Regaining the emotional higher ground at retail
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesLHBS
Experts predict that Amazon is going to become the most valuable company in the world this year. No other online retailer comes close to the e-commerce giant. With the introduction of Amazon Go, a new technology that provides a checkout-free shopping experience, the retailer is pushing further into the physical realm, setting new standards for the future of brick-and-mortar.
Amazon is striving to be “Earth’s Most Customer-Centric Company”. In this report we will shed light on how the e-tailer actually creates value for its customers in four interrelated but distinctive areas: core product innovation, added-value services, shopping experience and communication.
----
At LHBS, we believe that brand or business strategies need to be prescriptive not just descriptive. A strategy needs to drive action through meaningful Customer Value Propositions. That’s why we work with our Customer Value Proposition Canvas as a navigation system for bringing strategy to life. We’ve created the Customer Value Series to analyze and share how leading companies bring their Customer Value Propositions to life through their core products, added value services, the customer journey and communication.
This issue highlights AMAZON.
We hope you enjoy this deck and are able to be inspired by it in your innovation process.
Digital Marketing Solutions for all Industry TypesBeven.Digital
I want to talk to you today about the importance of being found online! The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online. Have you ever heard of the Zero Moment of Truth? It refers to a typical customer's buying cycle as indicated here by this slide. It starts with Interest like for example a customer of yours might have/need [PRODUCT OR SERVICE]. They do some Research to see where the best place in the area is to go. The locate your business and come down to get treated so the Purchase. Finally, they comment on their overall Experience of their visit. Our goal is to help address the issues with your business's “Virtual Doorway.” Here are the pillars of your virtual doorway we want to look at. Listings, Reputation, Social, Website, and Search.
How ecommerce companies can do more with less shopping ad budget in 2020Jeff Deutsch
Marketers who depend on ecommerce for revenue have to do more than ever with limited budgets.
The best place to start increasing efficiency is improving customer experience with Shopping Ads.
Ecommerce companies can reduce Shopping Ad budgets by 48% while generating the same amount of revenue.
Research has indicated this in the past, and several cases from Longtail UX users below demonstrate this in practice.
Nearly Half of All Shopping Ad Spend Is Wasted
In online retail, a full 76% of paid search goes to Shopping Ads. However, studies have shown that nearly half that spend is wasted. One simple change may be all it takes to eliminate that waste: listing multiple products on the landing page that match the shopper’s search (rather than just one single product.)
Considering that 18% of all ecommerce ad spend goes to paid search, reducing that waste can lead to significant savings – around 6.8% of the total ad budget – for companies looking to tighten their belts.
Regaining the emotional higher ground at retail
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesLHBS
Experts predict that Amazon is going to become the most valuable company in the world this year. No other online retailer comes close to the e-commerce giant. With the introduction of Amazon Go, a new technology that provides a checkout-free shopping experience, the retailer is pushing further into the physical realm, setting new standards for the future of brick-and-mortar.
Amazon is striving to be “Earth’s Most Customer-Centric Company”. In this report we will shed light on how the e-tailer actually creates value for its customers in four interrelated but distinctive areas: core product innovation, added-value services, shopping experience and communication.
----
At LHBS, we believe that brand or business strategies need to be prescriptive not just descriptive. A strategy needs to drive action through meaningful Customer Value Propositions. That’s why we work with our Customer Value Proposition Canvas as a navigation system for bringing strategy to life. We’ve created the Customer Value Series to analyze and share how leading companies bring their Customer Value Propositions to life through their core products, added value services, the customer journey and communication.
This issue highlights AMAZON.
We hope you enjoy this deck and are able to be inspired by it in your innovation process.
