This document discusses Amazon's growth and future direction. It notes that Amazon now captures about half of all online sales in the US. Third-party sellers are a major driver of Amazon's sales and growth, with over 100,000 sellers achieving over $100,000 in annual sales. The document suggests Amazon will continue focusing on increasing Prime memberships and ways to buy on its platform, and that building a brand on Amazon provides opportunities to access Amazon's growing customer base and engagement with relatively small investments.
eBay’s 2017 Holiday Playbook: Tips and Trends for More Sales this SeasonChannelAdvisor
eBay reaches 171 million active buyers in 190 countries globally.
Learn how to advertise your listings, and create promotional offers to help you stand out, drive visibility, and increase sales.
Excerpt from the presentation at the 2016 AAM Annual Meeting with Manask & Associates on May 26, 2016. Includes online performance metrics, ecommerce trends, and an overview of Millennial shopping habits.
eBay’s 2017 Holiday Playbook: Tips and Trends for More Sales this SeasonChannelAdvisor
eBay reaches 171 million active buyers in 190 countries globally.
Learn how to advertise your listings, and create promotional offers to help you stand out, drive visibility, and increase sales.
Excerpt from the presentation at the 2016 AAM Annual Meeting with Manask & Associates on May 26, 2016. Includes online performance metrics, ecommerce trends, and an overview of Millennial shopping habits.
How Top Ecommerce Merchants Approach Cart AbandonmentTinuiti
The Q4 Ecommerce Brand Accelerator Virtual Summit
Privy Presents:
Cart abandonment is a top pain point for today’s online merchants. In this webinar, we’ll show you why the way merchants been approaching the problem isn’t working, and discuss how today’s leading ecommerce merchants are rescuing more carts before they even happen.
Mirakl & Forrester - Retailers Must Seize the Marketplace Opportunity - july ...Etienne Echinard
Forrester and Mirakl share some insights around how marketplaces can help retailers scale their online business.
Extract from the Webinar "Retailers Must Seize the Marketplace Opportunity" hosted in July 2016.
Completed order is the beginning, not the endBeka Rice
We've all heard that it costs a lot more to acquire a new customer than to sell to an existing customer, but how do you do it? Building customer relationships is the key to encouraging loyalty and repeat purchases, and sending great transactional emails is the first step towards a more engaged customer base.
Redefining shoppers journey in the fourth industrial revolution Pauline Pangan
Had the wonderful pleasure of sharing the amazing things we do on a daily basis as a team (AFDigital) that truly transform organizations. I shared how retailers can Redefine Shoppers Journey In The Fourth Industrial Revolution. I showcased the strategies used by 5 global retail giants that astronomically (no kidding!) increased market value in just 1 year after a decade of absolute struggle. The same strategies that Amazon the 2nd company to hit the whopping trillion $$$ mark after apple, has lived by from the very beginning. Ran the audience through some helpful stats that validate consumers behaviour. Also delved into simple actions to take now. I enjoyed it thoroughly. I also had that sneaky 20 seconds of yoga instructor moment which I absolutely loved. Trust me when I say that before I stepped on stage I was terrified and intimidated. The other speakers were CMO of global brands like Apple, Microsoft, LG, Optus. But I thought to myself, it's not about me. It's about serving and sharing. And I take a lot of pride in what we accomplish as a team every day. So I stood there not thinking about myself (and my nerves! When do they go away??). I stepped up there to serve. And the audience learned and got inspired.
Driving Sales Executive Summit - Most Valuable Insights Winner - What Vehicle...Ian Cruickshank
Watch the presentation recorded in Las Vegas at the Bellagio: https://youtu.be/ZC2fNnQDWQE
Should Dealers Put So Much Emphasis on Leads?
Key Performance Indicators (KPIs) are important to any business function. It is no different in the world of digital marketing for automotive dealerships. The predominant metric is lead submissions on any one of many lead forms. In fact, this metric is perceived to be so important that many dealerships disregard many other metrics and use this as the only gauge of their marketing efforts.
Though, more recently, there has been a growing movement of dealership marketing experts claiming that “lead forms are dead” or “shoppers don’t like filling out forms” and that it’s Vehicle Detail Page (VDP) engagement that should the be the main metric to measure - not lead submissions....
