The document discusses trends observed at the South by Southwest (SXSW) conference in 2014, with a focus on insights relevant to healthcare and millennials. Some of the top trends included debates around big data and privacy, the rise of wearable technology, and the emergence of celebrities over technologists at conferences. The healthcare track at SXSW 2014 was the largest to date, covering topics like wearable technology and how to understand millennial conversations and interests through analyzing their online behaviors and shared content across various social media platforms and websites.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
16 Social Media Trends for 2010 by Agent WildfireSean Moffitt
Sean Moffitt from Agent Wildfre (www.agentwildfire.com) takes a look into social media's crystal ball and makes some smart bets on how this child "social media" will play in teh schoolyard in 2010
Challenges and solutions for government when entering the digital space - PerthDigital Next Australia
This document discusses challenges and solutions for governments entering the digital space. It examines how public sector organizations have traditionally relied on outdated media like print, radio and television, while new technologies like social media offer unprecedented opportunities. The document explores how target audiences now consume media through social platforms and how competitors are using these channels. It provides case studies of both effective and ineffective social media campaigns run by other organizations. Finally, it outlines several principles for governments to consider when developing digital media initiatives, such as having a digital policy, understanding constraints of different platforms, allowing time for testing and evaluation, and adapting to the fast-moving digital world.
This document discusses best practices for using social media and digital strategies for brand promotion and protection. It emphasizes that organizations should focus on authentic engagement with stakeholders online rather than seeing themselves as separate from customers. It also stresses the importance of operationalizing social media strategies, understanding key performance indicators, and planning for potential crises. Community engagement efforts should provide an online space to build support, and influence key members to reach broader audiences. Return on influence requires defining metrics like reach, engagement, and conversions.
As the internet population has matured over time, binary distinctions between those who are online and offline have given way to a more robust understanding of the assets, actions and attitudes that affect user experience. Nearly ten years' worth of research conducted by The Pew Internet & American Life Project examines the growing role of technology in our lives, our changing expectations about how to find and use information, and the impact these changes will have on libraries and other institutions in the future.
The document discusses the rise of blogging and social media. It describes how blogs began as online diaries and became a new form of journalism and communication. It outlines how bloggers use various social media platforms, content aggregators, and linking to build audiences and influence. The mainstream media now adopts practices from blogs while blogs continue to break news faster and more transparently than traditional media.
Hispanics are more active online sharers than non-Hispanics, sharing nearly 5 times as often on average. They are also more influential, as shares by Hispanics are 35% more likely to be clicked on. Hispanics are more likely to share content about family, food, and culture. Younger Hispanic generations, known as Millennials, exhibit sharing behaviors more similar to other demographics, being more inclined to share on mobile and use platforms like Twitter and Pinterest. The study found a stronger correlation between online sharing and offline purchasing among Hispanics compared to non-Hispanics.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
16 Social Media Trends for 2010 by Agent WildfireSean Moffitt
Sean Moffitt from Agent Wildfre (www.agentwildfire.com) takes a look into social media's crystal ball and makes some smart bets on how this child "social media" will play in teh schoolyard in 2010
Challenges and solutions for government when entering the digital space - PerthDigital Next Australia
This document discusses challenges and solutions for governments entering the digital space. It examines how public sector organizations have traditionally relied on outdated media like print, radio and television, while new technologies like social media offer unprecedented opportunities. The document explores how target audiences now consume media through social platforms and how competitors are using these channels. It provides case studies of both effective and ineffective social media campaigns run by other organizations. Finally, it outlines several principles for governments to consider when developing digital media initiatives, such as having a digital policy, understanding constraints of different platforms, allowing time for testing and evaluation, and adapting to the fast-moving digital world.
This document discusses best practices for using social media and digital strategies for brand promotion and protection. It emphasizes that organizations should focus on authentic engagement with stakeholders online rather than seeing themselves as separate from customers. It also stresses the importance of operationalizing social media strategies, understanding key performance indicators, and planning for potential crises. Community engagement efforts should provide an online space to build support, and influence key members to reach broader audiences. Return on influence requires defining metrics like reach, engagement, and conversions.
As the internet population has matured over time, binary distinctions between those who are online and offline have given way to a more robust understanding of the assets, actions and attitudes that affect user experience. Nearly ten years' worth of research conducted by The Pew Internet & American Life Project examines the growing role of technology in our lives, our changing expectations about how to find and use information, and the impact these changes will have on libraries and other institutions in the future.
The document discusses the rise of blogging and social media. It describes how blogs began as online diaries and became a new form of journalism and communication. It outlines how bloggers use various social media platforms, content aggregators, and linking to build audiences and influence. The mainstream media now adopts practices from blogs while blogs continue to break news faster and more transparently than traditional media.
