Seminário sobre TI na Educação - Painel 2 - O papel do vídeo digital no futuro da educação apresentado por Lars Janer durante o Rio Info 2014

1. Painel: O papel do
Vídeo Digital no
futuro da educação
Lars Janér
Country Manager
lars.janer@kaltura.com

2. Educação Ontem

3. Educação Hoje

4. Quem é Kaltura?
• Fundada em 2006 em NY
• Plataforma de vídeo líder de mercado
• Arquitetura aberta = integração simples com outros softwares
(inclusive LMS)
• Sede em NY; filiais em SF, Londres, Tel-Aviv e São Paulo
• 350 funcionários, 50% em P&D
• U$120mi investimento
(Intel, SAP, Gera Brasil)
• Forte ecossistema de parceiros

5. Transformando o modo como as pessoas trabalham,
aprendem e se divertem usando vídeo online

6. Alguns Clientes
Mídia Educação Corporativo

7. Chegar a qualquer um,
em qualquer lugar
Qualquer computador, browser ou dispositivo móvel: iOS, Android,
Blackberry
Alunos visualizam os materiais do curso em qualquer lugar, mesmo
com conexões lentas
Os professores podem usar a plataforma de vídeo fora do seu
escritório
Fácil de navegar e pesquisar em dispositivos móveis

8. Uma Revolução em Educação
33.5% dos alunos em universidades nos EUA atendem a pelo menos
um curso online.
74% dos líderes acadêmicos acreditam que o resultado da educação
online é igual ou superior ao presencial
A proporção de instituições de ensino afirmando que o aprendizado online
não é importante para seu futuro caiu para o nível mais baixo registrado, de
9.7% (2013 Survey of Online Learning)
Mercado Global de eLearning deve
chegar a $230 Bilhões em
2020 (Global Industry Analysts, 2014)
Tecnologia para educação captou
mais de $500
milhões só no 1T of 2014 (CB
insights, 2014)

9. Uma Revolução em Educação – K12
• 1/3 dos alunos acessam vídeos para ajudar com dever de casa por
iniciativa própria
• 23% acessam vídeos criados pelos seus professores
• 1/6 dos professores de ciências e matemática já usam o conceito de
“sala invertida”
• 16%dos professores criam vídeos regularmente
• 66% dos Diretores de Escolas dizem que seus professores deveriam
aprender a lidar com vídeos no programa de treinamento interno
• 75%dos alunos do ensino médio e superior afirmam gostar da
metodologia de “sala de aula invertida”
Source: 2013 Speak Up Survey from Project Tomorrow

10. http://videos.kaltura.com/media/Video+in+Education+-
+The+Publisher%27s+Perspective/1_ke069a16

11. VIDEO E EDUCAÇAO
Image showing in cicles many use cases for video (professor •
teaching, video chat on a phone, entertainment experience,
shopping, Dr speaking on

12. Soluções com Vídeo para Educação: Usos Atuais
Ensino Marketing, Admissões
• Melhores resultados
• Maior engajamento dos alunos
• Aprendizado em qualquer lugar/horário
• Mensagens mais eficientes
• Facilidade em recrutamento
• Melhor reconhecimento da marca
• Alcance maior com eventos ao vivo
Central de Arquivos de Mídia Campus Tube & Comunidade
• Um “depósito central” de mídia para
facilitar busca, reduzir custos, arquivar e
gerenciar mídia.
• Um portal de vídeo externo/interno
dedicado, para ensino, interação social,
marketing, comunidade e eventos
esportivos.

13. Exemplo de Integração LMS

14. Compartilhar o conteúdo em qualquer lugar
• “My Media” - Usuário vai ver o mesmo conteúdo em todos os
aplicativos que está usando.

15. Ferramentas de Criação de Vídeo
15
Captura e Ingestão
Webcam
Gravação da Tela
Móvel
Desktop, bulk (CSV/XML), drop-folders, etc
Equipamentos de captura / live streams

16. Ferramentas de Criação de Vídeo
16
Edição
Trimming e Clipping
Criação de capítulos
Vídeo + Apresentação (PDF, PPT, DOC, etc.)