Digital Marketing Solutions for all Industry TypesBeven.Digital
I want to talk to you today about the importance of being found online! The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online. Have you ever heard of the Zero Moment of Truth? It refers to a typical customer's buying cycle as indicated here by this slide. It starts with Interest like for example a customer of yours might have/need [PRODUCT OR SERVICE]. They do some Research to see where the best place in the area is to go. The locate your business and come down to get treated so the Purchase. Finally, they comment on their overall Experience of their visit. Our goal is to help address the issues with your business's “Virtual Doorway.” Here are the pillars of your virtual doorway we want to look at. Listings, Reputation, Social, Website, and Search.
How ecommerce companies can do more with less shopping ad budget in 2020Jeff Deutsch
Marketers who depend on ecommerce for revenue have to do more than ever with limited budgets.
The best place to start increasing efficiency is improving customer experience with Shopping Ads.
Ecommerce companies can reduce Shopping Ad budgets by 48% while generating the same amount of revenue.
Research has indicated this in the past, and several cases from Longtail UX users below demonstrate this in practice.
Nearly Half of All Shopping Ad Spend Is Wasted
In online retail, a full 76% of paid search goes to Shopping Ads. However, studies have shown that nearly half that spend is wasted. One simple change may be all it takes to eliminate that waste: listing multiple products on the landing page that match the shopper’s search (rather than just one single product.)
Considering that 18% of all ecommerce ad spend goes to paid search, reducing that waste can lead to significant savings – around 6.8% of the total ad budget – for companies looking to tighten their belts.
The Future Of e-Commerce In South AfricaRamon Thomas
This is a presentation from a lecture I was invited to deliver to the students at Midrand Graduate Institute on the Future of eCommerce in South Africa
SugarCon 2013: The Amazon Effect: How a New Customer Culture is Creating Craz...SugarCRM
Brent Leary, CRM Essentials
While much of the social world focuses on Facebook, Apple, and Google, Amazon.com has centered its social/mobile/cloud activities on optimizing customer transactions. This session looks at how Amazon leveraged its knowledge of customer behavior and activity to become a social commerce juggernaut, the effect it is having on customer expectations and experiences, and the lessons businesses can learn from what the company is doing.
Amazon might be the number 1 distributor of the last decade, re-inventing industries through Ecommerce, through a strategic focus on the customer. This report examines some of the tactics used by Amazon across industries.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
10. WD is a customer experience expert for global food and retail brands.
Our mission is to deliver innovative solutions that will drive
and shape the future of retail.
46 years 10 offices worldwide 350+ people
11. What We Do
insights & strategy design & brand digital services
operations engineering architecture & engineering program management
12. Thought Leadership
Wiring the Customer Experience
How Consumers Are Embracing
Fast-Emerging Digital Technologies
Retail's Next Generation
How Millennials Will
Change Shopping
The New Killer App: Stores
You Have Stores, Use Them!
The Continuum of Cool
How Successful Brands Stay
Relevant Crossing the Generations
Supermarket Showdown
Leaders and Laggards in the
Battle for Consumer Preferences
in Physical and Digital Grocery
Experiences
The Fundamentals
of Aisle Attraction
Increasing Center-Store Traffic
How In-Aisle Merchandising Attracts
35. Number 9 retailer
in the US
2nd fastest growth retailer
of the top 50 in the US
Source: Stores.org, 2013 Top 100 Retailers
36. Over the past year:
180 million
customers, bought
3.5 billion items
Source: WIRED Magazine, The Only Thing Amazon Has to Fear Is Amazon Itself
37. Over the past year:
$75+ billion sales
in 2013
Source: The New York Times
38. Over the past year:
Added about
25,000 employees
Source: WIRED Magazine, The Only Thing Amazon Has to Fear Is Amazon Itself
39. Over the past year:
Built several new
warehouses across
US & world
Source: WIRED Magazine, The Only Thing Amazon Has to Fear Is Amazon Itself
40. Over the past year:
Hired 75,000+
part-timers for the
holiday season
Source: The Wallstreet Journal
41. Over the past year:
Integrated with
Proctor & Gamble
Source: The Wallstreet Journal, October 2013
42. Over the past year:
Sunday delivery
with USPS
Source: The New York Times, November 2013
43. Over the past year:
Planning a new
3.3 million-sq-ft
headquarters
Source: WIRED Magazine, The Only Thing Amazon Has to Fear Is Amazon Itself
44. Over the past year:
Near downtown Seattle, with biospheres
Source: WIRED Magazine, The Only Thing Amazon Has to Fear Is Amazon Itself
45.