Hispanics are more active online sharers than non-Hispanics, sharing nearly 5 times as often on average. They are also more influential, as shares by Hispanics are 35% more likely to be clicked on. Hispanics are more likely to share content about family, food, and culture. Younger Hispanic generations, known as Millennials, exhibit sharing behaviors more similar to other demographics, being more inclined to share on mobile and use platforms like Twitter and Pinterest. The study found a stronger correlation between online sharing and offline purchasing among Hispanics compared to non-Hispanics.
The document discusses the evolution of communication technologies and how boys use them. It summarizes that boys primarily use the internet and technologies like social media to stay connected with friends, but these platforms also present risks like cyberbullying and interacting with strangers. The document also reports on the results of a survey of boys at a private school on their technology use, finding that most use social media daily and text regularly but do not feel addicted to games or messaging.
The document discusses trends in technology usage and media consumption among youth and young adults in North America based on research from Youthography, a marketing agency. Some key findings include:
- Canadians aged 14-34 spend more time online than watching TV, with social networking and listening to music being top online activities.
- Mobile phone ownership is high, though traditional phones are still more common than smartphones. Texting is the most used mobile feature.
- Video games and online/streaming content are very popular forms of entertainment. Younger demographics are early adopters of new technologies.
This document discusses how image sharing on social media platforms is highly addictive due to activating the brain's dopamine system and urge to self-disclose. It notes that humans devote 30-40% of speech to self-disclosure and that sharing photos on Facebook made up 4% of all photos ever taken by September 2011, demonstrating people's strong drive to share images. The document also discusses how image sharing is a key way for marketers to create shareable content that drives actions like email signups.
Social Media Evolution - Jeffrey Stewart - 2009 Marketing Innovation & Discov...QuantumDigital
Jeffrey A Stewart, Trekk Cross-Media, At the Marketing Innovation Discovery Summit 2009. Blogging event at thedirectmarketingvoice.com, twitter: @quantumdigital
This document summarizes key points from a 2009 Utah tourism conference on using social web technologies. It discusses the recent explosive growth of the social web, with online video audiences surpassing email in 2007. Popular sites like Facebook, Twitter, and YouTube are mentioned as examples of this trend. The document provides tactics for how tourism organizations can use social media tools like blogs, Twitter, and mobile apps to listen, engage, and share content with customers online.
1. The document discusses how the latest information revolution has transformed political campaigns and the quest for reliable information, similar to how the printing press revolutionized information sharing.
2. It outlines four key challenges facing today's news consumers in finding reliable information: the speed vs accuracy of information, information overload, a blurring of lines between professional and citizen journalism, and overcoming our own biases.
3. The document provides historical context by comparing the digital revolution to the first information revolution and emphasizes that critical thinking skills are needed to discern reliable information in today's media landscape.
This document discusses what defines news and who decides what is considered news. It explores three main factors that determine what is news: 1) Universal news drivers like importance, prominence, human interest, conflict, etc. 2) Editorial judgement by news organizations in deciding what stories to cover. 3) Audience judgement as the role of the consumer in news selection has grown in importance with new media. The document examines how each of these factors shape the news and how the balance of power between editors and audiences has shifted over time.
UMass Journalism News Literacy Week 13: Deconstructing Social MediaSteve Fox
The document discusses techniques for evaluating the reliability of digital news sources. It introduces the IMVAIN system for assessing sources, where I=Independent, M=Multiple, V=Verified with Evidence, A=Authoritative/Informed, I=Named, and N=Not Self-Interested. It emphasizes that independent, evidence-based sources from named experts are most reliable. The document also stresses the need to corroborate information from multiple reliable sources and consider the context and potential biases.
The Case for News Literacy (The News Literacy Project)PeterNLP
This short presentation gives a concise overview of the field of news literacy and makes the case for its inclusion as a vital skill for students in the 21st century.
The document provides advice on how companies should approach social media. It emphasizes that social media is about conversations, not just campaigns. It advises companies to listen to customers and engage with them in social media, and to measure engagement and loyalty metrics. The document stresses that social media will not fix problems like a poor product or poor customer service. It concludes by reminding companies to listen, engage, and measure their social media efforts.
How consumers use technology & its impact on their livesIOrangeDigital
Modern society thrives on technology, and the advancement of technology.
Technology connects the consumer to the world at any given time, and the demands, even expectancies of the consumer are ever increasing.
Join me as we take a more in depth approach to understanding the technological demands of the consumer and how it affects their lives.
This document discusses trends in consumer technology and how they are driven by time. The key trends are mobility, with the rise of smartphones and e-readers; greater connection through social networks that allow constant sharing; and a movement toward video and audio formats for learning and entertainment. These trends are driven by society's desire to maximize time by multitasking and accessing information instantly from any location. While religious groups also engage with technology, most Christians still prefer print Bibles, though electronic Bible usage is rising through phones and e-readers.