17. Ferramentas de Busca e Indexação
Metadados + busca “dentro do vídeo”

18. Player Dinâmico Kaltura
Interatividade
• Interação em torno do vídeo – além da reprodução
oComponentes Interativos (Questionarios, Pesquisas, Chat)
oPontos de inserção baseados em tempo (capítulos, anotações,
comentários)

19. Relatórios Completos e Detalhados

20. Pesquisa: Estado do Vídeo
na Educação 2014

21. The State of Video in Education -
2014
A Kaltura Report

22. Agenda
• Executive Summary
• Key Findings – Expanded View
• About the Survey
• Links

23. Executive Summary

24. Riddle - What is powering…
•Blended learning
•Remote learning
•On demand
personalized learning
•Competence based
learning
•MOOCs
•Flipped classrooms
•Social learning
Answer: Video

25. Goals of the Survey
•How is video being used in educational
institutions?
•What value does it create?
•What does the future of video in education look
like?

26. Key findings - Usage
•Video is becoming a key tool in teaching and
learning: 74% of respondents use video in the
classroom, 58% use video in student
assignments and 48% use video for flipping the
classroom in their institution
What is your institution using video for?
20%
20%
17%
34%
29%
48%
45%
58%
53%
72%
68%
65%
74%
Video in the classroom
Supplementary course material
Lecture capture
Remote teaching and learning
Student assignments
Campus events
For flipping classrooms
Internal organization usage
Libraries and research
Admissions (communications with prospective…
Live sports events
Alumni communications
MOOCs

27. Key findings - Usage
•A typical student watches ~10 education videos
every month
•Video usage is mostly driven by individual
faculty
•The videos most frequently used are the ones
publically available online or produced by the
faculty
•About half of the participants said they need a
better way to create videos, a centralized video
system, and training for the tools they already
have in place

28. Key findings - Value
•90% stated that video improves the learning
experience
What is the general impact that video has on the learning
1% 3%
90%
6%
experience in your opinion?
Negatively impacts the
learning experience
No impact on the learning
experience

29. Key findings - Value
•74% believe that video increases
student achievements
•89% believe that video increases
satisfaction of students from their
learning experience
•73% believe that video increases
satisfaction of teachers from their
teaching experience
•79% believe that video helps attract
the right students to your institution

30. Key findings - Future
•88% agree that video improves the
educational experience and will be a major
part in education in the future
50.0%
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
"Video improves the educational experience and will be
Strongly
disagree
a major part of education in the future"
Disagree Neither agree
nor disagree
Agree Strongly agree

31. Key findings - Future
•81% believe in online learning growth and 71%
report their institution is exploring for-credit courses
and degrees that are completely online
•64% believe their institution would be interested in a
Netflix-like education video portal for self-enrichment
•60% of respondents are not using video to deliver
MOOCs and do not intend to
•67% believe the traditional teaching methodology
will change as a result of technological
advancements, Only 7% do not believe flipped
classrooms will become the standard teaching
practice (57% believe it will, 36% were neutral)

32. Key Results
Part 1 - Usage

33. Use Cases
•Video is becoming a key tool in teaching and
learning: 74% of respondents use video in the
classroom, 58% use video in student
assignments and 48% use video for flipping the
classroom in their institution
What is your institution using video for?
20%
20%
17%
34%
29%
48%
45%
58%
53%
72%
68%
65%
74%
Video in the classroom
Supplementary course material
Lecture capture
Remote teaching and learning
Student assignments
Campus events
For flipping classrooms
Internal organization usage
Libraries and research
Admissions (communications with prospective…
Live sports events
Alumni communications
MOOCs

34. Usage in Classes
•62% estimate Video from free online resources
is used at least in a quarter of the classes
•Content created by faculty is the second most
widely used form of content, with 57% estimating
it is used at least in a quarter of the classes
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
How many classes in your institution utilize videos from the following video sources
Content from
free online
resources like
MOOCs,
YouTube, OCW
Content created
by faculty
Live/ recorded
lectures
Licensed
content
Content
produced by the
university media
team
Content created
by students
(estimation)?
Up to few classes
Quarter to half the classes
Majority of classes up to all
classes

35. Adoption Drivers
To what extent is the use & deployment of video on your
campus driven by individuals (professors and students) as
opposed to by the administration and institution?
52%
33%
15%
Mostly driven by individuals
Equally driven by both
individuals and the
adminstration
Primarily driven by the
institution and administration

36. Amount of Videos Watched
•the typical student watches about 10 education
videos every month
How many videos that directly contribute to a
student's education do you think a typical
student watches on a monthly basis?
2%
34%
32%
17%
10%
3% 2%
None
1-5
6-10
11-20
21-30
31-50

