2. Lesson Goals
Must be able to describe intellectual property rights,
copyright and trademarks
Should understand how legislation is used to protect
Could understand issues of privacy and defamation
#copyright #trademark
#intellectual #property
4. Data Protection Act
The data protection act is a piece
of law which governs the
protection of personal data in the
UK.
The DPA was created in 1998 and
has rules on what people can and
can’t do with data.
Personal data stored may include:
Name
Address
Contact Info
Medical Details
Sensitive data includes:
Ethnic Background
Political Opinions
Religion
Health
Criminal Activity
Be able to describe intellectual property
rights, copyright and trademarks
5. Data Protection Act
The DPA ensures companies make sure that your data is:
Accurate
Kept safe and secure
Used fairly and lawfully
Kept for no longer than necessary
Used for a limited and specifically purpose
Not transferred outside UK without protection
Used in adequate, relevant and non-excessive way
Be able to describe intellectual property
rights, copyright and trademarks
6. Data Protection Act
You have a right to be able to:
See what data is being held about you
Change any data that is wrong
Refuse to have some data stored
Refuse to allow direct marketing
Complain to Data Protection
Commission
Claim compensation for misuse of data
You rights don’t allow you to see data which
may relate to the following:
National Security
Police Investigation
Exam Results
Be able to describe intellectual property
rights, copyright and trademarks
8. Privacy
Privacy is the right to be free from
the attention of other people.
Everyone has the right to a private
life, however, celebrities may find
this hard to achieve.
The Human Rights Act of 1998 is
used to prevent publication of stories
about someone's private life.
CASE STUDY
In 2004 Naomi Campbell won a
court case against newspaper
group Trinity Mirror.
They published photographs of
her leaving a drug rehab clinic
in 2001.
The court awarded her £3500
and claimed there had been a
breach of confidentiality.
Be able to describe intellectual property
rights, copyright and trademarks
10. Defamation
Defamation is when someone has
said something that would damage a
good reputation.
Calling someone corrupt, dishonest,
lazy, unfaithful or criminal in a media
article could cause problems.
The Defamation Act of 2013 tries to
balance the right to freedom of the
press and protection of reputation.
CASE STUDY
Comedian Frankie Boyle won
£54,650 damages in 2012 from
the Daily Mirror after an article
described him as a racist.
He claimed the Daily Mirror
had misunderstood the context
of his jokes used in the show to
mock the attitude of racists.
Boyle was also compensated
for having to give up his job on
Mock the Week.
Be able to describe intellectual property
rights, copyright and trademarks
11. Defamation Act
A statement is not defamatory unless
its publication has caused or is likely
to cause serious harm to the
reputation of the person claiming.
The following defences can be given
in a claim against defamation:
Truth
Honest Opinion
Matter of Public Interest
Peer-Reviewed Academic Report
Reports Protected by Privilege
Be able to describe intellectual property
rights, copyright and trademarks
12. Your Task
Describe the Data Protection Act and explain the following:
What does it protect?
What data is sensitive?
What are you allowed to see?
What can’t you see?
Define the following terms:
Privacy
Defamation
Extension: Find news stories that
link to privacy and defamation.
Be able to describe intellectual property
rights, copyright and trademarks
13. Intellectual Property
Intellectual Property lets people
own the work that they create.
There are several different types
of IP rights including:
Copyright
Trademarks
Patents
Designs
The type of protection you need
depends on the product that is
being created.
Be able to describe intellectual property
rights, copyright and trademarks
15. Copyright
Copyright is the exclusive
rights given to someone who
creates:
Music
Photograph
Drawing
Films
Novel
Copyright protects the work so
that no one is allowed to use it
without your permission.
Be able to describe intellectual property
rights, copyright and trademarks
16. “It’s for my work, I can use it right?”
Copyright
“I already bought the DVD”
“It was only a paragraph”
“I found it online so I can share it”
“There wasn’t a copyright symbol”
17. Copyright
There are many consequences of someone using copyrighted material:
If someone used copyrighted
material it could result in:
Loss of Sales
Unemployment
Legal Expenses
Increased Prices
Fewer Products
If a business used copyrighted
material it could result in:
Lack of Trust
Prosecution
Brand Damaged
Fine / Sued
Withdraw Product
Be able to describe intellectual property
rights, copyright and trademarks
20. Creative Commons
Creative Commons allows you
to refine the rules of copyright
so that you can share your
work.
You can set rules such as:
Commercial/Non-Commercial
Link back to original
Share future works
With creative commons you are
not letting go of your rights but
letting people share, remix and
reuse work legally.
Be able to describe intellectual property
rights, copyright and trademarks
21. What is a trademark?
Think about anything that could be registered…
22. Trademark
A trademark is the sign or symbol that is
recognisable for an individual company.
It can be identified using the following:
Ⓡ Registered Trademark
TM Unregistered Trademark
A companies logo could have a trademark
on it to prevents others from using it.
Counterfeiters are people who use a trade
mark illegally to produce similar goods.
Be able to describe intellectual property
rights, copyright and trademarks
23. Your Task
Explain what intellectual
property is and how helps to
protect work people have
created.
Describe the following key
aspects of intellectual property:
Copyright
Trademarks
Extension: Explain how assets
from creative commons are used
in digital media projects.
Be able to describe intellectual property
rights, copyright and trademarks