Many experts say the rise of embedded and wearable computing will bring the next revolution in digital technology. They say the upsides are enhanced health, convenience, productivity, safety, and more useful information for people/organizations. At KMWorld Confererence, Lee Rainie shares the latest findings from Pew Research about the internet and puts it into organizational context with the expanding Internet of Things.
The document discusses how the "Net Generation" is changing the world through their constant connection to technology from a young age. It describes how this generation uses blogs and social media to create and share content, empowering anyone to voice their opinions. It also notes some privacy concerns, as this generation is still learning the long-term consequences of sharing personal information online.
The document discusses how the digital revolution has impacted how consumers use technology and how it has shaped their lives. It describes the growth of the internet from the 1960s to today, with over 4 billion users worldwide. It outlines key statistics on internet access and use by region and country. It also examines trends in how consumers search for information online, what devices and sites they use most, and what products they typically purchase online. The document concludes by predicting that future technologies will become more integrated into everyday life through connected devices and sensors that anticipate our needs.
Social networks have become highly popular in Latin America, with penetration rates around 90% in some countries. Facebook is the dominant social network, and Latin American countries have some of the highest Facebook usage rates in the world. While smartphones are not yet widely used, mobile adoption is growing rapidly across Latin America, fueling further social media engagement. Social networks are integrated into Latin American culture due to influences like extended family and social orientation.
This document provides guidance on evaluating news sources and identifying fake news. It discusses how to present and identify fake news to help students learn. It defines types of misleading news like fake news, bad news, biased media, and satire. It outlines characteristics of fake news stories and how they spread, often through social media and by appealing to emotions. Reasons fake news spreads, like for money or opinion, are explored. Issues with images, headlines, and videos are covered. Games and activities for evaluating news sources are suggested to help build fact-checking skills. Course assignments are mentioned to develop skills in understanding multiple perspectives on diversity issues.
The document discusses various fears and reasons for not embracing social media presented by authors Devangna Puri and Maren Jansen. It talks about how in the 1990s, business executives doubted computers would become mainstream as it required learning how to type. It also discusses the author's grandmother who was initially apprehensive about a new bridge connecting her sacred island but grew to appreciate it. The document then lists the top 5 reasons people give for not using social media and argues it is important for companies to embrace social media for communication and marketing.
Associate Director for Research Kristen Purcell will share Pew Internet data on the rapid growth of mobile connectivity and social networking in the U.S., focusing on how information consumption patterns are changing in light of these two technological developments, at the annual Radiodays Europe conference in Barcelona, Spain.
This document provides an overview of several popular social media platforms, including their key features and statistics. It discusses Twitter, noting that it allows users to post short messages called tweets. It outlines Facebook's core features of user profiles and connections between friends. Usage statistics for Facebook in Hungary are presented. Foursquare is described as a location-based social app where users check-in at venues. YouTube is summarized as a video sharing site where users can upload, view and share videos. FarmVille is characterized as a social farming game on Facebook. Wikipedia is defined as a free, collaborative online encyclopedia. Flickr is noted as an image and video hosting site. In closing, the document states there are many other social media services beyond
This presentation is designed to inform potential clients or anyone who is interested in utilizing social media in their business. However, as a reminder, I always let them know that social media is not the answer, it is a tool. Their service or product is the true selling point.
The document discusses the evolution of communication technologies and how boys use them. It summarizes that boys primarily use the internet and technologies like social media to stay connected with friends, but these platforms also present risks like cyberbullying and interacting with strangers. The document also reports on the results of a survey of boys at a private school on their technology use, finding that most use social media daily and text regularly but do not feel addicted to games or messaging.
The document discusses trends in technology usage and media consumption among youth and young adults in North America based on research from Youthography, a marketing agency. Some key findings include:
- Canadians aged 14-34 spend more time online than watching TV, with social networking and listening to music being top online activities.
- Mobile phone ownership is high, though traditional phones are still more common than smartphones. Texting is the most used mobile feature.
- Video games and online/streaming content are very popular forms of entertainment. Younger demographics are early adopters of new technologies.
This document discusses how image sharing on social media platforms is highly addictive due to activating the brain's dopamine system and urge to self-disclose. It notes that humans devote 30-40% of speech to self-disclosure and that sharing photos on Facebook made up 4% of all photos ever taken by September 2011, demonstrating people's strong drive to share images. The document also discusses how image sharing is a key way for marketers to create shareable content that drives actions like email signups.