This presentation answers the following questions:
Should lead submissions count as the most important digital marketing metric since they only account for 24% of all interested shoppers?
What, if any, is a better metric to use to that correlates marketing efforts to vehicle sales?
Also, read: https://www.slideshare.net/Ian_Cruickshank/driving-sales-executive-summit-most-valuable-insights-winner-what-vehicle-detail-page-metrics-predict-sales-white-paper-presented-in-las-vegas-dses-in-october-2017
The Step-by-Step Path to a High-Converting Customer Retention Program Talia Wolf
In this webinar we discuss the step-by-step path to a high-converting customer retention program . We discuss:
1. The psychological reasons people buy the same things again and again (and how to make it work for you)
2. The 3 pillars of a successful retention strategy
3. Tested & Proven Tactics for increasing Retention
Shimon Koifman
Head of Product - Web, mobile apps & growth reBuy
In this talk, I'll describe the methods and flow we're using at rebuy's customer facing teams to make sure we build a great product for our reCommerce users. How we use data, A/B testing and qualitative feedback to provide frictionless customer journey.
Experienced B2C product leader with over 15 years of experience. Mr Koifman worked in multiple market verticals from Fintec through travel and now reCommerce. Mr Koifman is the head of product - web, mobile & growth at reBuy where he's responsible on building products that solve real customer problems using data as well as exceptional user experience. Prior to that Mr Koifman was leading the mobile offering at eToro - the world largest social investment network.
Email is the digital key - dotmailer, Oro MeetUp, ParisOro Inc.
Faster, better, smarter email: How to move the ROI needle In this session by dotmailer, we consider lessons learned from years of working with marketers and share the guiding principles to increase your ROI from email marketing automation. Even for that email campaign your customers loved. A quick-hitting strategy session for attendees.
How Influencers Drive Sales on Amazon - Oct 2019SheSpeaks Inc.
Influencers of all sizes are effectively driving sales on Amazon.com. The following presentation gives brands that sell product on Amazon.com ideas and tips for effectively tapping in to the power of influencers to drive sales for their products.
How Top Ecommerce Merchants Approach Cart AbandonmentTinuiti
The Q4 Ecommerce Brand Accelerator Virtual Summit
Privy Presents:
Cart abandonment is a top pain point for today’s online merchants. In this webinar, we’ll show you why the way merchants been approaching the problem isn’t working, and discuss how today’s leading ecommerce merchants are rescuing more carts before they even happen.
Mirakl & Forrester - Retailers Must Seize the Marketplace Opportunity - july ...Etienne Echinard
Forrester and Mirakl share some insights around how marketplaces can help retailers scale their online business.
Extract from the Webinar "Retailers Must Seize the Marketplace Opportunity" hosted in July 2016.
Completed order is the beginning, not the endBeka Rice
We've all heard that it costs a lot more to acquire a new customer than to sell to an existing customer, but how do you do it? Building customer relationships is the key to encouraging loyalty and repeat purchases, and sending great transactional emails is the first step towards a more engaged customer base.
Redefining shoppers journey in the fourth industrial revolution Pauline Pangan
Had the wonderful pleasure of sharing the amazing things we do on a daily basis as a team (AFDigital) that truly transform organizations. I shared how retailers can Redefine Shoppers Journey In The Fourth Industrial Revolution. I showcased the strategies used by 5 global retail giants that astronomically (no kidding!) increased market value in just 1 year after a decade of absolute struggle. The same strategies that Amazon the 2nd company to hit the whopping trillion $$$ mark after apple, has lived by from the very beginning. Ran the audience through some helpful stats that validate consumers behaviour. Also delved into simple actions to take now. I enjoyed it thoroughly. I also had that sneaky 20 seconds of yoga instructor moment which I absolutely loved. Trust me when I say that before I stepped on stage I was terrified and intimidated. The other speakers were CMO of global brands like Apple, Microsoft, LG, Optus. But I thought to myself, it's not about me. It's about serving and sharing. And I take a lot of pride in what we accomplish as a team every day. So I stood there not thinking about myself (and my nerves! When do they go away??). I stepped up there to serve. And the audience learned and got inspired.