37. Key Results
Part 2 – Video Tools

38. Missing Tools
•46% believe that there aren’t sufficient video
tools for educators. Topping the list of missing
tools are easy to use capture tools, a centralized
video system and training and support
30%
25%
20%
15%
10%
5%
0%
What tools and capabilities are missing, if there aren't sufficient tools for
Staff Editing tools Infrastructure and
equipment
Training and
support
Centralized video
system
Easy Lecture
Capture tools
educators to utilize video?
IT & Media team members General survey respondents Faculty and Instructional Designers

39. Key Results
Part 3 – Impact and ROI

40. Overall Impact
•90% stated that video improves the learning
experience
What is the general impact that video has on the learning
1% 3%
90%
6%
experience in your opinion?
Negatively impacts the
learning experience
No impact on the learning
experience

41. Specific Institution Goals - Students
•74% believe that video increases student achievements
•89% believe that video increases satisfaction of students
from their learning experience
•79% believe that video helps attract the right students to
your institution

42. Specific Institution Goals – Teachers
and Employees
•73% believe that video increases satisfaction of teachers
from their teaching experience
•77% believe that video has a positive impact on new
employee on-boarding
•62% of participants believe that using video would have a
positive impact on attracting the right teachers to your
institution

43. Key Results
Part 4 – Looking Forward

44. Online Learning
•72% report their institution is exploring the option of for-credit
courses and degrees that are completely online
•81% believe in online learning growth and acceptance

45. •Most lectures will be delivered in recorded video
morsels. Short 5-10 minute clips (i.e. flipped
classrooms). Having the instructor deliver the
same lecture, year after year seems
inefficient. Video will change this.” / IT and
media team member of a private 4- year college
•“I see online education and degrees
expanding and becoming dominant and
video playing a large role in the success of
that movement.” / Academic Technology in a
private university

46. Institution “Netflix”
•64% believe their institution would be interested in a Netflix-like
education video portal for self-enrichment. most believe
the content would be mixed free and paid-for
Paid, 10.9%
Not paid,
32.8%
Mixed free
and paid-for
content,
56.3%

47. MOOCs
•60% of respondents are not using video to deliver MOOCs
and do not intend to. Opinions are split about the future of
MOOCs.

48. Future of Lectures
•67% believe the traditional teaching methodology will change
as a result of technological advancements

49. Flipped classrooms
•57% agree that Flipped classrooms will become a standard
teaching practice in higher-ed

50. •“Students don't buy texts any more, and if they
do, they don't read them. Video is how they will
absorb knowledge.” / Faculty in a community college
•“I see the role of video entirely replacing the
traditional lectures. But with embedded blended
technology. So the opportunity to ask questions
(online), as you would in a traditional lecture.” /
Instructional designer and IT stuff of a public
University
•“ More students will be submitting video
responses to assignments that are now submitted
in writing.” / Faculty Developer in a private 4-year
college

51. •“Teachers will have to produce multimedia
instructional content as the line between online
and face-to-face becomes further blurred,
and is eventually eliminated.” / Faculty and a
member of the media team in a public university
•“I believe that Walt Disney was correct when
he predicted that all education would
eventually be taught via television, except
that he didn't understand where television itself
would be in the future, in terms of on-demand
always-on technology.” / Instructional designer
and media team member in a public university

52. Remote Learning
•Most people believe that in order to cater to the entire student
population, both frontal and online lectures should co-exist

53. The Future of Video
•88% agree that video improves the educational experience
and will be a major part in education in the future

54. •In the next ten years faculty and students will
likely become more comfortable and
effective at using the tools that exist now and
the tools that will exist then. Technology will
improve, and so will the use of it by forward-thinking
educators.” / Institution management in
a private university
• “I think that in 10 years, video will be
integrated into education so much that we
will not even remember the days without it.” /
Trainer in a private university

55. About the Survey

56. About the Survey
•The most comprehensive survey to-date on the
state of video in education
•>550 respondents representing ~300 institutions
•Roles: IT team, media team, instructional
design, faculty members and institution
management
•Online survey, January-March 2014

57. About the Survey
34.62%
4.28% 18.94%
7.33%
9.78%
11.20%
13.85%
Respondents' institution sector distribution
Public University
Private University
Public 4-year college
Private 4-year college
Community college
Educational Technology Organization
Other (mostly K-12)

58. Learn More
•To download the full survey click here
•A webinar discussing the survey results will take
place in May and will be announced soon.
•To contact a Kaltura specialist to discuss your
video related needs, click here