Social Media Evolution - Jeffrey Stewart - 2009 Marketing Innovation & Discov...QuantumDigital
Jeffrey A Stewart, Trekk Cross-Media, At the Marketing Innovation Discovery Summit 2009. Blogging event at thedirectmarketingvoice.com, twitter: @quantumdigital
This document summarizes key points from a 2009 Utah tourism conference on using social web technologies. It discusses the recent explosive growth of the social web, with online video audiences surpassing email in 2007. Popular sites like Facebook, Twitter, and YouTube are mentioned as examples of this trend. The document provides tactics for how tourism organizations can use social media tools like blogs, Twitter, and mobile apps to listen, engage, and share content with customers online.
1. The document discusses how the latest information revolution has transformed political campaigns and the quest for reliable information, similar to how the printing press revolutionized information sharing.
2. It outlines four key challenges facing today's news consumers in finding reliable information: the speed vs accuracy of information, information overload, a blurring of lines between professional and citizen journalism, and overcoming our own biases.
3. The document provides historical context by comparing the digital revolution to the first information revolution and emphasizes that critical thinking skills are needed to discern reliable information in today's media landscape.
This document discusses what defines news and who decides what is considered news. It explores three main factors that determine what is news: 1) Universal news drivers like importance, prominence, human interest, conflict, etc. 2) Editorial judgement by news organizations in deciding what stories to cover. 3) Audience judgement as the role of the consumer in news selection has grown in importance with new media. The document examines how each of these factors shape the news and how the balance of power between editors and audiences has shifted over time.
UMass Journalism News Literacy Week 13: Deconstructing Social MediaSteve Fox
The document discusses techniques for evaluating the reliability of digital news sources. It introduces the IMVAIN system for assessing sources, where I=Independent, M=Multiple, V=Verified with Evidence, A=Authoritative/Informed, I=Named, and N=Not Self-Interested. It emphasizes that independent, evidence-based sources from named experts are most reliable. The document also stresses the need to corroborate information from multiple reliable sources and consider the context and potential biases.
The Case for News Literacy (The News Literacy Project)PeterNLP
This short presentation gives a concise overview of the field of news literacy and makes the case for its inclusion as a vital skill for students in the 21st century.
The document provides advice on how companies should approach social media. It emphasizes that social media is about conversations, not just campaigns. It advises companies to listen to customers and engage with them in social media, and to measure engagement and loyalty metrics. The document stresses that social media will not fix problems like a poor product or poor customer service. It concludes by reminding companies to listen, engage, and measure their social media efforts.
How consumers use technology & its impact on their livesIOrangeDigital
Modern society thrives on technology, and the advancement of technology.
Technology connects the consumer to the world at any given time, and the demands, even expectancies of the consumer are ever increasing.
Join me as we take a more in depth approach to understanding the technological demands of the consumer and how it affects their lives.
This document discusses trends in consumer technology and how they are driven by time. The key trends are mobility, with the rise of smartphones and e-readers; greater connection through social networks that allow constant sharing; and a movement toward video and audio formats for learning and entertainment. These trends are driven by society's desire to maximize time by multitasking and accessing information instantly from any location. While religious groups also engage with technology, most Christians still prefer print Bibles, though electronic Bible usage is rising through phones and e-readers.
Many experts say the rise of embedded and wearable computing will bring the next revolution in digital technology. They say the upsides are enhanced health, convenience, productivity, safety, and more useful information for people/organizations. At KMWorld Confererence, Lee Rainie shares the latest findings from Pew Research about the internet and puts it into organizational context with the expanding Internet of Things.
The document discusses how the "Net Generation" is changing the world through their constant connection to technology from a young age. It describes how this generation uses blogs and social media to create and share content, empowering anyone to voice their opinions. It also notes some privacy concerns, as this generation is still learning the long-term consequences of sharing personal information online.
The document discusses how the digital revolution has impacted how consumers use technology and how it has shaped their lives. It describes the growth of the internet from the 1960s to today, with over 4 billion users worldwide. It outlines key statistics on internet access and use by region and country. It also examines trends in how consumers search for information online, what devices and sites they use most, and what products they typically purchase online. The document concludes by predicting that future technologies will become more integrated into everyday life through connected devices and sensors that anticipate our needs.
Social networks have become highly popular in Latin America, with penetration rates around 90% in some countries. Facebook is the dominant social network, and Latin American countries have some of the highest Facebook usage rates in the world. While smartphones are not yet widely used, mobile adoption is growing rapidly across Latin America, fueling further social media engagement. Social networks are integrated into Latin American culture due to influences like extended family and social orientation.