46.
47. sales
Amazon has
reached a point
where they surf
a feedback loop
of dominance.
Source: WIRED Magazine, The Only Thing Amazon Has to Fear Is Amazon Itself
48. sales
profit
Amazon has
reached a point
where they surf
a feedback loop
of dominance.
Source: WIRED Magazine, The Only Thing Amazon Has to Fear Is Amazon Itself
50. Amazon has
reached a point
where they surf
a feedback loop
of dominance.
sales
profitexpansion
investment
Source: WIRED Magazine, The Only Thing Amazon Has to Fear Is Amazon Itself
51. Source: fool.com, How Long Can Amazon.com Defy Gravity?
2005 2006 2007 2008 2009 2010 2011 2012
0%
10%
20%
30% 29.66%
29.34%
27.15%
4.19%
0.99%
Apple Profit Margin
Microsoft Corporation Profit Margin
Google Profit Margin
Wal-Mart Stores Profit Margin
Amazon.com Profit Margin
40%
52. The very concept of online
shopping has become
synonymous with Amazon.
Source: WIRED Magazine, The Only Thing Amazon Has to Fear Is Amazon Itself
55. 2013 Brand Equity poll:
Measured brand familiarity,
quality perception and how likely
consumers will buy
Polled more than 38,000
US residents
Source: WIRED Magazine, The Only Thing Amazon Has to Fear Is Amazon Itself
56. The results put Amazon on top:
Achieved the highest overall score
in the survey’s 25-year history
Source: WIRED Magazine, The Only Thing Amazon Has to Fear Is Amazon Itself
57. The results put Amazon on top:
More than half said Amazon was
the first site they went to when
shopping online
Source: WIRED Magazine, The Only Thing Amazon Has to Fear Is Amazon Itself
58. The results put Amazon on top:
Nearly half said they were likely to
have orders delivered to Amazon
branded lockers
Source: WIRED Magazine, The Only Thing Amazon Has to Fear Is Amazon Itself
59. 2/3 among younger respondents
Source: WIRED Magazine, The Only Thing Amazon Has to Fear Is Amazon Itself
60. Amazon topped the
Harris Interactive
poll for companies
that Americans
trusted most.
Source: WIRED Magazine, The Only Thing Amazon Has to Fear Is Amazon Itself
61. AMAZON ISN’T A COMPANY
YOU WANT TO HUG; IT’S
A COMPANY THAT DOES
EXACTLY WHAT IT SAYS IT
WILL DO–EVERY TIME.
Source: WIRED Magazine, The Only Thing Amazon Has to Fear Is Amazon Itself
62. Since shopping has
changed so much...
Source: WIRED Magazine, The Only Thing Amazon Has to Fear Is Amazon Itself
66. Surveyed 1,700 consumers using a
nationally syndicated panel
Seven in-depth focus groups with
three generations of shoppers:
Millennials, Gen-X and Boomer
Quantitative & qualitative
shopper research
69. store strengths
vs. online strengths
This study isolates twelve experience
attributes of shopping online vs.
in-store as defined by consumers
and redefined by us.
97. 69%
53%
No. 1 in-store feature No. 1 online feature
Rated reviews as very/
extremely influential
for purchase
Touch & feelOnline
recom
Rated touch and feel as
very/extremely influential
for purchase
98. Touch & feel
Instant ownership
Excl. products/bargains
Reviews
Price comparison
Experience
Unlimited options
With friends
Ideas & inspiration
One-click shopping
Associates
Suggestive selling
69%
68%
57%
53%
48%
46%
36%
34%
32%
31%
24%
20%
Influence on purchase rankings
In-store features are in orange. Online features are in blue. Shared features are in gray.
