Yankee Group is an independent research firm that has been trusted for nearly 40 years, focusing on the demand for ubiquitous network access. The document discusses the emerging concept of the 'anywhere network' and its potential to transform consumer experiences and business models, projecting a significant market growth by 2012. The firm aims to help companies navigate barriers, engage consumers, and pursue innovative business strategies related to this technological shift.

2. Who Is Yankee Group? The first independent research firm, trusted for nearly 40 years Focused exclusively on Anywhere

3. A common network Broadband demand Wireless ubiquity These are forming the Anywhere Network

4. Anywhere: The Largest Technology Change of Our Lifetimes New kinds of consumers New kinds of connections New kinds of devices New ecosystems

5. Anywhere Network Access Will Grow to Nearly $1 Trillion Business by 2012

6. Anywhere Building Blocks

7. Maslow’s Hierarchy of Needs Source: Wikipedia and Yankee Group, 2009

8. The Anywhere Effect

9. Defining the Anywhere Building Blocks

10. Barriers to Anywhere

11. Anywhere Innovation Life Cycle

12. Anywhere Business Models

13. Summary Anywhere services have unique characteristics. Yankee Group’s research is focusing on how companies can: Overcome the remaining barriers to Anywhere Engage with consumers to drive innovation Pursue alternative business models Network builders can make our vision of Anywhere a reality. They have the power to complete the transformation of consumers’ lives that is already well under way.

15. Thank You! Declan Lonergan, Vice President, Anywhere Consumer Research, dlonergan@yankeegroup.com For upcoming webinars, please visit our Web site: www.yankeegroup.com