This document provides guidance on evaluating news sources and identifying fake news. It discusses how to present and identify fake news to help students learn. It defines types of misleading news like fake news, bad news, biased media, and satire. It outlines characteristics of fake news stories and how they spread, often through social media and by appealing to emotions. Reasons fake news spreads, like for money or opinion, are explored. Issues with images, headlines, and videos are covered. Games and activities for evaluating news sources are suggested to help build fact-checking skills. Course assignments are mentioned to develop skills in understanding multiple perspectives on diversity issues.
The document discusses various fears and reasons for not embracing social media presented by authors Devangna Puri and Maren Jansen. It talks about how in the 1990s, business executives doubted computers would become mainstream as it required learning how to type. It also discusses the author's grandmother who was initially apprehensive about a new bridge connecting her sacred island but grew to appreciate it. The document then lists the top 5 reasons people give for not using social media and argues it is important for companies to embrace social media for communication and marketing.
Associate Director for Research Kristen Purcell will share Pew Internet data on the rapid growth of mobile connectivity and social networking in the U.S., focusing on how information consumption patterns are changing in light of these two technological developments, at the annual Radiodays Europe conference in Barcelona, Spain.
This document provides an overview of several popular social media platforms, including their key features and statistics. It discusses Twitter, noting that it allows users to post short messages called tweets. It outlines Facebook's core features of user profiles and connections between friends. Usage statistics for Facebook in Hungary are presented. Foursquare is described as a location-based social app where users check-in at venues. YouTube is summarized as a video sharing site where users can upload, view and share videos. FarmVille is characterized as a social farming game on Facebook. Wikipedia is defined as a free, collaborative online encyclopedia. Flickr is noted as an image and video hosting site. In closing, the document states there are many other social media services beyond
This presentation is designed to inform potential clients or anyone who is interested in utilizing social media in their business. However, as a reminder, I always let them know that social media is not the answer, it is a tool. Their service or product is the true selling point.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
The document discusses the rise of social media and its importance for businesses. Some key points made include:
- Social media allows for two-way conversations rather than one-way advertising. It has seen explosive growth with billions of users worldwide sharing news and content.
- Traditional advertising is less effective as people trust peer recommendations over ads. 90% of people trust friends' opinions versus only 15% relying on ads alone.
- Businesses must listen to what customers are saying about their brand on social media and engage in conversations to build trust and influence in an open and honest way. Ignoring social media is a risk as it will only continue growing in importance.
Managing and Connecting with your Influencers (by W2O Group & SBA)W2O Group
This webinar will help small business owners learn how to engage with people who can influence their online reputation and gain value through social media tools. Word-of-mouth is becoming increasingly more important in driving purchases. Consumers care about what other consumers think, so they spend more time researching products and services online. Influencers who have the widest reach have the potential to sway their community. Research has shown that 65 percent of top US brands reported participating in influencer marketing.
Topics covered during this webinar are:
• Understanding the importance of influencers;
• Finding the right tools and methodologies to identify your influencers;
• Learning some basic techniques for engaging your key influencers; and
• Focusing on growing your future influencers
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
The document discusses social media and provides an overview of Twitter and Facebook. It defines social media as online conversations and interactions between people. Twitter is described as a microblogging service that allows users to send and read short messages called tweets. Statistics are provided on the growth of Twitter usage. Facebook is summarized as a social network that allows users to create profiles, connect with friends, and join interest groups.
This document provides an overview of social media and its relevance for small businesses. It discusses key concepts around social media, popular platforms, who uses social media and why, and how businesses are adopting social media. The document emphasizes that social media is huge in terms of users and time spent, trusted as a source of recommendations between consumers, and impacts businesses by allowing people to talk about brands. It provides tips for businesses to get started with social media, including forming a team, setting objectives, and choosing appropriate strategies and metrics to measure return on investment.
PR has become integrated into marketing as technology has changed how information is shared. PR provides third party credibility that builds trust while blurring the lines between advertising, PR and other techniques. As media has shifted online, content can now be used across various marketing channels. This has resulted in an information revolution where audiences now contribute to expanding content through comments and discussions.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
The document discusses the business value of social networking and how companies can leverage social media. It provides an overview of current social media tools and how companies are using social media for marketing, metrics, research, troubleshooting, and internal communication. Specific examples from Dell and Salesforce.com are given that demonstrate how social media can be measured for return on investment.
This document provides an introduction to using social media for small businesses. It discusses how social media has evolved from Web 1.0 to Web 2.0 to Web 3.0, allowing for more user interactivity and user-generated content. The document defines social media and differentiates it from traditional media. It provides examples of popular social media tools and discusses how social media differs from traditional media in encouraging discussions and shared meanings. The document also outlines the power of social media and citizen marketers, and provides tips for small businesses to build online communities and measure their social media efforts.