Driving Sales Executive Summit - Most Valuable Insights Winner - What Vehicle...Ian Cruickshank
Watch the presentation recorded in Las Vegas at the Bellagio: https://youtu.be/ZC2fNnQDWQE
Should Dealers Put So Much Emphasis on Leads?
Key Performance Indicators (KPIs) are important to any business function. It is no different in the world of digital marketing for automotive dealerships. The predominant metric is lead submissions on any one of many lead forms. In fact, this metric is perceived to be so important that many dealerships disregard many other metrics and use this as the only gauge of their marketing efforts.
Though, more recently, there has been a growing movement of dealership marketing experts claiming that “lead forms are dead” or “shoppers don’t like filling out forms” and that it’s Vehicle Detail Page (VDP) engagement that should the be the main metric to measure - not lead submissions....
This presentation answers the following questions:
Should lead submissions count as the most important digital marketing metric since they only account for 24% of all interested shoppers?
What, if any, is a better metric to use to that correlates marketing efforts to vehicle sales?
Also, read: https://www.slideshare.net/Ian_Cruickshank/driving-sales-executive-summit-most-valuable-insights-winner-what-vehicle-detail-page-metrics-predict-sales-white-paper-presented-in-las-vegas-dses-in-october-2017
The Step-by-Step Path to a High-Converting Customer Retention Program Talia Wolf
In this webinar we discuss the step-by-step path to a high-converting customer retention program . We discuss:
1. The psychological reasons people buy the same things again and again (and how to make it work for you)
2. The 3 pillars of a successful retention strategy
3. Tested & Proven Tactics for increasing Retention
Shimon Koifman
Head of Product - Web, mobile apps & growth reBuy
In this talk, I'll describe the methods and flow we're using at rebuy's customer facing teams to make sure we build a great product for our reCommerce users. How we use data, A/B testing and qualitative feedback to provide frictionless customer journey.
Experienced B2C product leader with over 15 years of experience. Mr Koifman worked in multiple market verticals from Fintec through travel and now reCommerce. Mr Koifman is the head of product - web, mobile & growth at reBuy where he's responsible on building products that solve real customer problems using data as well as exceptional user experience. Prior to that Mr Koifman was leading the mobile offering at eToro - the world largest social investment network.
Email is the digital key - dotmailer, Oro MeetUp, ParisOro Inc.
Faster, better, smarter email: How to move the ROI needle In this session by dotmailer, we consider lessons learned from years of working with marketers and share the guiding principles to increase your ROI from email marketing automation. Even for that email campaign your customers loved. A quick-hitting strategy session for attendees.
How Influencers Drive Sales on Amazon - Oct 2019SheSpeaks Inc.
Influencers of all sizes are effectively driving sales on Amazon.com. The following presentation gives brands that sell product on Amazon.com ideas and tips for effectively tapping in to the power of influencers to drive sales for their products.
Amazon Essentials: How to Get Your Business Amazon-ReadyChannelAdvisor
There has been a lot of chatter about Amazon’s impending arrival to Australia. We know from overseas experience that Amazon has the ability to completely revolutionise the consumer experience and shift the retail landscape. Amazon’s arrival presents a unique opportunity for the e-commerce industry; and for merchants to truly get the most of what Amazon has to offer, preparation is essential and timing is everything.
2017, The Year of Amazon...What Exactly Happened?Tinuiti
A lot can happen in a year – especially on Amazon.com. We’ve outlined noteworthy changes, trends & need-to-knows that occurred on the Marketplace in 2017. With these in mind, we’ll be discussing their potential impact on 2018 and focusing on how Amazon sellers and vendors alike can put their best foot forward this upcoming year.
Don’t Miss Out—Join 3 of the leading industry experts as we delve into trends, innovations & strategies we believe will be essential in shaping the Amazon Marketplace in 2018.
1st Shopify Meetup in Perth - February 2018TradeGecko
Slides from our recent Shopify Meetup in Perth where our special guests & industry experts presented on ecommerce trends, insights & tips for accelerating growth.