99.
100. well, i don’t find anything exciting
about shopping online. I just do it
because i like to comparison shop. I like
to find the best price, but it’s really
not thrilling or exciting. it is very
informative though. i like that part.
– gen-x shopper
106. I like the convenience of online
shopping; you don’t have to get
dressed. you don’t have to be
social. i can still have my crazy
kids running around and get just
what i need while i’m multi-tasking.
– millennial female
107.
108. You feel powerful. you feel like you
can get anything you want. you feel
like you can get any brand at any
time. when you’re shopping in store,
you feel like you have to settle for
that brand because they don’t have
anything else.
– millennial male
111. Millennials are more
comfortable with mobile
shopping overall.
More than 3x more likely
to buy than Boomers.
Source: 2012 WD Partners study, Wiring the Customer Experience
112. Millennials are more
comfortable with mobile
shopping overall.
More likely than a Boomer
or Gen-Xer to have made a
purchase on Amazon.
Source: 2012 WD Partners study, Wiring the Customer Experience
113. Millennials are more
comfortable with mobile
shopping overall.
2x more likely as Boomers
to make purchases on
Amazon 2-3 times a month.
Source: 2012 WD Partners study, Wiring the Customer Experience
114.
115. the vastness of just everything
is right at your fingertips. you
can look at macy’s. you can look at
walmart. you can look at target. you
can look at amazon. you can look at
all your stores at once.
– millennial female
116. 70%
Millenial Gen-X Boomer
64%
68%
60%
54%
45%
Ranking online customer
reviews as most appealing
Ranking online customer
reviews as influential for
purchase
Millennials value peer reviews and seek
information from trusted sources before
making purchases.
Price comparison Unlimited options
Online reviews &
recommendations
117.
118. sometimes getting things in the
mail is like christmas or
something, it is exciting waiting
for things to arrive at your
door when you could go to the
store and get it.
– millennial female
123. Instant ownership
Touch & feel
Exclusive products & bargains
Shopping with friends
Inspiration & ideas
Associates
79%
75%
65%
42%
40%
31%
68%
69%
57%
34%
32%
24%
Ideas & inspiration
Exclusive products
& bargains
ship Shopping with friends
Store associates
Appeal
Influence
on purchase
ship Shopping with friends
Store associates
Ideas & inspiration
Exclusive products
& bargains
Instant ownership
Touch & feel
Shopping with friends
Store associates
Store experience
Instant ownership
Touch & feel
Shopping with friends
Store associates
Store experience
124.
125. I try to avoid stores
because the customer
service is so bad.
– gen-x male
126.
127. in the past, store associates
were knowledgeable about things
but i think that’s gone away.
most of the time you go into
a store and they don’t know
anything about anything.
– boomer female
130. Customer service,
customer focused 86%
Factors that consumers consider
of high importance when choosing
small businesses
Source: Web.com and Toluna, Consumer and Small Business Perception Survey, Sep 10, 2013
131. Customer service,
customer focused
Personal, intimate,
human, face-to-face86%
84%
Factors that consumers consider
of high importance when choosing
small businesses
Source: Web.com and Toluna, Consumer and Small Business Perception Survey, Sep 10, 2013
165. Source: businessinsider.com, 7 Retailers That Are Closing A Ton Of Stores
Barnes & Noble
226
To close between
2011-2021
To close by
end of 2015
Closed in
2013 Closed in
2012 and 2013
To close
by 2015
To close between
2014 - 2019
To close by
May 2014
225
200
185
180 175
33
Staples GameStop The Gap Aeropostale JCPennyAbercrombie & Fitch
0
50
100
150
200
250
Hundreds of Retail Stores Are Closing
US Retail Store Closings