The document discusses the shift from traditional public relations "push" strategies to new "pull" strategies of public engagement. It argues that PR must evolve from pitching to informing, from control to credibility, and from influencing elites to engaging new influencers. It outlines three acts: 1) the accelerating media revolution, 2) introducing public engagement strategies, and 3) how public engagement works in practice through case studies of companies engaging audiences through new media.
The document discusses how mainstream media can adapt to the rise of social media and online conversations. It argues that media companies need to embrace social networking tools, listen to their audiences, and get involved in online and offline discussions in order to remain relevant. The author provides tips for how media brands can build communities and engage with influential online users. The overall message is that media must shift from a passive, top-down approach to an active, two-way model that centers around conversations in order to thrive in today's digital landscape.
Wisconsin Strategic Social Media PresentationGreg Bennett
The document discusses the benefits of using social media for marketing purposes. It provides examples of how Barack Obama and various companies successfully used social media to grow audiences and increase sales. It also outlines best practices for social media use, such as being transparent, respecting preferences, conversing not just pitching, and starting by identifying the target community rather than market. Options discussed include using tools like Twitter, blogs, YouTube, Flickr, podcasts, and wikis.
Pharmaceutical Companies Are Not Yet a Meaningful Part of the ConversationOlivier LAURENT
The document discusses the growing role of social media in healthcare conversations and how pharmaceutical companies have yet to meaningfully participate. It notes that consumers increasingly use social media to research health topics and trust discussions with other patients more than traditional advertising. While pharmaceutical companies hold important health information, they have largely stayed out of social media discussions, risking a loss of brand control and influence over the information shared. The document argues that pharmaceutical companies should find ways to appropriately join and listen to social media conversations in order to provide valuable information to patients and build trust in their brands.
Similar to What Matters to Millennials + Bonus SXSW 2014 Insights! (20)
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
What Matters to Millennials + Bonus SXSW 2014 Insights!
1. What Matters to Millennials?
Naimul Huq | @naimul
Director, W2O Group
1 Contents are proprietary and confidential.
2. 2 Contents are proprietary and confidential.
millennial
/miˈlenēəl/
noun
“Millennials are lazy, entitled narcissists who still live with their parents.” – TIME
1. a person reaching young adulthood around the year 2000; are 18-34 year old.
Google Image Results:
3. 3 Contents are proprietary and confidential.
“Among Americans age 40 and older, there’s a
pastime more popular than football, Candy Crush
or HBO.
It’s bashing millennials.”
Frank Bruni, NYTimes
June 7, 2014
frugal lazy
wasteful
fashionable
distracted
entitled
narcissistic
entrepreneurial
different
consumers
80 Million
of them
Online:
4. 4 Contents are proprietary and confidential.
the hashtag generation
noun
1. Younger than millenials. Often overlapping interests, influenced by millennials. Digital natives.
Google Image Results:
“The #generation naturally collaborates.”
5. 5 Contents are proprietary and confidential.
“In 2009, more data will be generated by individuals than
in the entire history of mankind through 2008.”
- Andreas Weigend, Chief Scientist, Amazon.com, 2009
50 Million Instagram Posts Per Day
500 Million Tweets Per Day
Billions of Interactions on Facebook
Trillions of Text messages, IMs, Snapchats, Secrets, Vines, Emails,
YouTube Videos, Livestreams, Reddit Submissions….
66% use more than one mobile device, daily
They look at their mobile phones 45+ times
per day – SDL Report
6. 6 Contents are proprietary and confidential.
There is a ton of data out there.
It tells a story and you don’t need a background in
math to tap into it.
8. How We Try to Understand Millennials
• We analyze thousands of conversations per day and
extract the most shared content from Millennials, from
music to gaming to healthcare, across a multitude of media
platforms.
• From a marketing standpoint, this helps us craft content
that speaks directly to their interests. Our creative team is
agile.
• We have to be mindful of human truths. Basic rules of
behavioral psychology are the reason why social
networking is so popular. And with that in mind, we create
and connect. Logic and Emotion.
8 Contents are proprietary and confidential.
9. The Psychology of Social
Operant
Conditioning
Information
Cascade
Herd
Mentality
Conformity
Operant Conditioning is what
makes social media work well.
Social media incites
psychological response.
Fear of what others are doing
without us gets us to sign in.
Fear of being apart drives us to
engage.
We model our behavior against
the behavior of others. Memes,
trends, fads are all a function of
human conformity.
Humans tend to value the
opinions of those they trust.
Reviews from friends carry more
weight than any advertisement
and dictate our behavior.
Source: http://www.danah.org, http://www.danzarella.com
“In order to know how society works, you need to be a part of it.”
