say Goodbye to Single Mode Panels & Communities Metadata, User Settings and More •  Mobile offers new types of metadata •  Location capture has numerous future uses •  Privacy settings on mobile •  Invitations and opt-out procedures

11. Speaker: Leslie Townsend, Kinesis Survey Technologies, US NewMR Mobile Event, 22 Feb 2012, Session 3 Thank you Phone: +1 512.590.8300 Email: ltownsend@kinesissurvey.com Web: www.kinesissurvey.com Leslie Townsend, Kinesis President

12. Speaker: Leslie Townsend, Kinesis Survey Technologies, US NewMR Mobile Event, 22 Feb 2012, Session 3 Q & A Ray Poynter Vision Cri1cal Leslie Townsend Kinesis Survey Technologies

13. Speaker: Leslie Townsend, Kinesis Survey Technologies, US NewMR Mobile Event, 22 Feb 2012, Session 3 Leslie Townsend Visit the Kinesis website: hRp://www.kinesissurvey.com Read the Kinesis blog: hRp://www.kinesissurvey.com/company/blog Follow Kinesis tweets: hRp://twiRer.com/kinesissurvey Leslie Townsend has spent her career bridging the market research and mobile worlds. She is among the earliest visionaries of mobile market research, having recognized the vast potential of mobile device usage to expand online market research practices, and in 2003 she co-founded Kinesis Survey Technologies. Today the Kinesis platform is the global industry leader in mobile and multimode survey execution, and also hosts many of the world’s largest mobile panels. Prior to co-founding Kinesis, Ms. Townsend served as Director, New Business Development for Codetoys, where she was responsible for international rollout of the company’s mobile survey solution. Prior to Codetoys, she founded a market research firm for telecom companies, Marketfinders, which focused upon strategic planning and new product rollouts in the wireless arena, actively consulting with wireless applications developers. Ms. Townsend is a regular contributor to market research publications and frequently speaks at various industry events worldwide.

14. A Presenta*on from The NewMR Mobile Event 22 February 2012 Event sponsored by Vision Cri1cal All copyright owned by The Future Place and the presenters of the material For more informa1on about Vision Cri1cal visit www.visioncri1cal.com For more informa1on about NewMR events visit newmr.org Say Goodbye to Single Mode Panels & Communi6es Leslie Townsend, Kinesis Survey Technologies

Leslie townsend mobile - 2012

Recommended

Recommended

More Related Content

Similar to Leslie townsend mobile - 2012

Similar to Leslie townsend mobile - 2012 (20)

More from Ray Poynter

More from Ray Poynter (20)

Recently uploaded

Recently uploaded (20)

Leslie townsend mobile - 2012