SlideShare a Scribd company logo
www.youtube.com/eoloughlin
@eoloughlin
Spring Academy - Video in Education
www.eugeneoloughlin.com
» Managing a YouTube Channel
» Learning Analytics
» Audience Retention
» Discussion
» Sharing Ideas
» www.youtube.com
» Username:
˃ DITSpringAcademy@gmail.com
» Password:
˃ travolta60
Image source: https://westsoundmodern.wordpress.com/2010/04/30/the-good-old-days/old-classroom
» The Impact of Video In Education
˃ Video is becoming a preferred channel of
communication
˃ Internet video accounts for 40% of all internet traffic
in 2012
˃ By 2016, it is expected that number will jump to 62%
˃ Video helps students become actively engaged in
their learning
˃ Video helps maximize school resources
˃ It increases engagement and excitement among
students
˃ Video can help facilitate collaboration
˃ Video is appropriate for various learning styles
˃ It helps improve learning outcomes
Source: http://elearninginfographics.com/the-impact-of-video-in-education-infographic
» The Impact of Video In Education
˃ 68% of teachers believe that video content helps
stimulate discussions
˃ 66% believe it helps increase student motivation
˃ 55% believe that it helps teachers be more creative
˃ 62% believe that it helps teachers be more effective
˃ 91% of UMASS students felt that using lecture
capture helped them learn course material
˃ 44% of high school students in a study scored
higher on their exams when material was presented
in video format
Source: http://elearninginfographics.com/the-impact-of-video-in-education-infographic
» “Learning Interruptus is a
growing phenomenon and
dysfunction as learners cope
with more learning options,
choices and personal
control”
Elliott Masie
Image source: www.elliottmasie.com
» Attention Span:
˃ The amount of concentrated time on a task without
becoming distracted
˃ Most educators and psychologists agree that the
ability to focus attention on a task is crucial for the
achievement of one’s goals
˃ It’s no surprise attention spans have been decreasing
over the past decade with the increase in external
stimulation.
Source: National Center for Biotechnology Information,
U.S. National Library of Medicine,
Image source: http://www.statisticbrain.com/attention-span-statistics
» Declining Attention Spans
» Ask yourself:
˃ Have you ever not watched a video until the end?
˃ Why?
˃ Group (3-5)
˃ Three most important reasons?
» Types of “Learning Interruptus” Masie (2014)
˃ Distraction & Work Conflicts
˃ Multi-Tasking Becomes Shifting
˃ Come Back Next Week, Please!
Image source: http://ie.askmen.com/grooming/project/top-10-social-ticks-to-avoid_6.html
» Ask yourself:
˃ What approaches would you use to overcome “Learning Interruptus”?
˃ Group (3-5)
˃ Three most important approaches?
» Strategies for overcoming “Learning
Interruptus” (Masie 2014):
˃ Mark Where the Learner Left
˃ Coded Departure Clicks
˃ Content Mapping
˃ Coming Attractions
˃ Reminder Learning List
» More than 1 billion unique users each month
» Over 6 billion hours of video are watched each
month on YouTube
» 100 hours of video are uploaded to YouTube every
minute
» 80% of YouTube traffic comes from outside the US
» YouTube is localized in 61 countries and across 61
languages
» According to Nielsen, YouTube reaches more US
adults ages 18-34 than any cable network
» Millions of subscriptions happen each day
Source: https://www.youtube.com/yt/press/statistics.html
» Views
» Demographics
» Playback locations
» Traffic sources
» Devices
» Audience retention
» Engagement
» (Earnings)
» Average view duration (minutes)
» Percentage change in view.
» Average View Duration compared to Video
Length
y = 0.236x + 1.2667
r = 0.565
0
1
2
3
4
5
2 3 4 5 6 7 8 9 10 11
Average
View
Duration
(mins)
Video Length (mins)
» Average Percentage Viewed compared to Video
Length
» Absolute audience retention (one video)
» Average
duration
compared
to video
length
» Survey
(n = 74)
Responses to question: “Are
you female or male?”
Responses to question:
“What age group do you
belong to?”