-Danah Boyd, Microsoft Research
10. The 1-9-90 Model of Influence
1 9 90
Influencers
• Top opinion leaders – 1%
or less who drive the ideas
that fuel conversation share
with current/potential
customers
• Important to focus content
and relationships here
Active Engagers
• Second concentric circle of
influence – the people who
carry the message, and
where top influencers source
ideas
• Important to surround sound
with paid + earned media
The Market
• Reflects what customers read,
search and discover online
every day. What do they learn?
Where are they? How can you
connect?
• Important to listen, educate,
share and provide unique
experiences
1% of People Create Content 9% Share and Repackage 90% Listen and Learn
Contents are proprietary and confidential.
11. Tremendous Reach in Top Influencers
11
“Competitive Strategy In The Age Of The Customer,” Forrester Research Inc., June 6, 2011
500 Billion
Brand or Product impressions via consumers in social media.
6%
of
influencers
80%
of
impressions
12. Follow the Leaders
12 Contents are proprietary and confidential.
Influencers
are out
there and
they are
intricately
connected
13. Ten Areas of Online Influence
Influence Areas Trend Relevance
Audio
Favorite of sales force,
customers on the go
Podcasts of all types, plus audio tracks of video segments are an undefined area of online,
yet have growing utility
Blogs
>200MM; trend is to have
multiple blogs, multiple
languages
We should know the top influencers by topic who drive relevant share of voice. The
numbers of influencers are small, precision is key.
Data / Slides 30MM uniques at SlideShare A great location to share all public presentations.
Forums
The engine of conversations
and passion online
Knowing who is driving conversation in forums is key. We should treat high volume
moderators with the same respect as we do with journalists.
Images
Is all content tagged to impact
natural search?
Companies often forget to tag all content in the 10 languages that reach 95% of the online
population.
Micro Blogging
An effective way to alert
influencers, help propel news
cycles
A great opportunity to build a network of influencers who want to share your news in real
time. Twitter is a prime example.
Search
Yes, Google is #1, but
YouTube is #2
We need to know the influencers on the first screen for our brand and key topics. We also
need to understand where people are taken when they search.
Social Networks
The communities that are
often our “first place” to go
online
Our day often starts and ends with Facebook or MySpace or Orkut or other depending
where we live.
Video
Consumption habits are
starting to favor video vs.
copy
There are over 50 video sites to analyze, which sometimes house ratings and reviews of
our products.
Wikis
Free online peer edited online
encyclopedia
Nearly every topic has a Wikipedia entry, which means it could be the first information a
consumer finds about any topic they are seeking information about.
19. W2O on SXSW
• Top trends @ sxsw 2014
• Healthcare’s first ‘official’ rodeo at sxsw – what were
the key topics covered and what did we take away?
• Our top 5 insights from the meeting
• What we think it all means for you
What we’re going to cover
19 Contents are proprietary and confidential.
20. top trends @ SXSW 2014
• The debate over big data versus privacy was the #1 topic. The top trending
topic was the relationship between national security and technology, spurred by
appearances by Edward Snowden (185,005 mentions) and Julian Assange
(48,252 mentions). Snowden’s presentation via video only fueled the buzz around
this topic.
• Wearables (which are small) will be huge. They were a major focus of the
Consumer Electronic Show and continued to be a key topic at SXSW. This will
likely continue to be a top trend for some time.
• Additional hot topics included 3-D printing, food innovation, mobile, and social business.
• The emergence of celebrities over technologists. Lady Gaga and Zac Efron
confirmed it – SXSW is one of the hottest red carpets around. Similar to the TED
conference, actors, politicians and Fortune 500 CEOs ruled the day. And even
within the tech world, its often more about the personality than the company,
industry or topic. #snowden
• Its all Global. Over 540,000 tweets were associated with the #SXSW hashtag
around the world, peaking Monday, March 10 with 160,881 unique mentions
surrounding Edward Snowden's session. Only 10% of SXSW-related tweets
originated in Austin, though still comprised the highest geographic concentration.
20 Contents are proprietary and confidential.
21. healthcare’s biggest rodeo yet @ SXSW
21 Contents are proprietary and confidential.
2014’s healthcare track was the biggest and best yet – way more than 8
seconds, more like 5 days and 23 sessions
• 3 million tweets with the hashtag #sxsw, 72,290 with #sxswi, 575 with official Health Track #sxswh
• Key areas of focus included:
• wearable technology and how it can impact behavior – and what to do with all the data collected, ensuring health innovation is
available to everyone, best practices on how doctors, patients, companies and advocates can work together to advance care,
and some really cool technology in development – like a breath analyzer that can detect lung cancer and an ingestible drug-
dosage monitor that’s the size of a grain of sand
22. what do we think it means?