Guest Speakers:
JOSHUA BITOSSI Shopify Plus Launch Engineer
LISA MONRO Shopify Merchant, Happy Tummies
AKUL DEWAN Partnerships Manager, TradeGecko
BEN DE JONGE Shopify Expert, The Cut
SCOTT SANDERS Shopify Expert, The Cut
BONNIE DAVIES Shopify Merchant, Famous Sharon
Ecommerce Hacks | Strategies To 10X Ecommerce SalesRoland Frasier
These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
DMIEXPO - Dan Chen - 2020: The Year of eCommerce Media (Amazon, Alibaba, Goog...Morning Dough
As eCommerce is keeping growing faster than ever, a new opportunity arise: eCommerce
media. Join this session to learn how you can utilize it for your online activities.
FacebookTwitterLinkedInWhatsAppEmailShare
Should publishers sell direct-to-consumer: challenges + opportunitiesDominique Raccah
Direct to consumer is not for every book publisher. As publishers grapple with the decision of direct to consumer, what are the things to consider? What are the needs? What are the advantages? What are the investments that need to be made?
If you choose not to sell direct, what can you do so you are not at a disadvantage? This talk, given at IDPF 2016, discusses some of the pros and cons, the decision-making process, thinking through your value proposition, examples of book publishers selling directly, the data implications, as well as a Sourcebooks case study.
Q4 Product Advertising Strategy for Retail Brand Manufacturers & SuppliersTinuiti
How retail brands and suppliers should approach the holiday shopping season on Amazon and with other big box retailers like Costco, Best Buy, and Walmart.
Top 10 Marketing Trends that Will Rock 2015Heyday ApS
Top 10 Marketing Trends that Will Rock 2015. How do you get ahead of the competition here in 2015? How can you make sure that the competitors do not overtake you? Here are top 10 marketing trends that will rock 2015
Complete 12-Month Ecommerce Marketing PlanSumo Group
Do you have big aspirations for your eCommerce business?
Good!
We’ve got just the thing for you...
The secret to eCommerce success is not just to get your products out there and see how they perform.
Without a marketing plan, you might miss out on the fact that 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.
In this presentation, I’m going to walk you through a 12-month eCommerce marketing plan you can use to successfully grow your business.
Each month contains actionable and tactical strategies that you’ll be able to refer to again and again throughout the year.
6. 33%+
Growth, Year Over Year
100K Sellers achieving over
$100,000 in sales in 2016
75K
Sellers achieving over
$100,000 in sales in 2015
7. Shoppers Start on Amazon
55%
Sources: “Amazon: Friend Or Foe for Retailers,” Forrester Research, July 26, 2012; “Google Shopping to Counter Amazon: Testing ‘Buy Now’ Button, Other
8. Amazon Captures One of
Every Two Dollars Spent
Online!
https://ilsr.org/wp-content/uploads/2016/11/ILSR_AmazonReport_final.pdf
41. Building A Brand - Before
Big investment of money
Big investment of time
Long return on investment
Build a website
Drive traffic
… and more
42. Building A Brand - Today
Smaller investment
Less time
Don’t have to worry about infrastructure
Don’t have to emphasize their website
Don’t have to worry about traffic
… and more
43. The Easiest way to build a brand that does well on
Amazon. . . Is to build a brand with the same values
as Amazon.
What does prime day 2017 tell us about where the future of Amazon is going.
So what’s super impressive about these numbers is that they’re only a 5% increase over prime day last year. That makes all of the things that I’m about to say all that more impressive. .
Sales overall for the Amazon channel increased 60% for primeday between 2016 and 2017. Remember this is on just a 5%
3rd party sellers are getting smater too! The average discount given by a 3rd party seller was 45% compared to the 35% on average from 1st party sellers
Think about that for a second. Seriously. I’m going to let that sit. The highest selling product on Amazon was the echo dot. A product that what?
Think about that for a second. Seriously. I’m going to let that sit. The highest selling product on Amazon was the echo dot. A product that what?
Think about that for a second. Seriously. I’m going to let that sit. The highest selling product on Amazon was the echo dot. A product that what?
Amazon is targeting existing brands attempting to bring them on as first party relationships. I think that some of you can already speak to being affected by this middle one on the screen.