Responses to question:
“How often do you watch or
download YouTube videos?”
» View or
download
responses
for nine
different
categories
of video
News Comedy Music
Sports Commercials Politics
Cartoons Education How To
YouTube is the first web site I go to when I want to learn something quickly.
How important is YouTube as a learning resource for you?
Respondent estimates of the percentage watched of the last video they watched,
and ideal length of a learning video
» Reasons for not viewing a learning video
completely
» Conclusions:
˃ Average duration of just over 3 minutes
˃ Viewers are likely to view a longer portion of each video during peak
viewing times, and less during low viewing times
˃ Little evidence that the average view duration is affected by the
length of the video
˃ Longer videos do not have significantly longer view durations
˃ Some evidence that viewers may be stopping at a point where they
“got it”
˃ “How To” type videos are amongst the most popular types of videos
viewed on-line
˃ Preference for video length of 10 minutes or less
˃ YouTube is an important learning resource for learners
@eoloughlin
www.eugeneoloughlin.com
www.youtube.com/eoloughlin
eoloughlin@ncirl.ie

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Learning Interruptus - That's All Folks!

  • 1. www.youtube.com/eoloughlin @eoloughlin Spring Academy - Video in Education www.eugeneoloughlin.com
  • 2. » Managing a YouTube Channel » Learning Analytics » Audience Retention » Discussion » Sharing Ideas
  • 3. » www.youtube.com » Username: ˃ DITSpringAcademy@gmail.com » Password: ˃ travolta60
  • 4.
  • 6. » The Impact of Video In Education ˃ Video is becoming a preferred channel of communication ˃ Internet video accounts for 40% of all internet traffic in 2012 ˃ By 2016, it is expected that number will jump to 62% ˃ Video helps students become actively engaged in their learning ˃ Video helps maximize school resources ˃ It increases engagement and excitement among students ˃ Video can help facilitate collaboration ˃ Video is appropriate for various learning styles ˃ It helps improve learning outcomes Source: http://elearninginfographics.com/the-impact-of-video-in-education-infographic
  • 7. » The Impact of Video In Education ˃ 68% of teachers believe that video content helps stimulate discussions ˃ 66% believe it helps increase student motivation ˃ 55% believe that it helps teachers be more creative ˃ 62% believe that it helps teachers be more effective ˃ 91% of UMASS students felt that using lecture capture helped them learn course material ˃ 44% of high school students in a study scored higher on their exams when material was presented in video format Source: http://elearninginfographics.com/the-impact-of-video-in-education-infographic
  • 8. » “Learning Interruptus is a growing phenomenon and dysfunction as learners cope with more learning options, choices and personal control” Elliott Masie Image source: www.elliottmasie.com
  • 9. » Attention Span: ˃ The amount of concentrated time on a task without becoming distracted ˃ Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one’s goals ˃ It’s no surprise attention spans have been decreasing over the past decade with the increase in external stimulation. Source: National Center for Biotechnology Information, U.S. National Library of Medicine,
  • 11. » Ask yourself: ˃ Have you ever not watched a video until the end? ˃ Why? ˃ Group (3-5) ˃ Three most important reasons?
  • 12. » Types of “Learning Interruptus” Masie (2014) ˃ Distraction & Work Conflicts ˃ Multi-Tasking Becomes Shifting ˃ Come Back Next Week, Please! Image source: http://ie.askmen.com/grooming/project/top-10-social-ticks-to-avoid_6.html
  • 13. » Ask yourself: ˃ What approaches would you use to overcome “Learning Interruptus”? ˃ Group (3-5) ˃ Three most important approaches?