• Wearables = human data center
• Anything our body does will generate data, matched with all available content on
a topic
• Actions of our body lead to results on what to do, e.g. Ask MD
• Concrete behavior patterns are emerging – what we do with that is yet to come
(male vs. female behavior change, disease management)
• How we consume information about health is fast tracked
• Proof: the shift from 86% of clinical trials being delayed to 86% enrolling early
• Mass media gives way to highly focused outreach to right patients
• Health is transformed as medicine reaches the market earlier
• There’s room for HC companies to engage in the conversation @
SXSW
• The next slides shows how one of our clients, Kaiser Permanente, partnered with
us to get engaged in the conversation via a customized news dashboard, live
from the meeting
22 Contents are proprietary and confidential.
24. our top 5 insights from SXSW
24 Contents are proprietary and confidential.
25. insight #1: you need to be a brilliant storyteller
25 Contents are proprietary and confidential.
Mad Men are now MiddleMen
• There is a shift from the brand as publisher to brand as storyteller – and customers
should help be the one telling the story
• Brand and trust are more influenced by what others say about companies/organizations
than they say about themselves thanks to social media
• “You have two ears, one mouth. Listen twice as hard before you start to speak.” – Andrew
Bowins, SVP Corporate & Digital Communications, MasterCard
• We have to learn how to be more active on social media by listening; then adjust and
adopt new roadmaps against what the customer needs
26. insight #2: content is still king, but must be channel
neutral
26 Contents are proprietary and confidential.
Marriage between content and technology is key
• People want to find content that is real, good and valuable to them – now. It shouldn’t be
manufactured. Focus is on what they WANT to know vs. what they need to know
• People want to feel they are finding something “new” in their content – things that new,
stories that are new. They want the discovery, not to feel handled in someone “providing”
information to them
• Content should be channel neutral – we don’t have a FB strategy or a Twitter strategy;
we have a content strategy and technology allows us to activates across all channels
27. insight #3: its all about the beta (and the next beta)
27 Contents are proprietary and confidential.
Sometimes it really is about the journey
• “The word “brand” and what that represents is the single most important thing to everything Google
is going to do.” – Jeben Berg, Senior Lead YouTube/Google
• Everything is beta – if everything stays in beta that means that everything that we do is a test and
has room to change and be made better
• Every brand has marketing objectives and those objectives are test worthy. How you achieve them
is test worthy. You need to study, learn and make better decisions. Then scale it – across brands,
the company and the industry
28. insight #4: making a difference is a big deal
28 Contents are proprietary and confidential.28 Contents are proprietary and confidential.
It’s not always easy to change status quo, but it is necessary
• It takes optimism, pragmatism and a lot of tenacity, but what is getting marketing and digital teams into
the c-suite table is the ability to hear what our stakeholders are saying and bring that to leadership
• Give your teams the time and support to bring innovative ideas to the table
• Embrace the new – Take risks. Lead. Both within your organization and outside. And then tell others how
you did it – perhaps at a SXSW panel
29. insight #5: healthcare has some catching up to do
29 Contents are proprietary and confidential.
Polls in: technology change in HC is happening too slowly
• Clear call to action that we need to stop designing for the healthy population and look at how to
solve for those that need it
• Case in point: Sanofi’s fourth generation of the Diabetes Design Challenge is leveraging open data and Sanofi does not
own the IP. Focus is on how to collaborate with patients and service innovators – and that will enable rapid prototyping
• Products must be compelling and engaging, meaning beautiful, easy, fun – and importantly,
highly available – they must have access to a broad distribution
• Case in point: Mango Health, a mobile app that applies gaming to medication adherence, has demonstrated 90%
adherence in patients and is now able to charge $3 per patient
30. so, what do we think it all means for you?
• There is a shift occurring – from “big data” to “forensic analytics”
• You need solid foundation on the five fundamentals – listening,
influencers, language, content & channel
• Corporate vs. brand, global in focus
• The insights trifecta: Multi-year, real-time and location-based
• Use the power of storytizing – not advertising – to help establish
who you are and what you stand for
• Define your content strategy first, that + your forensic analytics
will tell you where you need to go
30 Contents are proprietary and confidential.
Darwin explained that living organisms are well-designed for their environments. Humans developed positive emotional reinforcement to social behavior in order to facilitate survival. Chemical reinforcement. We work better when we’re in groups and it feels good.
Now most of our groups are available online too. And it still feels good to be in those groups, even though we can’t get the same sensory stimulus from the group. Why do our brains respond similarly to virtual networks as they do to physical groups? The concept of “cooption” explains this.
Cooption, refers to the shift in the function of traits during evolution. When someone high-fives me, I feel good. Likewise, when I get a digital poke on Facebook, the recognition makes me feel good. The physical interaction is gone, but the trait has been coopted to reinforce social behavior.
This, fundamentally, is why social media works. We have evolved to recognize it as being part of a group, which was always good for us.