  • 14. » Strategies for overcoming “Learning Interruptus” (Masie 2014): ˃ Mark Where the Learner Left ˃ Coded Departure Clicks ˃ Content Mapping ˃ Coming Attractions ˃ Reminder Learning List
  • 15. » More than 1 billion unique users each month » Over 6 billion hours of video are watched each month on YouTube » 100 hours of video are uploaded to YouTube every minute » 80% of YouTube traffic comes from outside the US » YouTube is localized in 61 countries and across 61 languages » According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network » Millions of subscriptions happen each day Source: https://www.youtube.com/yt/press/statistics.html
  • 16. » Views » Demographics » Playback locations » Traffic sources » Devices » Audience retention » Engagement » (Earnings)
  • 17. » Average view duration (minutes)
  • 19. » Average View Duration compared to Video Length y = 0.236x + 1.2667 r = 0.565 0 1 2 3 4 5 2 3 4 5 6 7 8 9 10 11 Average View Duration (mins) Video Length (mins)
  • 20. » Average Percentage Viewed compared to Video Length
  • 21. » Absolute audience retention (one video)
  • 22.
  • 24. » Survey (n = 74) Responses to question: “Are you female or male?” Responses to question: “What age group do you belong to?” Responses to question: “How often do you watch or download YouTube videos?”
  • 25. » View or download responses for nine different categories of video News Comedy Music Sports Commercials Politics Cartoons Education How To
  • 26. YouTube is the first web site I go to when I want to learn something quickly. How important is YouTube as a learning resource for you?
  • 27. Respondent estimates of the percentage watched of the last video they watched, and ideal length of a learning video
  • 28. » Reasons for not viewing a learning video completely
  • 29. » Conclusions: ˃ Average duration of just over 3 minutes ˃ Viewers are likely to view a longer portion of each video during peak viewing times, and less during low viewing times ˃ Little evidence that the average view duration is affected by the length of the video ˃ Longer videos do not have significantly longer view durations ˃ Some evidence that viewers may be stopping at a point where they “got it” ˃ “How To” type videos are amongst the most popular types of videos viewed on-line ˃ Preference for video length of 10 minutes or less ˃ YouTube is an important learning resource for learners

Editor's Notes

  1. The Impact of Video in Education Infographic presents how to strategically adopt video technologies into teaching and learning, and how to best guide students in the development of 21st century skills to prepare them for their role as global citizens. It is a perfect moment for educators everywhere to re-assess their use of video and to make the key decisions about how best to incorporate it into their students’ learning experience.
  2. Groups to brainstorm ideas – Top 3
  3. Distraction & Work Conflicts: The learner may sit down to watch a powerful 18 minute TED Talk about leadership styles. But, things happen: the phone rings, a colleague drops by or my mind wanders to other pressures. So, I pause the TED Video, hoping to return. But, I don’t. Learning Interruptus. Multi-Tasking Becomes Shifting: Sigh, many of us start a webinar, prepared to focus on the designated topic. But, webinar multi-tasking takes over and soon our learners are working on email, editing programs or eating lunch – while the webinar continues. We could always go back and watch it again as a streamed segment. But, we don’t. Learning Interruptus. Come Back Next Week, Please!: Learners sign up for 8 week online courses, perhaps in a MOOC format. The first and second week are cool, efficient and interesting. We plan on returning on week 3 for the next segment. But, we don’t. Our schedules, our attention and our priorities shift. So the 8 week program stops at week 2. Why did we not finish? Learning Interruptus.
  4. Groups to brainstorm ideas – Top 3
  5. Mark Where the Learner Left: When a learner returns to a learning video that they started earlier, let the system offer them the choice of: Where I Left, Next Segment or Start Over. Coded Departure Clicks: Imagine that when you hit the STOP or PAUSE button on a video clip or learning segment, it popped up a circle with 3 choices: Leaving for Good, Remind Me Soon, Remind Me Later. These would trigger a note, a pop up or even an automated reminder in your calendar. Content Mapping: Let a learner rank or rate their need to learn key content elements and provide a personalized shorter viewing sequence – organized around “Need to Learn” assessment. Coming Attractions: Prior to watching a longer video or content segment, think about providing a 30 second coming attraction clip. Show the learner a bit about the content, style and context – including duration and learning loads – so they can make a clearer time commitment. Reminder Learning List: Imagine a short list that popped up when I logged on in the morning that illustrated Today’s Learning List – of scheduled and also reminder to return segments. In fact, the learner could figure out how and when they wanted to see or interact with their reminder list.
  6. Demo